De Huisdiersuper
De Huisdiersuper (A.K. for Pets B.V.) is a Dutch direct-to-consumer online pet supplies retailer serving the Netherlands and Belgium, offering multi-category food, toys, housing, and accessories alongside a 2,500m² physical showroom in Nieuwkuijk.
- Company typePrivate
- Founded2007
- HeadquartersNieuwkuijk, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Huisdiersuper does
De Huisdiersuper, the trade name of A.K. for Pets B.V., is a Dutch direct-to-consumer online pet supplies retailer founded in 2007 and headquartered in Nieuwkuijk, Noord-Brabant, Netherlands. The company operates a multi-category e-commerce platform serving pet owners across the Netherlands and Belgium, with a comprehensive assortment spanning dogs, cats, rabbits, parrots, chickens, and garden animals. Its catalog covers food, treats, toys, housing, training equipment, travel accessories, grooming supplies, and care products, combining a proprietary private-label brand (Quapas!) with third-party partner brands including PetSafe, Kurgo, K9 Sport Sack, FitPaws, Blue-9, Strong, and Multipet. The company also operates a 2,500m² physical showroom in Nieuwkuijk that supports click-and-collect, in-person browsing, and showroom pickups, in addition to a separate warehouse and distribution facility at Middelweg 32 in the same town.
The underlying technology is a standard e-commerce platform with SSL/TLS encryption, Google Analytics tracking, customer accounts, wishlists, order tracking, and email newsletter infrastructure. Payment processing is handled by Buckaroo (credit cards) and Pay (iDEAL, bancontact, giftcards), with a Billink pay-later option available for a €0.99 fee. The site holds Webshop Keurmerk and Qshop Keurmerk quality certifications, is GDPR-compliant, and surfaces 5,104 Kiyoh customer reviews with an 8.9/10 rating as a trust signal. The product range spans €1.20 to €569 per SKU.
The business model is transactional e-commerce: one-time product sales with free shipping above €49 in the Netherlands, €4.95 below threshold, free showroom pickup, and a 30-day money-back return policy. Customer service is delivered via phone (073-8795409) and is staffed by self-described 'animal lovers.' The company has 1-10 employees, no disclosed external funding or parent company, and no public revenue disclosure. It does not operate subscription, loyalty, or contract-based revenue lines; its economics are entirely volume-driven across a fragmented consumer base.
De Huisdiersuper firmographics
Firmographics- Name
- De Huisdiersuper
- Legal name
- A.K. for Pets B.V.
- Website
- https://dehuisdiersuper.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Huisdiersuper (A.K. for Pets B.V.) is a Dutch direct-to-consumer online pet supplies retailer serving the Netherlands and Belgium, offering multi-category food, toys, housing, and accessories alongside a 2,500m² physical showroom in Nieuwkuijk.
- Ownership category
- akta.pro rank
De Huisdiersuper industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)
Keywords
Where De Huisdiersuper is headquartered
LocationHeadquarters
- HQ city
- Nieuwkuijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
De Huisdiersuper business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Online Retail - Pet Supplies: De Huisdiersuper generates revenue through one-time product sales of pet supplies, food, toys, housing, and accessories across multiple pet categories (dogs, cats, rabbits, parrots, chickens, garden animals). The company sells directly to consumers via their e-commerce platform and physical showroom, with revenue derived from transaction-based product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
De Huisdiersuper product offering
Product offeringCore offering
De Huisdiersuper is an online pet supplies retailer operating a direct-to-consumer e-commerce platform (dehuisdiersuper.nl) and a 2,500m² physical showroom in Nieuwkuijk, Netherlands. The company sells pet food, snacks, toys, housing, accessories, training equipment, travel gear, and grooming supplies across six animal categories — dogs, cats, rabbits, parrots/birds, chickens, and garden animals — for consumers in the Netherlands and Belgium. It combines its own Quapas! private label with third-party partner brands such as K9 Sport Sack, PetSafe, Kurgo, FitPaws, Blue-9, Strong, 4Pets, Multipet, and Riverwood.
Product overview
De Huisdiersuper operates as an online pet superstore serving the Netherlands and Belgium with a comprehensive assortment of pet supplies across six animal categories: dogs, cats, rabbits, parrots/birds, chickens, and garden animals. The platform functions as a multi-brand marketplace offering both proprietary Quapas! private label products and partner brands including K9 Sport Sack (dog carrier backpacks and outdoor gear), PetSafe (drinking fountains, dog trainers), Kurgo (car travel accessories), FitPaws (canine fitness equipment), Blue-9 (training platforms), Strong (parrot cages), and Multipet (plush toys). Core Quapas! offerings span feeding accessories (hay racks, food bowls), toys (chew toys, scratching posts, play puzzles), and bedding. The business model combines direct-to-consumer e-commerce with a 2500m2 physical showroom in Nieuwkuijk, offering free shipping over €49 in the Netherlands and 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog supplies (food, toys, walking, transport, sleeping, grooming, training, housing) Food, snacks, toys (chew, plush, interactive, puzzle, fitness), walking gear (leashes, harnesses, collars, backpacks), transport (car benches, seat covers, crates), sleeping (beds, blankets), grooming (brushes, shampoo, dental care), training equipment, and housing (kennels, dog doors, fences) for dogs. Targets dog owners in the Netherlands and Belgium.
- Cat supplies (food, toys, scratching posts, beds, fountains) Food, scratching posts (small, medium, large, heavy-cat, wall-mounted, climbing sacks), toys (Quapas! Colour and Linnen collections, plush, interactive), beds and sofas, drinking fountains, and feeding bowls for cats. Targets cat owners in the Netherlands and Belgium.
- Rabbit and rodent supplies (hutches, hay racks, bedding, toys) Hutches (including premium Fortress model), hay racks (Quapas! Hooiruif Treasure), bedding (Quapas! Henneptapijt hemp mat), foraging toys (Quapas! Veggie Crate), and feed accessories for rabbits and rodents. Targets rabbit and small pet owners.
- Parrot and bird supplies (cages, stands, accessories) Strong-brand parrot cages (Sofia, Venus, Rhea, Sara, Aida, Isa, Anna, Nadia XL models) with non-toxic powder coating, stainless steel locks, casters, removable trays, and play tops, plus associated bird accessories. Targets parrot owners.
- Chicken supplies Feed, housing, and accessories for chickens and backyard poultry kept by hobby farmers and households in the Netherlands and Belgium.
- Garden animal supplies Feed, shelters, and accessories for garden animals such as hedgehogs and other small wildlife supported by households in the Netherlands and Belgium.
- Quapas! private label product line House-brand offering of pet toys, feeding accessories, scratching posts, hay racks, bedding, and enrichment products for dogs, cats, rabbits, and rodents. Sold exclusively through De Huisdiersuper.
Companies that use De Huisdiersuper
Customer profileSegments1 record
Ideal customer profiles1 record
De Huisdiersuper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
De Huisdiersuper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Quapas!coreQuapas! is De Huisdiersuper's private label brand offering pet toys, feeding accessories, scratching posts, hay racks, bedding, and enrichment products for dogs, cats, rabbits, and birds. Products include hay racks, vegetable crates, scratching posts, cat toys, and chew toys.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
De Huisdiersuper competitors and assessment
Company assessmentDirect peers
- Zooplus: Zooplus is Europe's leading online pet retailer and the most direct competitor to De Huisdiersuper, operating in the same Netherlands and Belgium markets with a comparable inventory-led e-commerce model across multiple pet categories.
- Medpets.nl: Medpets is a Dutch online specialist in pet health, nutrition, and pharmacy products. It competes with De Huisdiersuper's health, supplement, and OTC categories and shares the Dutch e-commerce D2C model.
- Brekz.nl: Brekz is one of the largest Dutch online pet retailers, directly competing with De Huisdiersuper on assortment breadth, pricing, and delivery speed within the Netherlands across dogs, cats, and small animals.
- Dierspecialist.nl: Dierspecialist is a Dutch online pet supplies retailer covering dogs, cats, and small animals. It directly competes with De Huisdiersuper on price-driven pet e-commerce in the Netherlands.
Regional players
- Jollyes: Jollyes is the UK's largest specialist pet retailer with physical stores and online. It is comparable in product breadth and customer base but operates in a different geography from De Huisdiersuper's NL/BE focus.
- Pietercil Group: Pietercil is a Belgian-headquartered pet retailer and distributor with brands including Tom&Co. It competes with De Huisdiersuper specifically within the Belgian market across dogs, cats, and small animals.
Broad incumbents
- bol.com: bol.com is the dominant Dutch marketplace and sells a sizable pet category alongside general merchandise. It is a broad incumbent competitor that draws traffic away from specialist pet retailers like De Huisdiersuper through scale and Prime-like delivery.
- Amazon Netherlands: Amazon.nl operates a general marketplace that includes a growing pet category in the Netherlands. It represents a broad competitive threat through scale, Prime delivery, and price competition but is not a specialist pet retailer.
- Petsplace (Jumper): Petsplace is a leading Dutch pet retail chain with a broad online and physical footprint. It competes with De Huisdiersuper on assortment, multi-species coverage, and convenience, though it is not specialist-only.
- Maxi Zoo (Fressnapf): Maxi Zoo is the Dutch arm of Fressnapf, Europe's largest pet retail chain, with physical stores plus online. It competes with De Huisdiersuper across the same product categories but operates at much larger scale and with omnichannel breadth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Huisdiersuper social profiles
Digital presenceDe Huisdiersuper compliance and trust
Trust signalCompliance4 records
De Huisdiersuper financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Huisdiersuper leadership team
Management profileNumber of profiles
De Huisdiersuper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Huisdiersuper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Huisdiersuper
What does De Huisdiersuper do?
De Huisdiersuper is an online pet supplies retailer operating a direct-to-consumer e-commerce platform (dehuisdiersuper.nl) and a 2,500m² physical showroom in Nieuwkuijk, Netherlands. The company sells pet food, snacks, toys, housing, accessories, training equipment, travel gear, and grooming supplies across six animal categories — dogs, cats, rabbits, parrots/birds, chickens, and garden animals — for consumers in the Netherlands and Belgium. It combines its own Quapas! private label with third-party partner brands such as K9 Sport Sack, PetSafe, Kurgo, FitPaws, Blue-9, Strong, 4Pets, Multipet, and Riverwood.
Is De Huisdiersuper a public or private company?
De Huisdiersuper is a private company. It is classified as unknown and is currently operating.
When was De Huisdiersuper founded?
De Huisdiersuper was founded in 2007. It employs 1 to 10 people.
Where is De Huisdiersuper based?
De Huisdiersuper is headquartered in Nieuwkuijk, Netherlands, in the Europe region.
How does De Huisdiersuper make money?
One revenue line is on record: online Retail - Pet Supplies.
Who are De Huisdiersuper's main competitors?
Direct peers on record are Zooplus, Medpets.nl, Brekz.nl and Dierspecialist.nl. Regional players are Jollyes and Pietercil Group. Broad incumbents are bol.com, Amazon Netherlands, Petsplace (Jumper) and Maxi Zoo (Fressnapf).
Does De Huisdiersuper have an API?
No public API is recorded for De Huisdiersuper.
What industry is De Huisdiersuper in?
De Huisdiersuper's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRALAHAL, Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters). Its NAICS code is 459910.