Benevento Publishing
Benevento Publishing is a German-language trade book publisher operating six imprints (Benevento, ecoWing, Servus, PANTAURO, Terra Mater Books, Bergwelten) under Red Bull Media House, serving DACH readers via three national wholesalers and licensing international rights through eight country-specific sub-agents.
- Company typePrivate
- Founded2003
- HeadquartersElsbethen, Austria
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Benevento Publishing does
Benevento Publishing is a German-language trade book publisher headquartered in Elsbethen, Austria, operating as a wholly-owned brand of Red Bull Media House GmbH. The company runs six distinct imprints — Benevento (general interest, crime, illustrated books), ecoWing (environmental and scientific non-fiction, originally founded as Ecowin in 2003), Servus (Alpine lifestyle, health, and cuisine), PANTAURO (Red Bull lifestyle, athletes, and architecture), Terra Mater Books (nature, wildlife, and science), and Bergwelten (mountaineering and mountain sports) — producing non-fiction, cookbooks, crime fiction, calendars, and illustrated coffee-table books primarily in German with selected English editions.
The company monetizes through one-time unit sales of physical and digital books, with e-books priced from €9.99 to €18.99 and physical books from €8.90 to €52.00 depending on format and market, plus licensing royalties from international rights (foreign-language editions, paperback, audiobook, and film rights) sold through a network of eight country-specific sub-agents covering Poland, China, France, Italy, Japan, South Korea, Netherlands, and Turkey. Physical distribution is handled through three national wholesalers — Mohr Morawa in Austria, VVA Arvato Media in Germany, and Buchzentrum AG in Switzerland — with regional sales representatives covering sub-regions across all three markets.
Go-to-market relies on a website with downloadable seasonal publisher previews (Verlagsvorschau), a dedicated Rights Center with sample translations for international buyers, book presentations and readings at venues across Austria and German-speaking regions, and earned media through Austrian and German press coverage. The primary customer segment is German-speaking readers in the DACH region seeking quality non-fiction, nature, Alpine lifestyle, crime, and cooking content; a secondary B2B segment consists of international publishers and rights buyers licensing German-language content for translation. Benevento employs 51–100 people and does not publicly disclose revenue.
Benevento Publishing firmographics
Firmographics- Name
- Benevento Publishing
- Legal name
- Benevento Publishing
- Website
- https://beneventopublishing.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Benevento Publishing is a German-language trade book publisher operating six imprints (Benevento, ecoWing, Servus, PANTAURO, Terra Mater Books, Bergwelten) under Red Bull Media House, serving DACH readers via three national wholesalers and licensing international rights through eight country-specific sub-agents.
- Ownership category
- akta.pro rank
Benevento Publishing industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (51313), Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
- akta.pro secondary industry
- Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK)
Keywords
Where Benevento Publishing is headquartered
LocationHeadquarters
- HQ city
- Elsbethen
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Benevento Publishing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Book Sales: Sales of physical books (hardcover, paperback) through book trade networks across DACH region
- Rights and Licensing: International rights licensing including foreign language editions, paperback rights, audiobook rights, and movie rights through sub-agents in various markets
- E-book Sales: Digital book sales across multiple languages and formats
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical books - Austrian market |
| Unit Pricing | Pay-as-you-go | E-books |
| Unit Pricing | Pay-as-you-go | Swiss market prices |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Benevento Publishing product offering
Product offeringCore offering
Benevento Publishing is a German-language book publisher operating six distinct imprints under Red Bull Media House GmbH. It publishes non-fiction, crime novels, illustrated books, cookbooks, nature and Alpine-themed titles, and lifestyle books primarily for the DACH (Germany, Austria, Switzerland) market, while also licensing foreign-language rights internationally. Distribution is handled through regional wholesale partners, and the company maintains a dedicated Rights Center for international rights sales.
Product overview
Benevento Publishing is a book publishing company operating as a brand of Red Bull Media House GmbH. The company offers a portfolio of six distinct publishing imprints covering diverse content categories: Benevento (general stories and non-fiction), ecoWing (environmental and scientific topics), Servus (Alpine lifestyle, health, and cuisine), PANTAURO (Red Bull lifestyle and sports), TERRA MATER BOOKS (nature and science), and BERGWELTEN (mountain and climbing themes). The company publishes non-fiction books, cookbooks, crime novels, health guides, and illustrated coffee table books in German, with select titles available in English translation.
Differentiator
Problem solved
Functional benefit
Brands
- Benevento: Non-fiction books, crime novels, and illustrated books with heroic tales, exploration stories, and cultural narratives.
- ecoWing
- Servus
- PANTAURO
- Terra Mater Books
- Bergwelten
Products and services
- Benevento (Imprint) General interest publishing imprint focused on stories of heroism, courage, exploration, and personal transformation. Publishes fiction, non-fiction, and calendars for German-speaking readers.
- ecoWing (Imprint) Environmental and scientific non-fiction imprint covering biographies, contemporary history, science, psychology, and health topics for German-speaking readers.
- Servus (Imprint) Alpine and lifestyle imprint dedicated to contemporary understanding of home, focusing on the Alpine region, traditions, natural health, and regional cuisine. Publishes cookbooks, health guides, and regional non-fiction.
- PANTAURO (Imprint) Lifestyle imprint publishing books related to Red Bull's world, including extreme sports athletes, architecture, cultural phenomena, and culinary experiences like Ikarus at Hangar-7. Most books are multilingual.
- TERRA MATER BOOKS (Imprint) Nature and science imprint exploring the diversity of the animal kingdom, natural phenomena, spectacular fauna, and future technologies. Authors include travelers, scientists, and photographers exploring life on Earth.
- BERGWELTEN (Imprint) Alpine and mountain themed publishing imprint featuring books on mountaineering history, climbing, alpine sports, and the beauty of mountains. Complements the Bergwelten magazine and TV show.
Companies that use Benevento Publishing
Customer profileSegments2 records
Ideal customer profiles2 records
Benevento Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Benevento Publishing partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Red Bull Media House GmbHcoreBenevento Publishing is a brand of Red Bull Media House, operating as a subsidiary within the Red Bull media group. This provides brand backing, distribution synergies, and access to Red Bull's athlete and event content for publishing.
- Mohr Morawa Buchvertrieb GmbHcoreAustrian book wholesale distributor handling physical distribution of all Benevento Publishing titles across Austria from their Vienna location.
- VVA Arvato Media GmbHcoreGerman book wholesale distributor handling physical distribution of all Benevento Publishing titles across Germany from Gütersloh.
- Buchzentrum AG (BZ)coreSwiss book wholesale distributor handling physical distribution of all Benevento Publishing titles across Switzerland from Hägendorf.
- GestaltenminorBerlin-based publisher and distributor handling English-language editions of Benevento Publishing titles.
- Agencja Literacka Graal (Poland)minorExclusive sub-agent for Albania, Baltic States, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia & Slovenia handling foreign rights sales.
- Foreign Rights Agency East Asia (Germany)minorSub-agent for China handling foreign rights sales for Benevento Publishing titles.
- Agence Schweiger (France)minorSub-agent for France handling foreign rights sales for Benevento Publishing titles.
- Berla & Griffini Rights Agency (Italy)minorSub-agent for Italy handling foreign rights sales for Benevento Publishing titles.
- Japan UNI AgencyminorSub-agent for Japan handling foreign rights sales for Benevento Publishing titles.
- Momo Agency (South Korea)minorSub-agent for Korea handling foreign rights sales for Benevento Publishing titles.
- Internationaal Literatuur Bureau (Netherlands)minorSub-agent for Netherlands handling foreign rights sales for Benevento Publishing titles.
- Kalem Agency (Turkey)minorSub-agent for Turkey handling foreign rights sales for Benevento Publishing titles.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Benevento Publishing competitors and assessment
Company assessmentDirect peers
- Gestalten: Berlin-based publisher of design, architecture, lifestyle, and illustrated coffee-table books. Directly comparable to Benevento's premium illustrated and lifestyle titles (PANTAURO, Benevento imprint) and is already a distribution partner for Benevento's English-language editions.
- BLV Buchverlag: German publisher specializing in nature, gardening, outdoor, and animal books. Comparable to Terra Mater Books and Bergwelten imprints in nature and outdoor subject matter, distributed through the same DACH wholesale channels.
- Bruckmann Verlag: German publisher specializing in outdoor, mountaineering, travel, and nature photography books. Closely comparable to Benevento's Bergwelten and Terra Mater imprints in terms of subject matter, illustrated format, and DACH distribution focus.
- Christian Brandstätter Verlag: Austrian trade book publisher focused on lifestyle, photography, cooking, and cultural non-fiction. Highly comparable to Benevento Publishing's Servus and Benevento imprints in terms of DACH market focus, premium illustrated book production, and Austrian heritage positioning.
Broad incumbents
- Hanser Verlag: Major German literary and non-fiction publisher. Comparable to Benevento's general non-fiction and fiction offerings, with similar trade publishing economics and DACH distribution, though significantly larger and more prestigious.
- Dorling Kindersley (DK): Global illustrated reference and non-fiction book publisher. Comparable to Benevento's illustrated and reference-style non-fiction titles in production approach and category breadth, though at much larger scale with English-first publishing.
- National Geographic Books: Global publisher of nature, science, wildlife, and exploration books. Comparable to Terra Mater Books in subject matter (animal kingdom, scientific phenomena, exploration) and production quality of illustrated non-fiction, though operating at much larger international scale.
- Ullstein Verlag: Major German trade publisher (Bertelsmann/Random House group) publishing fiction, non-fiction, and lifestyle titles in German. Comparable as a broad trade publisher in the same DACH market, though significantly larger and more diversified than Benevento.
- Penguin Random House Germany: Largest German-language trade publisher with fiction, non-fiction, and lifestyle lists. Comparable as a general trade publisher in the same DACH market, though vastly larger and competing with Benevento in retail shelf space and author acquisition.
Regional players
- Kösel-Verlag: German publisher of lifestyle, spirituality, health, and biographical non-fiction. Comparable to ecoWing's psychology, health, and biography list, operating in the same German-language market with similar trade publishing economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Benevento Publishing social profiles
Digital presenceBenevento Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benevento Publishing leadership team
Management profileNumber of profiles
Profiles1 record
Benevento Publishing subsidiaries and ownership
Company hierarchySubsidiaries6 records
Benevento Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benevento Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benevento Publishing
What does Benevento Publishing do?
Benevento Publishing is a German-language book publisher operating six distinct imprints under Red Bull Media House GmbH. It publishes non-fiction, crime novels, illustrated books, cookbooks, nature and Alpine-themed titles, and lifestyle books primarily for the DACH (Germany, Austria, Switzerland) market, while also licensing foreign-language rights internationally. Distribution is handled through regional wholesale partners, and the company maintains a dedicated Rights Center for international rights sales.
Is Benevento Publishing a public or private company?
Benevento Publishing is a private company. It is classified as corporate owned and is currently operating.
When was Benevento Publishing founded?
Benevento Publishing was founded in 2003. It employs 51 to 100 people.
Where is Benevento Publishing based?
Benevento Publishing is headquartered in Elsbethen, Austria, in the Europe region.
How does Benevento Publishing make money?
Three revenue lines are on record. Book Sales are the primary driver. The others are rights and Licensing and E-book Sales.
Who are Benevento Publishing's main competitors?
Direct peers on record are Gestalten, BLV Buchverlag, Bruckmann Verlag and Christian Brandstätter Verlag. Broad incumbents are Hanser Verlag, Dorling Kindersley (DK), National Geographic Books, Ullstein Verlag and Penguin Random House Germany. Kösel-Verlag is listed as a regional player.
Does Benevento Publishing have an API?
No public API is recorded for Benevento Publishing.
What industry is Benevento Publishing in?
Benevento Publishing's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.), with a secondary code of MPAJAJAK, Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties). Its NAICS code is 51313 and its SIC code is 2731.