Pineapple Design
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pineapple Design firmographics
Firmographics- Name
- Pineapple Design
- Legal name
- Pineapple
- Website
- https://pineapple.design
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pineapple Design industry classification
Industry- Product category
- UX/UI Design Services
- NAICS
- Graphic Design Services (541430), Other Specialized Design Services (54149)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC), Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Pineapple Design is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Pineapple Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- UX/UI Design Services: Full-service UX/UI design agency providing end-to-end digital product design including user research, experience design, interface design, and front-end development. Projects are typically scoped engagements with dedicated team allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Small-scale projects |
| Other | Multi-year contract | Mid-scale projects |
| Other | Multi-year contract | Large-scale projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pineapple Design product offering
Product offeringCore offering
Pineapple Design is a global UX/UI design agency providing end-to-end digital product design services for ambitious companies and visionary entrepreneurs. Offerings include user research, UX/UI design, product strategy, design systems, front-end development, custom illustrations, 2D/3D motion design, and AR explorations, delivered through a four-stage proprietary process (Discover, Transform, Design for Impact, Scale) with dedicated team allocation per project.
Product overview
Pineapple Design is a global UX/UI design studio operating as a service agency, not a software product company. They offer a unified portfolio of design services organized around their four-phase methodology: Discover (research and insights), Transform (experience design), Design for Impact (visual and interaction design), and Scale (development and optimization). The service offering spans UX audits, user research, product strategy, UX/UI design, design systems, front-end development, AR explorations, 3D design, custom illustrations, motion design, and UX writing. Projects are delivered across multiple verticals including fintech, healthtech, agritech, edtech, and enterprise software.
Differentiator
Problem solved
Functional benefit
Products and services
- Pineapple UX/UI Design Services
- UX Research and Product Strategy
- User Interface (UI) Design
- Design Systems and Style Guides
- Front-end Development
- Motion, 3D and AR Design
Quantifiable outcome
- 80+ projects completed with 80% client return rate
- +5 more outcomes
Companies that use Pineapple Design
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles2 records
Pineapple Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pineapple Design partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Pineapple Design competitors and assessment
Company assessmentDirect peers
- Ramotion: Ramotion is a digital design and branding agency specializing in UI/UX, brand identity, and product design for tech startups and enterprises. They compete directly with Pineapple in offering end-to-end digital product design services including web, mobile, and motion design.
- Clay: Clay is a UI/UX design agency headquartered in San Francisco serving global enterprise clients including Google, Facebook, and Slack. They share Pineapple's positioning as a UX-first boutique agency delivering product design, UX research, and front-end development for ambitious tech companies.
- Ustwo: Ustwo is a digital product studio known for pioneering design-led product development with clients across financial services, healthcare, and tech. They share Pineapple's emphasis on research-driven UX, end-to-end product design, and KPI-oriented design thinking.
- Koto: Koto is a brand and digital design agency offering UX/UI, brand identity, and product design services to global clients. They are a near-direct comparable to Pineapple Design in service model, target clients (startups to enterprise), and global delivery from a similar-sized boutique structure.
- Netguru: Netguru is a digital consultancy offering product design, UX/UI, and software development with global delivery. Comparable to Pineapple in serving enterprise and startup clients with UX-led product design, though larger in scale.
- Manual: Manual is a design and engineering studio providing UI/UX design and development services to high-growth startups and established companies. They are comparable to Pineapple in boutique scale, global client base, and end-to-end product design delivery model.
Broad incumbents
- Designit: Designit (a Wipro company) is a global design consultancy offering strategy, UX, branding, and product design at scale. Comparable to Pineapple's enterprise design work and global client base, but operating at significantly larger scale and broader service portfolio.
- IDEO: IDEO is a globally renowned design and innovation consultancy pioneering human-centered design across products, services, and digital experiences. Overlap with Pineapple's UX research, product design, and design strategy offerings, though IDEO operates at much larger scale and brand recognition.
- Andersen Lab: Andersen Lab (formerly Andersen) is a global software development and design company offering UI/UX design, web and mobile development, and digital transformation services. Comparable to Pineapple's end-to-end digital product offering but at substantially larger scale.
Regional players
- Elephant Design: Elephant Design is one of India's largest independent design agencies offering branding, packaging, and digital design services. They are a regional comparable to Pineapple Design from the same Mumbai/India ecosystem, though with broader branding and packaging focus.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pineapple Design social profiles
Digital presencePineapple Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pineapple Design leadership team
Management profileNumber of profiles
Profiles6 records
Pineapple Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pineapple Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pineapple Design
What does Pineapple Design do?
Pineapple Design is a global UX/UI design agency providing end-to-end digital product design services for ambitious companies and visionary entrepreneurs. Offerings include user research, UX/UI design, product strategy, design systems, front-end development, custom illustrations, 2D/3D motion design, and AR explorations, delivered through a four-stage proprietary process (Discover, Transform, Design for Impact, Scale) with dedicated team allocation per project.
Is Pineapple Design a public or private company?
Pineapple Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pineapple Design founded?
Pineapple Design was founded in 2019. It employs 11 to 50 people.
Where is Pineapple Design based?
Pineapple Design is headquartered in Mumbai, India, in the Asia region.
How does Pineapple Design make money?
One revenue line is on record: UX/UI Design Services.
Who are Pineapple Design's main competitors?
Direct peers on record are Ramotion, Clay, Ustwo, Koto, Netguru and Manual. Broad incumbents are Designit, IDEO and Andersen Lab. Elephant Design is listed as a regional player.
Does Pineapple Design have an API?
No public API is recorded for Pineapple Design.
What industry is Pineapple Design in?
Pineapple Design's product category is UX/UI Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAEAC, Graphic Design & Visual Communications (Collateral, Illustration). Its NAICS code is 541430 and its SIC code is 7310.