What C and B Systemer does

C&B Systemer A/S is a Danish PropTech company founded in 1978 by Bjarne Hansen and Carsten Hansen, headquartered in Taastrup, Denmark. The company develops and sells the RealEquity cloud-based broker platform (also referenced as Mægleruniverset), an integrated workflow SaaS serving Danish real estate brokers across residential, commercial, agricultural, and project sales segments. The platform consolidates case management, buyer/seller CRM with automatic property matching, email and calendar integration, electronic document handling (EDH), digital signing, lead capture, and an integrated website builder under a single device-agnostic login.

Underlying technical components include native integrations to Danish public registries (BBR, Tingbog, E-nettet reference properties), major industry portals (Boligsiden), marketing tooling (Canva, Meta/Facebook/Instagram), photographer networks, and lead inbox routing (C&B Indbakke). The technology stack is built on modern cloud-based software and the company holds Microsoft Gold Partner status (since 2009).

The business model is primarily a recurring monthly subscription for the RealEquity platform and bundled RealEquity Website product, with an 'all-inclusive' pricing model designed to eliminate large upfront capital costs for broker customers. Additional revenue comes from paid training and education programs (e.g., C&B Academy / Introforløb at Kr. 1,495 per participant). Distribution is sales-led within Denmark via a dedicated inside sales team, a self-serve demo booking funnel, webinars, and the company-organized Fremtiden.nu! industry conference. A majority stake was sold to VIA Equity (backed by Danish pension funds ATP and PFA) in September 2018, providing institutional backing for continued growth.

Name

C and B Systemer

Legal name

C&B Systemer A/S

Website

http://www.cb.dk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

C and B Systemer is a Danish PropTech SaaS company that provides the RealEquity cloud-based broker platform and integrated website tools to real estate brokers across residential, commercial, agricultural, and project sales segments in Denmark.

Ownership category

akta.pro rank

Headquarters

HQ city

Taastrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscription (RealEquity): C&B's primary revenue stream is a recurring subscription fee for access to the RealEquity broker platform. The platform is sold on an all-inclusive monthly subscription model (no large upfront capital expenditure), covering software access, integrations, and support.
2. Website CMS Subscription: Professional website creation and hosting for brokers, sold as a bundled or standalone monthly subscription fully integrated with the broker platform.
3. Training & Education (Introforløb): C&B Academy offers paid training programs including an introductory course (Kr. 1,495) for new employees covering the broker platform's core functions. Custom webinars and courses are also offered as professional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

C&B Systemer develops and sells RealEquity, a cloud-based broker platform for Danish real estate brokers that unifies case management, CRM, buyer/seller databases with automatic matching, task workflows, email and calendar integration, electronic document handling, and inter-broker referrals under a single login. The company also offers an integrated responsive website builder (RealEquity Website), training programs through C&B Academy, dedicated support, and a bundle of integrations to property registries (BBR, Land Registry), Canva, Meta, and industry portals. The offering targets residential, commercial, agricultural, and project sales brokerages.

Product overview

C&B Systemer offers a unified platform-plus-modules architecture centered on the RealEquity cloud-based broker platform. The core RealEquity platform handles case management, CRM, buyer matching, task workflows, and email/calendar integration for all property types (residential, commercial, agricultural, project sales). Built on this core, the RealEquity Website module provides a fully integrated website builder with responsive design and SEO tools. Supporting modules include Dataudveksling for third-party data exchanges (property registries, ad systems, photo imports, lead capture), EDH for electronic document sharing, and C&B Academy for training. Support services and remote assistance complete the ecosystem. All components share a single login and unified interface, enabling brokers to manage their entire operation from one platform.

Differentiator

Problem solved

Functional benefit

Brands

• RealEquity: Cloud-based broker platform built with the latest technologies in software development, supporting all property types and user roles.

Products and services

• RealEquity Broker Platform Cloud-based broker platform serving residential, commercial, agricultural, and project sales brokers in Denmark. Unifies case management, buyer/seller databases with automatic matching, task assignment, email/calendar integration, lead notifications (valuation requests, bids), and inter-broker referrals under a single login accessible from any device (PC, laptop, tablet, mobile, Mac). The platform adapts to property type and user role with intelligent case creation.
• RealEquity Website Integrated website builder with user-friendly CMS fully connected to the RealEquity broker platform. Features responsive design, SEO optimization, automatic case display, lead capture directly into the platform, electronic document handling, Instagram integration, blog capabilities, and dedicated templates for all property categories.
• Dataudveksling (Data Exchange) Data exchange integration module providing standardized connections with broker industry partners and property portals. Includes C&B Indbakke for lead capture from websites, photo import from partner photographers, automatic BBR and Land Registry (Tingbog) data import as PDF documents, E-nettet reference property access for valuation workflows, daily interest rate and loan data updates, and ad system (annoncesystemer) integration for importing ad copy and images with a single click.
• Electronic Document Handling (EDH) Electronic document management module that allows brokers to upload and share case documents online with transaction parties via a single click, with integrated digital signing support directly from the platform.
• C&B Academy Training and Webinars Training and education service offering structured webinars on RealEquity system features, workflows, buyer/seller follow-up, website editing, Canva and Meta integrations, and the Indsigt data dashboard. Includes a paid introductory program (Introforløb) priced at Kr. 1,495 per participant, consisting of three live webinars (60–75 minutes each) covering platform fundamentals, document sharing, digital signing, e-property transactions, and case registration. Custom webinars and courses are also offered as professional services.
• Broker Support Services Free dedicated support service staffed by personnel with extensive broker-industry experience. Available by phone (+45 43 32 33 03) and email ([email protected]) during business hours, with remote support via TeamViewer and guided help documentation accessible directly within the platform.

Quantifiable outcome

• 300+ websites built for broker customers
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature18 records

Partnerships

Six partnerships are on record, tiered moderate and minor.

• Microsoft (Gold Partner)moderateTechnology or Integration · 1 January 2009C&B achieved Microsoft Gold Partner status in 2009, demonstrating technical proficiency and customer success in Microsoft technology environments. The Gold Partner status reflects competency in building and deploying solutions on the Microsoft platform.
• PropTech DenmarkmoderateStrategic or Co-development PartnerC&B is a member of PropTech Denmark, the Danish property technology industry association. The company backs innovation in the Danish broker industry both through this membership and through its own conference, Fremtiden.nu!.
• Fremtiden.nu! (C&B-organized conference)minorStrategic or Co-development PartnerC&B organizes and backs the 'Fremtiden.nu!' (Future.nu!) conference as a platform for innovation and community building in the Danish real estate broker sector. This is a C&B-led initiative rather than a third-party partnership.
• CanvamoderateTechnology or IntegrationC&B has built an integration between its Mægleruniverset platform and Canva, enabling brokers to create and publish marketing content directly from the platform. A dedicated webinar covers this integration. Canva is a recognized design platform enabling non-designers to create professional marketing materials.
• Meta (Facebook/Instagram)moderateTechnology or IntegrationC&B has integrated Meta (Facebook and Instagram) with its platform, enabling brokers to publish listings and marketing content directly to their social media channels from within Mægleruniverset. A dedicated webinar covers this integration.
• BoligsidenmoderateTechnology or IntegrationBoligsiden is a major Danish property listing portal. C&B offers integration with Boligsiden for data exchange, enabling brokers to publish listings and sync property data between their C&B platform and the Boligsiden portal.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• RealEstate Core: RealEstate Core is a Nordic real estate broker CRM and platform provider. It directly competes with C&B in the Danish market on broker case management, CRM, and website functionality, making it the closest direct competitor.
• Specter: Specter is a Nordic real estate broker platform offering CRM, website, and marketing tools to Scandinavian brokerages. It overlaps with C&B's RealEquity platform in product scope and target customer base.

Regional players

• Estate: Estate is a Norwegian real estate broker software and marketing platform. It is comparable to C&B as a vertical SaaS for Nordic brokers, though it operates primarily in Norway rather than Denmark.
• eBroker: eBroker is a Norwegian provider of CRM, case management, and marketing solutions for real estate brokers. It is comparable to C&B in vertical focus and product architecture, though serving a different national market.

Broad incumbents

• kvCORE: kvCORE is a large US-based real estate CRM and platform provider serving brokerages and agents. It is comparable to C&B in product scope (CRM, marketing, lead generation) but operates as a broad incumbent across the US market rather than a Danish niche specialist.
• HubSpot: HubSpot is a broad CRM and marketing automation platform with adoption among real estate brokerages. It represents indirect competitive pressure on C&B's CRM and marketing automation functionality, though it lacks broker-specific workflows and Danish data integrations.

Emerging players

• Real Geeks: Real Geeks provides IDX websites and CRM for real estate agents. It overlaps with C&B's website CMS and lead capture value proposition, though it focuses on North American agents rather than European brokers.
• iHomefinder: iHomefinder provides MLS/IDX search, CRM, and lead generation tools for real estate professionals. It is comparable to C&B's website and lead capture functionality, though narrower in vertical scope.
• Ascora: Ascora is a job management and CRM platform that has extended into real estate and property workflows. It is comparable to C&B as a vertical workflow platform but is more general in its customer base.
• Realpad: Realpad is a real estate CRM and marketing platform for new development sales. It is comparable to C&B's project sales and CRM capabilities, though focused on the new-development segment rather than resale brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xinstagram.com/cbrealestaterealpoeple
• Facebookfacebook.com/CBsystemer
• LinkedInlinkedin.com/company/62186
• Instagraminstagram.com/cbrealestaterealpoeple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C and B Systemer