Pebble Construction Chemistry

What Pebble Construction Chemistry does

Kiesel Bauchemie GmbH u. Co. KG (also referred to as Pebble Construction Chemistry) is a German specialty construction chemicals manufacturer founded in 1959 and headquartered in Esslingen am Neckar. The company formulates and sells primers, tile and floor adhesives, levelling compounds, grouts, sealants, waterproofing systems, and parquet finishing products organized across multiple branded lines: Okatmos (primers/moisture barriers), Okapox (epoxy systems), Okamul (dispersions and renovation primers), Servoplan (levelling compounds), and Servofix (conductive and specialty additives). Underlying chemistries span cementitious, epoxy resin, polyurethane, and dispersion technologies, with system-level integration across product lines for tile laying (Fliesentechnik), flooring (Fussbodentechnik), and parquet installation workflows.

The firm operates a two-tier go-to-market combining a specialist trade dealer (Fachhandel) network across Germany, Poland, Czech Republic, France, USA, and Canada with dedicated field sales representatives (Fachberater) who deliver on-site technical consultation. Pricing is quote-based through dealers rather than list-priced, and revenue derives from one-time product sales plus professional services in the form of technical advice. End customers are fragmented professional tradespeople — tilers, flooring contractors, parquet specialists, and renovation contractors — supplemented by select high-profile reference projects such as Hotel Schloss Elmau and commercial offices in Mannheim. Kiesel also operates a DenkFabrik training center in Esslingen for professional education, alongside digital tools including a consumption calculator and an Infothek knowledge base, and runs a sub-brand (Kiesel Workwear) selling functional workwear to craftsmen.

Following the 2024 acquisition by Cemex (via Cemex Deutschland AG), Kiesel operates as a wholly-owned subsidiary within the global Cemex group, converting a formerly family-owned German limited partnership into a unit of a multinational building materials conglomerate. The company employs 51–100 people, holds Blue Angel, EMICODE EC1 Plus, DGNB Navigator, and GISCODE certifications on a broad share of its portfolio, and is positioned at the specialty/premium end of the European construction chemicals market rather than as a commodity supplier.

Name

Pebble Construction Chemistry

Legal name

Kiesel Bauchemie GmbH u. Co. KG

Website

https://kiesel.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Kiesel Bauchemie (Pebble Construction Chemistry) is a German specialty construction chemicals manufacturer producing primers, adhesives, levelling compounds, waterproofing systems, and parquet finishing products for professional tilers, flooring contractors, and parquet installers across Europe and North America, now a wholly-owned Cemex subsidiary.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Other Chemical Product and Preparation Manufacturing (3259)

SIC

Adhesives & Sealants (2891), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)

Keywords

• Construction chemicals
• Tile adhesives
• Substrate preparation
• Floor levelling compounds
• Parquet installation systems

Headquarters

HQ city

Esslingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Chemical Products: Kiesel generates revenue through the sale of construction chemical products including tile adhesives, primers, grouts, waterproofing systems, levelling compounds, and parquet installation products. Products are sold in various packaging sizes (1kg bottles, 5kg, 10kg canisters, 25kg sacks, 120kg drums) through their dealer network across Europe, North America, and other markets.
2. Technical Services: Kiesel provides technical consultation and support services through their field sales representatives (Fachberater), including application advice, product recommendations for specific substrates and use cases, and troubleshooting support for professional tradespeople.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pebble Construction Chemistry manufactures and sells construction chemical products for tile laying, flooring installation, and parquet laying across Europe and North America. The product portfolio spans primers (Okatmos), epoxy resin systems (Okapox), dispersion and PU-based additives (Okamul), self-levelling compounds (Servoplan), and conductive installation additives (Servofix), sold through specialist trade dealers. The company also operates the DenkFabrik training center in Esslingen for professional education and provides technical field sales support (Fachberater).

Product overview

The company's product portfolio is organized around construction chemistry solutions for tile installation, flooring, and parquet applications. The core offering consists of multiple primer and additive product lines: Okatmos® primers (UG 30 universal, GG quick-drying, DSG dispersion sealer) for substrate preparation; Okapox® epoxy products (GF primer, GF-M multi-purpose resin, Beschleuniger accelerator) for industrial-grade bonding and moisture barriers; Okamul® additives (SP tile primer, RSG Plus renovation, PU-V schnell polyurethane, HSD bond spray, DZ 18 adhesive-flex) for specialized mortars and surface preparation; and Servofix® L for conductive applications. These products are used together as a system for floor preparation, waterproofing, tile installation, and parquet laying.

Differentiator

Problem solved

Functional benefit

Brands

• Kiesel Workwear: Functional workwear clothing line for craftsmen, sold via an online shop.
• DenkFabrik
• Okatmos
• Servoplan
• Okapox
• Okamul

Products and services

• Okatmos UG 30 Universal Primer Universal solvent-free, hygienizing primer with high bond strength for treating absorbent and non-absorbent substrates before spackling, waterproofing, or thin-bed tile installation. Suitable for indoor, outdoor, and underwater applications. Targets professional tilers and flooring contractors needing reliable substrate preparation.
• Okatmos GG Quick-Drying Primer Solvent-free, very low-emission, hygienizing, ready-to-use, quick-drying primer with high bond strength for pretreatment of absorbent substrates indoors and outdoors. Designed for professional tile and flooring installers needing fast project turnaround.
• Okatmos DSG Sealer Primer and Moisture Barrier Solvent-free, hygienizing reactive resin primer and moisture barrier with high bond strength for treating absorbent and non-absorbent substrates before waterproofing, thin-bed tile installation, and spackling for textile, elastic, and parquet applications. Specifically designed for sealing against elevated moisture on unheated cementitious substrates and protecting calcium sulfate screeds from above.
• Okapox GF Epoxy Primer Solvent- and water-free, very low-emission, thin-liquid two-component epoxy resin primer for pretreating absorbent and non-absorbent substrates before spackling and installation work. Functions as a moisture barrier with sd-value of 200m at 0.5mm layer thickness and serves as a binder for epoxy mortar and drainage mortar. Designed for professional installers needing industrial-grade substrate preparation.
• Okapox GF-M Multi-Purpose Epoxy Resin Versatile two-component epoxy resin for crack and joint sealing in screeds and concrete, as primer for treating absorbent and non-absorbent substrates, and as binder for epoxy mortar. Targets professional flooring and tiling contractors needing a single multi-purpose substrate preparation product.
• Okapox Beschleuniger Accelerator Accelerator additive for two-component epoxy resin systems (Okapox GF, Okapox royal, Okapox royal Boden) that shortens reaction times and minimizes waiting periods. Used by professional installers to compress project timelines.
• Okamul SP Tile Primer Ready-to-use, solvent-free dispersion primer for bond promotion on gypsum, lime-cement, and cement-bound substrates before spackling, waterproofing, or thin-bed and medium-bed tile installation in interior areas. Designed for professional tilers.
• Okamul RSG Plus Renovation Primer System Solvent-free base dispersion for producing a fast-drying two-component cement-dispersion primer in combination with repair mortar Servoplan Ki 300. Designed for renovation work before smoothing and installation, including as moisture barrier up to 4.0 CM-% on cementitious substrates. Targets renovation contractors.
• Okamul PU-V Schnell Polyurethane Primer Solvent- and water-free, very low-emission, single-component polyurethane primer for pretreating absorbent and non-absorbent substrates before spackling and installation work. Used as moisture barrier up to 4.0 CM-% on cement-bound substrates. Designed for professional installers needing high-performance substrate preparation.
• Servofix L Conductive Additive Liquid additive for creating electrically conductive products such as spackling compounds, thin-bed mortars, and grout mortars. Used for installing electrically conductive ceramic floor coverings in commercial environments requiring static dissipation.
• Okamul HSD Bond Spray Dispersion Ready-to-use, solvent-free dispersion for bond promotion between cement powder and ceramic tiles and slabs (including porcelain stoneware) during vibration floor installation. Also used for creating wet bonding slurries. Targets professional installers of large-format tiles and slabs.
• Okamul DZ 18 Adhesive-Flex Additive Solvent-free plastic dispersion for enhancing cementitious thin-bed and medium-bed mortars. Enables flexible and water-repellent adhesive beds when combined with products such as Servofix KM-F Plus, ServoStar 3000 Flex, and Servoflex 5 royal. Used for balconies, terraces, and facades requiring flexible and water-resistant adhesive properties.

Quantifiable outcome

• Drying time as quick as 10 minutes for some primer products
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PCI Augsburg GmbH: German subsidiary of Sika AG specializing in tile adhesives, grouts, primers, and substrate preparation systems. Direct competitor with nearly identical specialty positioning in the German tile installation market.
• Sika AG: Swiss-based global leader in construction chemicals and specialty adhesives for tile, flooring, and waterproofing applications. Directly competes with Kiesel across primers, levelling compounds, tile adhesives, and sealants at much broader global scale.
• Mapei S.p.A. Italian family-owned global construction chemicals manufacturer with a closely aligned product portfolio for tile installation, flooring, and substrate preparation. Direct competitor in European tile adhesive and grout markets with similar system-solution positioning.
• Ardex Group: German-based privately held manufacturer of specialty construction chemicals for tile laying, flooring, and waterproofing. Closely comparable mid-sized competitor with overlapping product categories, similar European focus, and similar German private-company profile.
• Wakol GmbH: German privately held manufacturer specializing in parquet, flooring, and tile installation adhesives. Direct competitor in parquet and flooring products serving European tradespeople with comparable specialty chemistry positioning.
• Schönox GmbH: German flooring installation brand owned by Sika, specializing in substrate preparation and flooring adhesives. Closely comparable product line and target customer (flooring contractors) within Germany, effectively a sister competitor under Sika.
• Uzin Utz AG: German-listed manufacturer of flooring installation systems including primers, levelling compounds, and adhesives. Direct competitor in the flooring contractor segment with a similar system-based, technically-supported go-to-market.

Broad incumbents

• BASF SE: Global chemical conglomerate with construction chemicals activities through its Master Builders Solutions brand. Indirect overlap through construction chemistry raw materials and systems, but not directly competing in Kiesel's tile/parquet finishing specialty.
• Bostik (Arkema): French-headquartered global adhesives and sealants manufacturer (subsidiary of Arkema). Overlaps Kiesel in construction adhesives and sealants but operates with a much broader industrial and consumer adhesives portfolio.
• Henkel AG: German multinational with construction adhesives and sealants within its broader consumer and industrial portfolio. Overlaps in flooring and tiling adhesives but is not specialized in Kiesel's installation chemistry niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc3B0NdpMw22ifcNdYU_Jow
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Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pebble Construction Chemistry