Cerrad
Cerrad is a Polish manufacturer of porcelain, ceramic, and clinker tiles operating six production lines with ~30 million m² annual capacity, distributing to 50+ countries through trade partners, regional sales offices, B2B platforms, and retail partners such as Leroy Merlin.
- Company typePrivate
- Founded1994
- HeadquartersStarachowice, Poland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cerrad does
Cerrad is a Polish manufacturer of porcelain, ceramic, and clinker tiles founded in 1994 and headquartered in Starachowice. The company operates six production lines across Starachowice, Końskie, and Kopaniny with combined annual capacity of approximately 30 million square meters, and distributes products to customers in more than 50 countries. Cerrad sells through a layered model that combines wholesale trade partners, dedicated regional sales representatives, an in-house B2B ordering platform, regional subsidiaries (CERRAD CORP in the US, CERRAD GmbH in Germany, plus entities in Slovakia, Lithuania, and Ukraine), and retail partnerships including Leroy Merlin.
The product portfolio spans the core Cerrad bathroom, kitchen, living room, facade, and outdoor tile collections; the premium Ultime sub-brand of 120x280 cm, 6mm-thick large-format porcelain; the Cerrad x La Mania Home luxury gres line; and the acquired Ceramika Nowa Gala and Ceramika Gres brands. Technical capabilities include color-body porcelain, large-format pressing, an eco-friendly pilot line for deep-structure stoneware tiles that reuses soft waste from product formation, V-shape stair treads, and 0.79-inch-thick anti-slip terrace tiles. The company holds ISO 17889-1 certification (first in Poland, June 2025) and C-TPAT certification (2021), and has won Red Dot (2022) and A' Design (2021) awards.
Cerrad generates revenue through one-time product sales of manufactured tiles at B2B wholesale pricing through trade partners and direct B2B relationships, with quote-based pricing on multi-year contracts and no publicly disclosed tiers. Customer segments include homeowners and interior designers (bathroom, kitchen, living room, outdoor use cases), architects and designers (specification and CAD-driven projects), trade partners and distributors (bulk purchasing), and retail/DIY partners. Go-to-market is a hybrid of enterprise field sales, channel partners, and event-driven acquisition at major international tile fairs (Cersaie, BAU, Coverings, Cevisama, Eurobaustoff). The company is privately held (Cerrad Sp. z o.o.) and led by Chairman of the Board Paweł Bąk.
Cerrad firmographics
Firmographics- Name
- Cerrad
- Legal name
- Cerrad Sp. z o.o.
- Website
- https://cerrad.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cerrad is a Polish manufacturer of porcelain, ceramic, and clinker tiles operating six production lines with ~30 million m² annual capacity, distributing to 50+ countries through trade partners, regional sales offices, B2B platforms, and retail partners such as Leroy Merlin.
- Ownership category
- akta.pro rank
Cerrad industry classification
Industry- Product category
- Ceramic and Porcelain Tile Manufacturing
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Cerrad is headquartered
LocationHeadquarters
- HQ city
- Starachowice
- HQ country
- Poland
- HQ region
- Europe
Offices8 records
Markets served
Cerrad business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tile Products Sales: Primary revenue from manufacturing and selling porcelain, ceramic, and clinker tiles in various collections including wood-imitation, stone-imitation, concrete-imitation, and marble designs. Products sold through trade partners, distributors, and direct B2B relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing through trade partners |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Cerrad product offering
Product offeringCore offering
Cerrad manufactures and supplies porcelain, ceramic, and clinker tiles through six production lines in Starachowice, Końskie, and Kopaniny, Poland, producing nearly 30 million m² annually. The company offers a comprehensive tile portfolio including wood-imitation, stone-imitation, concrete, marble, and brick effects across residential and commercial applications (bathrooms, living rooms, kitchens, terraces, balconies, facades, stairs). Products are sold under multiple brands — core Cerrad, premium Ultime large-format (120x280 cm at 6mm), Cerrad x La Mania Home luxury gres collections, and acquired brands Ceramika Nowa Gala and Ceramika Gres — distributed to 50+ countries through trade partners, a B2B platform, regional sales representatives, and retail partners including Leroy Merlin.
Product overview
Cerrad is a Polish manufacturer of porcelain, ceramic, and clinker tiles operating as a multi-brand portfolio company. The core Cerrad brand offers a comprehensive range of tile products including bathroom tiles, living room tiles, kitchen tiles, large-format tiles (up to 120x280 cm), facade tiles, and specialized outdoor tiles. The company operates several sub-brands: Ultime (premium 120x280 cm large-format tiles at 6mm thickness), Cerrad x La Mania Home (luxury gres collections featuring Calmness, Identity, Essence, Brazilian Quartzite, Ceppo Nuovo, Modern Concrete, and Marmo Thassos/Morocco), and affiliated brands Nowa Gala and Ceramika Gres. The product portfolio includes wood-like tiles (Guardian Wood, Sentimental Wood), stone-imitating tiles, concrete-effect tiles, and the innovative 2.0 thick tile line (0.79 inch) for terraces and outdoor applications. Additional offerings include Bathroom Panel Kits and specialized stair treads. With 6 production lines across Starachowice, Końskie, and Kopaniny facilities, Cerrad produces approximately 30 million square meters annually and distributes to over 50 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Ultime: Large format porcelain tiles (120 x 280 cm, 6mm thick) for premium interior design applications
- Ceramika Nowa Gala
- Ceramika Gres
- La Mania Home
Products and services
- Cerrad Core Brand Tiles (Porcelain, Ceramic, Clinker) Main Cerrad brand offering porcelain, ceramic, and clinker tiles for residential and commercial applications including bathrooms, living rooms, kitchens, balconies, terraces, and facades. Portfolio includes wood-imitation, stone-imitation, concrete, and marble-effect collections in matte, polished, lappato, and satinated finishes.
- Ultime (Premium Large-Format Tiles) Premium sub-brand of large-format porcelain gres tiles measuring 120x280 cm at 6mm thickness, designed for elegant marble, stone, and concrete effects in sophisticated interior spaces. Targets architects, designers, and premium residential and commercial projects.
- Cerrad x La Mania Home Collections Luxury gres tile collaboration with La Mania Home featuring collections including Calmness, Identity, Essence, Brazilian Quartzite, Ceppo Nuovo, Modern Concrete, Marmo Thassos, and Morocco. Targeted at design-led interior projects in the premium segment.
- Guardian Wood & Sentimental Wood Collections Wood-like porcelain tile collections offering timeless and functional interior design solutions. Guardian Wood features warm colors and cozy textures, while Sentimental Wood complements with complementary aesthetic options.
- Acero Collection Tile collection featuring color body porcelain technology, suitable for both modern and classic arrangements, with nature-inspired designs in various color options such as Acero Bianco, Acero Iron, Acero Silver, and Acero Sabbia.
- 2.0 Terrace Tile Line (0.79 inch thickness) Heavy-duty outdoor porcelain tiles at 0.79 inch thickness designed for terraces, garden paths, gazebos, and garage entrances. Includes the Cliff, Arragos, Stratic, Ragaya, Verness, Belgica, Crafter, Testo, and Tauro collections. Engineered for heavy load resistance, low water absorption, and high anti-slip rating.
- Bathroom Panel Kits Pre-designed bathroom panel kits offering easy installation and cohesive bathroom design solutions, available as a complete kit rather than individual tiles.
- Ceramika Nowa Gala Tiles Acquired brand producing ceramic tiles as a strategic investment to expand Cerrad's product portfolio with complementary offerings. Now operates as a wholly-owned sub-brand within the Cerrad Group.
- Ceramika Gres Tiles Acquired brand producing ceramic tiles as a strategic investment to increase Cerrad's production capacity and add complementary products. Now operates as a wholly-owned sub-brand within the Cerrad Group.
Quantifiable outcome
- Frost-resistant tiles suitable for demanding climates with low water absorption
- +2 more outcomes
Companies that use Cerrad
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Cerrad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cerrad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LEROY MERLINmajorLEROY MERLIN is a major retail partner for Cerrad products. The company participated in DIY Fair in Poznań as a key product encounter partner, showcasing Cerrad tile collections to consumers.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Cerrad competitors and assessment
Company assessmentDirect peers
- Marazzi Group: Italian ceramic tile manufacturer owned by Mohawk Industries with a global multi-brand presence including large-format porcelain offerings. Direct competitor in the European ceramic tile market with overlapping product categories, including premium and large-format tiles.
- Iris Ceramica: Italian premium ceramic tile manufacturer with a strong designer/architect channel and large-format offerings. Comparable to Cerrad in design-driven positioning, large-format porcelain production, and European B2B distribution model.
- Porcelanosa: Spanish premium tile and ceramic surfaces manufacturer with a multi-brand portfolio serving architects and retailers globally. Directly comparable to Cerrad on premium porcelain tile production, multi-brand strategy, and international distribution.
- Florim: Italian manufacturer of large-format porcelain tiles with strong architectural and design-led positioning. Closely comparable to Cerrad on large-format tile innovation (Florim's Magnum line parallels Cerrad Ultime), premiumization strategy, and B2B architect/designer channel focus.
- Grespania: Spanish manufacturer of porcelain and ceramic tiles for floors, walls, and facades with international distribution. Direct peer in ceramic tile production, facade applications, and European export-driven business model.
Broad incumbents
- Kajaria Ceramics: India's largest ceramic tile manufacturer with extensive product portfolio and growing international presence. Comparable in scale, multi-brand structure, and capacity-driven tile manufacturing, though primarily India-centric.
- Mohawk Industries: US-listed global flooring giant with extensive ceramic tile operations in Europe (via Marazzi) and Americas. Comparable as a large-scale ceramic tile producer with global distribution and multi-brand portfolio, though broader across flooring categories.
- RAK Ceramics: UAE-headquartered global ceramic tile and sanitaryware manufacturer with multi-brand portfolio and worldwide distribution. Comparable in scale, multi-brand strategy, and global reach, though broader in product scope including sanitaryware.
- Villeroy & Boch: German premium ceramics and bathroom surfaces company with a tile division serving European and international markets. Comparable as a European ceramics manufacturer with premium brand equity, though broader in scope including sanitaryware and tableware.
Emerging players
- Grupo Lamosa: Mexican ceramic tile and adhesives manufacturer with growing international footprint through acquisitions. Comparable as a multi-brand ceramic tile producer expanding internationally, though with stronger Americas focus than Cerrad.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cerrad social profiles
Digital presenceCerrad compliance and trust
Trust signalCompliance2 records
Cerrad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerrad leadership team
Management profileNumber of profiles
Profiles4 records
Cerrad subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cerrad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerrad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerrad
What does Cerrad do?
Cerrad manufactures and supplies porcelain, ceramic, and clinker tiles through six production lines in Starachowice, Końskie, and Kopaniny, Poland, producing nearly 30 million m² annually. The company offers a comprehensive tile portfolio including wood-imitation, stone-imitation, concrete, marble, and brick effects across residential and commercial applications (bathrooms, living rooms, kitchens, terraces, balconies, facades, stairs). Products are sold under multiple brands — core Cerrad, premium Ultime large-format (120x280 cm at 6mm), Cerrad x La Mania Home luxury gres collections, and acquired brands Ceramika Nowa Gala and Ceramika Gres — distributed to 50+ countries through trade partners, a B2B platform, regional sales representatives, and retail partners including Leroy Merlin.
Is Cerrad a public or private company?
Cerrad is a private company. It is classified as unknown and is currently operating.
When was Cerrad founded?
Cerrad was founded in 1994. It employs 1,001 to 5,000 people.
Where is Cerrad based?
Cerrad is headquartered in Starachowice, Poland, in the Europe region.
How does Cerrad make money?
One revenue line is on record: tile Products Sales.
Who are Cerrad's main competitors?
Direct peers on record are Marazzi Group, Iris Ceramica, Porcelanosa, Florim and Grespania. Broad incumbents are Kajaria Ceramics, Mohawk Industries, RAK Ceramics and Villeroy & Boch. Grupo Lamosa is listed as an emerging player.
Does Cerrad have an API?
No public API is recorded for Cerrad.
What industry is Cerrad in?
Cerrad's product category is Ceramic and Porcelain Tile Manufacturing. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail. Its SIC code is 3260.