Modiran Khodro 777

What Modiran Khodro 777 does

Modiran Khodro 777 (مدیران خودرو 777) is a privately held authorized Chery automobile dealership headquartered in Tehran, Iran, founded in 1396 (approximately 2017-2018). The company operates as the channel partner for Chinese automaker Chery in Iran, distributing vehicles across four sub-brands: MVM (entry-to-mid-level), FOWNIX (premium/luxury), XTRIM (premium/luxury SUVs), and NEV (new energy vehicles including plug-in hybrids and full-electric models). The portfolio spans more than 20 vehicle models with Tomans-denominated list prices ranging from approximately 1.25 billion Tomans for the X22 Pro MT to 5.16 billion Tomans for the XTRIM QX (VX).

The company operates 6 branches and 6 showrooms/service workshops across Tehran and Alborz provinces, with claimed nationwide coverage across all 31 Iranian provinces. Revenue is generated through two primary streams: vehicle sales (cash or installment) and after-sales services via a dedicated VIP center plus 6 service workshops. The dealership also offers corporate fleet sales, a vehicle replacement (trade-in) program for vehicles built from 1396 onward, and bank-partnered installment financing with 50-85% down payment options and 12-60 month terms at 23% annual interest. Customers are primarily individual Iranian consumers seeking new vehicles, with a secondary corporate buyer segment.

From a go-to-market perspective, Modiran Khodro 777 employs a direct-to-consumer omnichannel model combining physical branch retail with online registration through mvmchery.com, an installment calculator, car comparison tool, and active social media presence on Telegram, Instagram, Aparat, Soroush, and Bale. The dealership self-claims the #1 sales ranking among all Chery dealerships in Iran. Headcount is reported in the 251-500 band. No revenue, funding, or external investor information is disclosed; the company is privately owned with no known institutional capital.

Name

Modiran Khodro 777

Legal name

Modiran Khodro 777

Website

https://mvmchery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Modiran Khodro 777 is a privately held authorized Chery automobile dealership in Iran, operating 6 branches and 6 showrooms across Tehran and Alborz provinces. It sells MVM, FOWNIX, XTRIM, and NEV branded vehicles to retail consumers and corporate buyers, with installment financing and after-sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from the sale of new Chery-based vehicles across four brands (MVM, FOWNIX, XTRIM, NEV), available in both cash and installment purchase options. The dealership also offers a vehicle replacement (trade-in) program and corporate fleet sales.
2. After-Sales Services: Revenue generated from VIP after-sales service centers, routine maintenance, and periodic service intervals across the dealership's service network in Tehran and Alborz provinces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Modiran Khodro 777 is an authorized Chery automobile dealership in Iran that sells new vehicles across four sub-brands — MVM (entry-level), FOWNIX (premium), XTRIM (luxury SUVs), and NEV (plug-in hybrid and electric vehicles). It operates 6 branches and 6 showrooms/service workshops in Tehran and Alborz provinces, and offers cash and installment purchase options, a vehicle replacement (trade-in) program, corporate fleet sales, and after-sales service including a VIP service center.

Product overview

Modiran Khodro 777 is a multi-brand Chery automobile dealership in Iran operating under four distinct sub-brands: MVM (entry-to-mid-level vehicles), FOWNIX (luxury/premium vehicles), XTRIM (premium/luxury SUVs), and NEV (New Energy Vehicles including plug-in hybrids and electric vehicles). The company offers a portfolio of over 20 vehicle models ranging from budget-friendly sedans like the X22 Pro MT to full-size luxury SUVs like the QX under XTRIM and electric vehicles like the FX EV. Alongside vehicle sales, the company provides integrated services including installment financing (50-85% down payment, 12-60 months, 23% interest), VIP after-sales service, a dedicated vehicle replacement program, and corporate fleet sales. The company operates 6 branches and 6 service workshops in Tehran and Alborz provinces, serving customers across 31 provinces of Iran.

Differentiator

Problem solved

Functional benefit

Brands

• MVM: Main brand of Chery vehicles sold through the dealership, including models such as X22 Pro MT, X33 Cross MT/CVT, X55 Pro IE, M5 FL, M5 Pro, X77, and X5.
• FOWNIX
• XTRIM
• NEV

Products and services

• MVM Brand Vehicles Entry-to-mid-level sub-brand of Chery sedans and crossovers sold by Modiran Khodro 777, including models such as X22 Pro MT, X33 Cross, X55 Pro, M5 FL, M5 Pro, X77, and X5. Targeted at individual retail buyers seeking budget-friendly options.
• FOWNIX Brand Vehicles Luxury and premium sub-brand of Chery sedans and SUVs sold by Modiran Khodro 777, featuring higher-end models such as Arrizo 6 Pro, Z6 GT, FX, FX AWD, F7 Pro Premium, F7 Pro Max, F7 Pro Max AWD, F8 Pro Max IE, Z8 (Arrizo 8), F8 Pro Max, and F9 (Tiggo 9).
• XTRIM Brand Vehicles Premium and luxury SUV sub-brand of Chery sold by Modiran Khodro 777, featuring turbocharged models QX (VX), TX (TXL), SX (LX), and MX (RX) with advanced powertrains and features.
• NEV (New Energy Vehicles) New Energy Vehicles sub-brand of Chery sold by Modiran Khodro 777, covering plug-in hybrids such as +F7 Pro e and +F8 Pro e, the Arrizo 8 Plugin Hybrid, and the fully electric FX EV.
• X22 Pro MT Entry-level crossover under the MVM brand with 4-cylinder 1.5L engine, 5-speed manual transmission, 116 HP, priced at 1,252,400,000 Tomans.
• X33 Cross CVT Compact crossover under MVM with 3-cylinder 1L turbo engine, CVT with 9 simulated gears, 112 HP, priced at 1,570,900,000 Tomans.
• X33 Cross MT Manual transmission variant of the X33 Cross compact crossover under MVM, priced at 1,062,300,000 Tomans.
• X55 Pro IE Compact SUV under MVM with 4-cylinder 1.5L turbo engine producing 156 HP, priced at 1,986,500,000 Tomans.
• M5 FL (Arrizo 5 FL) Sedan under MVM with 147 HP engine and automatic CVT 9-speed gearbox, priced at 1,707,200,000 Tomans. Carries a 5-year or 150,000 km warranty.
• M5 PRO Sedan under MVM equipped with a 6-speed dual-clutch transmission (DCT).
• X77 SUV under MVM with 156 HP, 230 Nm torque, 6-speed dual-clutch transmission, priced at 3,923,800,000 Tomans.
• X5 SUV model under the MVM brand lineup.
• Arrizo 6 Pro Sedan under the FOWNIX brand with 147 HP and 210 Nm torque, priced at 1,628,900,000 Tomans.
• Z6 GT (Arrizo 6 GT) Performance sedan under FOWNIX with significant upgrades over the Arrizo 6 Pro, priced at 2,375,400,000 Tomans.
• FX SUV under the FOWNIX brand, priced at 2,572,700,000 Tomans.
• FX AWD

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chery Automobile (چری)coreChannel Partner/ Reseller/ DistributorChery Automobile is the Chinese automotive manufacturer whose vehicles are sold, distributed, and serviced by Modiran Khodro 777 in Iran. The dealership operates as the authorized representative for Chery-based vehicles across multiple brand tiers (MVM as entry-level, FOWNIX as premium/luxury, XTRIM as ultra-premium, and NEV for new energy vehicles including electric and plug-in hybrids).

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US automotive retailer with 250+ franchises and significant new-vehicle sales infrastructure. Comparable as a scaled, multi-branch new-vehicle retailer using centralized financing, F&I, and service operations — useful benchmark for branch economics at scale.
• Saipa Group: Iran's second-largest domestic automaker with a national authorized dealer network selling vehicles such as the Tiba, Quick, and Saina. Directly comparable as a multi-branch, single-brand-channel retail operation competing in the same Iranian consumer market.
• Inchcape plc: Global automotive distributor and retailer with significant emerging-market distribution exposure. Comparable as a multi-market single-brand distribution business model, though operating at materially larger scale and in more geographies.
• Lithia Motors: Large US publicly traded auto retailer operating hundreds of stores across multiple OEM franchises with integrated F&I and service. Comparable as a benchmark for the multi-branch authorized-dealer business model with attached service and financing revenue streams.
• Modiran Khodro (Parent / Assembler): Parent company and official Chery partner in Iran, responsible for assembly and primary distribution of MVM/FOWNIX/XTRIM/NEV vehicles. Modiran Khodro 777 is one of its authorized retail dealers, making the parent the most direct upstream comparable in the same single-brand authorized channel model.
• Group 1 Automotive: US/UK automotive retailer with 200+ dealerships representing multiple OEM franchises. Comparable as a publicly traded scale benchmark for the dealership model combining new-vehicle sales, F&I, and service-center economics.
• Iran Khodro: Iran's largest domestic automaker, operating an extensive authorized dealer network across Iran selling passenger vehicles (Samand, Dena, Peugeot-partnered models). Comparable as the dominant single-brand-channel retail model competing for the same Iranian new-car buyer.

Direct peers

• Pendragon plc: UK-based multi-franchise automotive retailer with significant used and new vehicle operations plus integrated F&I. Comparable as a publicly traded scale benchmark for the multi-branch retailer with attached financing and after-sales service.
• Fotros Khodro: Another authorized Chery dealer operating in the Iranian market with branches and service infrastructure. Comparable as a direct single-brand authorized competitor within the same Chery network, competing for the same buyers and overlapping on model lineup.
• Bahman Group (Bahman Auto): Authorized dealer and after-sales service network for foreign brands (including Changan, Geely, Haval) in Iran. Closely comparable as a similarly structured authorized multi-brand foreign-OEM dealership group with branches, service centers, and installment financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mvmchery777
• LinkedInlinkedin.com/company/mvmchery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modiran Khodro 777