What Procyon Wildlife does

Procyon Wildlife Rehabilitation & Education Centre is a registered Canadian charity (Reg Charity #818086621RR0001) operating from a facility at 6441 7th Line in Beeton, Ontario. The organization is provincially licensed by the Ontario Ministry of Natural Resources to rescue, rehabilitate, and release orphaned, injured, and displaced wild mammals native to Ontario. Core operations are delivered through a specialized facility comprising outdoor enclosures, a 50-foot flight cage for pre-release conditioning, an intake and examination room with an on-site x-ray machine, a triage and recovery centre, and dedicated nurseries for infant wildlife. Service delivery is intentionally restricted to a 50 km radius from Beeton to manage disease-prevention protocols (avian influenza, monkeypox, chronic wasting disease, rabbit hemorrhagic disease). The centre admitted 1,263 animals in 2025, treats 1,500+ patients annually under the Director of Animal Care Welfare, and by mid-2026 had 713 admissions across 51 different species with 252 animals in active care.

The organization is staffed by a small full-time team (1–10 employees) led by Executive Director and Custodian Debra Spilar and including Director of Animal Care Welfare Crystal Faye, Maintenance and Animal Support Manager Peter Homer, and Animal Care Assistant Angel Garcia-Martyn, with a Website/IT Coordinator, Payroll Manager, and Newsletter Editor/P hotographer rounding out the payroll; the remaining operational capacity is delivered by nearly 200 trained volunteers coordinated since inception by Linda Boag-Moores, who also runs social media. Foster care, hotline, and grant-writing functions are managed by Sarah Marrs-Bruce, and a formal unpaid internship program provides 40 hrs/week in spring/summer and 20 hrs/week in fall/winter. Educational outreach includes free school and community presentations, ambassador animal visits with two MNR-approved permanent residents, Learning Cubes content, and a YouTube channel.

Procyon Wildlife is funded entirely through donations and program income rather than fees for service. Revenue streams comprise animal sponsorship programs starting at $35 for small mammals and $50 for fawns, general donations ($10–$100+ preset tiers) processed via Canada Helps or PayPal, securities donations, vehicle donations routed through Donate a Car Canada, recurring corporate sponsorships (GFL Environmental, Mars, CN, LaFarge, Sobeys, Intact, Wawanesa, Travelers, plus several municipalities and charitable foundations), branded merchandise (hats $15, tees $15, hoodies $45, plush toys $10–$20, calendars $20), an annual fundraising gala (now in its third year) with three-course dinner, auctions, and raffles, a Paint Party fundraiser, Bingo World charitable gaming proceeds, and a Wonderbunnie Designs co-marketing partnership contributing 50% of mask sale proceeds. Distribution is direct-to-facility within the 50 km radius, supplemented by digital channels (website, Facebook, YouTube, monthly e-newsletter "The Procyon Post").

Name

Procyon Wildlife

Legal name

Procyon Wildlife Rehabilitation & Education Centre

Website

https://procyonwildlife.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Procyon Wildlife is a provincially licensed Ontario charity in Beeton that rescues, rehabilitates, and releases orphaned and injured native mammals, treating roughly 1,500 animals annually with support from nearly 200 volunteers and an Educational Centre.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

NAICS

Veterinary Services (541940), Zoos and Botanical Gardens (71213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Wildlife rehabilitation services
• Animal rescue care
• Wildlife education programs
• Charity fundraising events
• Branded merchandise sales

Headquarters

HQ city

Beeton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The organization relies primarily on public donations including general donations toward animal care, animal sponsorship programs (bats, chipmunks, rabbits, coyotes, fawns, foxes, opossums, porcupines, raccoons, skunks, squirrels starting at $35), and corporate sponsorships. Accepts donations via Canada Helps platform and securities donations.
2. Merchandise Sales: Online store selling branded merchandise including baseball hats ($15), t-shirts ($15), hoodies ($45), raccoon keychains ($10), plush toys ($20), and calendars ($20). Revenue supports wildlife rehabilitation operations.
3. Vehicle Donations: Partnership with Donate a Car Canada to accept vehicle donations (cars, trucks, RVs, boats, motorcycles). Vehicles are recycled or sold at auction with proceeds benefiting the organization.
4. Fundraising Events: Annual fundraising gala featuring three-course dinner, live music, auctions, and raffles. Additional events include Paint Party Experience and Bingo World participation.
5. Corporate Sponsorships: Corporate sponsors provide financial support including companies like GFL, Mars, CN, LaFarge, Sobeys, and various foundations (Airlie Foundation, Brian & Kathy Gibson Foundation).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Procyon Wildlife provides professional wildlife rescue, rehabilitation, and release services for orphaned, injured, and displaced wild mammals native to Ontario. Services are delivered through a provincially licensed facility featuring medical triage, x-ray diagnostics, specialized nurseries, and a 50-foot flight cage. The organization supplements its rehabilitation services with free community education programs, internships, merchandise sales, and structured animal sponsorship and donation programs.

Product overview

Procyon Wildlife is a wildlife rehabilitation and education center offering a portfolio of services centered on rescuing, rehabilitating, and releasing orphaned, injured, and displaced wildlife native to Ontario. The core offering is wildlife medical care and rehabilitation, supported by educational programs, volunteer opportunities, and internship placements. Fundraising is facilitated through merchandise sales (branded apparel and accessories including hats, hoodies, t-shirts, plush toys, and calendars), animal sponsorship programs for specific species, general donation options, and a vehicle donation partnership. Educational outreach includes free programs for schools and community groups, plus Learning Cubes as interactive educational resources. The organization operates primarily as a service-based nonprofit rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Procyon Wildlife Baseball Hat Branded baseball cap featuring the Procyon Wildlife logo, priced at $15, sold as fundraising merchandise for supporters.
• Procyon Wildlife Grey Hoodie Grey hoodie branded with Procyon Wildlife, priced at $45, sold as fundraising merchandise.
• Procyon Wildlife Grey T-Shirt Grey t-shirt with Procyon Wildlife branding, priced at $15, sold as supporter merchandise.
• Raccoon Keychain Raccoon-themed keychain accessory priced at $10, sold as memorabilia to support the organization.
• Raccoon Plush Keychain Plush raccoon keychain, priced at $10, sold as a soft supporter souvenir.
• Raccoon Plush Stuffed Toy 6" Six-inch plush raccoon stuffed toy, priced at $20, sold as fundraising merchandise.
• Wildlife Rescue Calendar 2026 Wildlife-themed 2026 calendar priced at $20, sold to raise funds for rehabilitation operations.
• SickKids 2026 Calendar Calendar priced at $20, sold to support wildlife rehabilitation efforts.
• Winter Toque (No Pom Pom) Winter knit hat without pom-pom, priced at $15, branded with Procyon Wildlife.
• Winter Toque with Pom Pom Winter knit hat with pom-pom, priced at $17, branded with Procyon Wildlife.
• Animal Sponsorship Programs Donor sponsorship program covering bats, chipmunks, rabbits, coyotes, foxes, opossums, porcupines, raccoons, skunks, and squirrels starting at $35, and fawns starting at $50. Sponsors receive a picture and certificate of the sponsored animal plus a charitable donation receipt.
• General Donation Program General donation program with preset amounts ($10, $25, $50, $75, $100) plus custom amounts, processed via PayPal or offline donation, supporting animal care at the Centre.
• Vehicle Donation Program Vehicle donation program in partnership with Donate a Car Canada accepting cars, trucks, RVs, boats, and motorcycles, with free towing provided in most areas and proceeds supporting rehabilitation operations.
• Wildlife Education Programs Free educational programs for school-aged children, community groups, and adults covering wildlife identification, coexistence with wildlife, and conservation awareness, delivered by the Custodian Debra Spilar.
• Wildlife Internship Program Unpaid voluntary internship providing hands-on wildlife rehabilitation experience. Spring/summer commitment is 40 hours/week for a minimum of 2 months; fall/winter commitment is 20 hours/week for a minimum of 4 months.
• Learning Cubes Interactive educational resources featuring animal facts about birds, mammals, turtles, snakes, rabbits, environmental conservation, and wildlife rescue, designed for children and educational visitors.

Quantifiable outcome

• Over 1,500 animals treated annually by Director of Animal Care Welfare
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Gala Sponsors (Bob & Mars, Arcanum Iter, Carline Automotive, Ontario Pyrex & Vintage Kitchens, Wicked Shortbread)majorGTM or Marketing Partner · 1 November 2025Top sponsors and supporters of the 3rd Annual Fundraising Gala helping raise funds for wildlife rescue and rehabilitation.
• National Wildlife CentrecoreStrategic or Co-development PartnerNational Wildlife Centre is listed as a supporter of Procyon Wildlife, providing veterinary surgical services (Lenore received three surgeries there for wing fracture).
• GFL EnvironmentalmajorGTM or Marketing PartnerTop sponsor of the 3rd Annual Fundraising Gala, providing major financial support for wildlife rehabilitation efforts.
• Wonderbunnie DesignsminorGTM or Marketing PartnerSells non-medical masks with 50% of proceeds ($5 per $10 mask) donated to Procyon Wildlife.
• Donate a Car CanadacoreChannel Partner/ Reseller/ DistributorVehicle donation partner that accepts car, truck, RV, boat, and motorcycle donations on behalf of Procyon Wildlife. Handles all logistics including free towing and either recycling or auction sale of vehicles.
• Bingo World - NewmarketminorChannel Partner/ Reseller/ DistributorCharitable gaming partner where proceeds from bingo support nearly 100 charities including Procyon Wildlife. Monthly participation events.
• Ontario Wildlife RescuecoreStrategic or Co-development PartnerReferral partner for finding nearby wildlife centres when animals are outside Procyon's 50 km service radius.
• Toronto Wildlife CentreminorStrategic or Co-development PartnerListed as site of interest, potential referral partner for wildlife cases in the Greater Toronto Area.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shades of Hope Wildlife Refuge: Shades of Hope is a small Ontario wildlife rehabilitation facility providing rescue and care services for native species. Direct overlap with Procyon's volunteer-driven, donation-funded, species-diverse operating model.
• Ontario Wildlife Rescue: Ontario Wildlife Rescue operates as a referral-based wildlife rehabilitation organization across Ontario, sharing Procyon's model of public-driven intake, volunteer support, and educational outreach. Listed by Procyon as a reciprocal referral partner for wildlife outside its service area.
• National Wildlife Centre: National Wildlife Centre provides wildlife rehabilitation services in Ontario and is a strategic partner of Procyon, providing veterinary surgical services (e.g., wing fracture repair). Operates in the same licensed-charity wildlife rehab space with overlapping species and donor base.
• Toronto Wildlife Centre: Toronto Wildlife Centre is a registered charity providing wildlife rescue, rehabilitation, and release services across the Greater Toronto Area — directly overlapping with Procyon's mission, regulatory licensing model, and community-based funding approach. It is explicitly listed by Procyon as a referral partner for cases outside its 50 km radius.
• Aspen Valley Wildlife Sanctuary: Aspen Valley Wildlife Sanctuary rehabilitates injured, orphaned, and sick native wildlife in the Muskoka region of Ontario. Similar provincially licensed rehabilitation model with permanent resident animals, educational programming, and donor-funded operations.
• Sandy Pines Wildlife Centre: Sandy Pines Wildlife Centre is an Ontario-based licensed wildlife rehabilitation charity serving the Napanee/Kingston region. Comparable in service model (intake, rehab, release), volunteer-driven operations, and donation-based funding.

Emerging players

• Kawartha Turtle Trauma Centre: Kawartha Turtle Trauma Centre focuses specifically on turtle rehabilitation in Ontario, with overlapping donor base and community engagement model. Specialized in a narrower species scope than Procyon but follows the same licensed-charity rehabilitation framework.
• The Owl Foundation: The Owl Foundation is an Ontario-based raptor rehabilitation charity focused specifically on owls. Comparable regulatory licensing and donation-based model, though narrower in species focus than Procyon's mammal-centric intake.

Regional players

• Wildlife Haven Rehabilitation Centre: Wildlife Haven is a Manitoba-based wildlife rehabilitation centre with a comparable operating model (licensed rehab, volunteer-driven, donation-funded). Comparable in service portfolio and animal volume (1,500+ annually) but operates in a different Canadian province.
• Critter Care Wildlife Society: Critter Care Wildlife Society is a BC-based licensed wildlife rehabilitation facility treating thousands of mammals and birds annually. Direct equivalent in operating scale, regulatory framework (provincial wildlife permit), and donor-driven revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=G7SY-0WWFzU
• Facebookfacebook.com/Procyon-Wildlife-192183050827793
• LinkedInlinkedin.com/company/procyon-wildlife-rehabilitation-and-education-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procyon Wildlife