ImmoNetzwerk

What ImmoNetzwerk does

ImmoNetzwerk GmbH is a Berlin-headquartered digital real estate platform incorporated in Germany (HRB 154596 B, Amtsgericht Berlin Charlottenburg) that connects property owners, buyers, and real estate professionals through an integrated online infrastructure. Founded in 2016 and operating with a stated 1–10 employee headcount, the company runs a hybrid marketplace combining free property listings for private sellers, AI-assisted property valuation, broker software, and a network of 75+ regional partner locations spanning more than 20 German cities including Berlin, Hamburg, Munich, Cologne, Frankfurt, Düsseldorf, Stuttgart, and Leipzig. The legal entity holds a §34c GewO trade license issued by Bezirksamt Treptow-Köpenick, authorizing brokerage activity and supporting its partner network.

The company's product portfolio centers on the ImmoNetzwerk platform and its listings portal (mein.immonetzwerk.de), supplemented by four sub-brands: ImmoKI (AI-based property valuation across apartments, houses, multi-family, land, and commercial assets), Borisportal (centralized access to official German Bodenrichtwerte/land reference values), Agrar & Land (a specialist magazine for land values), and exposefix (AI-supported broker software for fast Exposé creation). Technical orchestration combines AI-driven valuation, standardized property marketing workflows, email-based search agents, and a federated distribution model where partner Makler (brokers) and Sachverständige (appraisers) operate under their own brands while using ImmoNetzwerk infrastructure.

Revenue is generated through a multi-stream model: small monthly subscription fees and commission shares from professional partners, referral commissions via the Tippgeber program (offering up to 40% of broker commission to referrers), lead-generation fees for network partners, and platform services. Private-side listing is free, creating a top-of-funnel user base that converts into monetized transactions or professional engagements. The company is led by two Managing Directors—David Güven (Cooperations & Partners) and Stefan Nolte (Marketing & Platforms)—and operates with disclosed scale metrics of 80,000+ property-owner conversations, 3,500+ monthly inquiries, 75+ geographic locations, and a stated 98% customer satisfaction rate as of September 2025.

Name

ImmoNetzwerk

Legal name

ImmoNetzwerk GmbH

Website

https://immonetzwerk.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ImmoNetzwerk is a Berlin-based digital real estate platform connecting private property owners, buyers, and regional Makler/Sachverständige partners across 75+ German locations, monetizing via professional subscriptions, referral commissions, and AI-assisted valuation tools.

Ownership category

akta.pro rank

Product category

Real Estate Platform

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (531320), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAEAJ

Online/Virtual Real Estate Auctions (Marketplace Platforms)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

Keywords

• Real estate platform
• Property valuation services
• Broker partnership network
• Property listing portal
• AI property analysis

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Partner Membership Fees: Real estate professionals (Makler, Sachverständige) pay a small monthly fee and a low commission share for using the platform infrastructure.
2. Referral Commission (Tippgeber): Referrers earn up to 40% of broker commission for qualified leads on properties for sale.
3. Platform Services: Digital tools and services for property valuation, listing, and marketing provided to professionals and private sellers.
4. Lead Generation: Qualified customer inquiries generated for network partners (Makler, Sachverständige) who pay for pre-qualified leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ImmoNetzwerk operates a digital platform connecting property owners, buyers, and real estate professionals (brokers, appraisers) in Germany. It offers free property listings, AI-powered valuation tools (ImmoKI), an intelligent search agent for matching listings, and a national partner network of vetted brokers and appraisers. Professional partners access digital infrastructure, qualified leads, and broker software (exposefix) while operating independently under their own brands.

Product overview

ImmoNetzwerk operates as a platform ecosystem connecting property owners, buyers, and real estate professionals. The core ImmoNetzwerk Plattform provides digital infrastructure for cooperative property transactions. The portfolio includes three digital sub-brands: Borisportal (land value information service), Agrar & Land (specialist magazine for land values), and exposefix (AI-assisted broker software). Supporting services include ImmoKI (AI-powered property valuation), Immobilienbewertung (property valuation services), Anzeigenportal (property listings), Suchagent (intelligent search agent), professional partnerships (Makler, Tippgeber, Sachverständige), document templates (Musterdokumente), and an expert knowledge base (Ratgeber).

Differentiator

Problem solved

Functional benefit

Brands

• Borisportal: Der Informationsservice für Bodenrichtwerte - makes land value information centrally accessible, structured, searchable and clearly presented.
• Agrar & Land
• exposefix

Products and services

• ImmoNetzwerk Plattform Digital platform connecting property owners, interested parties, and real estate experts with digital analysis and local expertise for property valuation, marketing, and transaction support.
• Anzeigenportal Free property listing portal providing property offers from across Germany, regularly updated with verified listings containing all relevant information for informed decisions.
• Immobilienbewertung Property valuation services including free online valuation (Online Wertermittlung), brief expert opinions (Kurzgutachten), and court-proof expert opinions (Verkehrswertgutachten) per § 194 BauGB.
• ImmoKI AI-based property valuation tool that enables free online property valuation.
• Makler-Partnerschaft Partnership program for real estate agents providing digital marketing, verified leads, and fair conditions while remaining 100% independent under their own brand.
• Tippgeber-Programm Referral program where partners earn up to 40% commission for qualified referrals of property-owning clients.
• Sachverständige Partnerschaft Partnership for appraisers/experts providing pre-qualified leads, digital processes for efficient expert reports, and increased market visibility.
• exposefix Broker software for fast, AI-supported property marketing with intelligent workflows that consolidate data, images, and notes into market-ready property listings.
• Borisportal Information service for land value indicators (Bodenrichtwerte) making land values and related specialist data centrally accessible – structured, searchable and clearly prepared.
• Agrar & Land Specialist magazine for land values covering ground & land areas with practical explanations and data-based preparation from official sources.
• Suchagent Intelligent property search agent allowing users to create individual search profiles, receive matching offers automatically by email, and access verified listings.
• Musterdokumente Free document templates including noise protocols (Lärmprotokoll), tenant self-disclosure forms (Mieterselbstauskunft), rent debt certificates (Mietschuldenfreiheitsbescheinigung), handover protocols (Übergabeprotokoll), and landlord confirmation forms (Wohnungsgeberbestätigung).

Quantifiable outcome

• 80,000+ conversations with property owners facilitated
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Makler (Real Estate Brokers)coreChannel Partner/ Reseller/ DistributorIndependent real estate brokers partner with ImmoNetzwerk to access digital marketing tools, qualified leads, and platform infrastructure while maintaining their own brand identity. Partners benefit from structured support, fair performance-based pricing with low base fees, and access to a nationwide network for cooperative transactions.
• Sachverständige (Real Estate Appraisers)coreChannel Partner/ Reseller/ DistributorCertified property appraisers receive pre-qualified valuation assignments through the platform, increasing their order volume and market reach. Appraisers use ImmoNetzwerk's digital processes for efficient appraisal work while maintaining independent practice under their own brand.
• Tippgeber (Referrers)coreChannel Partner/ Reseller/ DistributorIndividuals and professionals who refer property sellers to ImmoNetzwerk earn up to 40% of broker commission for qualified leads. This extends the platform's reach through existing networks and relationships.
• Weitere Partner (Other Partners)minorStrategic or Co-development PartnerFlexible cooperation models for developers, financial partners, publishers, and creators who want to collaborate with ImmoNetzwerk. Contact is invited for custom partnership arrangements.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Immowelt: Major German real estate portal offering property search, valuation tools, and agent-matching. Competes head-to-head with ImmoNetzwerk for the same seller-and-buyer lead flow in Germany.
• McMakler: German hybrid real estate brokerage combining digital tools with local partner agents for buying and selling. Closely mirrors ImmoNetzwerk's hybrid platform + regional partner model.
• Homeday: Digital-first German real estate agent offering flat-fee brokerage supported by local partner agents. Comparable in using technology plus a national agent network to serve property sellers.
• WG-Gesucht: Leading German platform for rental and shared-housing listings with growing buy/sell presence. Comparable as a high-traffic property search-and-listing destination for German consumers.
• ImmoScout24: Germany's largest online real estate marketplace for buying, selling, and renting properties. Directly comparable as a national listing-and-search portal connecting private sellers, buyers, and professional brokers.

Broad incumbents

• Zillow: Dominant US real estate portal integrating listings, Zestimate AI valuation, and agent advertising. Architecturally comparable marketplace plus AI valuation model at much larger scale.
• Rightmove: UK's largest property portal monetizing agent subscriptions and consumer leads. Comparable business model (agent subscription + lead gen) applied to a national residential property market.
• eBay Kleinanzeigen (Immobilien): Mass-market German classifieds platform with a large real estate vertical for private listings. Comparable as a destination for private sellers and searchers but embedded in a much broader non-specialized marketplace.

Regional players

• Idealista: Leading real estate portal in Southern Europe (Spain, Italy, Portugal) combining listings with valuation and agent advertising. Comparable marketplace model in different European geographies.

Emerging players

• Sprengnetter Immobilien: German real estate valuation specialist offering tools and education for appraisers and brokers. Direct overlap with ImmoNetzwerk's Immobilienbewertung and Borisportal offerings to the Sachverständige segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lotzk
• LinkedInlinkedin.com/company/immonetzwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmoNetzwerk