Bulthaup

What Bulthaup does

Bulthaup Mayfair operates the UK's only monobrand bulthaup showroom at 37 Wigmore Street, London, inside a Grade 2 listed Baroque revival building originally constructed in 1907 as the Debenham and Freebody department store. Founded as a German kitchen manufacturer in 1949, bulthaup has sold through the Mayfair flagship since 1988 under a long-standing family partnership between the Bulthaup and Wrighton families. The company designs, supplies, and installs bespoke premium kitchen systems (bulthaup b3, b2, and b Solitaire), each offering modular, reconfigurable interior elements supported by accessories, tables, and benches.

The business runs an appointment-based, consultative sales motion built on a five-stage design process: initial brief, proposal presentation with design fee (credited toward order), design refinement and fixed quotation, contract and deposit with 12-week manufacturing lead time, and on-site installation typically lasting 7–10 working days. Bulthaup Mayfair manufactures to order with its own warehouse storage to provide installation flexibility, and supports installed kitchens with tiered after-sales services (Priority Attendance £250, General Service £385, Appliance Service £395, Bespoke on request) and a two-year warranty on bulthaup electrical parts. The primary customer segments are ultra-high-net-worth London homeowners and the architects and interior designers who specify bulthaup on their projects; ongoing co-marketing events with Carl Hansen, Dinesen, Gaggenau, and MAIE sustain referral flow within the luxury design ecosystem. A 360° virtual showroom tour extends reach to international prospects without a physical UK footprint beyond Mayfair.

Name

Bulthaup

Legal name

bulthaup GmbH

Website

https://bulthaup-mayfair.co.uk

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Bulthaup Mayfair is the UK's monobrand flagship for the German premium kitchen manufacturer bulthaup, designing and installing bespoke b3, b2, and b Solitaire kitchen systems for ultra-high-net-worth London homeowners and architect-referred projects.

Ownership category

akta.pro rank

Product category

Premium Modular Kitchen Systems

NAICS

Interior Design Services (54141), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Small Appliance, Countertop & Coffee/Tea Station Organization (HSAFACAH), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Premium kitchen systems
• Modular kitchen design
• Bespoke kitchen installation
• Kitchen interior furniture
• Luxury kitchen showroom

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Kitchen Systems Sales: Sale of bespoke bulthaup kitchen systems (b3, b2, b Solitaire) including furniture, appliances, and worktops. One-time purchase model with typical project values significantly above £5,000. Delivery approximately 12 weeks from order.
2. Design Services: Professional design consultation fees credited toward orders. Non-refundable design fee required before drawings are released or amended. Site survey services included in the design process.
3. Installation Services: First fix dry fit installation included in fixed quotation. On-site installation typically 7-10 working days. Post-installation visit for guidance on maximizing kitchen usage.
4. After-Sales Maintenance and Service: Ongoing maintenance services including Priority Attendance (£250), General Service (£385), Appliance Service (£395), and Bespoke Service (price on request). Includes warranty support for electrical parts for two years from installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bulthaup designs, sells, and installs premium German modular kitchen systems — bulthaup b3, bulthaup b2, and bulthaup b Solitaire — along with accessories and tables/benches, delivered to luxury residential clients through a 5-stage end-to-end process covering initial design consultation, site survey, contract, ~12-week manufacturing, 7–10 day installation, and ongoing after-sales maintenance. The flagship monobrand showroom is bulthaup Mayfair at 37 Wigmore Street, London, where bespoke kitchen projects with typically project values above £5,000 are sold direct to homeowners with architect/designer referrals.

Product overview

Bulthaup offers a modular kitchen system portfolio comprising three distinct kitchen systems: the universal bulthaup b3 for complete configuration freedom, the bulthaup b2 workshop combining workbench and storage, and bulthaup b Solitaire for flexible living-space integration. Supporting these core products are the b3 Interior System for drawer organization, dedicated accessories (cutting boards, containers, spice jars), and tables and benches for social spaces. The company provides end-to-end services including design consultation, 3D planning, site survey, installation, and after-sales maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• bulthaup b3: Premium kitchen system offering large variety of design options enabling complete freedom of configuration from minimalist kitchen island to multi-function wall.
• bulthaup b2
• bulthaup b Solitaire
• bulthaup Mayfair

Products and services

• bulthaup b3 A universal modular kitchen system offering complete freedom of configuration with infinite possibilities for kitchens and other interior spaces, from minimalist kitchen islands to multi-function walls and floating elements; targeted at luxury residential clients.
• bulthaup b2 A kitchen 'workshop' combining workbench (with preparation area, cooktop, and water point), kitchen tool cabinet, and household appliance cabinet to create a structured space where everything has its own place; targeted at homeowners seeking a functional, workshop-style premium kitchen.
• bulthaup b Solitaire A living system with elements that can be integrated individually or in combination throughout living spaces, offering a home for personal objects in various materials and sizes; targeted at residential clients seeking flexible interior furniture integration beyond the kitchen.
• bulthaup accessories Kitchen accessories including cutting boards, bread containers, spice jars, and herb pots made from high-quality materials to exacting standards, complementing the bulthaup kitchen systems.
• bulthaup tables and benches Tables and benches designed to enhance the kitchen as a focal point for social interaction, complementing bulthaup b3 and bulthaup b2 systems.
• bulthaup Kitchen Design and Installation Service End-to-end kitchen design, site survey, fixed quotation, manufacturing (~12-week lead time), on-site installation (7–10 working days), and post-installation guidance service for premium residential clients purchasing a bulthaup kitchen.
• bulthaup After-Sales Maintenance Services Ongoing after-sales maintenance for existing bulthaup kitchens purchased from bulthaup showrooms, including Priority Attendance (£250 incl VAT, up to 30 minutes), General Service (£385 incl VAT, up to 2.5 hours), Appliance Service (£395 incl VAT, up to 2.5 hours), and Bespoke Service (price on request); bulthaup electrical parts under two-year warranty from installation.

Quantifiable outcome

• 12-week delivery lead time with own warehouse storage for installation flexibility
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Carl HansenminorGTM or Marketing Partner · 1 December 2025Partnership for Christmas Soirée event at bulthaup Mayfair showroom. Carl Hansen is a premium furniture manufacturer, complementing bulthaup's positioning in luxury interior design.
• DinesenminorGTM or Marketing Partner · 1 December 2025Co-host of Christmas Soirée event. Dinesen specializes in wooden flooring and surfaces, aligning with bulthaup's luxury interior aesthetic.
• GaggenauminorGTM or Marketing Partner · 1 December 2025Supporting partner for Christmas Soirée event. Gaggenau is a premium appliance manufacturer, fitting the luxury kitchen ecosystem.
• MAIEminorGTM or Marketing Partner · 1 May 2025Hosted launch event for MAIE's new collection of cork furniture at bulthaup Mayfair showroom. MAIE creates mindfully manufactured, bespoke furniture pieces crafted from cork.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• deVOL Kitchens: British designer kitchen brand with a strong showroom presence and bespoke offering. Targets a slightly less expensive but still premium segment with comparable architect and designer referral dynamics.
• Valcucine: Italian premium kitchen manufacturer known for innovative, design-forward modular systems. Competes with bulthaup in the architect-specified luxury segment with comparable price points and configurability.
• Boffi: Italian premium kitchen and bathroom manufacturer with a strong designer-led showroom presence. Competes directly with bulthaup in the luxury London and international residential market, particularly through architect and interior designer specifications.
• Smallbone of Devizes: British luxury kitchen and furniture maker serving UHNW clients with bespoke, hand-finished products. Comparable customer base and project economics to bulthaup Mayfair in the UK prime residential market.
• SieMatic: German premium kitchen brand operating a similar monobrand showroom model with customisable modular systems. Competes head-to-head with bulthaup in the luxury residential specification market across Europe and the UK.
• Poggenpohl: Premium German kitchen manufacturer with a comparable bespoke, design-led offering and global showroom network. Directly competes with bulthaup in the high-end kitchen segment for UHNW residential clients in London and internationally.
• Christopher Peacock: Luxury kitchen brand with a strong London and US showroom presence serving UHNW clients. Directly comparable bespoke business model and customer profile to bulthaup Mayfair.
• Bauformat: German kitchen manufacturer offering premium, customisable kitchen systems through a global dealer showroom network. Comparable product philosophy and channel model to bulthaup.

Emerging players

• Plain English: British bespoke kitchen maker serving period and country properties with high-end design. Adjacent in customer and architect referral dynamics but differentiated by a more traditional aesthetic versus bulthaup's modernist positioning.

Broad incumbents

• Gaggenau: Premium appliance manufacturer and bulthaup Mayfair's event partner. Operates dedicated showrooms and competes for the same luxury specification ecosystem, though as an appliance-only rather than full-kitchen brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulthaup