What IGEA does

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the video games sector in Australia and New Zealand. Founded in 2007 and headquartered at Sydney's National Innovation Centre in Eveleigh, IGEA operates as a not-for-profit member organization serving video game developers, publishers, distributors, platform holders, and associated service providers including legal, accounting, and immigration specialists. The association positions itself as the unified industry voice on policy matters such as classification and censorship, online safety, loot boxes, copyright, and skilled migration, and maintains direct relationships with Commonwealth and State governments. As of 2026, Ron Curry serves as Chief Executive Officer and the organization runs with a small staff of 1-10 employees.

The organization's core offerings span four functional areas: industry research (Digital Australia, Australia Plays, New Zealand Plays, and annual consumer sales reports), owned events (the Games Connect Asia Pacific conference and Australian Game Developer Awards), advocacy and policy submissions, and member support services (resource packs, webinars, contract starter kits, and legal/accounting consultations). IGEA also produces consumer-facing resources including the Family Games Database, IGEA Trust & Safety program, and the Game Wise podcast. Data partnerships with Newzoo and GSD (Sparkers) underpin its market-sizing publications, while industry alliances include the Family Gaming Database, NZGDA, Screenworks, Design Institute of Australia, and member firms such as Stepico and UltraPlayers.

IGEA operates on a tiered annual subscription membership model. Full membership is available to platform holders, publishers, developers, and distributors with at least AU$1 million in annual turnover; General membership serves smaller studios starting from AU$500 per annum; and Associate membership is open to ecosystem service partners. IGEA is not-for-profit and generates no product or advertising revenue—membership fees support its lobbying, research, and member services activities. The organization is governed by its member companies through a board structure, with no venture capital, private equity, or parent company ownership indicated.

Name

IGEA

Legal name

Interactive Games & Entertainment Association

Website

https://igea.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

IGEA (Interactive Games & Entertainment Association) is a not-for-profit peak industry association representing video game developers, publishers, distributors, and platform holders in Australia and New Zealand through advocacy, research, events, and member services.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)

akta.pro secondary industries

Technical Committees, Working Groups & Expert Panels (BPADANAB), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Video games advocacy
• Industry association
• Games market research
• Industry event management
• Membership services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: IGEA operates as a not-for-profit member organisation with all fees used to support IGEA's lobbying and advocacy work. Three membership tiers: Full membership for platform holders, publishers, developers and/or distributors with at least $1M in annual turn-over; General Membership for those below the threshold, starting from $500 per annum; and Associate Membership for partners and associated services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

IGEA (Interactive Games & Entertainment Association) is the peak industry association for the video games sector in Australia and New Zealand, delivering government policy advocacy, original market and player research, and industry-owned events including the GCAP conference and AGDAs awards. It operates a tiered membership program (Full, General, Associate) for platform holders, publishers, developers, distributors, and ecosystem service providers, and publishes family-facing resources such as the Trust & Safety hub and Family Games Database.

Product overview

IGEA (Interactive Games & Entertainment Association) is Australia and New Zealand's peak industry association for video games, offering advocacy, research, and member services rather than a commercial product. The organization operates a platform of programs including Games Connect Asia Pacific (GCAP) conferences, the Australian Game Developer Awards (AGDAs), research publications (Digital Australia, Australia Plays, New Zealand Plays), trust and safety resources, a family games database, and educational content including webinars and the Game Wise podcast. IGEA provides member benefits such as resource packs, contract templates, and government collaboration support for game developers, publishers, and industry stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• Games Connect Asia Pacific (GCAP): A major industry conference organized by IGEA for the games industry in the Asia Pacific region
• Australian Games Developer Awards (AGDAs)
• IGEA Trust & Safety
• Game Wise: The IGEA Educates Podcast
• Australia Empowered by Applied Games

Products and services

• IGEA Membership Tiered annual membership program (Full for large platform holders/publishers/developers/distributors with at least AU$1M annual turn-over; General for those below the threshold from AU$500 per annum; Associate for ecosystem partners including legal, accounting, and immigration specialists). Provides access to advocacy, research, contract resources, discounted events, and government collaboration.
• Games Connect Asia Pacific (GCAP) Major annual industry conference and networking event for games industry professionals in the Asia-Pacific region, providing educational sessions, business development, and networking for game developers and publishers.
• Australian Game Developer Awards (AGDAs) Annual awards program celebrating excellence and achievement in the Australian game development industry across multiple categories.
• IGEA Trust & Safety Resource hub focused on online safety, parental controls, and family-facing advice about video games for Australian and New Zealand parents and families.
• Family Games Database Partnership with the independent Family Gaming Database providing detailed, jargon-free information about video games including age suitability, classification ratings, educational themes, health concerns, and accessibility criteria for Australian and New Zealand families.
• Game Wise: The IGEA Educates Podcast Podcast series highlighting Australian game development success stories and providing education about the video games industry.
• Digital Australia (Australia Plays) Long-running research publication providing data on who Australian gamers are, why they play video games, and tracking Australian gaming habits and player demographics.
• New Zealand Plays Research publication tracking New Zealand gaming habits and player demographics, complementary to the Digital Australia research.
• IGEA Resource Packs Resources provided to IGEA members including contract starter kits, legal/accounting consultations, workshops, and government collaboration support.
• IGEA Webinars Online educational sessions for IGEA members covering industry topics, professional development, and best practices (e.g., the 'Serious Games in Practice' webinar).
• Australia Empowered by Applied Games Publication exploring how game technologies are being used to deliver positive outcomes across health, education, safety, wellbeing, and sustainability in Australia.
• Australian Video Game Consumer Sales Results Annual release of consumer sales results for the Australian video games market, combining digital and mobile sales data from Newzoo and traditional retail data from Game Sales Data (Sparkers). The 2025 release showed AU$4.2 billion in consumer spending, a 12% year-over-year increase.

Quantifiable outcome

• 82% of Australians and 81% of New Zealanders regularly play video games
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Games Connect Asia Pacific (GCAP)coreStrategic or Co-development PartnerIGEA owns and runs Games Connect Asia Pacific (GCAP), a major industry conference for the Asia-Pacific region. GCAP provides networking, educational sessions, and business development opportunities for game developers and publishers.
• Australian Game Developer Awards (AGDAs)coreStrategic or Co-development PartnerIGEA owns and runs the Australian Game Developer Awards (AGDAs), celebrating excellence in Australian game development. The awards recognize outstanding achievements across various categories in game development.
• Family Gaming DatabasesupportingStrategic or Co-development PartnerIGEA has collaborated with the independent Family Gaming Database to provide Australian and New Zealand parents with detailed information about video games, including Australian and New Zealand classification ratings.
• StepicosupportingStrategic or Co-development PartnerIGEA member Stepico collaborated on a webinar exploring how gameplay logic, real-time environments, feedback systems, and interactive design can turn simulations into practical, measurable training tools for serious games.
• UltraPlayerssupportingChannel Partner/ Reseller/ DistributorIGEA member UltraPlayers is a Melbourne-based publisher that works with developers to publish games across Asian markets. They published Sydney studio Sweaty Chair's Tingus Goose, generating over 50% of sales from Asian markets.
• ScreenworkscoreStrategic or Co-development PartnerIGEA supported The Digital Games Pathway Program 2026 by Screenworks (supported by Screen NSW), providing targeted financial support, industry access and career-building opportunities for individuals in the digital games sector.
• Design Institute of AustraliasupportingGTM or Marketing PartnerPartnership through the 'Write Designer' campaign to ensure all designers are heard and counted in the 2026 Census. Collaboration to help game developers and designers gain recognition in occupation classifications.
• New Zealand Game Developers Association (NZGDA)supportingStrategic or Co-development PartnerCross-border collaboration with NZGDA to support the New Zealand game development industry and promote social media representation and policy initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/igea
• YouTubeyoutube.com/channel/UCnzr0T3eOMpbeB6IwCnbK5w
• Facebookfacebook.com/igea.net
• LinkedInlinkedin.com/company/interactive-games-entertainment-association-igea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IGEA