Sea-Dog

What Sea-Dog does

Sea-Dog Corporation is a privately held, third-generation family-owned wholesale distributor of marine, industrial, and rigging hardware, headquartered in Everett, Washington. Founded in 1933 by Hans "Action" Broson Sneve as part of the H.A.B. Sneve Company and subsequently renamed Sea-Dog Corporation in 1981, the company has operated continuously for over 90 years and is now led by the third generation of the Nysether family. Sea-Dog operates under a strict wholesale-only model, selling exclusively through an established network of marine distributors and retailers such as Fisheries Supply, Blackburn Marine, Defender Industries, Lewis Marine, and Land n' Sea, while actively recruiting women-owned, HUBZone, small disadvantaged, Veteran-owned, and service-disabled businesses to broaden its supplier base.

The company's product portfolio spans anchoring, docking and boarding, antenna/windshield/trailer, cabinet and hatch hardware, chain and rigging, chandlery, deck hardware, electrical panels and connectors, electrical switches and circuit protection, fishing, handrail fittings, hinges, lighting, paddlesports, plumbing and ventilation, rail/bimini/canvas fittings, snaps and shackles, and steering and engine categories. Notable product lines include the MaxBlast marine horn family (single and twin compact horns in stamped 304 stainless steel, NMMA Type Accepted and compliant with US Coast Guard COLREGS and ABYC A-23) and the distributed Clamcleat rope cleat range sourced from UK-based Clamcleat Ltd. Underlying construction relies on stamped 304 stainless steel, investment cast 316 stainless steel, injection molded housings, and machined components, with products validated through 600-hour salt spray testing.

Sea-Dog monetizes exclusively through wholesale one-time product sales to retailers and dealers across three primary verticals: marine/boat industry (boat builders, marine service companies, marine retailers), industrial and rigging, and paddlesports. The company markets through its website catalog, social channels (Facebook, Twitter/X, YouTube, Instagram), email newsletter, industry trade shows (IBEX, METS, Work Boat Show, NMDA S.T.E.P.), and industry association memberships (ABYC, NMDA, NMMA, PaddleSports/TAPs). Pricing is not publicly disclosed. Technical support is delivered by an in-house ABYC Certified Marine Technician (Mark Barnhart). The company employs 51-100 people and operates only in North America, with no disclosed external institutional capital, funding rounds, or M&A activity.

Name

Sea-Dog

Legal name

Sea-Dog Corporation

Website

https://sea-dog.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

Sea-Dog Corporation is a third-generation, family-owned wholesale distributor of marine, industrial, and rigging hardware based in Everett, Washington, selling exclusively through marine distributors and retailers across North America.

Ownership category

akta.pro rank

Product category

Marine Hardware

NAICS

Ship Building and Repairing (336611), Ship and Boat Building (33661)

SIC

Wholesale-Hardware (5072), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Accommodation & Interior Outfit (Cabins, Galleys, Sanitary, Furniture) (IMAJAIAF)

akta.pro secondary industry

Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine hardware wholesale
• Boat deck hardware
• Marine rigging equipment
• Stainless steel fittings
• Powersports accessories

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Marine Hardware: Sea-Dog sells its marine, industrial and rigging hardware exclusively through wholesale channels to retailers and dealers. Products are distributed through an established dealer network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sea-Dog is a wholesale-only manufacturer and distributor of marine, industrial, and rigging hardware, offering a comprehensive catalog of anchoring, docking, electrical, deck hardware, sailboat hardware, rigging, Clamcleats, paddlesports, and powersports products. The company sells exclusively through retail, dealer, and distributor channels and does not sell direct to consumers.

Product overview

Sea-Dog is a wholesale-only marine hardware company offering a comprehensive portfolio of quality marine, industrial and rigging hardware. The product line includes MaxBlast marine horns (single and twin compact horns in stainless steel), Clamcleat rope cleats and hardware (distributed brand including racing cleats, wind surfing cleats, fender cleats), deck hardware (cleats, chocks, bow eyes, bollards in stainless steel and aluminum), electrical panels and connectors, windshield wipers (arms, blades, motors), chain and rigging hardware (shackles, snaps), rail and bimini fittings, and paddlesports accessories. The company sells exclusively through wholesale distribution to marine hardware retailers and does not sell directly to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• MaxBlast: Marine horn product line featuring stamped 304 stainless steel construction
• Clamcleat

Products and services

• Anchoring & Docking Hardware

Quantifiable outcome

• Products pass 600-hour salt spray test without rust
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ABYC (American Boat & Yacht Council)coreTechnology or IntegrationABYC is the primary standards development organization for the marine industry. Sea-Dog has an ABYC Certified Marine Technician Mark Barnhart on staff to provide technical support and installation assistance to customers. This partnership ensures products meet industry safety and performance standards.
• ClamcleatcoreChannel Partner/ Reseller/ DistributorClamcleat Ltd is a UK-based manufacturer of rope cleats and hardware. Sea-Dog serves as a distributor for Clamcleat products in North America, offering their full range including racing cleats, sailing cleats, windsurfing cleats, and industrial applications.
• NMDA (National Marine Distributors Association)minorGTM or Marketing PartnerNMDA is a trade association for marine distributors. Sea-Dog maintains affiliation for industry networking, trade shows (S.T.E.P. Conference), and industry advocacy.
• NMMA (National Marine Manufacturers Association)minorGTM or Marketing PartnerNMMA is the leading trade association representing the recreational boating industry. Sea-Dog maintains membership for industry advocacy and participation in events like IBEX trade show.
• PaddleSports / TAPsminorGTM or Marketing PartnerPaddleSports and TAPs (Trans-Association Paddlesports) are industry associations for canoe, kayak, and paddleboard manufacturers and retailers. Sea-Dog distributes Clamcleat products suitable for paddlesports applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Perko: Perko is a long-established manufacturer of marine lighting, hardware, navigation products, and deck fittings distributed through marine wholesalers and retailers. Directly comparable to Sea-Dog in marine hardware breadth, dealer-channel distribution, and multi-generational brand heritage.
• Taylor Made Products (a Leeson Marine Group brand): Taylor Made manufactures marine hardware, fenders, dock products, and boat covers/canvas fittings distributed through marine dealers. Comparable in dealer/wholesale go-to-market and product breadth, though Taylor Made is heavier in canvas/dock categories.
• Attwood Marine (an ISO Marine Group brand): Attwood produces marine hardware, lighting, fuel systems, electrical components, and deck accessories sold through wholesale marine distributors and retailers. Strongly comparable SKU overlap with Sea-Dog in electrical, lighting, and general marine hardware categories.
• Whitecap Industries: Whitecap Industries is a closely comparable marine hardware distributor/manufacturer offering stainless steel cleats, deck hardware, hinges, and rigging components to retailers and OEMs. Overlaps directly with Sea-Dog's deck hardware, anchoring, and rigging categories and serves the same wholesale dealer channel.
• Edson International: Edson manufactures marine hardware including steering, pedestals, pumps, and deck hardware for both recreational and commercial vessels. Comparable to Sea-Dog in product category breadth and in serving the marine dealer/OEM channel, though Edson has a stronger commercial/industrial angle.
• Garelick Farms: Garelick manufactures marine seating, hardware, and accessories distributed through wholesale marine channels. Directly comparable as a multi-category marine hardware manufacturer serving dealers with stainless steel and aluminum fittings.
• Forespar (Performance Metals): Forespar designs and manufactures marine rigging hardware, padeyes, pole holders, and Marelon corrosion-resistant fittings. Comparable to Sea-Dog's rigging category and stainless/aluminum marine hardware focus, distributed through the same wholesale dealer channels.
• Imtra (an Imtra Corp brand): Imtra is a wholesale distributor of marine hardware, lighting, and electronics products serving the recreational marine OEM and dealer channel. Comparable to Sea-Dog in the wholesale-only distribution model and in the breadth of marine hardware categories carried.

Emerging players

• Magma Products: Magma is a marine accessories manufacturer best known for grills and galley hardware, distributed through wholesale marine channels. Partial overlap with Sea-Dog in marine accessory categories and dealer-distribution approach, but narrower product focus.

Broad incumbents

• SeaStar Solutions (Dometic Marine): SeaStar Solutions (now part of Dometic) is a major marine controls and hardware brand offering steering, hydraulic systems, and shift/throttle controls. Overlaps with Sea-Dog's steering category and dealer distribution model, but operates at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seadogline
• YouTubeyoutube.com/seadogline
• Facebookfacebook.com/seadogfan
• LinkedInlinkedin.com/company/sea-dog
• Instagraminstagram.com/seadogline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea-Dog