What Jungadler Mannheim does

Jungadler Mannheim (legal name: Eishockey-Leistungszentrum 'Jungadler' Mannheim e.V.) is a Mannheim, Germany-based registered non-profit association (eingetragener Verein, VR 700602) founded around 1999 that operates as the official youth development academy of the Adler Mannheim professional ice hockey club in the Deutsche Eishockey Liga (DEL). The organization fields competitive youth ice hockey teams across six age groups — U9, U11, U13, U15, U17, and U20 — with structured performance-oriented training under sports specialists and a dual-pillar model that combines athletic development with academic support, including the operation of a youth residential home (Jugendwohnheim) and supplementary schooling for student-athletes as defined in its Satzung. The 'Bildung' (education) program and the partnership with DHBW Mannheim underpin this sports-academia integration. Governance rests with a two-person board: 1. Vorsitzender Claudio Preto and 2. Vorsitzender Marcus Kuhl.

The organization's revenue model rests on two streams. First, recurring annual membership fees (Beitragsordnung) charged to sponsored junior players (Geförderte Mitglieder), ordinary members, and their families, set annually by the membership assembly. Second, direct-to-consumer merchandise sales through an in-house WooCommerce online fanshop (jungadler.de) selling fan jerseys and commemorative apparel (T-shirts, polos, hoodies), accessories (winter hats, rolltop backpacks), home textiles (fleece blankets, beach towels), and a differentiated upcycled product line branded 'Aus Alt mach Neu' (From Old to New), which is hand-made from retired game and training jerseys by young people with disabilities at the Kohler-Haus social enterprise of Werkgemeinschaft Martinshof. Prices range from €2.50 (keychains) to €199.95 (game-worn jerseys), inclusive of German VAT, with PayPal as the disclosed payment method. Distribution is domestic Germany only via the proprietary storefront.

The go-to-market motion is community-led: youth acquisition runs through local school partnerships, community engagement, and word-of-mouth via parent networks, with brand pull-through from the parent Adler Mannheim affiliation and digital amplification through Sportdeutschland.TV live streaming. The 2024/2025 season marks the organization's 25th anniversary (25 Jahre JAM), commemorated with anniversary merchandise, while its U20 and U17 teams reached the German National Championship Finals and the U15 team achieved German Vice-Champion status, evidencing competitive strength at the national youth level. Additional partners include corporate sponsors ABB, IMPACT-Group, and anpfiff-ins-leben, plus international Czech club PSG Zlin for youth-exchange activity.

Name

Jungadler Mannheim

Legal name

Eishockey-Leistungszentrum "Jungadler" Mannheim e.V.

Website

https://jungadler.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Jungadler Mannheim (Eishockey-Leistungszentrum 'Jungadler' Mannheim e.V.) is a Mannheim-based German non-profit serving as the official youth ice hockey academy of Adler Mannheim, fielding competitive teams from U9 to U20 and funded through membership fees and merchandise sales.

Ownership category

akta.pro rank

Product category

Youth Ice Hockey Development

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth ice hockey
• Hockey training programs
• Sports association
• Team merchandise
• Upcycled apparel

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Merchandise Sales: Sale of fanshop merchandise including clothing, accessories, and repurposed products made from old team jerseys through the 'Aus Alt mach Neu' (From Old to New) upcycling program.
2. Membership Fees: Annual membership fees charged to players (Geförderte Mitglieder), ordinary members, and their families. Fees are set by the membership assembly and detailed in a separate contribution order (Beitragsordnung).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Jungadler Mannheim is a non-profit youth ice hockey training center operating competitive teams from U9 through U20 age groups, providing structured athletic training, coaching, and competitive play in German youth leagues. The organization also runs an online fanshop selling team jerseys, apparel, accessories, and a unique 'Aus Alt mach Neu' (From Old to New) upcycled product line made from retired jerseys.

Product overview

Jungadler Mannheim is a non-profit youth ice hockey training center (Eishockey-Leistungszentrum) that operates both as a sports organization and e-commerce retailer. The core offering is youth hockey training programs across age groups (U9 through U20), supporting competitive play in German youth leagues. The merchandise portfolio (Fanshop) includes fan jerseys and commemorative items (Fantrikot 25 Jahre, GameWorn jerseys), apparel (T-shirts, polo shirts, hoodies, jackets, winter accessories), and the unique "Aus Alt mach Neu" (From Old to New) upcycled product line created from retired game and training jerseys by young people with disabilities at the Kohler-Haus facility. The product portfolio spans Trikots (jerseys), Shirts, Hoodies/Sweatshirts, Jackets, Accessories, Textiles, and Upcycled Products.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Ice Hockey Training Program (U9 to U20) Structured athletic training, coaching, and competitive league play for young hockey players organized by age groups (U9 through U20), including pathways toward professional ice hockey through the affiliated Adler Mannheim club.
• Aus Alt mach Neu Upcycled Product Line

Quantifiable outcome

• U20 and U17 teams reached German National Championship Finals
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Adler MannheimcoreStrategic or Co-development PartnerParent professional ice hockey club providing the foundational relationship for Jungadler Mannheim's youth development program. Adler Mannheim is the senior team in the Deutsche Eishockey Liga (DEL), and Jungadler serves as its official youth academy.
• Kohler-Haus (Werkgemeinschaft Martinshof)coreStrategic or Co-development PartnerSocial enterprise partnership where young people with disabilities (particularly high assistance needs) from Kohler-Haus manufacture the 'Aus Alt mach Neu' (From Old to New) product line from old team jerseys and training shirts. This creates employment opportunities for people with disabilities while generating upcycled merchandise.
• DHBW Mannheim (Duale Hochschule Baden-Württemberg)minorOthersEducational partner institution. Website development and programming support provided by students from DHBW Mannheim as part of their work placement program (WMPG15). Students Simon Schwarz, Moritz Stasek, Kacper Labedz, and Marvin Gille contributed to the website.
• IMPACT-GroupminorGTM or Marketing PartnerCorporate sponsor partner appearing on the homepage logo section, indicating financial or marketing support for the organization.
• anpfiff-ins-lebenminorGTM or Marketing PartnerCharitable initiative partner appearing in the homepage logo section, likely related to cancer support or sports philanthropy.
• PSG ZlinminorStrategic or Co-development PartnerCzech ice hockey club partner, suggesting international youth player exchanges or cooperative training programs between the organizations.
• ABBminorGTM or Marketing PartnerCorporate sponsor partner appearing in the homepage logo section. ABB is a multinational industrial automation company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adler Mannheim: Parent professional club and DEL franchise that anchors Jungadler's pipeline. Not a competitor but rather the strategic incumbent whose brand, facilities, and pro pathway enable Jungadler's value proposition.

Direct peers

• ERC Ingolstadt Nachwuchs: DEL club ERC Ingolstadt's youth development program, fielding competitive youth teams in German national championships. Directly comparable in mission, age tiers, and competitive participation.
• Kölner Haie Nachwuchs: Youth development program of the Kölner Haie (Cologne Sharks), a DEL club. Operates comparable U9–U20 youth teams and serves as another major German ice hockey academy pipeline, competing with Jungadler for elite youth talent.
• Düsseldorfer EG (DEG) Jugend: DEL club Düsseldorfer EG's youth program, operating multi-tier U-age teams in the same German youth hockey ecosystem. Directly comparable in age structure, league participation, and parent-club relationship model.
• Augsburger Panther Jugend: DEL club Augsburger Panther's youth development program. Comparable model of youth academy feeding a parent professional club, competing for the same national championship titles.
• Schwenninger Wild Wings Jugend: Baden-Württemberg-based DEL club (same federal state as Jungadler Mannheim) operating a youth academy. Regional proximity makes it a direct competitor for talent in the same geographic catchment.
• Eisbären Berlin Nachwuchs: Youth academy of the Eisbären Berlin, one of the DEL's most successful clubs. Runs parallel age-group development programs targeting the same national championships and competing for player recognition.
• EHC Red Bull München Nachwuchs: Youth academy of EHC Red Bull München, a well-resourced DEL club backed by Red Bull. Comparable in operating structure but with materially greater commercial backing, representing a step-change in resources vs. Jungadler.
• Straubing Tigers Nachwuchs: DEL club Straubing Tigers' youth program operating comparable age-group teams. Similar in scale and dependent on a parent DEL franchise relationship.

Others

• DEB (Deutscher Eishockey-Bund) Nachwuchsprogramme: German Ice Hockey Federation's national youth development programs. Sets the framework, leagues, and national team selection criteria that Jungadler operates within; serves as the governing body rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jungadler-mannheim

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungadler Mannheim