Whole Health

Name

Whole Health

Website

https://wholehealth.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Health and Wellness Content

NAICS

Information (51)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

akta.pro secondary industries

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Health and wellness content
• Vitamin supplement information
• Holistic wellness education
• Nutritional health resources
• Wellness blog articles

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels3 records

Core offering

Whole Health operates wholehealth.com, an online health information publication that publishes free educational articles on vitamins, supplements, nutrition, exercise, sleep, stress management, and holistic wellness. The site is organized into 30+ topic categories covering supplement types and lifestyle topics, with articles citing scientific studies and references. No commercial products or services are sold on the site; it functions purely as an editorial health information resource.

Product overview

Whole Health is an educational health information website that provides articles, guides, and resources about vitamins, supplements, nutrition, exercise, wellness, and holistic health approaches. The site does not offer commercial products or services for sale. Its content portfolio consists of informational articles organized into categories including Exercise & Activity, Vitamins & Supplements, Wellness, Health and Wellness, Nutrition, and Skincare. These articles provide scientific evidence-based information about various health topics, supplement ingredients, and wellness practices.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• MindBodyGreen: Holistic wellness publisher covering nutrition, supplements, sleep, movement, and mind-body topics with expert contributors. Closely comparable to Whole Health for its holistic wellness editorial scope, supplement focus, and free content/optional paid product model.
• Mercola.com: Long-running natural-health publisher covering supplements, nutrition, and holistic wellness with a strong stance on natural health products. Comparable to Whole Health for editorial focus, length of operation, and natural-health supplement orientation.
• DrAxe.com: Natural health and supplement content site founded by a clinical nutritionist covering nutrition, supplements, fitness, and holistic wellness. Comparable to Whole Health for its supplement-and-natural-health editorial focus and consumer information-and-commerce-adjacent positioning.
• Examine.com: Independent supplement-research publisher that summarizes peer-reviewed studies on vitamins, minerals, and supplements. Highly comparable to Whole Health's supplement-focused, science-cited, education-only model with no direct product sales — a direct niche competitor.
• Verywell Health: Dotdash Meredith-owned health and wellness content destination publishing medically reviewed articles on conditions, nutrition, and supplements. Closely comparable to Whole Health in audience (consumers seeking science-backed wellness info), content approach, and SEO-led monetization.
• DrWeil.com: Integrative medicine publisher founded by Dr. Andrew Weil covering nutrition, supplements, and mind-body wellness with science-grounded content. Comparable to Whole Health for its science-referenced, supplement-and-wellness focus with no on-site store for the content itself.

Broad incumbents

• Healthline: One of the largest consumer health information publishers in the U.S., monetizing via display ads, affiliate commerce, and content licensing. Directly comparable to Whole Health as a science-referenced, SEO-driven health/wellness content publisher, but with vastly larger editorial scale and revenue infrastructure.
• WebMD: Iconic health-information portal publishing vetted medical content across conditions, wellness, and supplements. Comparable to Whole Health for its SEO-led publishing model and YMYL content focus, though with a larger editorial team, syndication network, and deep pharma/device advertiser relationships.

Emerging players

• SelfHacked: Boutique health-information and supplement-education publisher covering biohacking, supplements, and lab-based interventions. Comparable to Whole Health for its supplement-and-wellness topical focus and science-cited content model, though narrower in scope (biohacking) and smaller in audience.
• Cleveland Clinic Health Essentials: Health-system operated consumer health blog publishing condition, treatment, and wellness content backed by Cleveland Clinic physicians. Comparable to Whole Health as a medically credentialed YMYL publisher targeting supplement and wellness search queries, with differentiated authority through its hospital-system backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WholeHealthProducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Health