Diabolo Freizeitsport

What Diabolo Freizeitsport does

Diabolo Freizeitsport GmbH is a privately-held German specialty retailer of juggling and kite sports equipment, founded in 1992 and operating from Bielefeld in East Westphalia. The company sells a focused catalog of recreational sports products — diabolos (fixed-axle and ball-bearing), juggling balls, juggling cloths, poi, devilsticks, fire juggling equipment, yo-yos, aerial hoops (Luftringe), and vertical fabrics — alongside a comprehensive kite sports range that includes single-line, two-line, three-line, and four-line traction kites (Lenkmatten, with the Wolkenstürmer Paraflex series as a core line), stunt kites, children's kites, DIY kite kits, and kite accessories. The leisure sports category also spans balance boards, slacklines, unicycles, and boomerangs. It serves two primary customer segments: individual consumers and families (B2C) interested in juggling and kite sports as hobbies, and institutional buyers such as schools, kindergartens, and clubs (B2B) purchasing for physical education, circus arts programs, and after-school activities.

The business is built on a Shopware-based e-commerce platform that handles the full online shop experience, complemented by a physical retail store in Bielefeld that supports Click and Collect, and an eBay marketplace storefront for additional reach. The technology stack is unusually extensive for a 1–10 employee operation: integrated payment providers include PayPal, Amazon Pay, Klarna (including invoice, installment, and Sofort), Ratepay, and Lemonway; marketing and analytics rely on Google Analytics 4, Shopware Analytics, Google Tag Manager, Klaviyo email automation, Google Ads, Meta Pixel, and Trusted Shops. The firm has integrated AI-powered customer support through Google Gemini and OpenAI APIs to handle text-based inquiries about products, orders, and contractual rights, allowing a small team to maintain a responsive customer service posture.

The revenue model is straightforward B2C and B2B e-commerce: one-time product sales with unit pricing ranging from approximately €6.99 (juggling balls) to €199.99 (premium Lenkmatten), gift vouchers, and an occasional sale/discount section with percentage savings. Free shipping is offered within Germany above €80, with worldwide shipping available. Brand partnerships (Wolkenstürmer, Henrys, Mister Babache, Play) populate the catalog, with Wolkenstürmer positioned as a core, exclusive reseller relationship. There is no external funding, no investor base, and no headcount expansion signals in the source data — the company appears to be founder-operated under a traditional GmbH structure with a very lean, digitally-leveraged operating model.

Name

Diabolo Freizeitsport

Legal name

Diabolo Freizeitsport GmbH

Website

https://diabolo-freizeitsport.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Diabolo Freizeitsport is a German online retailer founded in 1992 that specializes in juggling, kite sports, and recreational equipment, serving individual consumers, families, and institutional buyers including schools, kindergartens, and clubs.

Ownership category

akta.pro rank

Product category

Sports & Recreation Retail — Juggling and Kite Sports Equipment

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

akta.pro secondary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Juggling equipment retail
• Kite sports equipment
• Diabolo products
• Circus arts supplies
• Recreational sports store

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online retail of juggling, kite sports, and recreational equipment. Revenue generated through one-time product purchases with prices ranging from approximately €6.99 to €199.99. Offers gift vouchers and occasional discounted items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Diabolo Freizeitsport is a German online and physical retailer specializing in juggling equipment (diabolos, juggling balls, scarves, poi, devilsticks, fire juggling, yo-yos, aerial hoops, vertical fabrics) and kite sports equipment (traction kites, stunt kites, children's kites, DIY kite kits, wind decorations). The company sells products from established brands including Wolkenstürmer, Henrys, Mister Babache, and Play, with prices ranging from approximately €6.99 to €199.99 per item.

Product overview

Diabolo Freizeitsport is an online shop for juggling and kite sports equipment based in Bielefeld, Germany, operating since 1992. The product portfolio centers on two main categories: (1) Juggling equipment including Diabolos (with fixed axle and ball-bearing models), juggling balls, juggling cloths, juggling rings, juggling clubs/knives, poi, devilsticks/flowersticks, fire juggling, yo-yos, aerial hoops, and vertical fabrics; and (2) Kite sports including two-line, three-line, and four-line traction kites (Lenkmatten) under the Wolkenstürmer Paraflex brand (Basic, Sport, SE, Speed, and Trainer lines), steerable stunt kites, single-line children's kites, and kite accessories. Additionally, the shop offers leisure sports products such as balance boards, slacklines, unicycles, boomerangs, and wind decorations. The company positions itself as a specialist retailer offering products from brands like Wolkenstürmer, Henrys, Mister Babache, Play, and Acrobat, with special focus on schools, kindergartens, and sports clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabolos (Juggling Spinning Tops) Juggling diabolos (Chinese yo-yos) including fixed-axle beginner models, ball-bearing advanced models, and LED illuminated variants. Designed for stability and easy handling for beginners, and extended spin times for sophisticated tricks for advanced users. Prices range from Starter Sets at approximately €22.99 to Pro Sets at €27.99.
• Juggling Balls (Jonglierbälle) Wide selection of juggling balls from brands including Henrys, Mister Babache, and Play. Includes Beanbags, Stage Balls, Bouncing Balls, illuminated variants, and Velours balls. Sizes and weights for beginners through professionals. Starting at €6.99.
• LED Juggling Equipment Light-up juggling products with LED technology for spectacular performances at night events and blacklight venues. Includes LED poi, LED balls, and LED diabolos.
• UV Juggling Equipment UV-reactive juggling equipment designed for blacklight performances and nightclub entertainment, including UV balls and UV juggling items.
• Poi Flow toys consisting of weights on chains or ropes, including LED and UV-reactive variants for performance art.
• Fire Juggling Equipment Professional fire juggling equipment for experienced performers including fire clubs, torches, and fire poi.
• Yo-Yos Yo-yo products for beginners through professional levels, including models for beginners and advanced/professional players, plus yo-yo accessories.
• Aerial Hoops (Luftringe) Aerial hoops (also known as Lyra or Aerial Ring) for aerial acrobatics, circus arts, and aerial fitness. Available in various diameters (85cm-110cm) made of stainless steel by Play Juggling. Priced at €155.99 and above.
• Vertical Fabrics (Aerial Silks) Vertical fabrics for aerial fitness and circus training, suitable for ceiling heights up to 3m and above 3m with various mounting options and accessories.
• Wolkenstürmer Paraflex Traction Kites (Lenkmatten) Traction kites from Wolkenstürmer including Basic models (1.2-2.1 sizes for beginners), Sport models (1.7-2.3 sizes for intermediate riders), SE (Special Edition), Speed models (e.g., 2.5 with 250cm wingspan, 16 cells, 40D Ripstop Polyester), and three-line Trainer models (2.3 and 3.1 sizes). Priced from €39.99 to €199.99.
• Steerable Stunt Kites (Lenkdrachen) Steerable stunt kites for children, allround, and professional levels including frame kites and parafoil designs for precise aerial maneuvers. Includes dedicated children's steerable kites, allround versions, and professional stunt kites.
• Children's Kites and DIY Kite Kits Single-line children's kites in colorful designs ideal for beginners ages 6 and up (Sled and Eddy models), plus DIY kite building kits for creative activities that promote fine motor skills and creativity.
• Balance Boards Balance training equipment for sports and recreation, suitable for developing coordination and core stability.
• Slacklines Slackline equipment for balance training and recreational use.
• Unicycles (Einräder) Unicycles for recreational and sport use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• WolkenstürmercoreChannel Partner/ Reseller/ DistributorPrimary brand partnership for Lenkmatten (power kites/foil kites) and kite accessories. Wolkenstürmer from Hamburg is a key brand in the product lineup, offering Paraflex series Lenkmatten sold exclusively through the store.
• HenrysminorChannel Partner/ Reseller/ DistributorBrand of juggling balls offered in the product range alongside Mister Babache and Play brands.
• Mister BabacheminorChannel Partner/ Reseller/ DistributorBrand of juggling equipment offered in the product range.
• PlayminorChannel Partner/ Reseller/ DistributorBrand of juggling equipment offered in the product range including Play Juggling Luftringe (aerial hoops).

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Wolkenstürmer: German kite manufacturer based in Hamburg that also sells direct to consumers across its full Paraflex range. Overlaps directly with Diabolo Freizeitsport on kite sports products and competes for the same German enthusiast buyer, while also serving as a key supplier.
• Play Juggling: Italian juggling equipment brand and online retailer covering balls, diabolos, aerial hoops (Luftringe), and flow toys. Directly overlaps with Diabolo Freizeitsport's core juggling and aerial categories and also supplies the retailer with branded aerial hoops.

Broad incumbents

• SportScheck: Major German multichannel sporting goods retailer carrying juggling, kite, and recreational sports equipment as part of a broad assortment. Overlaps with Diabolo Freizeitsport on category breadth but lacks the niche specialization and depth.
• Otto: Large German general merchandise retailer with a sporting and leisure assortment sold through its online platform. Competes on selection and convenience rather than specialist expertise across recreational sports categories.
• Decathlon: Global sporting goods retailer with extensive German store and online presence, including balance, slackline, and outdoor recreation categories. A broad incumbent that competes on price and convenience against the specialist's recreational sports assortment.
• Amazon.de: Germany's largest online marketplace, listing overlapping juggling, kite, and recreational sports products from multiple sellers. Represents the broadest competitive threat on commodity SKUs and category discovery, with limited specialist depth.

Others

• Mister Babache: Manufacturer of professional juggling equipment (balls, clubs, diabolos) with direct online sales. Comparable as a juggling-category brand that is both a supplier partner and a direct competitor for the same enthusiast buyer.
• Henrys: Long-established German manufacturer of juggling balls, diabolos, and circus props that also sells direct via its own e-commerce site. Functions as both supplier and partial competitor to Diabolo Freizeitsport across the juggling category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diabolo-freizeitsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabolo Freizeitsport