L.O.W Academy

What L.O.W Academy does

L.O.W Academy (legal entity L.O.W Skate Academy ApS, CVR 37357022) is a privately held Danish professional skate school headquartered in Copenhagen, founded in 2018 under the name L.O.W (Life on Wheels), building on a predecessor business (Inline-Skateundervisning) that operated from 2014. The company delivers structured group and private instruction across multiple skate disciplines, including kick scooter (løbehjul), roller skates (rulleskøjter), skateboard, parkour, and BMX, with sessions capped at a maximum of eight students per instructor and age-differentiated class tracks for children (5–7), juniors (8–17), and adults (18+). Teaching is conducted in person at outdoor and indoor skate parks across the Copenhagen metropolitan area and Zealand, with nationwide event delivery across Denmark; the company does not use any proprietary technology platform, and its sole digital product is a Patreon-hosted online video course library.

The company operates a hybrid revenue model anchored by recurring monthly memberships in two tiers (Sølv at 400 DKK and Guld at 600 DKK) bundled with online course access and shop discounts, supplemented by private lesson packages (700–1,500 DKK), Patreon online subscriptions (150 DKK/month), custom-priced events (birthday parties, corporate teambuilding, municipal workshops), and a retail skateshop (lowskateshop.dk). Go-to-market is direct-to-consumer through the website complemented by community-driven referrals, festival presence (e.g., Roskilde Festival Streetcity), and direct sales to municipalities and institutions. Self-reported scale includes 500+ students per year, 100+ annual events, and 10,000+ hours of accumulated teaching experience, with a team of approximately 11–50 employees led by Sports Director and co-founder Jacob Juul.

Name

L.O.W Academy

Legal name

L.O.W Skate Academy ApS

Website

https://lowacademy.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

L.O.W Academy is a privately held Danish professional skate school (founded 2018, Copenhagen) delivering structured group and private instruction across kick scooter, roller skates, skateboard, parkour, and BMX to children, families, adults, municipalities, and corporate clients across Denmark on a membership and event-based revenue model.

Ownership category

akta.pro rank

Product category

Sports Instruction

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAI

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDAAAHAB

Fitness & Exercise Training Education (Strength, Cardio, Mobility)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDAAAEAH

Health, Wellness & Lifestyle Noncredit Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Skate school services
• Roller skating instruction
• Skateboard training
• Youth sports education
• Corporate teambuilding events

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Monthly Memberships (Group Lessons): Monthly subscription for group skate instruction. Two tiers: Sølv (2 sessions/month at 400 DKK) and Guld (4 sessions/month at 600 DKK). Memberships auto-renew monthly with 14-day cancellation window and subsequent løbende måned + 1 måned notice period.
2. Private Lessons: One-time purchases of private skate instruction in packages of 1–3 sessions (700–1,500 DKK). Equipment rental included. Additional transport fee if instructor travel exceeds 60 minutes round trip.
3. Online Courses Subscription: Monthly subscription at 150 DKK/month for online video-based skate instruction covering roller skates, scooters, and longboards. Included free with Guld membership tier. Accessible to existing members via personal link.
4. Events and Parties: Custom-priced skate events including birthday parties, teambuilding, and corporate workshops. Pricing depends on location, equipment needs, and group size. Quote-based model.
5. Skate Shop (Løw Skate Shop): Sale of skate equipment including boards, protective gear, and accessories. Gift cards also sold as one-time purchases (starting at 700 DKK, valid 12 months).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

L.O.W Academy operates a professional skate school delivering structured group and private instruction in kick scooters, roller skates, skateboards, BMX, and parkour across Copenhagen and Zealand. Its portfolio extends to online video courses (hosted on Patreon), custom skate events (birthday parties, corporate teambuilding, municipal workshops), holiday skate camps, and an own-brand skate equipment shop. The offering is anchored by tiered monthly memberships and complemented by one-off private lesson packages.

Product overview

L.O.W Academy is a service-based skate school offering a unified platform of instruction and experiences across multiple delivery formats. The core offering consists of group lessons (Holdundervisning), private lessons (Privatundervisning), and online courses (Online Kurser via Patreon), supported by tiered memberships (Medlemskaber) that provide access to group sessions at different price points. The portfolio extends to experiential products including skate events, birthday parties, teambuilding activities, and skate camps, complemented by a retail skateshop and gift cards. The company also serves municipalities and institutions through customized workshops and educational programs. Founded in 2018, L.O.W Academy is Denmark's leading provider of skate education and events, operating primarily in the Copenhagen area and across Zealand.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 500+ students taught per year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• AskovFonden KBH+minorOthers · 1 January 2018AskovFonden KBH+ is acknowledged as one of the organizations that helped L.O.W Academy on its development journey. Nature of support not detailed in available sources.
• Erhvervsskolen af 2011minorOthers · 1 January 2018Erhvervsskolen af 2011 is acknowledged as one of the organizations that helped L.O.W Academy on its development journey. Nature of collaboration not detailed.
• JustcoolminorOthers · 1 January 2018Justcool is acknowledged as one of the organizations that helped L.O.W Academy on its development journey. Nature of collaboration not detailed.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camp of Champions: Long-running action sports camp (historically snowboarding-focused) that has extended into skateboarding and other wheeled disciplines. Comparable to L.O.W Academy as a structured action sports instruction provider delivering multi-week camps with professional coaches.
• Woodward: US-based action sports camp network offering residential and day programs in skateboarding, BMX, scooter, and other disciplines at dedicated facilities. Directly comparable to L.O.W Academy as a multi-discipline action sports instruction provider running camps and ongoing classes.
• Braille Skateboarding: Online-first skateboarding instruction brand combining YouTube tutorials with in-person lessons, camps, and an army-app progression system. Directly comparable to L.O.W Academy as both deliver structured, multi-discipline skateboarding coaching to aspiring skaters via in-person and digital channels.
• Skateistan: Nonprofit operating skateboarding schools across multiple countries, combining skateboarding instruction with youth empowerment programming. Directly comparable as both run structured, professionally instructed skateboarding programs serving youth and beginner segments.

Broad incumbents

• US Sports Camps (Nike Sports Camps): Largest US youth sports camp operator running Nike-branded programs across many sports and skill levels nationwide. A broad incumbent with a comparable youth sports instruction delivery model, though not currently focused on wheeled-sports disciplines at depth.
• IMG Academy: Premier US multi-sport training academy delivering instruction across dozens of sports for elite and developing youth athletes. A broad incumbent offering a comparable sports-instruction-as-business model at much larger scale, though focused on competitive pathways rather than recreational skateboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lowacademydk
• Instagraminstagram.com/lowacademydk
• LinkedInlinkedin.com/company/l-o-w-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L.O.W Academy