Museum of Art – Deland
Museum of Art – DeLand is a 501(c)(3) nonprofit visual arts museum founded in 1951 in DeLand, Florida. It serves Volusia County families, students, educators, and adults through rotating exhibitions, a permanent collection, sculpture walk, and educational programming including summer camps and community outreach.
- Company typePrivate
- Founded1951
- HeadquartersDeland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Museum of Art – Deland does
Museum of Art – DeLand is a 501(c)(3) nonprofit visual arts museum founded in 1951 in DeLand, Volusia County, Florida. The institution presents rotating exhibitions featuring regional, national, and international artists — including current programming such as "Bobbi Baugh: Symbols & Storytelling" and "Our Flag in American Art: 1935–2026" (presented in partnership with Harmon-Meek Gallery) — alongside a permanent collection of works by recognized artists such as Purvis Young, Neil Welliver, Gary Erbe, Mateo Blanco, Janet Siegel Rogers, and Richard Segalman. The Historic Volusia County Courthouse houses the supplementary Legendary Florida Collection of Jackson Walker paintings. The museum operates as a single integrated cultural institution rather than a technology platform; there is no proprietary software, no API, and no digital product surface.
The museum's product portfolio is unified around exhibitions and education. Family programs include Camp Create (six-week summer art camp for ages 6–12), Studio Artist Classes, Storytime @ The Museum, and Art for All; teen programs include the Teen Arts Academy and Teen Studio Artist Class; adult programs include Art After Dark, Arts & Drafts, and Gallery Talks & Lectures; community outreach includes Arts on the Grow (bilingual Pre-K curriculum delivered to Volusia County elementary schools, Head Start classrooms, and Title 1 community schools in partnership with You Thrive Florida), Creative Compass at the Chisholm Community Center, and the Creative Connections Teacher Institute with Stetson University. Supporting offerings include docent-led and self-guided group tours, a Museum Store, an annual museum gala, and the Sculpture Walk — an annual outdoor exhibition with 12+ installations sited through Historic DeLand.
Revenue is generated through a hybrid nonprofit model combining earned and contributed income streams: paid adult admission at $10 (with free entry for members, children 18 and under, college students with ID, and SNAP/EBT cardholders), tiered annual memberships ranging from $35 Individual to $1,000+ Leadership Circle and a separate Guild subscription track ($30–$50), tax-deductible individual and corporate donations, event sponsorships, museum store retail sales, fees for workshops/camps/studio classes, and planned-giving legacy gifts. The institution is governed by a Board of Trustees (President Karen Allebach), led by Executive Director Martha Underriner, and relies on a small paid staff (11–50 employees) supplemented by a large volunteer docent and Guild network. Customer segments served include families with children, teens, adult art enthusiasts, educators and schools (notably Volusia County Schools and Stetson University), local businesses, and the broader Volusia County community.
Museum of Art – Deland firmographics
Firmographics- Name
- Museum of Art – Deland
- Legal name
- Museum of Art – DeLand
- Website
- https://moartdeland.org
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Museum of Art – DeLand is a 501(c)(3) nonprofit visual arts museum founded in 1951 in DeLand, Florida. It serves Volusia County families, students, educators, and adults through rotating exhibitions, a permanent collection, sculpture walk, and educational programming including summer camps and community outreach.
- Ownership category
- akta.pro rank
Museum of Art – Deland industry classification
Industry- Product category
- Visual Arts Museum
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro industry
- Art MuseumsMuseums & Heritage Sites (History, Science, Specialty)Art Galleries & Exhibition Spaces (Commercial & Nonprofit)
Keywords
Where Museum of Art – Deland is headquartered
LocationHeadquarters
- HQ city
- Deland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Museum of Art – Deland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Sponsorship: Corporate sponsorships providing recognition, complimentary tickets, and special access at museum events.
- Admission Fees: General admission at $10 per adult, with free entry for members, children 18 and under, college students with ID, and SNAP/EBT cardholders.
- Membership Dues: Annual membership program with multiple tiers (Individual $35, Household $60, Sustaining $150, Patron $500, Leadership Circle $1000+) providing unlimited gallery access, discounts, and exclusive events.
- Donations and Contributions: Tax-deductible charitable contributions from individuals and corporate partners supporting exhibitions and education programs.
- Museum Store Sales: Retail sales of jewelry, home decor, children's toys, books, art supplies, greeting cards, and local merchandise.
- Education Programs: Fees for workshops, classes, summer camps (Camp Create, Teen Arts Academy), and studio art classes.
- Estate Planning Gifts: Legacy gifts through wills, trusts, or life insurance to support the museum's future.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership at $35/year |
| Subscription | Annual | Household Membership at $60/year |
| Subscription | Annual | Sustaining Membership at $150/year |
| Subscription | Annual | Patron Membership at $500/year |
| Subscription | Annual | Leadership Circle at $1000+/year |
| Subscription | Annual | Guild Associate Member at $50/year |
| Subscription | Annual | Guild Active Member at $30/year |
| One time/ perpetual license | Pay-as-you-go | General Admission at $10 |
| Unit Pricing | Multi-year contract | Camp Create: $215/week Members / $240 Non-Members |
| Unit Pricing | Pay-as-you-go | Teen Arts Academy: $50 Members / $55 Non-Members per session |
| Unit Pricing | Multi-year contract | Studio Art Class: $115 Members / $125 Non-Members per 6-week session |
| Unit Pricing | Pay-as-you-go | Guided Tours: $25 docent fee per 10-15 guests plus admission |
| Freemium | Pay-as-you-go | Art for All: Free |
| Freemium | Pay-as-you-go | Art of Writing: Free with admission |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Museum of Art – Deland product offering
Product offeringCore offering
The Museum of Art – DeLand operates as a 501(c)(3) nonprofit visual arts museum that presents rotating and permanent exhibitions featuring regional, national, and international artists. It complements its exhibitions with an extensive portfolio of educational programming, including family programs, teen academies, adult workshops, docent-led tours, community outreach to schools, and special events, supported by membership tiers, donations, and a museum store.
Product overview
Museum of Art – DeLand is a 501(c)(3) nonprofit visual arts museum offering a unified portfolio of cultural and educational services. The core offering centers on rotating and permanent art exhibitions featuring regional, national, and international artists. The museum complements exhibitions with an extensive educational programming suite including family programs (Camp Create, Storytime @ The Museum, Art for All), teen programs (Teen Arts Academy, Teen Studio Artist Class), and adult programs (Art After Dark, Arts & Drafts, Gallery Talks & Lectures). Community outreach programs include Arts on the Grow serving Head Start and Title 1 schools, and Creative Compass after-school programming. Supporting services include docent-led and self-guided tours, membership programs at multiple tiers, a museum store, special events including an annual gala, and the Sculpture Walk outdoor exhibition program. The museum operates as a single integrated cultural institution rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Exhibitions Rotating and permanent art exhibitions featuring works by regional, national, and international artists across paintings, sculpture, photography, ceramics, and works on paper. Open to the general public with scheduled visits.
- Docent-Led Tours Monthly guided gallery tours led by trained docent volunteers exploring the stories, artists, and ideas behind exhibitions, available for groups of 10 or more at a $25 docent fee per 10-15 guests.
- Camp Create Six-week summer art camp for children ages 6-12 featuring hands-on 2D and 3D art projects, gallery visits, snacks, lunch, and games with weekly themes. Priced at $215/week for members and $240 for non-members.
- Teen Arts Academy Intensive summer program for teens ages 12-16 exploring art as a force for change through painting, sculpture, photography, and performance, priced at $50 members / $55 non-members per session.
- Studio Artist Classes Focused 6-week weekly art classes for students ages 6-12 and teens 13-18 during the school year to develop technical and conceptual art skills, priced at $115 members / $125 non-members per session.
- Art After Dark Monthly evening event for adults 21+ featuring exclusive guided tours, wine, light refreshments, and guided studio art-making.
- Arts & Drafts Beer tasting and art-making workshop hosted in partnership with local downtown DeLand breweries for adults.
- Arts on the Grow Bilingual Pre-K curriculum bringing high-quality arts experiences to Head Start classrooms and Title 1 community schools in Volusia County.
- Storytime @ The Museum Free literacy initiative for young children combining stories, rhymes, songs, and movement activities with art exploration, in partnership with the Volusia County Public Library.
- Museum Store Retail gift shop on the museum's first floor selling jewelry, home decor, children's toys and books, art supplies, greeting cards, and local merchandise to visitors.
- Membership Programs Tiered annual membership options (Individual $35, Household $60, Sustaining $150, Patron $500, Leadership Circle $1000+, Guild Associate $50, Guild Active $30) providing unlimited gallery access, discounts on classes and store, and reciprocal museum admission.
- Annual Museum Gala Annual signature fundraising celebration featuring art, community, and philanthropy supporting exhibitions and education programs.
- Sculpture Walk Annual outdoor sculpture exhibition featuring over a dozen installations through Historic DeLand, including works at City Hall and Bank of America Building.
- Art of Writing Monthly creative writing program in partnership with Volusia Writers, led by author Corrine Kenner. Free with museum admission; suggested $5 donation appreciated.
- Family Programs (Art for All) Free family programming offering all-day free museum admission plus a free guided art activity on select Fridays for families and children.
- Creative Connections Teacher Institute Professional development program for educators in partnership with Stetson University, aligned with Florida State Standards, providing classroom curriculum integration support.
- Legendary Florida Collection Permanent exhibition of Jackson Walker paintings on display at the Historic Volusia County Courthouse, 125 W. New York Ave., DeLand, extending the museum's reach beyond the main gallery.
Quantifiable outcome
- Served 84,000+ people annually through exhibitions, education, and community outreach
- +1 more outcomes
Companies that use Museum of Art – Deland
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Museum of Art – Deland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Museum of Art – Deland partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- The West Volusia BeaconminorLocal media partner providing coverage and visibility for museum events and exhibitions.
- Duke EnergyminorCorporate sponsor supporting museum operations and community programs.
- Rotary Club of DeLandminorLocal service organization supporting museum community initiatives.
- Volusia CountycoreGovernment partner providing funding through Culture Builds Florida program and supporting museum operations.
- AdventHealth DeLandminorHealthcare partner supporting community arts and cultural vitality.
- Harmon-Meek GallerycoreGallery partnership for exhibition collaboration, notably for 'Our Flag in American Art: 1935–2026' exhibition featuring artists represented by the gallery.
- Volusia County SchoolscoreEducational partnership for Arts on the Grow program bringing arts experiences to every elementary school in Volusia County through after-school studio sessions.
- You Thrive FloridacorePartner in Arts on the Grow program bringing arts experiences to Head Start classrooms in Volusia County.
- Volusia County Public LibrarycoreCollaborative literacy initiative with Volusia County Public Library for Storytime @ The Museum program combining stories with museum exploration.
- Volusia WritersminorPartner organization for The Art of Writing monthly creative writing program led by author Corrine Kenner.
- Stetson UniversitycoreUniversity partnership for Creative Connections Teacher Institute, Teen Arts Academy (Dr. Rajni Shankar-Brown), and artist lectures (Luca Molnar).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Museum of Art – Deland competitors and assessment
Company assessmentDirect peers
- Orlando Museum of Art: Central Florida visual arts museum offering rotating exhibitions, permanent collection, and educational programs for a comparable Florida market. Directly comparable in mission, programming mix, and visitor scale.
- Museum of Arts & Sciences (Daytona Beach): Nearby Volusia County museum operating rotating exhibitions, educational programming, and community outreach. Closest geographic peer with similar scope and community-museum positioning.
- Charles Hosmer Morse Museum of American Art: Winter Park, FL museum focused on American decorative and fine art with rotating exhibitions and educational programming. Comparable mid-size Florida art museum with similar visitor demographics.
- Cummer Museum of Art & Gardens: Jacksonville, FL visual arts museum with permanent collection, rotating exhibitions, and education programming. Comparable in programming breadth and Florida nonprofit museum model.
- Boca Raton Museum of Art: Florida visual arts museum offering rotating exhibitions, education, and membership-driven programming. Directly comparable in operating model and community-museum positioning.
- Tampa Museum of Art: Mid-size Florida art museum with rotating exhibitions, education programs, and membership tiers. Comparable in programming and nonprofit art museum operations.
- Albin Polasek Museum & Sculpture Gardens: Small Winter Park, FL museum and sculpture garden with rotating exhibitions and educational programming. Closest comparable in size, Florida geography, and visual arts + sculpture focus.
- Art & History Museums of Maitland: Central Florida museum complex offering exhibitions, artist residencies, and education. Directly comparable in scale, mission, and community-art focus.
- Cornell Fine Arts Museum (Rollins College): Winter Park, FL college-affiliated art museum with rotating exhibitions and educational programming. Comparable in size and visual arts scope; differs in university affiliation.
- Harn Museum of Art (University of Florida): University of Florida art museum offering exhibitions, education, and community programming. Comparable Florida visual arts museum with broader collection and academic affiliation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Museum of Art – Deland social profiles
Digital presenceMuseum of Art – Deland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museum of Art – Deland leadership team
Management profileNumber of profiles
Profiles14 records
Museum of Art – Deland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museum of Art – Deland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museum of Art – Deland
What does Museum of Art – Deland do?
The Museum of Art – DeLand operates as a 501(c)(3) nonprofit visual arts museum that presents rotating and permanent exhibitions featuring regional, national, and international artists. It complements its exhibitions with an extensive portfolio of educational programming, including family programs, teen academies, adult workshops, docent-led tours, community outreach to schools, and special events, supported by membership tiers, donations, and a museum store.
Is Museum of Art – Deland a public or private company?
Museum of Art – Deland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Museum of Art – Deland founded?
Museum of Art – Deland was founded in 1951. It employs 11 to 50 people.
Where is Museum of Art – Deland based?
Museum of Art – Deland is headquartered in Deland, United States, in the North America region.
How does Museum of Art – Deland make money?
Seven revenue lines are on record. Event Sponsorship is the primary driver. The others are admission Fees, membership Dues, donations and Contributions, museum Store Sales, education Programs and estate Planning Gifts.
Who are Museum of Art – Deland's main competitors?
Direct peers on record are Orlando Museum of Art, Museum of Arts & Sciences (Daytona Beach), Charles Hosmer Morse Museum of American Art, Cummer Museum of Art & Gardens, Boca Raton Museum of Art, Tampa Museum of Art, Albin Polasek Museum & Sculpture Gardens, Art & History Museums of Maitland, Cornell Fine Arts Museum (Rollins College) and Harn Museum of Art (University of Florida).
Does Museum of Art – Deland have an API?
No public API is recorded for Museum of Art – Deland.
What industry is Museum of Art – Deland in?
Museum of Art – Deland's product category is Visual Arts Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 71211.