URVISION
URVISION is a Taiwan-based value-added distributor and system integrator of machine vision and factory automation components, representing international brands like Vieworks, Schneider-Kreuznach, Mech-Mind, and DOBOT to serve manufacturers in semiconductor, electronics, and robotics inspection.
- Company typePrivate
- Founded2017
- HeadquartersTaipei, Taiwan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What URVISION does
URVISION (弘翔精密科技股份有限公司 / URVISION CO., LTD.) is a Taiwan-based value-added distributor and system integrator specializing in machine vision and factory automation (AOI/FA). Founded in 2017 and headquartered in Yangmei, Taoyuan, with branch offices in New Taipei (Banqiao) and Taichung (Dali), the company serves manufacturing clients across Taiwan's semiconductor, electronics, factory automation, and research inspection sectors. The company does not manufacture its own products; instead, it represents and integrates an international portfolio of machine vision brands including Vieworks (industrial cameras), Schneider-Kreuznach (industrial optics), AVAL DATA (SWIR/hyperspectral cameras), Active Silicon (frame grabbers and Harrier cameras), iCore (strobe controllers and auto-focus modules), VISWELL (light sources), Mech-Mind (AI+3D robot vision), DOBOT (collaborative robots), and Zebra Aurora Vision Studio (machine vision development software). The company positions itself as a "machine vision selection partner" offering pre-sale consultation, optical system design, field testing, and post-sale technical support to help manufacturers select among hundreds of available component options.
The company's underlying technology offering is a curated integration stack rather than proprietary IP: Aurora Vision Studio provides the software foundation with thousands of built-in filters for image acquisition, 2D/3D processing, deep learning, and communication, supporting both graphical (.avexe) and programmatic (AVL.NET) deployment. Hardware components span imaging (area-scan, line-scan, SWIR, hyperspectral, multispectral cameras from 4MP to 25MP), optics (Schneider-Kreuznach precision lenses and filters), illumination (iCore nanosecond-precision strobe controllers, VISWELL LED sources), and smart cameras/3D sensing (Mech-Mind Mech-Eye 3D cameras, Active Silicon Harrier AF-Zoom cameras). Notable application expertise includes SWIR vision solutions in the 780nm-2500nm spectrum range for semiconductor wafer inspection, materials analysis, and non-destructive testing.
URVISION's business model is a B2B value-added distribution and professional services model. Revenue is generated through hardware sales of distributed components (industrial vision components, cameras, lenses, light sources, software) combined with professional services including product selection consultation, optical system design, software integration, and on-site technical support. Pricing is consultation-based and not publicly disclosed, with custom quotes based on customer requirements. The go-to-market approach relies on technical content marketing (product catalogs, YouTube tutorials, technical articles), industry exhibition presence (Taipei Automation Show), and direct enterprise sales via regional offices. The target buyer is enterprise manufacturing clients requiring expert guidance in specifying complete AOI and factory automation systems, with primary segments being semiconductor/electronics manufacturing and factory automation/robotics, supplemented by research and advanced inspection use cases.
URVISION firmographics
Firmographics- Name
- URVISION
- Legal name
- 弘翔精密科技股份有限公司
- Website
- https://urvision-tw.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- URVISION is a Taiwan-based value-added distributor and system integrator of machine vision and factory automation components, representing international brands like Vieworks, Schneider-Kreuznach, Mech-Mind, and DOBOT to serve manufacturers in semiconductor, electronics, and robotics inspection.
- Ownership category
- akta.pro rank
URVISION industry classification
Industry- Product category
- Machine Vision Distribution & Integration
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Measuring & Controlling Devices, Nec (3829), Services-Computer Integrated Systems Design (7373), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)
- akta.pro secondary industries
- Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG), Machine Vision & Industrial Imaging Systems (IMAHAHAE), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where URVISION is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices3 records
Markets served
URVISION business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Industrial Vision Component Distribution: Revenue generated through distribution and integration of industrial machine vision components including cameras, lenses, light sources, and software from international brands. The company acts as a value-added reseller providing consultation, system design, and technical support services alongside product sales.
- System Integration & Technical Services: Professional services including product selection consultation, optical system design, software integration (Aurora Vision Studio), and on-site technical support for machine vision implementations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
URVISION product offering
Product offeringCore offering
URVISION (弘翔精密科技股份有限公司) distributes and integrates machine vision components and factory automation systems in Taiwan, representing international brands including Vieworks, Schneider-Kreuznach, AVAL DATA, Active Silicon, iCore, Mech-Mind, and DOBOT. The company provides consultation, optical system design, software integration support, and technical implementation services for AOI (Automatic Optical Inspection) and factory automation applications across semiconductor, electronics, manufacturing, and research sectors.
Product overview
URVISION is a value-added distributor and system integrator specializing in machine vision and factory automation (AOI/FA). The company resells and integrates products from multiple international brands rather than manufacturing its own products. The portfolio spans industrial cameras (Vieworks, AVAL SWIR), precision optics (Schneider-Kreuznach), imaging boards (Active Silicon), light sources (VISWELL, iCore), 3D/AI vision systems (Mech-Mind), and collaborative robots (DOBOT), anchored by Aurora Vision Studio (formerly Adaptive Vision, now Zebra) as the primary software development platform. URVISION's value proposition is selecting and combining these components based on field testing and application validation to provide complete vision solutions for semiconductor, electronics, pharmaceutical, agricultural, aerospace, and manufacturing inspection applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Vieworks Industrial Cameras Industrial area-scan and line-scan cameras from Vieworks (Korea). Products include VX and VC series high-speed CMOS cameras for industrial and outdoor applications, covering resolutions from 4MP to 25MP with various interfaces (GigE, USB3, CXP). Used for semiconductor, display, and industrial inspection applications.
- AVAL SWIR/NIR Cameras SWIR (Short-Wave Infrared) cameras from AVAL DATA covering various spectral ranges: VIR (400-1700nm), IR (950-1700nm), MIR (1300-2150nm). Includes area scan, line scan, and hyperspectral models. Used for semiconductor inspection, agricultural analysis, and medical/pharmaceutical applications.
- Schneider-Kreuznach Industrial Optics High-quality industrial optics including lenses, filters, and precision optical components from Schneider-Kreuznach (Germany). With over a century of optical expertise and multiple Oscar Scientific and Technical Awards, their industrial optical solutions serve semiconductor, display, and precision manufacturing inspection applications.
- Active Silicon Frame Grabbers Frame grabbers and imaging boards from Active Silicon (UK, since 1988). Products include CXP (CoaXPress) frame grabbers supporting GenICam for high-speed image acquisition from cameras including 25MP large area array cameras, designed for industrial and aerospace embedded vision applications.
- Active Silicon Harrier AF-Zoom Cameras Compact AF-Zoom cameras for aerospace, UAV, and defense applications. The Harrier series provides full HD/3G-SDI video output with 10x or 30x optical zoom, global shutter Sony CMOS sensors, and day/night capability. Designed for extreme environments with SWaP (Size, Weight, Power) optimization.
- iCore Strobe Controllers & Auto-Focus Modules LED strobe controllers and auto-focus modules from iCore (Korea). The iPulse strobe controller provides nanosecond-level precision timing synchronization between light sources and cameras for high-speed inspection and flying capture applications. Auto-focus modules enable dynamic focusing for variable work distances in wafer and MicroLED inspection.
- Mech-Mind AI+3D Robot Vision Platform AI + 3D industrial robot vision platform from Mech-Mind (China). Includes Mech-Eye 3D cameras, Mech-Vision (no-code 2D/3D visual programming), Mech-Viz (robotic path planning with collision detection), and Mech-DLK (deep learning tools). Applications include depalletizing, bin picking, assembly, gluing, and inline measurement.
- DOBOT Collaborative Robots Collaborative robots from DOBOT (China). Product lines include MG400 (4-axis, 750g payload, 440mm reach), CR series (6-axis, 3/5/10/16kg payload), and CRA series (6-axis with advanced features). Feature SafeSkin collision detection technology and rapid 20-minute setup for factory automation.
- VISWELL Light Sources LED light sources and illumination controllers from VISWELL for machine vision applications. Provides even, consistent lighting for various inspection scenarios including backlit, ring, and directional lighting configurations.
- Zebra Aurora Vision Studio Software Graphical development environment for machine vision with thousands of built-in filters for image acquisition, 2D/3D processing, deep learning, and communication. Supports deployment as standalone .avexe executables or DLL integration with external systems. Originally Adaptive Vision, now under Zebra.
- SWIR Vision Solutions Consulting & Integration Consulting and integration services for SWIR (Short-Wave Infrared, 780nm-2500nm) vision applications. Services include spectral range selection consulting, optical system design, camera selection, and software integration. Applications span semiconductor, agriculture, medical, pharmaceutical, and aerospace sectors requiring material analysis, composition identification, and non-destructive testing.
Companies that use URVISION
Customer profileSegments3 records
Ideal customer profiles3 records
URVISION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
URVISION partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- VieworkscoreOfficial distributor in Taiwan for Vieworks industrial cameras, including area scan, line scan, and auto-focus systems. Vieworks is a global machine vision technology leader providing high-resolution cameras for semiconductor, display, and industrial inspection applications.
- Schneider-KreuznachcoreOfficial distributor for Schneider-Kreuznach industrial optical solutions in Taiwan. The German optics manufacturer provides precision lenses and filters with over a century of optical heritage, including multiple Oscar Scientific and Technical Awards.
- iCorecoreTaiwan distributor for iCore strobe controllers, high-brightness light sources, and auto-focus modules. iCore provides nanosecond-level synchronization control for high-speed vision systems and intelligent auto-focus solutions for variable working distances.
- Active SiliconcoreOfficial distributor for Active Silicon image capture cards and Harrier camera series in Taiwan. Founded in 1988, Active Silicon specializes in embedded vision solutions including CXP, LVDS, and Camera Link frame grabbers for industrial and aerospace applications.
- AVAL DATAcoreTaiwan distributor for AVAL DATA SWIR cameras and infrared multispectral imaging systems. Founded in 1959 in Tokyo, AVAL DATA provides industrial control and imaging solutions including near-infrared and short-wave infrared cameras for material analysis and non-destructive testing.
- Mech-Mind (梅卡曼德)coreTaiwan distributor for Mech-Mind AI+3D industrial robot vision solutions. Mech-Mind provides a full-stack vision platform including 3D cameras (Mech-Eye), vision AI software (Mech-Vision), robot programming software (Mech-Viz), and deep learning tools (Mech-DLK) for bin picking, assembly, and inspection applications.
- DOBOT (越疆科技)coreTaiwan distributor for DOBOT collaborative robots including the MG400 (4-axis) and CR/CRA (6-axis) series. DOBOT provides collaborative robots with payloads from 750g to 16kg and SafeSkin patent technology for safe human-robot collaboration.
- Zebra Aurora Vision Studio (Adaptive Vision)coreAuthorized reseller and tutorial provider for Zebra Aurora Vision Studio machine vision development software in Taiwan. Aurora Vision provides a graphical development platform with 2D, 3D, deep learning, and communication tools for custom inspection and automation applications. URVISION provides comprehensive tutorial content and technical support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
URVISION competitors and assessment
Company assessmentBroad incumbents
- SICK AG: German industrial sensor and machine vision manufacturer with global presence including Taiwan; competes with URVISION's vision and inspection solutions for factory automation.
- Cognex: Global leader in machine vision systems and industrial barcode readers; competes with URVISION's vision integration offering in semiconductor and electronics manufacturing inspection.
- Keyence: Global factory automation and machine vision incumbent with direct sales presence in Taiwan; competes with URVISION's integrated solutions portfolio across sensors, vision systems, and measurement equipment.
- Omron Corporation: Japanese factory automation and industrial component incumbent with vision systems, sensors, and robotics; competes broadly with URVISION's bundled machine vision + cobot solutions in electronics and semiconductor manufacturing.
Direct peers
- Basler AG: German industrial camera manufacturer with strong Asia distribution; competes with URVISION's Vieworks and other camera offerings in the same industrial imaging customer segments.
- Edmund Optics: Global supplier of optical components including lenses and filters used in machine vision; competes with URVISION's Schneider-Kreuznach optics offering and shares the industrial imaging customer base.
- Stemmer Imaging: European machine vision technology provider combining component distribution with system integration services; comparable business model to URVISION's value-added distribution and integration approach.
- Solomon Technology: Taiwan-based machine vision and industrial automation solutions provider with overlapping product distribution, system integration, and AOI capabilities for the same Taiwan manufacturing customer base.
Others
- Vieworks: Korean industrial camera manufacturer and a core principal/partner of URVISION; comparable product portfolio (area scan, line scan, auto-focus cameras) and a potential channel competitor should Vieworks expand direct Taiwan presence.
Emerging players
- Mech-Mind: Chinese AI+3D industrial vision platform provider; URVISION is Mech-Mind's Taiwan distributor, so the relationship is both partnership and partial overlap as Mech-Mind expands its own regional presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
URVISION social profiles
Digital presenceURVISION financial estimates
Financial estimateRevenue estimate
Valuation estimate
URVISION leadership team
Management profileNumber of profiles
URVISION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
URVISION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about URVISION
What does URVISION do?
URVISION (弘翔精密科技股份有限公司) distributes and integrates machine vision components and factory automation systems in Taiwan, representing international brands including Vieworks, Schneider-Kreuznach, AVAL DATA, Active Silicon, iCore, Mech-Mind, and DOBOT. The company provides consultation, optical system design, software integration support, and technical implementation services for AOI (Automatic Optical Inspection) and factory automation applications across semiconductor, electronics, manufacturing, and research sectors.
Is URVISION a public or private company?
URVISION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was URVISION founded?
URVISION was founded in 2017. It employs 1 to 10 people.
Where is URVISION based?
URVISION is headquartered in Taipei, Taiwan, in the Asia region.
How does URVISION make money?
Two revenue lines are on record. Industrial Vision Component Distribution is the primary driver. The others are system Integration & Technical Services.
Who are URVISION's main competitors?
Broad incumbents on record are SICK AG, Cognex, Keyence and Omron Corporation. Direct peers are Basler AG, Edmund Optics, Stemmer Imaging and Solomon Technology. Vieworks is listed as an others. Mech-Mind is listed as an emerging player.
Does URVISION have an API?
No public API is recorded for URVISION.
What industry is URVISION in?
URVISION's product category is Machine Vision Distribution & Integration. Its primary akta.pro industry code is IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination), with a secondary code of IMAGAIAG, Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination). Its NAICS code is 3345 and its SIC code is 3829.