Coldwell Banker NHS Real Estate

What Coldwell Banker NHS Real Estate does

Coldwell Banker NHS Real Estate is a residential real estate brokerage headquartered in Lincoln, Nebraska, with a second office in Omaha. Originally founded in 2003 as Nebraska Home Sales and rebranded to its current name in 2013, the firm operates as a franchise affiliate of Coldwell Banker Real Estate LLC, which gives it access to a network of more than 96,000 agents across 3,100 offices in 40 countries. It serves three core customer segments: home buyers, home sellers, and relocation clients in Nebraska's two largest metropolitan markets.

The firm's product surface combines agent-led brokerage services with a set of consumer-facing tools and content channels. Its website and back-office technology are built on the MoxiWorks real estate platform, and it offers CB Estimate for home valuation, Move Meter for seller-side market positioning, a relocation service that leverages the Coldwell Banker network and the Anywhere Leads Network, the Start Moving Radio Show on KFOR 101.5, and the CB Bulletin Blog. It also runs an active agent recruitment program and has partnered with The CEShop to deliver continuing education to its agent base.

The business model is the traditional residential real estate commission model: revenue is generated as a percentage of transaction value on closed home sales and purchases, with the firm sharing that commission with its producing agents. Growth levers are therefore producing-agent headcount, transaction volume per agent, and average sale price in the Lincoln and Omaha markets, supplemented by relocation referrals routed through the Coldwell Banker system. The firm experienced a leadership transition in 2023 and has used that period to layer in new product, media, and relocation channels.

Name

Coldwell Banker NHS Real Estate

Legal name

Coldwell Banker NHS Real Estate

Website

https://nhsrealestate.sites.cbmoxi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker NHS Real Estate is a Nebraska-based residential real estate brokerage serving home buyers, sellers, and relocation clients across the Lincoln and Omaha markets as a franchise affiliate of Coldwell Banker Real Estate LLC.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property search platform
• Relocation services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate brokerage model generating revenue through commissions on residential property sales and purchases. Agents represent buyers and sellers in transactions, earning a percentage of the sale price.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker NHS Real Estate is a residential real estate brokerage that represents home buyers and sellers in Nebraska, primarily in the Lincoln and Omaha metros. Its core services are agent-led buyer representation, seller representation (listing, marketing, and closing), and relocation coordination that leverages Coldwell Banker's global agent network for out-of-area moves. Supporting tools include property search, CB Estimate home valuation, and Move Meter relocation comparison on a MoxiWorks-powered website.

Product overview

Coldwell Banker NHS Real Estate is a franchise brokerage operating in the Nebraska market (Omaha and Lincoln areas) built on the MoxiWorks real estate technology platform. The company's product portfolio centers on its main website as the primary customer-facing platform for property search, agent discovery, and service access, supplemented by the CB Estimate home valuation tool. Selling services include comprehensive market timing, preparation, marketing, and closing support. Additional offerings include Move Meter for relocation planning, managed relocation services leveraging the global Coldwell Banker network of 100,000+ associates and 3,100 offices in 40 countries, agent recruitment and development, the Start Moving radio show/podcast on KFOR 101.5, the CB Bulletin agent blog, and discounted agent education courses. The company was originally founded as Nebraska Home Sales and rebranded to Coldwell Banker NHS.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Services Agent-led representation for individuals and families buying residential property in Nebraska, including property search, tour scheduling, offer negotiation, and closing support. Serves home buyers in the Lincoln and Omaha metropolitan areas.
• Residential Home Selling Services Full-service home selling assistance for Nebraska homeowners, including market timing guidance, home preparation advice, comprehensive marketing strategy, and closing support. Serves home sellers in Lincoln and Omaha.
• Relocation Services Professionally managed relocation department that connects clients moving into or out of Nebraska with vetted agents in target markets for buying, selling, renting, and property management needs, leveraging the Coldwell Banker global network of 96,000+ agents and the Anywhere Leads Network of 500+ brokers and approximately 100,000 agents.

Quantifiable outcome

• Statistics show working with a Realtor nets 22% more than FSBO (For Sale By Owner)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorColdwell Banker NHS operates as an independently owned and operated franchise under the Coldwell Banker brand. The partnership provides access to the Coldwell Banker brand system, marketing tools, technology platforms, training resources, and the global agent network spanning 3,100 offices in 40 countries with over 96,000 agents.
• Coldwell Banker Global LuxurycoreChannel Partner/ Reseller/ DistributorLuxury real estate program under the Coldwell Banker brand that provides resources and marketing capabilities for high-value property transactions. Available to CB NHS agents for serving luxury home buyers and sellers.
• Anywhere Leads NetworkcoreChannel Partner/ Reseller/ DistributorA nationwide high-performance referral network comprising over 500 brokers and approximately 100,000 agents. CB NHS leverages this network to connect relocation clients with reliable agents in their target markets across the country.
• The CEShopminorImplementation/ SI/ Consulting PartnerAgent education partner offering pre-licensing and post-licensing courses for real estate professionals. CB NHS agents receive a 35% discount using code NHS35 for continuing education and professional development.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: National tech-enabled residential brokerage that has expanded into several secondary markets. Represents a strategic threat to traditional franchise brokerages like CB NHS through its in-house technology platform and agent equity incentives.
• Coldwell Banker Real Estate LLC: Parent franchisor of the Coldwell Banker system and a subsidiary of Anywhere Advisors LLC, operating one of the largest residential brokerage networks in the U.S. Sets the brand standards, technology stack (MoxiWorks), and franchise economics that govern CB NHS's operations.

Emerging players

• Redfin: Tech-enabled residential brokerage offering discounted commission services in select markets. Competes with CB NHS on price and consumer-facing technology, and represents a structural headwind to traditional full-service brokerages.
• eXp Realty: Cloud-based, low-overhead residential brokerage that recruits agents nationally, including in Nebraska. Directly competes with CB NHS for agent recruitment through its revenue-share and equity incentive model.

Direct peers

• RE/MAX of Nebraska: Network of independently owned RE/MAX brokerages serving Nebraska's Lincoln and Omaha markets. Closely comparable residential franchise brokerage model with similar commission structure, agent-driven GTM, and brand-led consumer recognition.
• NP Dodge Real Estate: Nebraska-founded, family-owned residential brokerage headquartered in Omaha, with multi-office coverage across Nebraska and Iowa. Direct head-to-head competitor to CB NHS in the Omaha and Lincoln metros, offering similar residential sales, relocation, and agent-recruitment services.
• Better Homes and Gardens Real Estate Nebraska: Franchise brokerage brand with affiliated offices in Nebraska offering residential sales and relocation services. Comparable franchise model, agent network structure, and consumer-facing brand recognition profile to CB NHS.
• Berkshire Hathaway HomeServices Ambassador Real Estate: Locally owned Nebraska brokerage operating under the Berkshire Hathaway HomeServices franchise system. Competes directly with CB NHS for residential listings and buyer representation in Omaha, Lincoln, and surrounding Nebraska markets.
• Century 21 Real Estate Nebraska: National residential real estate franchise system with affiliated offices serving Nebraska markets. Competes with CB NHS for the same buyer/seller pool in Lincoln and Omaha under a comparable franchise-brokerage business model.
• Keller Williams Realty Nebraska: Regionally franchised Keller Williams market centers operating in Lincoln and Omaha, Nebraska. Comparable agent-centric brokerage model, with similar commission splits, training programs, and buyer/seller service offerings to CB NHS.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bankernhs
• Facebookfacebook.com/NHSYorkNE
• LinkedInlinkedin.com/company/coldwellbankernhsrealestate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker NHS Real Estate