Artflute
Artflute is a Bengaluru-based online gallery, operating since 2008, that curates and sells original Indian contemporary paintings, sculptures, and limited-edition serigraphs to individual collectors, gift buyers, and corporate clients across India and international markets via its owned e-commerce platform with art advisory support.
- Company typePrivate
- Founded2008
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Artflute does
Artflute (legally PixMyWall Art Private Limited) is an India-headquartered, privately held online art marketplace founded in 2008 and operated out of Bengaluru. The company curates and sells original Indian contemporary art through its owned e-commerce platform, artflute.com, with a catalog exceeding 1,000 works spanning original paintings (oil, acrylic, watercolor, mixed media), sculptures (bronze, stone, clay, terracotta, wood, fiberglass), and limited-edition serigraphs by both emerging and senior Indian artists. Every transaction is a one-time purchase of an authenticated original, accompanied by a certificate of authenticity and shipped with insured international logistics to collectors in Australia, Singapore, the US, the UK, and the UAE.
The revenue model is one-time artwork sales with no subscription or recurring component. Pricing ranges from approximately Rs 29,400 to over Rs 14.7 lakh, with the catalog organized into explicit price tiers (Art for Everyone under Rs 50,000, Value Finds under Rs 1 lakh, Signature Selections Rs 1–2 lakh, Premier Collection Rs 2–5 lakh, Opulent Treasures above Rs 5 lakh). Revenue is augmented by professional services: art advisory/consultation, custom commissions in collaboration with artists, and corporate gifting. The go-to-market combines self-serve e-commerce with assisted sales through WhatsApp, art advisors, and private viewings in metro cities, supplemented by the Ungallery community initiative (Talks, Walks, Experiences, Interventions, plus Emerge for emerging artists), which functions as a brand-building and pipeline-generation channel.
The company serves a hybrid customer base: individual collectors and home décor buyers as the primary segment, with secondary segments in corporate procurement, gift buyers, and high-net-worth collectors who access the Premier/Opulent Treasures tiers. No proprietary technology stack, public API, mobile app, or AI capabilities are disclosed in available sources. The company appears to be founder-operated without disclosed institutional capital, with Padmaja Nagarur as co-founder and CEO and Neeraj Harlalka listed as Director.
Artflute firmographics
Firmographics- Name
- Artflute
- Legal name
- PixMyWall Art Private Limited
- Website
- https://artflute.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artflute is a Bengaluru-based online gallery, operating since 2008, that curates and sells original Indian contemporary paintings, sculptures, and limited-edition serigraphs to individual collectors, gift buyers, and corporate clients across India and international markets via its owned e-commerce platform with art advisory support.
- Ownership category
- akta.pro rank
Artflute industry classification
Industry- Product category
- Online Art Marketplace
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)
- akta.pro secondary industry
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
Keywords
Where Artflute is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Artflute business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Original Artwork Sales: Artflute generates revenue through the direct sale of original Indian artworks including paintings, sculptures, and limited-edition serigraphs. Each transaction is a one-time purchase; there is no subscription or recurring revenue component. Artworks are priced individually based on artist seniority, medium, size, and style, ranging from affordable entry-level pieces (under ₹50,000) to premium works above ₹5 lakh.
- Serigraph Sales: Limited-edition serigraphs (silk-screen prints) by renowned master artists such as M.F. Husain, S.H. Raza, Thota Vaikuntam, Seema Kohli, and Jogen Chowdhury are sold as an accessible alternative to original works. These are priced lower than originals and represent an additional revenue stream targeting first-time and budget-conscious collectors.
- Custom Commissions: Artflute facilitates commissioned artworks in consultation with artists, allowing collectors to request bespoke pieces tailored to their style, color preferences, and space requirements. This service generates incremental revenue through higher-value custom orders.
- Art Advisory Services: Artflute offers art advisory and consulting services to guide collectors through buying decisions. While bundled into the overall purchase experience, these services support higher-value transactions and customer trust, particularly for first-time buyers and high-net-worth collectors seeking private viewings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level original artworks and serigraphs priced under ₹50,000 |
| Unit Pricing | Pay-as-you-go | Mid-tier original works between ₹50,000 and ₹1 lakh |
| Unit Pricing | Pay-as-you-go | Signature works between ₹1 lakh and ₹2 lakh |
| Unit Pricing | Pay-as-you-go | Premier collection between ₹2 lakh and ₹5 lakh |
| Unit Pricing | Pay-as-you-go | Opulent Treasures — premium works above ₹5 lakh |
| Unit Pricing | Pay-as-you-go | Sculptures price range starting around ₹1 lakh |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Artflute product offering
Product offeringCore offering
Artflute operates an online marketplace for buying and selling authenticated original Indian contemporary art, including paintings, sculptures, and limited-edition serigraphs. The platform curates works from emerging to master Indian artists, organizes them into themed and price-tiered collections, and supplements transactions with art advisory services, custom commissioned works, and the Ungallery community initiative.
Product overview
Artflute is an online art gallery operating since 2008 that curates and sells original Indian contemporary art, sculptures, and limited edition serigraphs. The core product is its e-commerce marketplace featuring Original Paintings (oil, acrylic, watercolor, mixed media across abstract, figurative, landscape, and traditional styles), Sculptures (bronze, stone, clay, fiberglass), and Serigraphs (limited edition silk-screen prints by master artists). Supporting offerings include the Ungallery initiative for public art engagement, Art Advisory Services for personalized guidance, and a Blog for art education. The platform organizes art into themed Collections (by style, subject, budget, and artist) to help collectors discover works. The business model centers on authenticated original artworks with certificates of authenticity, international shipping, and secure transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Ungallery: Signature initiative by ArtFlute that brings art into everyday conversations through talks, walks, experiences, interventions, and emerge programs for young art graduates.
Products and services
- Original Paintings Handpicked original paintings by leading Indian artists across abstract, figurative, landscape, minimalist, and mixed media styles in oil, acrylic, watercolor, and canvas mediums. Each painting is signed by the artist and accompanied by a certificate of authenticity.
- Sculptures Original sculptures in bronze, stone, clay, terracotta, wood, acrylic, fiberglass, and mixed media, including figurative, abstract, spiritual, and nature-inspired works by Indian artists. Custom and bespoke sculptures are available on request.
- Serigraphs Limited-edition serigraphs (silk-screen prints) by renowned Indian artists including M.F. Husain, S.H. Raza, Thota Vaikuntam, Seema Kohli, and Jogen Chowdhury. Each print is numbered, signed by the artist, and created through labor-intensive silk-screen printing in consultation with the artist.
- Art Advisory Services Personalized art advisory and consultation services to help collectors select artworks, including access to art advisors and consultants who guide buyers through the selection process from browsing to delivery.
Quantifiable outcome
- Every original artwork comes with a certificate of authenticity signed by the artist, ensuring provenance and value retention
- +2 more outcomes
Companies that use Artflute
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Artflute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Artflute partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Artflute competitors and assessment
Company assessmentRegional players
- Pundole's: Mumbai-based auction house specializing in Indian modern and contemporary art with an online presence. Pundole's serves a similar collector segment and artist base as Artflute but operates more regionally in the Indian auction market.
Direct peers
- Mojarto: India's online marketplace for contemporary Indian art, featuring original paintings and sculptures across price tiers. Competes directly with Artflute on curated e-commerce for Indian contemporary art, sharing a similar target customer of home décor buyers and first-time collectors.
- Astaguru: Online auction platform for Indian modern and contemporary art. Competes with Artflute for high-value Indian art sales, particularly for serious collectors and works by established Indian artists; both target the same HNI segment with authentication and provenance mechanisms.
- Saffronart: India's leading online auction house for modern and contemporary Indian art, headquartered in Mumbai. Saffronart is the closest direct competitor to Artflute in online Indian art sales, with comparable artist rosters, international collector base, and authentication/certificate practices.
Emerging players
- Artmajeur: International online art marketplace featuring original works and limited editions from independent artists. Artmajeur is an emerging peer in the global online-art-gallery space with overlapping artist-selling mechanics and collector-facing e-commerce model, though it lacks Artflute's India-specific curation and master-artist positioning.
Broad incumbents
- Artnet: Global art marketplace and database covering modern and contemporary art including Indian artists. Artnet is a broader incumbent with auction listings, gallery network, and price database capabilities that overlap with Artflute's online-discovery and authentication services for serious collectors.
- Christie's: Global auction house with established online sales platforms for South Asian modern and contemporary art. Christie's is a broader incumbent — its online bidding platform and Indian art category compete with Artflute at the high end of the collector market.
- Sotheby's: Global auction house with online sale capabilities for South Asian modern and contemporary art. Sotheby's competes at the premium-investment tier with Artflute through authenticated sales of works by senior Indian artists, often from the same estate-managed inventories.
- Artsy: Global online art marketplace that aggregates galleries, auction houses, and art fairs, including Indian contemporary galleries. Artsy is a broader incumbent with significantly more capital and a wider art spectrum, competing with Artflute for international collectors searching for Indian art online.
- Invaluable: Global online auction marketplace aggregating thousands of auction houses across categories including fine art. Invaluable is a broader incumbent offering collectors a wide inventory catalog, sharing online-discovery and authentication mechanics with Artflute's marketplace approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Artflute social profiles
Digital presenceArtflute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artflute leadership team
Management profileNumber of profiles
Profiles2 records
Artflute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artflute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artflute
What does Artflute do?
Artflute operates an online marketplace for buying and selling authenticated original Indian contemporary art, including paintings, sculptures, and limited-edition serigraphs. The platform curates works from emerging to master Indian artists, organizes them into themed and price-tiered collections, and supplements transactions with art advisory services, custom commissioned works, and the Ungallery community initiative.
Is Artflute a public or private company?
Artflute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artflute founded?
Artflute was founded in 2008. It employs 11 to 50 people.
Where is Artflute based?
Artflute is headquartered in Bangalore, India, in the Asia region.
How does Artflute make money?
Four revenue lines are on record. Original Artwork Sales are the primary driver. The others are serigraph Sales, custom Commissions and art Advisory Services.
Who are Artflute's main competitors?
Pundole's is listed as a regional player. Direct peers are Mojarto, Astaguru and Saffronart. Artmajeur is listed as an emerging player. Broad incumbents are Artnet, Christie's, Sotheby's, Artsy and Invaluable.
Does Artflute have an API?
No public API is recorded for Artflute.
What industry is Artflute in?
Artflute's product category is Online Art Marketplace. Its primary akta.pro industry code is CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing), with a secondary code of THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture). Its NAICS code is 459920.