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SealesWinslow

Full company profile

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Namestring
SealesWinslow
Websiteurl
sealeswinslow.co.nz
Company typeenum
Private
Founded yearstring
-
Descriptiontext

SealesWinslow is a New Zealand-based manufacturer of compound ruminant animal feed, headquartered in Mount Maunganui. The company produces a portfolio spanning calf feed, pelleted feed, molasses blocks, and lifestyle products, targeting the dairy and livestock farming sector in New Zealand. Its product mix suggests a focus on multiple stages of ruminant nutrition — from young stock (calf feed) through to supplementary and maintenance feeding (molasses blocks and lifestyle products) — indicating an integrated offering across the dairy production cycle rather than a single-product specialist.

The company operates as a privately held for-profit entity with an employee base in the 101-250 range, positioning it as a mid-sized regional manufacturer within New Zealand's animal nutrition industry. Its Mount Maunganui location places it within the Bay of Plenty region, proximate to major dairy farming operations and export-linked logistics infrastructure. The compound feed manufacturing model implies a business built on formulation expertise, raw commodity sourcing (grains, molasses, minerals), and distribution to farm customers — though specific details on formulation technology, proprietary processes, or distribution channels are not documented in the available data.

No information on revenue, pricing models, customer segments, leadership, funding, or partnerships was extractable from the provided sources. The company's own website returned only a loading/verification page without substantive content, leaving significant gaps in the business model, ownership structure, and go-to-market mechanics. As a result, the commercial model — whether direct-to-farm, distributor-led, or hybrid — cannot be determined from the available evidence.

Short descriptiontext

SealesWinslow is a New Zealand-based manufacturer of compound ruminant feed, producing calf feed, pelleted feed, molasses blocks, and lifestyle products for dairy and livestock farmers.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersMount Maunganui, New Zealand
HQ citystring
Mount Maunganui
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Keyword5 values
compound animal feed, ruminant nutrition, calf feed products, pelleted livestock feed, molasses block supplements
Industry3 codes
1TMR/Complete Rations & Pelleted Ruminant Feeds
CodeAFADAAAIPrimaryYes
2Calf & Starter Feed (Milk Replacers, Creep Feed)
CodeAFADAAAAPrimaryNo
3Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends)
CodeAFADAAAHPrimaryNo
NAICS code2 codes
  • Other Animal Food Manufacturing311119
  • Animal Food Manufacturing3111
SIC code1 code
  • Food And Kindred Products2000
Product category
Animal Feed Manufacturing
Social media profiles1 record
Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

SealesWinslow manufactures compound ruminant feed products including calf feed, pelleted feed, molasses blocks, and lifestyle products. The company supplies nutritional feed solutions designed for ruminant livestock, primarily serving the New Zealand agricultural sector from its Mount Maunganui base.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Calf Feed
No data
Peers10 records
1Land O'Lakes/Purina Animal Nutrition
TypeBroad incumbent
Description

Land O'Lakes/Purina is a large US farmer-owned cooperative with a substantial animal feed business including dairy and beef rations, comparable in compound feed manufacturing and on-farm nutritional products.

2NRM
TypeDirect peer
Description

NRM is a New Zealand-based manufacturer of compound animal feeds, including ruminant and calf feeds, with a comparable product portfolio and distribution model focused on NZ pastoral farms.

3Agrifeeds (Wilmar International)
TypeBroad incumbent
Description

Wilmar's Agrifeeds division manufactures compound animal feeds in Australasia for ruminant and monogastric markets, comparable as a regional ruminant feed producer with broader corporate backing.

4ADM Animal Nutrition
TypeBroad incumbent
Description

ADM's animal nutrition segment manufactures complete feeds, premixes, and feed ingredients for livestock, providing a global comparable to SealesWinslow's ruminant compound feed business.

5Alltech
TypeBroad incumbent
Description

Alltech is a global animal nutrition company producing feed additives, premixes, and specialty ingredients used in ruminant diets; it competes at the formulation and supplement layer of the same value chain.

6Ridley Corporation
TypeRegional player
Description

Ridley is a leading Australian-listed animal feed manufacturer serving livestock and aquaculture; it is comparable as a regional ruminant feed peer operating across Australasian pastoral markets.

7Cargill Animal Nutrition
TypeBroad incumbent
Description

Cargill is a global feed and animal nutrition major supplying compounded feeds, premixes, and ingredients to livestock producers, overlapping with SealesWinslow's ruminant feed manufacturing activities.

8PGG Wrightson
TypeBroad incumbent
Description

PGG Wrightson is a major NZ agribusiness with a substantial animal feed and nutrition business alongside seeds, livestock, and rural services, offering a broader portfolio that overlaps with SealesWinslow's ruminant feed line.

9J. Swap Contractors
TypeRegional player
Description

J. Swap is a New Zealand agribusiness with grain trading and animal feed operations, providing regional overlap in NZ grain sourcing and ruminant feed supply.

10FeedLogic
TypeEmerging player
Description

FeedLogic is a precision livestock feeding technology provider; it overlaps with SealesWinslow at the interface of feed manufacturing and on-farm nutritional delivery, though with a tech-led rather than pure-feed approach.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SealesWinslow

Animal Feed Manufacturingsealeswinslow.co.nz

SealesWinslow is a New Zealand-based manufacturer of compound ruminant feed, producing calf feed, pelleted feed, molasses blocks, and lifestyle products for dairy and livestock farmers.

What SealesWinslow does

SealesWinslow is a New Zealand-based manufacturer of compound ruminant animal feed, headquartered in Mount Maunganui. The company produces a portfolio spanning calf feed, pelleted feed, molasses blocks, and lifestyle products, targeting the dairy and livestock farming sector in New Zealand. Its product mix suggests a focus on multiple stages of ruminant nutrition — from young stock (calf feed) through to supplementary and maintenance feeding (molasses blocks and lifestyle products) — indicating an integrated offering across the dairy production cycle rather than a single-product specialist.

The company operates as a privately held for-profit entity with an employee base in the 101-250 range, positioning it as a mid-sized regional manufacturer within New Zealand's animal nutrition industry. Its Mount Maunganui location places it within the Bay of Plenty region, proximate to major dairy farming operations and export-linked logistics infrastructure. The compound feed manufacturing model implies a business built on formulation expertise, raw commodity sourcing (grains, molasses, minerals), and distribution to farm customers — though specific details on formulation technology, proprietary processes, or distribution channels are not documented in the available data.

No information on revenue, pricing models, customer segments, leadership, funding, or partnerships was extractable from the provided sources. The company's own website returned only a loading/verification page without substantive content, leaving significant gaps in the business model, ownership structure, and go-to-market mechanics. As a result, the commercial model — whether direct-to-farm, distributor-led, or hybrid — cannot be determined from the available evidence.

SealesWinslow firmographics

Firmographics
Name
SealesWinslow
Website
https://sealeswinslow.co.nz
Company type
Private
Headcount range
101–250 employees
Short description
SealesWinslow is a New Zealand-based manufacturer of compound ruminant feed, producing calf feed, pelleted feed, molasses blocks, and lifestyle products for dairy and livestock farmers.
Ownership category
akta.pro rank

SealesWinslow industry classification

Industry
Product category
Animal Feed Manufacturing
NAICS
Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)
SIC
Food And Kindred Products (2000)
akta.pro primary industry
TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI)
akta.pro secondary industries
Calf & Starter Feed (Milk Replacers, Creep Feed) (AFADAAAA), Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends) (AFADAAAH)

Keywords

  • Compound animal feed
  • Ruminant nutrition
  • Calf feed products
  • Pelleted livestock feed
  • Molasses block supplements

Where SealesWinslow is headquartered

Location

Headquarters

HQ city
Mount Maunganui
HQ country
New Zealand
HQ region
Oceania

Markets served

SealesWinslow business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

SealesWinslow product offering

Product offering

Core offering

SealesWinslow manufactures compound ruminant feed products including calf feed, pelleted feed, molasses blocks, and lifestyle products. The company supplies nutritional feed solutions designed for ruminant livestock, primarily serving the New Zealand agricultural sector from its Mount Maunganui base.

Differentiator

Problem solved

Functional benefit

Products and services

  • Calf Feed

Companies that use SealesWinslow

Customer profile

Ideal customer profiles1 record

SealesWinslow technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SealesWinslow competitors and assessment

Company assessment

Broad incumbents

  • Land O'Lakes/Purina Animal Nutrition: Land O'Lakes/Purina is a large US farmer-owned cooperative with a substantial animal feed business including dairy and beef rations, comparable in compound feed manufacturing and on-farm nutritional products.
  • Agrifeeds (Wilmar International): Wilmar's Agrifeeds division manufactures compound animal feeds in Australasia for ruminant and monogastric markets, comparable as a regional ruminant feed producer with broader corporate backing.
  • ADM Animal Nutrition: ADM's animal nutrition segment manufactures complete feeds, premixes, and feed ingredients for livestock, providing a global comparable to SealesWinslow's ruminant compound feed business.
  • Alltech: Alltech is a global animal nutrition company producing feed additives, premixes, and specialty ingredients used in ruminant diets; it competes at the formulation and supplement layer of the same value chain.
  • Cargill Animal Nutrition: Cargill is a global feed and animal nutrition major supplying compounded feeds, premixes, and ingredients to livestock producers, overlapping with SealesWinslow's ruminant feed manufacturing activities.
  • PGG Wrightson: PGG Wrightson is a major NZ agribusiness with a substantial animal feed and nutrition business alongside seeds, livestock, and rural services, offering a broader portfolio that overlaps with SealesWinslow's ruminant feed line.

Direct peers

  • NRM: NRM is a New Zealand-based manufacturer of compound animal feeds, including ruminant and calf feeds, with a comparable product portfolio and distribution model focused on NZ pastoral farms.

Regional players

  • Ridley Corporation: Ridley is a leading Australian-listed animal feed manufacturer serving livestock and aquaculture; it is comparable as a regional ruminant feed peer operating across Australasian pastoral markets.
  • J. Swap Contractors: J. Swap is a New Zealand agribusiness with grain trading and animal feed operations, providing regional overlap in NZ grain sourcing and ruminant feed supply.

Emerging players

  • FeedLogic: FeedLogic is a precision livestock feeding technology provider; it overlaps with SealesWinslow at the interface of feed manufacturing and on-farm nutritional delivery, though with a tech-led rather than pure-feed approach.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

SealesWinslow social profiles

Digital presence

SealesWinslow financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SealesWinslow leadership team

Management profile

Number of profiles

SealesWinslow funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SealesWinslow M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SealesWinslow

What does SealesWinslow do?

SealesWinslow manufactures compound ruminant feed products including calf feed, pelleted feed, molasses blocks, and lifestyle products. The company supplies nutritional feed solutions designed for ruminant livestock, primarily serving the New Zealand agricultural sector from its Mount Maunganui base.

When was SealesWinslow founded?

SealesWinslow was founded in -1. It employs 101 to 250 people.

Where is SealesWinslow based?

SealesWinslow is headquartered in Mount Maunganui, New Zealand, in the Oceania region.

Who are SealesWinslow's main competitors?

Broad incumbents on record are Land O'Lakes/Purina Animal Nutrition, Agrifeeds (Wilmar International), ADM Animal Nutrition, Alltech, Cargill Animal Nutrition and PGG Wrightson. NRM is listed as a direct peer. Regional players are Ridley Corporation and J. Swap Contractors. FeedLogic is listed as an emerging player.

Does SealesWinslow have an API?

No public API is recorded for SealesWinslow.

What industry is SealesWinslow in?

SealesWinslow's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAAAI, TMR/Complete Rations & Pelleted Ruminant Feeds, with a secondary code of AFADAAAA, Calf & Starter Feed (Milk Replacers, Creep Feed). Its NAICS code is 311119 and its SIC code is 2000.

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Live signals
Otago Daily Times Online NewsFarmlands cleared to buy SealesWinslowThe Commerce Commission has granted clearance for Farmlands to acquire animal nutrition business SealesWinslow, merging their feed operations to expand into the North Island. The regulator approved the deal after determining that competition would not be substantially lessened due to farmers' access to alternative feed types like grains and blends. The transaction is scheduled to complete on June 1, with SealesWinslow continuing its existing brand and customer services.ComcomCommission grants clearance for Farmlands to acquire Seales WinslowThe New Zealand Commerce Commission has granted clearance for Farmlands to acquire Seales Winslow, the animal nutrition division of Ballance Agri-Nutrients Limited. The Commission determined that the acquisition would not substantially lessen competition because farmers have access to alternative feed types such as straight or blend grains.FarmlandsFarmlands purchase of sealesWinsow goes aheadFarmlands Co-op has received Commerce Commission approval to proceed with its acquisition of SealesWinslow from Ballance Agri-Nutrients, with completion planned for 1 June 2024. The merger combines Farmlands' feed businesses with SealesWinslow's ruminant operations to expand Farmlands' manufacturing footprint into the North Island and enhance operational efficiencies. This transaction supports Farmlands' strategic goal of becoming New Zealand's leading animal nutrition supplier while allowing Ballance to focus on its core nutrient supply business.