Velocity Academy

What Velocity Academy does

Velocity Academy is a UK-based apprenticeship training provider specialising in digital and professional services apprenticeships. Founded in 2014 and headquartered in West Burton, the company operates as a main provider on the UK Department for Education's Register of Apprenticeship Training Providers and delivers Ofsted-regulated programmes funded through the government's apprenticeship levy system.

The company's core product portfolio comprises Level 4 apprenticeships across three verticals: AI and Automation (including the AI & Automation Practitioner Apprenticeship and Applications Support Lead Apprenticeship), IT and Digital, and Marketing (including Multi-Channel Marketer). It also offers a Business Administrator Apprenticeship plus employer-facing services for upskilling existing staff and recruiting new apprentices. Training is delivered through an online learning platform with expert tutors, enabling remote earn-while-you-learn participation by apprentices. The curriculum has been updated to align with Skills England occupational standards, embedding content on AI, information security, data modelling, and sustainable technology.

Velocity Academy generates revenue primarily through UK apprenticeship levy-funded contracts with large employers and public sector bodies. Pricing is quote-based and varies by programme, with employers accessing training via pre-paid levy funds or government co-investment. The company sells through direct enterprise field-sales relationships, with named customers spanning JCB, NHS, Ticketmaster, Centrica, Thales, Hitachi, Utility Warehouse, Northumbrian Water, Northumbria Police, Wakefield Council, South Tyneside Council, and several SMEs. The operating team is small (1-10 employees), with Ben Newbould serving as Managing Director.

Name

Velocity Academy

Legal name

Velocity Academy

Website

https://velocity-pt.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Velocity Academy is a UK apprenticeship training provider delivering Ofsted-regulated Level 4 programmes in AI, IT, Marketing, and Business Administration through apprenticeship levy funding, serving large enterprises and public sector employers.

Ownership category

akta.pro rank

Headquarters

HQ city

West Burton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Apprenticeship Levy Funded Training: Revenue is generated through the UK Government's apprenticeship levy system. Employers contribute to the levy fund, which is then used to fund apprenticeship training. Velocity Academy delivers Ofsted-regulated programmes that access these government-funded training solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Velocity Academy is a UK apprenticeship training provider that recruits and trains apprentices on behalf of employers, delivering Ofsted-regulated, government-funded apprenticeship programmes across AI and Automation, IT and Digital, and Marketing verticals. The company combines end-to-end apprentice recruitment with structured online tutoring and qualifications, enabling employers to upskill existing staff or hire new talent at little to no direct cost via the apprenticeship levy, while apprentices earn while they learn.

Product overview

Velocity Academy is an apprenticeship training provider offering a portfolio of Ofsted-regulated programmes across three primary verticals: AI and automation, IT and digital technology, and Marketing. The core offering consists of vocational apprenticeships at Level 4 and above, delivered online by expert tutors with earn-while-you-learn models. Key programmes include the Level 4 AI & Automation Practitioner Apprenticeship, Level 4 Applications Support Lead Apprenticeship, Multi-Channel Marketer Apprenticeship, and Business Administrator Apprenticeship. The company also provides employer-focused services for upskilling existing teams and recruiting new apprentices, all funded through the apprenticeship levy system.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Apprenticeship A hands-on, paid apprenticeship route into artificial intelligence and automation, enabling individuals to build practical AI skills and work on real-world automation projects while earning a salary and gaining nationally recognised qualifications.
• Level 4 AI & Automation Practitioner Apprenticeship A Level 4 apprenticeship programme that develops AI and automation skills in employees, with eligibility for Employer National Insurance relief for workers under 25, potentially saving businesses over £20,000 annually in payroll costs.
• IT Apprenticeship A practical, hands-on route into the tech industry allowing individuals to earn a salary while gaining real-world experience and studying towards nationally recognised IT qualifications.
• Level 4 Applications Support Lead Apprenticeship A Level 4 apprenticeship updated to align with Skills England occupational standards, emphasising AI, information security, stakeholder engagement, data modelling, service lifecycle management and sustainable technology practices.
• Marketing Apprenticeship A hands-on, paid apprenticeship into marketing, allowing individuals to build real industry experience while studying toward recognised qualifications in campaign management, sales and data analytics.
• Multi-Channel Marketer Apprenticeship An apprenticeship focusing on digital marketing campaigns and multi-channel marketing strategies, preparing learners for roles in digital campaign management.
• Business Administrator Apprenticeship An apprenticeship developing business administration skills including interview techniques, professional communication and workplace competencies using methods such as the STARR technique.
• Employer Upskilling Services Government-funded apprenticeship programmes allowing employers to upskill team members in technical subjects at little to no cost, helping fill skills gaps and future-proof workforces.
• Apprentice Recruitment Services Cost-effective talent acquisition service helping organisations find and hire apprentices to build in-house talent and fill skills gaps.

Quantifiable outcome

• Potential savings of over £20,000 annually per eligible employee through Employer National Insurance relief when enrolling employees under 25 onto Level 4 AI & Automation Practitioner Apprenticeship

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Department for Education (UK)coreStrategic or Co-development PartnerVelocity Academy is a main provider on the Department of Education's Register of Apprenticeship Training Providers. This official government designation enables them to deliver Ofsted-regulated apprenticeship programmes funded through the UK apprenticeship levy system.
• OfstedcoreStrategic or Co-development PartnerAll apprenticeship programmes delivered by Velocity Academy are Ofsted regulated, ensuring quality standards and compliance with UK government education requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UCj8bD0QVFdODe4LY1yAf5EQ
• LinkedInlinkedin.com/company/velocity-academy
• Xx.com/Velocity1stPT
• Facebookfacebook.com/VelocityAcademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Academy