East Coast Podiatry

What East Coast Podiatry does

East Coast Podiatry Centre is a Singapore-based outpatient podiatry practice founded in 2015 that operates five clinics across the country (Orchard, Kembangan, Novena, Bukit Timah, and Marine Parade). The practice diagnoses and treats foot, ankle, and lower limb conditions in four primary patient cohorts — paediatrics, sports/active individuals, elderly, and diabetic/high-risk foot — alongside a general population presenting with bunions, plantar fasciitis, fungal nails, plantar warts, and ingrown toenails. Care is delivered by internationally licensed podiatrists (UK HCPC, Australian AHPRA, Singapore MOH) led by Clinical Director Dr. Michael Lai, with the clinical team assembled from training pipelines in the UK, USA, Australia, Poland, and Singapore.

The service portfolio combines non-surgical therapeutic technologies (Extracorporeal Shockwave Therapy in radial/focused/defocused variants, Super Inductive System, Extracorporeal Magnetotransduction Therapy, Photodynamic Therapy, ultrasound diagnostic imaging) with custom 3D-scanned foot and ankle orthotics (carrying a 5-year warranty), routine nail and skin care, wart and ingrown toenail management, casting, sports taping, and gait/posture assessment. Specialty services are organized around paediatric podiatry, diabetic/high-risk foot care, and elderly care. Revenue is generated primarily through per-visit clinical fees (~$150 consultation + $300 assessment) and multi-session treatment plans (~$4,000 referenced for comprehensive shockwave therapy), plus one-off custom orthotic device sales, paid corporate health talks, and cashless insurance billing via partnerships with Allianz and Bupa. Patients book directly via phone, WhatsApp, online forms, or walk-in across the five locations.

Name

East Coast Podiatry

Legal name

East Coast Podiatry Centre

Website

https://eastcoastpodiatry.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

East Coast Podiatry is a Singapore-based outpatient podiatry practice operating five clinics that deliver non-surgical foot, ankle, and lower limb care to children, athletes, elderly, and diabetic patients using internationally licensed podiatrists and advanced therapeutic technologies.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

General Orthopedics (HLAKALAA)

Keywords

• Podiatry services
• Foot orthotics
• Shockwave therapy
• Diabetic foot care
• Paediatric podiatry

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Consultation Services: Initial consultations and follow-up appointments for assessment and diagnosis of foot, ankle, and lower limb conditions. Consultation fee of $150 plus $300 for assessment mentioned.
2. Treatment Procedures: Revenue from therapeutic treatments including shockwave therapy, orthotic devices, nail surgeries, and other clinical interventions. Shockwave therapy treatment plan approximately $4000 mentioned in testimonials.
3. Custom Orthotic Devices: Sale of bespoke foot orthotics and ankle foot orthotics (AFO) prescribed by podiatrists, with 5-year warranty.
4. Corporate Health Talks: Paid educational sessions for corporate clients covering foot health and prevention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

East Coast Podiatry operates a multi-clinic podiatry practice delivering outpatient diagnosis, treatment, and rehabilitation for foot, ankle, and lower limb conditions in Singapore. Core services span custom 3D-scanned foot and ankle orthotics, advanced non-surgical therapies (ESWT, SIS, EMTT, PACT), nail and skin procedures, paediatric and diabetic foot specialty care, and gait/posture assessment, with corporate health talks offered as an outreach channel.

Product overview

East Coast Podiatry is a podiatry clinic offering a unified suite of foot and lower limb care services rather than a modular software platform. The core clinical services include Custom Foot Orthotics (with 5-year warranty), advanced therapies (Extracorporeal Shockwave Therapy in three variants, Super Inductive System, Extracorporeal Magnetotransduction Therapy, and Photodynamic Therapy), Ankle Foot Orthotics (including Paediatric AFO), and surgical/nonsurgical management of conditions (wart management, ingrown toenail, nail/skin care, casting, sports tapping). The clinic also operates specialty services for Paediatric Podiatry, Diabetic/High-Risk Foot Care, and Elderly Care, supported by diagnostic capabilities including gait & posture assessment and ultrasound imaging. A wellness offering (Corporate Health Talks) extends the service portfolio to B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Foot Orthotics Bespoke foot orthotic devices designed using 3D foot scanning to support proper foot alignment, redistribute pressure, and enhance walking comfort, sold with a 5-year warranty.
• Ankle Foot Orthotic (AFO) Prescription orthotic device used to manage drop foot and ankle deformity conditions.
• Paediatric AFO Specialized ankle foot orthotic designed for children with foot and lower limb conditions.
• Extracorporeal Shockwave Therapy (ESWT) Non-invasive treatment using acoustic waves to stimulate natural healing, reduce inflammation, and ease pain, available in Radial, Focused, and Defocused variants.
• Super Inductive System (SIS) Therapy utilizing electromagnetic fields to reduce pain and support tissue repair in the ankle and lower limb.
• Extracorporeal Magnetotransduction Therapy (EMTT) Advanced therapy using electromagnetic pulses to reduce inflammation and accelerate tissue repair in the lower limb.
• Photodynamic Therapy (PACT) Light-based treatment for fungal nail infections using photodynamic therapy technology.
• Paediatric Podiatry Services Specialist podiatry services for children below age 16, focusing on gait assessment, growth pain management, structural conditions, and nail/skin conditions.
• Diabetic / High Risk Foot Care Specialized care for diabetic patients including foot ulcer management, neuropathy assessment, and wound care to prevent amputation.
• Elderly Care Services Fall risk prevention, osteoarthritis management, fracture care, osteoporosis management, and strength and balance improvement for elderly patients.
• Wart Management Treatment for plantar warts using minimally invasive procedures including wart needling techniques.
• Ingrown Toenail Management Conservative and surgical management of ingrown toenails, including nail surgery with or without nail matrix sterilisation.
• Routine Nail & Skin Care General podiatric care including scalpel work, skin and nail treatments.
• Casting Casting services for foot and lower limb conditions.
• Sports Taping Sport taping for stabilisation and increasing mobile function during rehabilitation.
• Gait & Posture Assessment Comprehensive gait and posture analysis using running gait analysis, 3D foot scanning technology, and musculoskeletal assessment.
• Ultrasound Diagnostic Scanning Diagnostic ultrasound imaging for identifying inflammation, tissue damage, and foot conditions.
• Corporate Health Talks Educational health talks for corporate clients covering foot and leg health, prevention tips, and wellness program integration.

Quantifiable outcome

• Trusted by over 39,000 patients in Singapore
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AllianzcoreChannel Partner/ Reseller/ DistributorAllianz insurance partnership enables cashless visits for policyholders. East Coast Podiatry coordinates directly with Allianz for payment processing, reducing billing complexity for patients.
• BupacoreChannel Partner/ Reseller/ DistributorBupa insurance partnership enables cashless visits for policyholders. Patients can access East Coast Podiatry services with direct billing to Bupa.
• Association of Podiatric Medicine (Singapore)coreOthersEast Coast Podiatry is a member of the Association of Podiatric Medicine, indicating adherence to professional standards and industry representation.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• PhysioActive: Singapore physiotherapy and sports medicine clinic offering biomechanical assessments, orthotic prescription, and lower-limb rehabilitation. Comparable as a multi-location Singapore musculoskeletal practice serving overlapping patient cohorts.
• Physio & Sole: Singapore-based physiotherapy and podiatry practice offering gait analysis, custom orthotics, and sports injury treatment. Comparable as a Singapore multi-discipline lower-limb practice that overlaps directly on podiatry services.
• Core Concepts: Singapore physiotherapy and rehabilitation group with multiple clinic locations, providing musculoskeletal and lower-limb services. Comparable in multi-clinic operating model and musculoskeletal/sports patient base.
• My FootDr: Multi-clinic podiatry chain originating in Australia with Singapore locations, offering custom orthotics, shockwave therapy, and general foot care. Closely comparable to East Coast Podiatry in clinical scope, multi-site model, and direct-to-consumer positioning.

Broad incumbents

• Singapore Sports Medicine Centre: Singapore sports medicine facility providing diagnosis, treatment, and rehabilitation for sports-related lower-limb injuries. Comparable on sports podiatry and sports-injury patient segment, though not a podiatry specialist.
• Singapore General Hospital — Department of Orthopaedic Surgery: Public hospital orthopedic department offering foot and ankle surgical and non-surgical services. Serves as a major incumbent referral destination for complex lower-limb cases that overlap with East Coast Podiatry's scope.
• International Orthopaedic Clinic: Singapore orthopedic specialist group treating foot, ankle, and lower limb conditions among a wider orthopedic portfolio. Comparable on foot/ankle scope but competes from a broader orthopedic platform.
• The Orthopaedic Centre (Singapore): Multi-doctor orthopedic group in Singapore with subspecialty foot and ankle coverage. Comparable on lower-limb musculoskeletal scope, though positioned as a broader orthopedic practice.
• Atlas Orthopaedic & Sports Medicine Centre: Singapore orthopedic and sports medicine group offering foot and ankle consultations alongside broader orthopedic services. Overlaps on foot/ankle care but operates as a broader orthopedic incumbent rather than a podiatry specialist.

Emerging players

• Healing Hands Physiotherapy: Singapore physiotherapy practice offering musculoskeletal and sports injury treatment with partial overlap into foot and ankle care. Comparable on rehabilitation and lower-limb musculoskeletal services from an emerging player position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/podiatrysg
• Facebookfacebook.com/EastCoastPodiatryCentre
• LinkedInlinkedin.com/company/eastcoastpodiatry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Podiatry