Healthway

What Healthway does

Healthway operates a direct-to-consumer e-commerce platform headquartered in Dhaka, Bangladesh, retailing 5,000+ branded healthcare, wellness, beauty, orthopedic, and veterinary products through its own website (healthway.com.bd) and mobile applications on Google Play and the Apple App Store. The product catalog spans digital health monitoring devices (OMRON and Microlife blood pressure monitors, multiple glucometer brands, Yuwell BiPAP/CPAP machines, Microlife nebulizers), hearing aids (Audionix, Signia, Rionet, Axon, Rexton, Siemens), orthopedic supports, beauty and personal care items (Superdrug styling, Clean & Clear, Cerave), sports/fitness equipment, mother-and-baby care, and veterinary instruments (AI guns, Burdizzo castrators, surgical tools). The company positions itself on authorized-brand sourcing in a market where counterfeit medical devices are a recognized concern.

The platform is built as a standard multi-category e-commerce storefront rather than any proprietary AI- or data-driven technology layer. No public API, SDK, or developer-facing infrastructure is disclosed. The technology footprint is limited to the storefront, mobile apps, and supporting payment integrations. Multi-category breadth is the primary structural asset rather than any deep technical differentiation. Marketing is run through the storefront, blog content, flash-sale campaigns (SnapSale, ShopNow), and direct digital channels, with no third-party marketplace presence.

Healthway generates revenue by selling third-party branded products at unit pricing in Bangladeshi Taka, earning a margin on each transaction. The pricing model is one-time unit sales with no subscription or recurring revenue layer; discounts and promotional pricing are used tactically. The company serves three customer segments: individual consumers managing chronic conditions and personal wellness (primary), small healthcare providers procuring medical devices, and veterinarians/livestock farmers purchasing animal-health instruments. Nationwide delivery covers all 64 districts with 24-72 hour fulfillment, and payment options include cash on delivery, bKash, Nagad, card, and bank transfer. No institutional funding rounds, M&A activity, or executive team disclosures are present, indicating an independently operated, privately held business with limited public financial visibility.

Name

Healthway

Legal name

Healthway

Website

https://healthway.com.bd

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Healthway is a Bangladesh-based direct-to-consumer e-commerce platform selling 5,000+ branded healthcare, wellness, beauty, and veterinary products to individual consumers and small healthcare providers nationwide via its website and mobile app.

Ownership category

akta.pro rank

Product category

Online Healthcare and Wellness Retail

NAICS

Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110), All Other Health and Personal Care Retailers (456199)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Health, Wellness & Pharmacy Marketplaces (CRAFABAF), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

Keywords

• Online healthcare retail
• Medical device e-commerce
• Wellness product marketplace
• Beauty and personal care
• Veterinary supplies online

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Healthway generates revenue through direct sales of healthcare products, medical devices, wellness items, beauty products, and personal care solutions via its e-commerce website and mobile app. The company sells products from various brands including OMRON, Yuwell, Rossmax, Microlife, Tynor, and others, earning margin on product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Healthway operates an online retail platform selling healthcare, medical, wellness, beauty, and veterinary products directly to consumers in Bangladesh. It retails branded medical devices such as blood pressure monitors, glucometers, nebulizers, BiPAP/CPAP machines, and hearing aids from brands including Omron, Microlife, Yuwell, Rossmax, Audionix, and Signia, alongside beauty care, mother and baby, sports and fitness, and agro-veterinary supplies. Orders are fulfilled via its own website and mobile apps with delivery across all 64 districts.

Product overview

Healthway is an online healthcare and wellness e-commerce platform in Bangladesh offering a diverse portfolio of medical devices, wellness products, beauty care items, and veterinary supplies. The core product lines include digital health monitoring devices (blood pressure monitors from Omron and Microlife, glucometers from PRECICHEK, Accurate-Check, PCL Care, and Acuteck), respiratory care equipment (Yuwell BiPAP and CPAP machines, Microlife nebulizers), hearing aids (Audionix, Signia, Rionet, Axon, Rexton, Siemens), and orthopedic appliances. The platform also extends into personal care with beauty products (Superdrug hair styling, Hi-Speedy hair color, Clean & Clear skincare), wellness devices (fascial guns), and veterinary instruments (AI guns, Burdizzo castrators, hypodermic needles, liquid nitrogen containers). Healthway functions as a multi-brand marketplace connecting customers across Bangladesh with both international brands and specialized medical/healthcare products, offering nationwide delivery and various payment options including Cash on Delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Omron HEM-7156T Automatic Blood Pressure Monitor Smart digital upper-arm blood pressure monitor with Bluetooth connectivity and IntelliWrap Cuff technology for 360-degree accuracy in home hypertension monitoring.
• Omron HEM-7600T Smart Elite+ Upper Arm Digital BP Monitor Tubeless smart BP monitor with IntelliSense technology, Bluetooth connectivity, and rechargeable battery for home heart health monitoring.
• Omron HEM-7120 Digital Blood Pressure Monitor Fully automatic upper-arm BP monitor with IntelliSense technology, one-touch operation, and irregular heartbeat detection for home use.
• Microlife B3 Basic Automatic Blood Pressure Monitor Clinically validated upper-arm BP monitor with Gentle+ inflation technology and irregular heartbeat detection for home monitoring.
• PRECICHEK AC-302 Blood Glucose Monitoring System AutoCode glucometer from Germany with 5-second test time, 0.5 µL sample requirement, and 900-result memory capacity for diabetes monitoring.
• Accurate-Check SHC-BG202 Blood Glucose Monitoring System No-coding glucometer with 5-second results, 360-reading memory, and reminder alarm for daily diabetes monitoring.
• PCL Care Blood Glucose Monitoring System User-friendly glucometer with automatic coding for daily blood sugar testing and memory storage for result tracking.
• Acuteck Blood Glucose Monitoring System Digital glucometer kit with 5-second results, 200-reading memory, and CE certification for diabetes management.
• Yuwell YH-830 BiPAP Gen 2 with Humidifier Bilevel positive airway pressure machine with integrated heated humidifier for sleep apnea and respiratory insufficiency therapy.
• Yuwell YH-680B Breathcare III Auto CPAP Automatic CPAP machine with auto pressure adjustment and intelligent breathing detection for obstructive sleep apnea treatment.
• Microlife NEB 200 Compressor Nebulizer Machine Compressor nebulizer for respiratory therapy suitable for asthma, COPD, and bronchitis in adults and children.
• Audionix ANX-700 BTE Hearing Aid Rechargeable behind-the-ear hearing aid with up to 48-hour battery life, automatic noise reduction, and Type-C charging.
• Signia Pure 312 3X Receiver-in-Canal (RIC) Digital Hearing Aid Premium RIC hearing aid with Xperience platform, Bluetooth connectivity, and acoustic-motion sensors for 360-degree situational awareness.
• Rossmax AM30 Bubble Type Anti-Decubitus Mattress Air bubble mattress with alternating pressure system for prevention and treatment of pressure ulcers in bedridden patients.
• Robotic Hand Physiotherapy Device for Stroke Patients Rehabilitation device providing passive and active motion training for stroke recovery, finger mobility, and hand muscle strengthening.
• KH-320 Fascial Gun Massager Deep tissue percussion massager with multiple speed levels and interchangeable heads for post-workout recovery and muscle relief.
• Superdrug Men's Hair Styling Wax 75ml Professional hair styling wax with strong hold and natural shine finish for men's daily grooming.
• Superdrug Men's Hair Putty 75ml Hair styling putty with flexible hold and matte finish for natural textured hairstyles.
• Hi-Speedy Pro Hair Color Natural Black 7 (150g) Ammonia-free hair color cream with aloe vera and olive oil for quick 5-10 minute natural black coverage.
• Clean & Clear Exfoliating Daily Wash 150ml Facial wash with exfoliating microbeads for oily and acne-prone skin that removes dead cells and excess oil.
• Artificial Insemination Gun (AI Gun) Stainless steel veterinary breeding instrument for safe and hygienic artificial insemination in livestock.
• Burdizzo 19 Inches (Stainless Steel) Bloodless castration instrument for cattle and large livestock with 19-inch stainless steel construction.
• Burdizzo 12 Inches (Stainless Steel) Veterinary-grade bloodless castration forceps for cattle, goats, and medium-sized livestock.
• SAMSON Pelvic Binder Abdominal compression belt for postoperative care, post-pregnancy support, and waistline reduction.
• Healthway Online Pharmacy Online pharmacy category on the Healthway platform selling pharmaceutical and over-the-counter medicines to consumers in Bangladesh.
• Healthway Beauty Care Store Beauty and personal care category offering hair styling, hair color, skincare, and grooming products from brands such as Superdrug, Clean & Clear, and Hi-Speedy.
• Healthway Medical Devices Store Online store category dedicated to medical devices including blood pressure monitors, glucometers, nebulizers, BiPAP/CPAP, hearing aids, and diagnostic equipment.
• Healthway Mother and Baby Store Category store offering mother and baby care products for parents and caregivers in Bangladesh.
• Healthway Sports and Fitness Store Category store for sports, fitness, and physical wellness products including massagers, exercise, and recovery equipment.
• Healthway Agro and Veterinary Store Category store offering agro-veterinary products including artificial insemination equipment, surgical instruments, and animal healthcare items for veterinarians and livestock farmers.
• Healthway Medical Equipment Store Category store offering higher-end medical equipment such as wheelchairs, anti-decubitus mattresses, and rehabilitation devices.
• Healthway Medical Disposable Store Category store offering disposable medical supplies for clinical and home use.
• Healthway Home and Lifestyle Store Category store for home and lifestyle health and wellness products.

Quantifiable outcome

• 10,000+ happy customers served across Bangladesh
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healthway.com.bd
• LinkedInlinkedin.com/company/healthwaybd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthway