What British Showjumping does

British Showjumping, formally The British Show Jumping Association, is the official national governing body for the equestrian sport of showjumping in Great Britain, recognized by the Fédération Equestre Internationale (FEI) and operating under the Team GBR banner at international competitions including the European Championships, World Equestrian Games, and Olympic Games. Founded in 1923 and structured as a private limited company registered in England and Wales (registration number 210797), the organization is headquartered in Meriden, West Midlands, and employs between 11 and 50 people. It serves a member base spanning individual equestrian athletes from children on ponies through senior competitors and para athletes, horse owners, show organizers, qualified coaches holding British Showjumping Coaching Certificates (Ofqual regulated), and commercial partners.

The organization's core product is the British Showjumping membership programme, which provides access to a structured competitive pathway from grassroots 70cm Club classes through to international Grand Prix and Olympic-level representation. Supporting products include the Academy Programme (junior and senior), a multi-tier league system (Bronze/Silver/Gold for horses; Pony leagues by height; Para leagues; Just For Schools leagues; RoR leagues for former racehorses), an online Horse Search database, the National Training Centre, Para Equestrian Jumping, and the Safe & Fair Sport welfare and integrity programme. Underlying technology consists of digital membership management platforms, online competition scheduling and entry systems, live results portals, and horse registration databases; live streaming is delivered via a third-party partnership with ClipMyHorse.TV. The organization manages more than 3,000 affiliated shows annually across 8 regional networks (East, East Midlands, Northern, Scotland, South East, South West, Wales, West Midlands) with combined event footfall exceeding 2 million.

Revenue is generated through three primary streams: recurring membership subscriptions across multiple tiers (Club, National, Just For Schools, Para Equestrian Jumping); competition entry fees across the affiliated show network and ancillary transactions such as non-member horse database searches at £12 per search; and a sponsorship and business partnership programme comprising title sponsorships of national series and classes with 17+ named commercial partners across insurance, apparel, equine pharmaceuticals, equipment, and classifieds. Day tickets to ride are available for non-members as a paid entry point. Membership acquisition is driven through a community-led, event-driven go-to-market model: regional development officers, academy programmes (including three free sessions for non-members before membership is required), competition participation, and live event engagement. The organization has secured Team Gold at London 2012, Individual Gold at Rio 2016 (Nick Skelton and Big Star), Individual Gold at Tokyo 2020 (Ben Maher and Explosion W), and Team Gold at Paris 2024, providing sustained brand momentum for sponsorship renewals and member recruitment.

Name

British Showjumping

Legal name

The British Show Jumping Association

Website

https://www.britishshowjumping.co.uk

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

British Showjumping is the official FEI-recognized national governing body for showjumping in Great Britain, providing membership, competition management, coaching academies, and leagues across 3,000+ annual affiliated shows for riders, horse owners, coaches, and commercial partners.

Ownership category

akta.pro rank

Product category

Equestrian Sport Governance

NAICS

Spectator Sports (71121), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Equestrian sport governance
• Showjumping competition management
• Equestrian membership services
• Equestrian training academies
• Horse registration licensing

Headquarters

HQ city

Meriden

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: British Showjumping generates primary revenue through annual and multi-year membership fees. The organization offers multiple membership tiers including Club Membership, National Membership, Just for Schools Membership, and Para Equestrian Jumping membership. Members receive access to competitions, training programs, leagues, and championship qualification pathways.
2. Competition Entry Fees: Revenue generated from entry fees for affiliated competitions across the 3,000+ shows managed annually. Entry fees vary by competition class and level. Additional revenue from horse search database access for non-members at £12 per search.
3. Sponsorship and Business Partnerships: Corporate sponsorship through Business Partnership programs, title sponsorships of national series and classes, and business partner networking opportunities. Sponsorship packages range from local league sponsorships to title-level event sponsorship and British team sponsorships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

British Showjumping is the national governing body for showjumping in Great Britain, providing membership subscriptions, competition organisation and licensing, an academy training programme, a tiered league system, horse registration and grading, and international team representation. Members access a structured competitive pathway from grassroots 70cm Club classes through to Olympic-level competition, with 3,000+ affiliated shows annually across eight UK regions.

Product overview

British Showjumping is the governing body for showjumping in Great Britain, operating as a membership-based organization rather than a software product company. The core offering is the British Showjumping membership programme, which provides access to a structured competition system spanning grassroots (70cm Club classes) through to international Olympic-level representation. Key components include: the Academy Programme for rider development (with NAF Star Performance Awards and Shining Star recognition), a league system across multiple tiers (Bronze, Silver, Gold for horses; Pony/Rider combinations; Para Leagues; age-specific leagues), Horse Search database for equine records, and International Team representation. Additional services encompass Live Results, Show Calendar scheduling, National Training Centre facilities, Para Equestrian Jumping, Safe & Fair Sport welfare initiatives, and RoR (Retraining of Racehorses) support. The organization manages over 3,000 shows annually and maintains partnerships for merchandise and classified advertising (HorseQuest).

Differentiator

Problem solved

Functional benefit

Products and services

• British Showjumping Membership Governing body membership subscription offering access to affiliated competitions at Club, National, and Just for Schools levels across the UK, with multiple tiers (Club, National, Just for Schools, Para Equestrian Jumping) and inclusion of horse registration, grading, league participation and championship qualification pathways.
• Affiliated Competition Network Sanctioning and administration of over 3,000 affiliated showjumping shows annually across 8 UK regions, ranging from grassroots 70cm Club classes through to international-level events with qualification pathways to national championships.
• British Showjumping Academy Programme Regional training academies providing progressive coaching for junior and senior riders through experienced British Showjumping Coaches, with camps, inter-academy competitions, and development pathways. Offers 3 free sessions for non-members before requiring membership.
• League System Structured competitive league system including Bronze, Silver, and Gold Leagues for horses, Pony/Rider Combination Leagues by height (128cm, 138cm, 148cm), Children on Horses League, Para Leagues (National and Club), and age-specific leagues (Young Riders).
• International Team Programme Selection and support of riders to represent Great Britain at international competitions including European Championships, World Equestrian Games, and Olympic Games under the Team GBR banner.
• National Training Centre Dedicated training facility offering specialised coaching programmes, camps, and development opportunities for competitive riders.
• Para Equestrian Jumping Programme Specialised programme for para athletes including graded competitions, National Para League, Club Para League, and access to international representation.
• Horse Search Database Online searchable database allowing members to search for horses with filters for name, gender, colour, age, height, grade, and origin. Free for members, £12 per search for non-members.
• Retraining of Racehorses (RoR) Programme Support programme for former racehorses transitioning to showjumping, including dedicated leagues (RoR Elite Winner Award, Bronze League, Club League), recognition awards and competition pathways.
• Safe & Fair Sport Programme Welfare and integrity programme covering equine welfare, clean sport policies, safeguarding, and reporting mechanisms for concerns.
• British Showjumping Coaching Certificate (UKCC) Ofqual-regulated coaching qualification programme at Levels 2, 3, and 4, providing structured coaching development pathways, qualification maintenance, and coach code of conduct compliance.
• NAF Star Performance Awards Achievement awards programme within the Academy structure allowing members to earn certificates, NAF products, and free membership through progressive skill development.

Quantifiable outcome

• Olympic Team Gold at London 2012, Individual Gold at Rio 2016, Individual Gold at Tokyo 2020, Team Gold at Paris 2024
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, supporting and minor.

• Audevard LaboratorycoreGTM or Marketing PartnerOfficial Business Partner and title sponsor of Team Audevard for CSIO5* Nations Cup teams. Audevard Laboratory is the only 100% equine pharmaceutical laboratory in Europe, providing veterinary solutions through brands including Tildren, Equioxx, Ekyflogyl, and Imaverol. They also offer nutritional supplements including Balsamic, Ekygard, and Ekyflex products.
• CMH.TV (ClipMyHorse)coreTechnology or IntegrationOfficial live streaming partner for British Showjumping competitions. CMH.TV provides free live streams and a media library with 45,000 hours of equestrian content accessible for premium users.
• Charles OwencoreGTM or Marketing PartnerOfficial Helmet Sponsor of British Showjumping since 2020. Charles Owen has been manufacturing high-performance helmets in Britain for 110 years and conducts research into brain injuries and concussion to improve product safety.
• HorseQuestcoreGTM or Marketing PartnerOfficial Classifieds Partner providing equestrian sales platform with over 3 million monthly page views and 3,000+ quality adverts. British Showjumping members receive 10% discount on advertising with code BSP10, and adverts also feature on HorseQuest Facebook page.
• Zebra ProductssupportingGTM or Marketing PartnerBusiness Partner and UK/Ireland leading distributor of premium equestrian brands. Portfolio includes clothing, saddles, accessories, boots, care products, supplements, horse rugs, and helmets from brands including Amerigo, Equipe, Bucas, Uvex, Cavalor, Mattes, and Veredus.
• EquiydsupportingGTM or Marketing PartnerSponsor of Equiyd Puissance class and provider of secure horse management platform. The Equiyd app offers transparent platform for horse management and buying/sales process with essential welfare information linked to horses for life.
• Equine Bio GeniecoreStrategic or Co-development PartnerOfficial Biosecurity Partners providing proven disinfectant proven against Strangles, Ringworm, EHV, and Spores. Offers 360-degree disinfecting service covering air, surface, and water with their organic-compliant, biodegradable product tested at Irish Equine Centre.
• KBIS British Equestrian InsurancesupportingGTM or Marketing PartnerWith over 30 years experience, KBIS offers specialist equestrian insurance including up to 10 different types of vet fee cover, horsebox and trailer insurance, breakdown cover, property insurance, and liability insurance.
• NupafeedcoreGTM or Marketing PartnerTitle sponsor of NAF Star Performance Awards and NAF Five Star Silver/Bronze League competitions. Nupafeed supplements are imported from Germany and include MAH Liquid and Syringes for calming, Flex GLM joint supplement, and Staying Power for energy and stamina. Used by top professionals including Ben Maher.
• STX-UKsupportingGTM or Marketing PartnerOfficial importer for Stephex horsetrucks in the UK, offering luxury horsetrucks, motorhomes, trailers, and groom suites. Sponsor of STX-UK Pony Foxhunter Second Round classes.
• SEIBsupportingGTM or Marketing PartnerSpecialized equestrian insurance broker for over 60 years providing protection for horse owners, riders, and equestrian businesses. Offers tailored insurance solutions including horse, horsebox, trailer, livery yard, property, and freelance business coverage.
• UnibedsupportingGTM or Marketing PartnerBusiness Partner and family-run equestrian bedding manufacturer based in North Yorkshire. Produces high-performance straw-based bedding solutions including Oilseed Rape Straw and Precision Chopped Wheat Straw with rigorous dust extraction.
• Retraining of Racehorses (RoR)coreStrategic or Co-development PartnerOfficial charity partner for retraining former racehorses. RoR sponsors dedicated competition leagues including RoR Elite Winner Award, Bronze League, and Club League. Provides educational events and promotes racehorse adaptability to showjumping.
• LeMieuxsupportingGTM or Marketing PartnerSupporting Sponsor and one of Europe's fastest-growing equestrian brands. Products developed with Scott Brash and used by British Showjumping Nations Cup Teams. Range includes jumping pads, breeches, show shirts, boots, bandages, fly hoods, headcollars, and rugs.
• GFS SaddlessupportingGTM or Marketing PartnerSponsor of GFS Saddles Senior Newcomers Championship Second Round classes. Long-established British saddle brand with over 40 years experience in saddle design and manufacturing, producing quality affordable saddles prioritizing correct fit and performance.
• AriatcoreGTM or Marketing PartnerTitle sponsor of Ariat Senior British Novice Championship Second Round classes. Founded in 1993 with technology and innovation focus, producing highest quality footwear and apparel for equestrian athletes. Sets standard for performance, innovation, and authentic style.
• ColdstreamsupportingGTM or Marketing PartnerSupporting Sponsor and luxury equestrian brand designed and styled in Britain. Specializes in crafted performance products with luxury and innovative technical fabrics for leading and future performance athletes.
• Key CurrencyminorGTM or Marketing PartnerBusiness Partner providing currency exchange services. Independent currency specialist without bank overheads, offering better exchange rates and flexibility on timing for members.
• KiotiminorGTM or Marketing PartnerSupporting Sponsor and provider of compact tractors from 21 to 140 hp for equestrian properties, farms, and estates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Dressage: The UK national governing body for dressage, a sister equestrian discipline under British Equestrian. Operates a comparable membership, regional network, coach certification, league, and competition structure, directly competing for the same equestrian membership wallet share.
• British Eventing: Governing body for eventing in Great Britain, the third Olympic equestrian discipline. Uses a near-identical model — regional structure, membership tiers, accredited coaches, affiliated competitions, and qualification pathways to international representation — making it the closest structural comparator.
• The Jockey Club: UK horse-racing governing body operating racecourses, fixtures, and a membership/festival model across British racing. Directly comparable as a national equestrian regulator with venue operations, membership programmes, and large-scale spectator event delivery.

Broad incumbents

• British Equestrian (Federation): The umbrella federation for equestrian sport in the UK, of which British Showjumping is a member body. It oversees multiple disciplines and provides shared governance, welfare, and international representation services — a broader incumbent over the same equestrian ecosystem.
• FEI (Fédération Équestre Internationale): Global governing body for equestrian sport, of which British Showjumping is a national federation member. Comparable as the international regulator setting the rules and competition framework that national bodies like British Showjumping execute and sanction against.

Regional players

• U.S. Equestrian Federation: National governing body for equestrian sport in the United States. Closest international structural peer, operating a comparable membership, competition licensing, and athlete development model across multiple disciplines in a different geography.
• Horse Sport Ireland: Ireland's national federation for equestrian sport. Operates an equivalent national membership, competition, and athlete pathway model in a closely linked geographic market where many riders and horses cross between British and Irish competitions.

Emerging players

• Retraining of Racehorses (RoR): UK charity partner that runs dedicated showjumping leagues for former racehorses. Operates as both a partner (RoR is an official charity partner) and a competing league ecosystem targeting a specific subset of the showjumping horse population.
• Arena UK: Major UK equestrian venue hosting affiliated showjumping competitions. Comparable as a downstream channel — a venue operator whose commercial fortunes depend on British Showjumping's calendar, sanctioning, and membership ecosystem.
• Hickstead: Iconic British showjumping venue and former board director's background (Edward Bunn). Operates as a flagship affiliated venue and competitor-host within the British Showjumping calendar, with similar commercial reliance on membership-driven show entries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=gRidUApXK84
• Facebookfacebook.com/BritShowjumping
• Xx.com/BritShowjumping
• LinkedInlinkedin.com/company/british-showjumping

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about British Showjumping