Allround
Allround Rental is a Danish event production company headquartered in Struer that rents professional audio, lighting, stage, and AV equipment to festival, concert, tour, and corporate event organizers throughout Denmark as a total supplier.
- Company typePrivate
- Founded1995
- HeadquartersStruer, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Allround does
Allround Rental is a privately held Danish event production company headquartered in Struer, Denmark, that operates as a total supplier of professional audio, lighting, stage, and AV equipment for festivals, concerts, tours, and corporate events throughout Denmark. The company runs four integrated service lines — Lyd (Audio), Lys (Lighting), Scene (Stage), and AV (Audio-Visual) — delivered as a coordinated package rather than separate modular offerings, covering everything from setup to execution at event venues.
Its core technical asset is a multi-decade partnership with d&b audiotechnik, anchored in deep operational familiarity with d&b PA systems and the advanced Soundscape sound technology since 1996. The lighting team provides collaborative design work, the stage service is positioned around rapid assembly and disassembly for tight festival deadlines, and the AV service encompasses LED screens and complete audiovisual support for concerts, conferences, and presentations.
The business model is equipment rental on a project-by-project basis, with customers engaging Allround directly through the company website, phone, or email for quote-based contracts. Pricing is not publicly disclosed and varies by event type, duration, equipment specification, and scale. The company is single-country (Denmark), privately held, with no disclosed ownership, funding, or management team in the source material. Select named customers include the Minds of 99 Tour, the Forever event, and the Fyrfest festival — all in the music and entertainment vertical.
Allround firmographics
Firmographics- Name
- Allround
- Legal name
- Allround Rental
- Website
- https://allround-udlejning.dk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allround Rental is a Danish event production company headquartered in Struer that rents professional audio, lighting, stage, and AV equipment to festival, concert, tour, and corporate event organizers throughout Denmark as a total supplier.
- Ownership category
- akta.pro rank
Allround industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), General Rental Centers (5323)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Lighting Design & Rental (MPAGAKAB)
- akta.pro secondary industries
- Audio & Communications Equipment Rental (MPADAFAC), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Soundstage & Stage Rental (Film/TV) (MPADAIAA)
Keywords
Where Allround is headquartered
LocationHeadquarters
- HQ city
- Struer
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Allround business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Rental Services: Rental of audio, lighting, stage, and AV equipment to event organizers for festivals, concerts, tours, and corporate events in Denmark. Revenue is generated through equipment rental contracts, typically one-time project-based engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Allround product offering
Product offeringCore offering
Allround Rental operates as a total supplier of audio, lighting, stage, and AV equipment for festivals, concerts, tours, and corporate events throughout Denmark. The company rents professional-grade equipment, delivers it to event sites, and provides skilled operators to set up, run, and dismantle productions. Its audio offering is built around d&b audiotechnik PA systems and Soundscape immersive sound technology, with team experience on those systems dating back to 1996.
Product overview
Allround Rental is a total solutions provider offering four integrated core services for events: Lyd (Audio), Lys (Lighting), Scene (Stage), and AV (Audio-Visual). The company operates as a unified service offering rather than separate modular products, providing complete event production from setup to execution. Their audio service features d&b audiotechnik PA systems with Soundscape technology, their lighting service delivers professional design work, their stage service provides adaptable full-service setup/takedown, and their AV service includes LED screens and complete audiovisual support. All four services work together as a coordinated package for festivals, concerts, tours, and corporate events throughout Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Lyd (Audio) rental services
Companies that use Allround
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Allround technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Allround partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- d&b audiotechnikcoreStrategic technology partnership with d&b audiotechnik since 1996. The Allround team specializes in setup and operation of d&b PA systems, including the advanced Soundscape sound technology. This partnership provides access to high-end audio equipment for concerts and events.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Allround competitors and assessment
Company assessmentDirect peers
- Bright Group: Nordic AV and event production group operating across Denmark, Norway, Sweden, and Finland. Directly comparable as a multi-service live events rental and production provider competing for the same festival, concert, and corporate event customers in Denmark.
- Stageco: European specialist in staging and stage rental for concerts, festivals, and large events. Directly comparable in the stage and event infrastructure services that form one of Allround's four core offerings.
- Litecom: Danish AV and event production company serving concerts, conferences, and corporate events. Directly comparable service portfolio (audio, lighting, video) and customer base to Allround Rental.
- Nordic Rentals: Danish event equipment rental company offering audio, lighting, and staging services. Direct competitor in the same geography with overlapping service lines for festivals and corporate events.
Broad incumbents
- AED Rent: European AV equipment rental company headquartered in Belgium with multi-country operations. Comparable lighting, audio, and video rental services for live events and concerts across Europe.
- NEP Group: Worldwide outsourced production partner offering broadcast and live event AV services. Overlaps with Allround in live event AV rental and LED screen deployment for concerts and corporate events.
- Solotech: Major international AV production and rental company with strong European presence. Comparable audio and lighting rental offerings targeting concert touring and large-scale events that overlap with Allround's premium segment.
- PRG (Production Resource Group): Global leader in entertainment and event production services with extensive audio, lighting, and video rental capabilities. Broad incumbent competing for the same large Danish concert and festival work with substantially deeper fleet and geographic reach.
Emerging players
- L-Acoustics (Rental Network Partners): Premium audio manufacturer whose certified rental partners compete head-to-head with d&b Soundscape-equipped houses like Allround for immersive-audio tour work. Adjacent/competitive via its L-ISA platform and partner network.
Regional players
- Mauler Event Technology: Danish provider of event technology solutions including sound, lighting, and stage equipment. Comparable regional competitor serving the same Danish festival and corporate event market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Allround social profiles
Digital presenceAllround financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allround leadership team
Management profileNumber of profiles
Allround funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allround
What does Allround do?
Allround Rental operates as a total supplier of audio, lighting, stage, and AV equipment for festivals, concerts, tours, and corporate events throughout Denmark. The company rents professional-grade equipment, delivers it to event sites, and provides skilled operators to set up, run, and dismantle productions. Its audio offering is built around d&b audiotechnik PA systems and Soundscape immersive sound technology, with team experience on those systems dating back to 1996.
Is Allround a public or private company?
Allround is a private company. It is classified as unknown and is currently operating.
When was Allround founded?
Allround was founded in 1995. It employs 11 to 50 people.
Where is Allround based?
Allround is headquartered in Struer, Denmark, in the Europe region.
How does Allround make money?
One revenue line is on record: equipment Rental Services.
Who are Allround's main competitors?
Direct peers on record are Bright Group, Stageco, Litecom and Nordic Rentals. Broad incumbents are AED Rent, NEP Group, Solotech and PRG (Production Resource Group). L-Acoustics (Rental Network Partners) is listed as an emerging player. Mauler Event Technology is listed as a regional player.
Does Allround have an API?
No public API is recorded for Allround.
What industry is Allround in?
Allround's product category is Live Event Production Services. Its primary akta.pro industry code is MPAGAKAB, Lighting Design & Rental, with a secondary code of MPADAFAC, Audio & Communications Equipment Rental. Its NAICS code is 5324 and its SIC code is 7350.