SHIFTIN

What SHIFTIN does

SHIFTIN (also styled Shift'IN) is a privately-held full-service digital agency headquartered in Algiers, Algeria (Hydra, Said Hamdine), co-founded by Majda and Chouaib. The firm sells professional services across four interlocking service lines: web development (custom builds plus WordPress), mobile app development (native Android and iOS), digital marketing (social media management, influencer and KOL campaigns, SEO/SEA/SEM, email marketing, paid social and display), and data analytics. Engagements are project-based, quote-based, and delivered against time-and-quality commitments rather than subscription or SaaS pricing; the go-to-market is sales-led direct engagement via the corporate website. The technical stack centers on WordPress, React JS, Node JS, and native Android/iOS, with Salesforce used as a CRM/marketing-automation layer in selected client deployments.

SHIFTIN's customer base is enterprise-weighted and skewed toward international brands localizing in Algeria (Renault Algérie, Renault Trucks Algérie, ASUS Algérie) together with large domestic firms (Caprice, Amana Assurance, Canbebe/Ontex, Laboratoires Frater-Razes, Opéra d'Alger, Extra Benhamadi). Beyond client services, the firm operates two proprietary ecosystem assets: the Algeria Web Awards (a national digital competition with custom-built jury evaluation and public voting platforms, originally launched in 2016 with Djezzy and Ericsson as anchor partners), and the Centrale Digitale portal (a digital-transformation education platform). The agency is recognized by the Pitcher Awards Africa 2021 (affiliated with Cannes Lions) for the Canbebe mobile app, providing continental-level award validation in a domestic-only market.

Operationally, SHIFTIN runs as a single-country, owner-operated firm with no disclosed funding rounds, no parent company, no subsidiaries, and no public revenue or headcount figures. Geographic scope is concentrated in Algeria (single-country domestic) with episodic project delivery across broader Africa (e.g., Jeux Africains de la Jeunesse spanning 50+ African countries). Pricing is quote-based and not publicly disclosed; there are no SaaS modules, no disclosed APIs or SDKs, and no AI/ML-labeled capabilities in current offerings. Direct sales via website contact form constitute the primary distribution channel.

Name

SHIFTIN

Legal name

SHIFTIN

Website

https://shiftin.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SHIFTIN is an Algiers-based, owner-operated B2B digital agency serving enterprise and international-brand clients in Algeria with web development (WordPress, React, Node), native iOS/Android mobile apps, digital marketing, and data analytics services, complemented by ecosystem platforms Algeria Web Awards and Centrale Digitale.

Ownership category

akta.pro rank

Headquarters

HQ city

Algiers

HQ country

Algeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services including web development, mobile app development, digital marketing, and branding services for enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

SHIFTIN is a B2B digital agency in Algeria that delivers web development (custom and WordPress), native mobile app development for Android and iOS, digital marketing services (social media management, SEO/SEA/SEM, influencer campaigns, content and video production), and data analytics. Services are sold as project-based engagements to enterprise and mid-market clients, including international brands operating in the Algerian market (Renault, ASUS, Sanofi, Caprice, Amana Assurance, Renault Trucks).

Product overview

SHIFTIN is a digital marketing agency offering professional services in four main areas: Web Development (custom websites, WordPress), Mobile App Development (Android and iOS), Digital Marketing (social media, campaigns, content, SEO/SEA), and Data Analytics. Beyond client services, SHIFTIN has created two notable initiatives: Algeria Web Awards (AWA), a national digital competition with custom-built voting and jury platforms, and Centrale Digitale, a digital transformation education portal. The agency does not operate a SaaS product with modules; all work is service-based project delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Professional web development services covering strategy and consulting, web design and UX/UI, custom development, WordPress development, SEO and analytics, content creation, and web maintenance. Sold as project-based engagements to enterprise and mid-market clients.
• Mobile App Development Services Mobile application development services including UX/UI mobile design, native Android and iOS development, user testing, animations, and analytics. Delivered as bespoke projects (e.g., Canbebe, Extra Benhamadi, Awane, KafaaToCome, Jeux Africains de la Jeunesse treasure hunt app).
• Digital Marketing Services Digital marketing services including social media management, influencer/KOL campaigns, graphic and video creation, motion design, email marketing, SEO/SEA/SEM, and paid advertising. Delivered as project mandates, e.g., multi-year social media and influencer mandate for Caprice, and digital communication strategy for Renault Trucks Algérie.
• Data Analytics Services Data analytics services covering web data analysis to optimize online presence and business data analysis to improve company performance and maximize revenues.
• Algeria Web Awards (AWA) National digital competition created by SHIFTIN that recognizes the best projects and talents in Algerian web. The agency developed custom-built jury scoring solutions and a public voting platform for this initiative.
• Centrale Digitale Algeria's first portal dedicated to digital transformation education and awareness. A mobile-first content platform serving the Algerian digital ecosystem, created by SHIFTIN.

Quantifiable outcome

• 3x organic engagement increase in first month for Renault Trucks Algeria Facebook page
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• DjezzycoreGTM or Marketing Partner · 1 January 2016Digital leader and telecom operator partnering with Algeria Web Awards (AWA) as a key sponsor and supporter of the national digital competition organized by SHIFTIN.
• EricssoncoreGTM or Marketing Partner · 1 January 2016Global telecommunications giant partnering with Algeria Web Awards (AWA) as a major sponsor supporting the national digital competition in Algeria.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest advertising holding company (parent of Ogilvy, VMLY&R, GroupM) with significant North African operations. Competes for the same enterprise digital and advertising budgets as SHIFTIN through its network agencies, with deeper global resources.
• Accenture Song: Accenture's digital transformation and customer experience practice offering strategy, design, technology, and marketing services to global enterprises. Competes for the same digital transformation mandates (web platforms, app development, martech) SHIFTIN delivers for international brands.
• Havas: Global communications group with strong MENA footprint (offices in Morocco, UAE, Egypt) offering creative, media, and digital services to enterprise clients. Comparable in service mix (digital strategy, content, media) and target customers to SHIFTIN.
• VMLY&R: Global brand and customer experience agency (WPP) combining creative, digital, and commerce capabilities. Competes with SHIFTIN for digital transformation and brand activation mandates from international brands operating in emerging markets.
• McCann Worldgroup: Global advertising network with strong MENA presence (including Morocco and Tunisia offices). Provides advertising, digital, and brand strategy services to enterprise clients across verticals comparable to SHIFTIN's portfolio.
• Publicis Groupe: Global advertising and communications holding company with operations across North Africa including Algeria. Offers integrated advertising, digital, and media services to enterprise clients similar to SHIFTIN's roster (Renault, Sanofi), but at vastly greater scale and as part of a multi-agency portfolio.
• BBDO Worldwide: Global advertising network with regional MENA operations, offering creative, digital, and integrated communications to enterprise clients in verticals similar to SHIFTIN's (automotive, FMCG, technology).
• Dentsu: Global advertising and marketing services group with operations in MENA markets. Provides integrated digital marketing, creative, and customer experience services to enterprise clients, overlapping with SHIFTIN's digital marketing and web/mobile development offerings.
• Isobar: Global digital agency network (Dentsu-owned) specializing in digital transformation, experience design, and marketing services for enterprise clients. Direct overlap with SHIFTIN's web development, mobile app, and digital marketing offerings for multinational brands.
• Ogilvy: Global advertising agency network (WPP-owned) with presence in Morocco and Egypt, serving enterprise clients in MENA with creative, digital marketing, and brand strategy services directly comparable to SHIFTIN's offering. Lacks dedicated Algerian presence but competes for pan-regional brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIFTIN