Localizar-T

What Localizar-T does

Localizar-T is an Argentine software company founded in 2006 that builds GPS-based localization and tracking solutions for enterprise logistics and industrial operations. The company is headquartered in Buenos Aires (Fitz Roy 1925, C1414 CABA) and operates with a small team (1–10 employees). Its core product portfolio comprises three proprietary offerings: Forza (fleet management), Red Pallet Swap (pallet recovery and exchange), and Gestión de Patios (yard management). Beyond these products, the company designs custom solutions for individual clients, integrating with enterprise systems such as SAP via iDoc and partnering with hardware/technology providers including Aeroscout Israel and Tyco ADT.

The company's go-to-market is a quote-based enterprise model, with custom development and deployment for multinational clients across Argentina and Mexico. Named customers include Coca-Cola, DHL Supply Chain, Toyota Argentina, Kimberly-Clark, PepsiCo (TASA), Unilever Mexico, Yamana Gold, and Arauco — spanning FMCG, automotive, mining, and forestry verticals. The company has also extended its tracking competency into adjacent use cases including aviation (VFR), COVID-19 contact tracing for Avanti Equipo, maritime pilotage, and fraud detection.

Localizar-T generates revenue through enterprise contracts and custom project work rather than disclosed public pricing or self-serve subscriptions. No funding rounds, acquisitions, or leadership changes are reported in the available data. The competitive posture is that of a specialized, long-tenured boutique provider with deep vertical integrations in the LATAM region, rather than a venture-backed scale platform.

Name

Localizar-T

Legal name

Localizar-T

Website

https://www.localizar-t.com.ar/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Localizar-T is an Argentine software firm, founded in 2006, that builds GPS-based localization and tracking solutions for enterprise logistics, fleet, and yard operations, serving multinational clients across Argentina and Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licensing and Subscriptions: GPS localization software solutions sold to enterprise clients with ongoing support and maintenance
2. Custom Solution Development: Tailored localization software development for enterprises with specific business requirements

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Localizar-T develops and sells GPS-based localization and tracking software for enterprise clients across logistics, manufacturing, supply chain, and aviation sectors. The company offers three flagship commercial products — Forza (fleet management), Red Pallet Swap (pallet recovery optimization), and Gestión de Patios (yard management) — alongside bespoke custom localization solutions developed for individual enterprise customers such as Coca-Cola, DHL, Toyota, and Kimberly-Clark. Revenue is generated through software licensing/subscriptions for the commercial products and professional services for custom development engagements.

Product overview

Localizar-T offers a portfolio of location-based software solutions, consisting of three core commercial products (Forza for fleet management, Red Pallet Swap for pallet recovery, and Gestión de Patios for yard management) alongside custom-built solutions developed for specific enterprise clients. The company operates as a platform-plus-custom-services model, providing standardized products for common use cases while offering bespoke development for companies requiring specialized localization features tailored to their specific business operations.

Differentiator

Problem solved

Functional benefit

Brands

• Forza: A solution to reduce operational costs and obtain visibility and control of operations.
• Red Pallet Swap
• Gestión de Patios

Products and services

• Forza GPS-based fleet management software solution designed to reduce operational costs and provide real-time visibility and control over fleet operations. Targeted at enterprise clients managing vehicle fleets and logistics operations.
• Red Pallet Swap Pallet recovery optimization software designed to reduce kilometers traveled during pallet recovery processes and lower the corporate carbon footprint. Targeted at enterprises with pallet logistics operations.
• Gestión de Patios Yard management software providing greater control over facilities and more efficient use of infrastructure. Targeted at enterprises operating warehouses, distribution yards, or industrial premises.
• Custom Localization Solutions Bespoke development of GPS-based localization, tracking, and operational administration systems tailored to specific enterprise business requirements. Delivered to clients including DHL Supply Chain, Toyota Argentina, Kimberly-Clark, Coca-Cola, Unilever Mexico, Arauco, Yamana Gold, PepsiCo (TASA Argentina), Avanti Equipo, Aeroscout Israel, Tyco ADT, STO, and Pilotage.

Quantifiable outcome

• Reduced kilometers traveled in pallet recovery operations
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Forza GPScoreTechnology or IntegrationForza is a GPS solution offered by Localizar-T for reducing operational costs and providing visibility and control of operations. Hosted at forzagps.com.
• Red Pallet SwapcoreTechnology or IntegrationA pallet recovery solution designed to reduce kilometers traveled and corporate carbon footprint. Co-branded solution managed by Localizar-T.
• Gestión de PatioscoreTechnology or IntegrationYard management solution providing better control over premises and more efficient infrastructure usage. Hosted at gestiondepatios.com.
• Aeroscout IsraelminorStrategic or Co-development PartnerIsraeli technology partner for autonomous tracking and identification system development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geotab: Geotab is a leading global telematics and fleet intelligence platform offering GPS vehicle tracking, fleet management, and route optimization for enterprises — directly comparable to Localizar-T's Forza product line. Both target enterprise logistics and fleet operators with software-based GPS tracking.
• Samsara: Samsara provides an IoT-based Connected Operations platform covering fleet management, asset tracking, and yard operations — directly overlapping with Localizar-T's Forza and Gestión de Patios offerings. Both target enterprise customers in logistics and supply chain.
• Motive (formerly KeepTruckin): Motive offers fleet management, GPS tracking, and operations software for physical operations businesses — directly comparable to Localizar-T's Forza fleet management product. Both serve enterprise and mid-market fleet operators with GPS-based visibility solutions.
• Quartix: Quartix provides GPS vehicle tracking and fleet management software focused on simplicity and SMB-to-mid-market customers. Comparable to Localizar-T's Forza in core GPS tracking functionality, though Quartix typically serves smaller fleets and operates mainly in Europe.

Broad incumbents

• Verizon Connect: Verizon Connect is a large incumbent telematics and fleet management suite from a global telecom, offering GPS tracking, fleet optimization, and integrated dashboards. Comparable to Localizar-T's Forza, but Verizon Connect operates at much greater scale with a broader portfolio.
• Trimble Transportation: Trimble Transportation offers enterprise fleet, logistics, and asset management solutions as part of Trimble's broader industrial technology portfolio. Comparable to Localizar-T's enterprise logistics customers, though Trimble serves as a broader incumbent across multiple verticals.
• Webfleet (Bridgestone): Webfleet is a fleet management and vehicle telematics platform owned by Bridgestone, serving commercial fleets globally. Comparable to Localizar-T's Forza offering, but Webfleet operates as a broader incumbent telematics platform with deeper European and global coverage.
• Lytx: Lytx is a video telematics and fleet safety platform combining GPS tracking with dashcam analytics for commercial fleets. Comparable to Localizar-T's Forza in the GPS tracking layer, with broader incumbent positioning through its video-based safety analytics.
• Descartes Systems Group: Descartes provides logistics technology solutions including route planning, fleet management, and supply chain visibility. Comparable to Localizar-T's enterprise logistics customers (DHL, Coca-Cola, etc.), though Descartes is a broad incumbent serving global supply chain needs.

Emerging players

• Fleetio: Fleetio is a fleet operations management SaaS platform covering vehicle tracking, maintenance, and fuel management. Comparable to Localizar-T's Forza in targeting fleet operators, though Fleetio is positioned as an emerging player with focus on mid-market and digital-first fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/localizart
• Facebookfacebook.com/LocalizartArgentina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localizar-T