CBN Londrina

What CBN Londrina does

CBN Londrina is a regional news radio station based in Londrina, Paraná, Brazil, operating as a local affiliate of the CBN (Central Brasileira de Notícias) network, which is owned by Grupo Globo, Brazil's largest media conglomerate. Founded in 1995 (the CBN network itself was launched in 1991), the station delivers 24-hour news, sports, politics, economy, agriculture, and cultural programming to Londrina and surrounding municipalities in the Norte Pioneiro region, including Cambé, Ibiporã, and Rolândia. Core operations are built around a licensed FM broadcast combined with digital streaming via a website (cbnlondrina.com.br), native mobile applications for Android and iOS, a YouTube channel, and social media presence across Facebook and Twitter.

The station's product surface includes the core live radio broadcast, plus specialized programs such as CBN Debate (public affairs), CBN Rural (agriculture), the Ciclo de Palestras lecture series, and more than 20 editorial columns spanning economy, sales, AI, education, finance, sports, etiquette, and pet care. Content production is supported by a team of named journalists (e.g., Claudia Lima, João Gabriel Rodrigues, Paulo Andrade, Guilherme Batista, Fernando Bianchi) and contributors.

CBN Londrina generates revenue primarily through local advertising sales to SMBs in its broadcast region, complemented by branded content and special projects sponsored by regional partners such as SESI and FIEP. Pricing is not publicly disclosed and the station does not publish rate cards. Operating with 11–50 employees and operating under the corporate umbrella of Grupo Globo, the station functions as a stable, regionally focused media franchise within a national radio news network.

Name

CBN Londrina

Legal name

CBN Londrina

Website

https://cbnlondrina.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

CBN Londrina is a regional news radio station in Londrina, Paraná, operating as a local affiliate of Brazil's CBN network (owned by Grupo Globo). It delivers 24-hour news and specialized programming to Norte Pioneiro listeners via FM broadcast, mobile apps, and digital streaming, monetizing through local advertising and branded content.

Ownership category

akta.pro rank

Product category

News Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Local News & Weather Stations (MPABACAJ)

Keywords

• News radio broadcasting
• Regional news coverage
• Radio journalism
• Audio content production
• Local news media

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorship: The station generates revenue primarily through advertising sales. Local businesses can advertise on the radio station through their dedicated advertising page.
2. Special projects and branded content: The station produces special projects and branded content including columns, podcasts, and themed programming segments for partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CBN Londrina is a regional all-news radio station operating as part of Brazil's CBN (Central Brasileira de Notícias) network owned by Grupo Globo. The station delivers 24-hour news, sports, politics, economy, and cultural programming to listeners in Londrina and surrounding municipalities of the Norte Pioneiro region in Paraná. Content is distributed via FM broadcast, mobile apps, website streaming, podcasts, and social media, supported by a team of local journalists and columnists.

Product overview

CBN Londrina is a regional radio station serving Londrina and the surrounding region in Paraná, Brazil. The station operates as a news-focused radio broadcaster with live programming, offering content through its core radio broadcast service and a native mobile application for iOS and Android. Programming includes specialized segments such as CBN Debate (public affairs discussions), CBN Rural (agricultural coverage), Ciclo de Palestras (lecture series), and over 20 specialized columns covering topics including economy, sales, AI, education, finance, sports, pet care, etiquette, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• CBN Londrina Radio Broadcast 24-hour all-news FM radio broadcast delivering local news, sports, politics, economy, culture, traffic, and weather to listeners in Londrina, Cambé, Ibiporã, Rolândia, and other municipalities in the Norte Pioneiro region of Paraná, Brazil. Aired through a team of journalists, commentators, and columnists.
• CBN Londrina Mobile Application Native mobile application for Android (and iOS) that allows listeners to stream CBN Londrina's live broadcast, access news articles, and receive updates on their phones. Available for download on the Google Play Store.
• Ciclo de Palestras Lecture and special-event series featuring talks, interviews, and presentations on topics of community interest. Delivered as a standalone programming initiative with its own section on the station's website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Mundo Livre FMminorGTM or Marketing PartnerListed as a partner on CBN Londrina's website. The partnership appears to be a content or promotional collaboration between the two radio stations in Londrina.
• Londrina Paz EficienteminorGTM or Marketing PartnerListed as a partner on CBN Londrina's website. Partnership appears to be related to social/peace initiatives in the Londrina region.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jovem Pan News: Major Brazilian news/talk radio network with AM and FM presence. Competes directly with CBN for news radio listeners, political commentary audiences, and national/regional advertisers.
• CBN Rio: Another CBN network affiliate station operated by Grupo Globo. Closely comparable in format, network affiliation, advertising model, and multi-platform distribution approach.
• BandNews FM: Brazilian all-news FM radio network. Directly competes with CBN for news-radio listeners and advertising budgets, offering a comparable 24-hour news format across multiple Brazilian cities.
• CBN São Paulo: Flagship CBN network station in São Paulo and a direct sister affiliate under Grupo Globo. Comparable because both operate as all-news local radio stations within the same CBN brand and programming framework.

Broad incumbents

• Grupo Globo: Parent conglomerate of CBN and CBN Londrina. Comparable as the broader incumbent in Brazilian media whose portfolio strategy, ad-sales scale, and network standards shape CBN Londrina's competitive position.
• Rádio Globo: Globo-affiliated AM/FM radio stations in major Brazilian markets. Broad incumbent with overlapping news, talk, and music programming, but operating as part of a wider Globo portfolio rather than CBN's news-focused niche.
• G1 Paraná: Globo's regional news portal covering Paraná. Comparable as a sibling Globo property covering the same geography and competing for the same regional news audience, though delivered as a digital platform rather than broadcast radio.

Regional players

• Rádio Mundo Livre FM (Londrina): Local Londrina radio station listed as a partner of CBN Londrina. Comparable as a regional broadcaster serving the same Norte Pioneiro listener base and competing for the same local advertising pool.
• Folha de Londrina: Long-standing local newspaper serving Londrina and Norte Pioneiro. Comparable because it competes with CBN Londrina for local news audience attention and regional advertisers' budgets across print and digital channels.

Emerging players

• Estúdio Fluxo (Podcast Network): Independent Brazilian podcast and digital audio producer. Comparable as an emerging digital audio player competing for the same listener attention and brand-sponsorship dollars that CBN Londrina's podcast portfolio targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cbnlondrinafm
• Facebookfacebook.com/RadioCBNLondrina
• Xx.com/cbnlondrina
• LinkedInlinkedin.com/company/cbn-londrina

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBN Londrina