Lacy & Par

Name

Lacy & Par

Legal name

Lacy & Par LLC

Website

https://www.lacypar.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Services

NAICS

Advertising Material Distribution Services (541870)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

POD Fulfillment, Warehousing & Drop-Shipping Services (MPAJANAJ)

akta.pro secondary industry

Print‑to‑Mail & Distribution Services (Fulfillment, Kitting, Direct Mail to Students) (EDAEAJAH)

Keywords

• Direct mail services
• Commercial printing services
• Mailing fulfillment
• Data processing services
• Promotional products

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Direct Mail Services: Full-service direct mail marketing including data processing, mailing preparation, and postal delivery coordination for businesses.
2. Printing Services: Offset and digital printing services including yard signs, large format printing, and vinyl printing. Revenue generated through per-project printing fees.
3. Marketing Services: Marketing strategy consultation and promotional products including trade show giveaways and corporate gifts.
4. Data Management Services: Data processing, CASS certification, NCOA scrubbing, and database enhancement services to optimize direct mail campaigns.
5. Custom Design Services: Creative design services for brochures, flyers, press advertising, signage, posters, and stationery materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lacy & Par is a full-service direct mail marketing and commercial printing provider that delivers integrated campaigns from concept to delivery. Offerings include direct mail and lettershop services, offset and digital printing (including large format and vinyl), data processing with CASS certification and NCOA scrubbing, custom graphic design, bindery, and marketing services with promotional products, all executed under one roof from its Tukwila, WA facility.

Product overview

Lacy & Par is a full-service direct mail and printing company offering an integrated suite of services under one roof. The core portfolio centers on Direct Mail (mailing services and lettershop), Printing (offset and digital printing, large format/vinyl printing), Custom Design/Graphics, Data Processing & Management (CASS certification, NCOA processing), and Marketing Services (promotional products). All services are designed to work together—data processing feeds into personalized variable-data printing, which feeds into custom design and lettershop fulfillment, culminating in direct mail delivery. The company positions itself as a single-source solution for businesses seeking direct marketing campaigns from concept through delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mail Core direct mail marketing service enabling businesses to reach new and existing clients through targeted mailing campaigns with tracking capabilities and cost-effective rates compared to mass media.
• Mailing and Lettershop Services Mailing preparation services with state-of-the-art technology providing postage discounts, on-time accurate delivery, and full-service lettershop capabilities including inserting, envelope sealing, folding, inkjet addressing, tabbing, stamping, and variable data mail merge printing.
• Data Processing and Management Database assessment, enhancement, and management services including CASS certification and NCOA processing to ensure properly addressed mailing pieces and maximum postage discounts.
• Printing Services Offset and digital printing services including traditional craftsman-quality printing and modern high-end digital output, with environmental sustainability practices using recycled materials and soy-based inks.
• Custom Design and Graphics Creative design services for brochures, flyers, press advertising, signage, posters, stationery, and marketing collateral aligned with brand identity.
• Marketing Services and Promotional Products Full-service marketing support including strategy development, promotional products sourcing (trade show giveaways, corporate gifts, branded merchandise), and custom marketing piece creation based on direct marketing fundamentals.

Quantifiable outcome

• Up to 20% of mailing lists may be undeliverable without NCOA scrubbing, resulting in wasted marketing spend
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Valpak: Valpak is a direct mail advertising and coupon distribution franchise serving local businesses — comparable as a regional/local direct mail channel for SMBs seeking measurable campaign reach.
• Allegra Marketing · Print · Mail: Allegra is a national franchise network offering integrated printing, direct mail, marketing services, and promotional products under one roof — directly comparable to Lacy & Par's full-service stack with a multi-location footprint.
• AlphaGraphics: AlphaGraphics is a printing and marketing services franchise combining custom printing, direct mail, signage, and design — overlapping Lacy & Par's core service portfolio for SMB and mid-market clients.
• Minuteman Press: Minuteman Press is a large franchise network providing printing, direct mail, and marketing services to small and mid-sized businesses — closely aligned with Lacy & Par's SMB-focused service model.
• PostcardMania: PostcardMania is a direct mail specialist focused on postcard and EDDM marketing campaigns for SMBs — comparable as a direct mail pure-play with shared target customer (small businesses needing turnkey campaign execution).
• IWCO Direct: IWCO Direct is a large-scale direct mail services provider offering data, printing, personalization, and lettershop fulfillment — operating at a much larger scale but with the same end-to-end direct mail service model as Lacy & Par.
• The Printing House: The Printing House is a multi-location commercial printer offering direct mail, large-format, and marketing services to SMBs and mid-market — comparable service mix and target customer profile to Lacy & Par.

Regional players

• Print Moose: Print Moose is a Seattle/Puget Sound-area printing and direct mail services provider — a direct regional competitor overlapping Lacy & Par's core Seattle-area service territory and SMB client base.

Broad incumbents

• Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a large-scale mass-customization printing platform offering direct mail and marketing materials at scale — overlapping in printing and direct mail but serving SMBs through a self-service online model rather than bespoke local service.
• Quad/Graphics: Quad/Graphics is one of the largest commercial printers in North America with significant direct mail and data services — a broad incumbent offering similar end-to-end capabilities but at enterprise scale rather than regional/SMB focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lacyandpar
• LinkedInlinkedin.com/company/lacy-&-par-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacy & Par