Magnify Solution

What Magnify Solution does

PT. Magnify Solution is a privately held Indonesian consulting firm founded in 2010, headquartered in Jakarta Selatan with a regional branch in Jember, East Java, and 11–50 employees. The company operates in two integrated service lines: (1) psychological testing and HR assessment for corporate and government clients, and (2) professional certification and training programs for individual HR practitioners. Core offerings include Psychological Testing & Assessment (online and offline psychometrics for selection, evaluation, and potential mapping), Organizational Development consulting, Training & Development, and Educational & Career Counseling. The technology stack is built on licensed DISC profiling methodology from DISCovery Institute and proprietary Indonesian-normed assessment instruments, notably the EWSSA-16 (Employee Well-being and Stress Symptom Assessment) and WESFA-18 (Work Environment Stress Factor Assessment), delivered through an online encrypted assessment platform accessible across Indonesia.

The certification portfolio comprises four credentials — CPHR (Certified Professional Human Resource), CSPHR (Certified Senior Professional Human Resource), CBA (Certified Behavioral Analyst), and CSBA (Certified Senior Behavioral Analyst) — with a dedicated CPHR POLRI variant for the Indonesian National Police. Standardized assessment products include the Mental Health Employee Assessment, Corporate Complete Assessment (CCA), and tiered Comprehensive Employee Discovery Assessment packages; TKI psychological screening services address the regulated Indonesian migrant worker segment under Perpres No. 64/2011. Pricing is published in Indonesian Rupiah (Rp 600K–Rp 12.995M per participant) with promotional and group rates.

Go-to-market is B2B consultative sales targeting Indonesian corporates (JNE Express, Bank Papua, Bank Mandiri Syariah, Kimia Farma, RNI, Combiphar, Enseval) and government institutions (POLRI, BPKP Jakarta, PDAM Papua/Jayapura), supplemented by direct-to-individual certification enrollment. The primary conversion channel is WhatsApp (prominent on every service page), with delivery split between scheduled Zoom-based online cohorts and on-site in-house training at client locations. Revenue mechanics combine episodic enterprise assessment contracts, ongoing certification cohort fees, and workshop fees, with no disclosed funding, M&A, or external investment activity.

Name

Magnify Solution

Legal name

PT. Magnify Solution

Website

https://magnifysolution.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Magnify Solution is an Indonesian HR and Industrial-Organizational Psychology consulting firm offering psychometric assessment, behavioral certification programs (CPHR, CBA), and organizational development services to corporates, government institutions including POLRI, and individual HR professionals across Indonesia.

Ownership category

akta.pro rank

Product category

HR Consulting and Psychological Assessment Services

NAICS

Other Scientific and Technical Consulting Services (541690), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)

akta.pro secondary industries

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Psychological assessment services
• Human resource consulting
• Employee selection testing
• DISC profiling training
• Professional certification programs

Headquarters

HQ city

Jember

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Psychological Assessment Services: B2B services providing psychometric testing for employee selection, evaluation, and potential mapping. Includes online and offline psychotest administration for corporate clients.
2. Professional Certification Programs: Revenue from training and certification programs including CPHR (Certified Professional Human Resource), CSPHR, CBA (Certified Behavioral Analyst), and CSBA. Programs include examination fees and certification credentials.
3. Training Workshop Programs: Short-term training workshops such as 'Training for Psychological Tester' and DISC profiling workshops offered at tiered pricing (individual, group/collab).
4. Organizational Development Consulting: HR management consulting services aimed at improving organizational performance, work climate, coordination, and control.
5. Educational and Career Counseling: Services for education sector including aptitude testing, educational counseling, psychotherapy, and learning motivation enhancement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PT. Magnify Solution delivers psychological testing and assessment services (online and offline psychometrics for employee selection, evaluation, potential mapping, and promotion), organizational development and HR consulting, structured training workshops (DISC, Training for Tester), and a portfolio of professional certifications (CPHR, CSPHR, CBA, CSBA). Offerings are underpinned by proprietary Indonesian-normed instruments and a licensed DISC profiling methodology from DISCovery Institute, sold to corporate, government (notably POLRI), and educational clients across Indonesia.

Product overview

Magnify Solution is an HR and Industrial-Organizational Psychology consulting firm offering a unified service portfolio centered on psychological assessment and human resource development. The core offering consists of Psychological Testing and Assessment (online and offline psychometrics for employee selection, evaluation, and potential mapping), complemented by Organizational Development and Training & Development consulting. The portfolio includes specialized add-on services: DISC Training (a 2-day DISC profiling workshop) and Training for Tester (a 2-day psychological testing administration workshop). The company also offers structured assessment products including Mental Health Employee Assessment (EWSSA-16 and WESFA-18 instruments), Corporate Complete Assessment (CCA — cognitive, personality, and work attitude tests), and Comprehensive Employee Discovery Assessment (tiered packages covering personality, intelligence, ability, integrity, and team dynamics). Professional certification programs include CPHR (Certified Professional Human Resources), CSPHR (Certified Senior Professional Human Resources), CBA (Certified Behavioral Analyst), and CSBA (Certified Senior Behavioral Analyst). Educational and career counseling services round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological Testing and Assessment Online and offline psychological testing for employee selection, evaluation, and potential mapping, covering DISC profiling, cognitive testing, personality assessment, integrity testing, and work-environment stress evaluation, sold to corporate HR teams and government institutions across Indonesia.
• Organizational Development Human resource management consulting aimed at improving organizational performance, work climate, coordination, and control through structured HR development programs, delivered to Indonesian enterprises and government institutions.
• Training and Development Capability development programs for employees that actualize individual strengths and address weaknesses, enabling staff to meet job challenges, delivered via on-site in-house workshops and Zoom cohorts.
• Educational and Career Counseling Education-sector services covering aptitude and interest testing, educational counseling, student psychotherapy, and learning motivation enhancement for schools, universities, and individual students.
• DISC Training 2-day online workshop via Zoom focused on DISC personality profiling for industrial and organizational settings, covering DISC concepts, self-profiling, scoring, graph interpretation, coding, and practical case studies; priced at Rp 1,000,000 regular / Rp 600,000 promotional.
• Training for Tester 2-day workshop titled 'How To Be An Excellent Psychology Tester' covering psychological diagnostic concepts, administration of test instruments (IST, EPPS, FRT, DISC, HOLLAND, KRAEPLIN), scoring practice, and case studies; delivered via Zoom at Rp 1,250,000 regular / Rp 600,000 promotional.
• Mental Health Employee Assessment Employee mental health screening program featuring two proprietary Indonesian-normed instruments: EWSSA-16 (Employee Well-being and Stress Symptom Assessment) measuring physical, mental, emotional, and behavioral stress symptoms; and WESFA-18 (Work Environment Stress Factor Assessment) measuring personality, control, information, workload, conflict, and environmental stress factors.
• Corporate Complete Assessment (CCA) Comprehensive online employee selection solution with three test types: cognitive tests for reasoning and problem-solving, personality tests for cultural fit, and work attitude tests for discipline and motivation, with results aligned to Indonesian cultural norms.
• Comprehensive Employee Discovery Assessment Comprehensive online psychological employee assessment with three packages: Package A (personality style analysis, discovery intelligence testing, clerical/mechanical/specific ability, endurance/speed testing), Package B (adding team cooperation or integrity testing), Package C (full assessment with career guidance and development recommendations).
• TKI Psychological Screening Psychological health screening and check-up services for Indonesian migrant workers (TKI) preparing for overseas employment, covering intelligence testing, personality testing, mental health evaluation, and professional feedback, aligned with regulatory requirements under Perpres No. 64/2011.
• CPHR (Certified Professional Human Resources) Certification 4-day training and certification program covering strategic HR management, recruitment, performance management, training, labor law, and organizational change leadership, including a CPHR POLRI variant for Indonesian National Police personnel; priced at Rp 12,995,000 per person.
• CSPHR (Certified Senior Professional Human Resources) Certification 3-day advanced training and certification for senior HR professionals, available to CPHR alumni or bachelor's degree holders with minimum 8 years of work experience.
• CBA (Certified Behavioral Analyst) Certification 2-day training and certification enabling managers and HR professionals to analyze employee behavior using DISC and other psychological models, optimize team development, improve recruitment accuracy, and enhance workplace communication; priced at Rp 12,500,000 regular / Rp 9,000,000 promotional per person.
• CSBA (Certified Senior Behavioral Analyst) Certification Advanced certification for CBA alumni or senior behavioral analysts providing deeper expertise in organizational behavior analysis.

Quantifiable outcome

• Assessment and certification services delivered to 10+ major Indonesian corporations
• +1 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• DISCovery InstitutecoreTechnology or IntegrationOfficial licensing partnership for DISC profiling methodology. Magnify Solution is authorized to use DISC assessment tools including Job Styles Analyst, Personality Styles Analyst, Job-Person Match Analyst, and DISCovery Intelligence Test. The Director holds direct license from DISCovery Institute.

Scale indicators3 records

Expansion highlights7 records

Direct peers

• SHL: Global leader in psychometric talent assessment and behavioral measurement, offering competency frameworks and online assessment platforms directly comparable to Magnify's DISC and Indonesian-normed assessment suite. Operates across enterprise HR with similar employee selection and development use cases.
• Aon Assessment Solutions: Global talent assessment and psychometric solutions business within Aon's Human Capital practice, providing employee selection, development, and behavioral assessment tools comparable to Magnify's psychological testing and certification services.
• GML Performance Consulting: Indonesian HR consulting firm offering psychological assessment, leadership development, and organizational effectiveness services to corporate clients. Direct local competitor to Magnify in the Indonesian enterprise HR consulting market.
• PSI Services (now part of SHL): Global talent assessment and testing services provider with capabilities in psychometric assessment, certification program management, and licensing-style credentialing services — closely aligned with Magnify's certification and assessment portfolio.
• Cubiks (Workday): Psychometric assessment and talent measurement business acquired by Workday, offering business simulations and personality assessments for selection and development. Directly comparable in offering DISC-style and competency-based psychometrics for enterprise HR.
• Daya Dimensi Indonesia (DDI): Indonesian HR consulting and training firm specializing in leadership development, psychometric assessment, and corporate training programs. Competes with Magnify in the domestic HR certification and assessment segment with comparable enterprise and government clients.

Regional players

• PsyAsia International: Southeast Asia-based psychological assessment and HR consultancy serving Singapore, Malaysia, Indonesia, and surrounding markets. Comparable in offering DISC-based profiling and psychometric testing with a regional rather than Indonesia-only footprint.

Broad incumbents

• Robert Half Indonesia: Global HR staffing and consulting firm with Indonesia presence, providing talent assessment and HR advisory as part of a much broader staffing and recruitment portfolio. Overlaps with Magnify on corporate HR assessment and selection use cases.
• Korn Ferry: Global organizational consulting firm with a substantial talent assessment and leadership development practice. Overlaps with Magnify's organizational development and certification offerings as part of a much broader portfolio spanning executive search, RPO, and consulting.
• Mercer (Mettl): Global consulting firm with Mettl as its online assessment platform arm, providing psychometric and skills assessments to enterprises. Competes with Magnify's online assessment platform in mid-market and enterprise segments across Southeast Asia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PT.MagnifySolution
• LinkedInlinkedin.com/company/ptmagnifysolution
• Instagraminstagram.com/magnifysolution.id
• Xx.com/magnifysolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnify Solution