Loft Conversions London
Loft Conversions London is a privately held London construction firm founded in 1999 that designs, builds, and project-manages residential loft conversions (Velux, dormer, mansard, hip-to-gable) plus related extensions for London homeowners.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Loft Conversions London does
Loft Conversions London is a privately held London-based construction firm founded in 1999 that specializes in residential loft conversions and related home-extension work. The company designs, manages, and builds four principal conversion typologies — Velux/skylight, dormer, mansard, and hip-to-gable — plus specialized offerings for complex and maisonette loft spaces. Core technical capability spans structural steelwork, dormer construction, partition and insulation fitting, staircase installation, electrical work, and end-to-end handling of building regulations and planning permissions, delivered through a four-step process (site survey, contract and permissions, build, finishing inspection).
The business operates a direct-to-consumer, project-based revenue model with one-time project fees typically ranging from £25,000 to £60,000+, varying by conversion type and property specification. A free no-obligation site survey functions as the primary lead-generation and quoting mechanism, supported by phone (020 71005428), email, website enquiry, and SEO-optimized content marketing. The company also offers Loft Conversion Finance and an adjacent House Renovation Services line (kitchen extensions, basement conversions, full renovations) under a related Renovation London brand, with a stated 10-year workmanship guarantee on completed work.
Customer focus is exclusively on London homeowners — primarily families, period-property owners, and maisonette/leasehold households — seeking additional living space and property-value uplift (claimed 20–25% value add) without relocating. Operating geography is London-only with a Mayfair headquarters (12 Hay Hill, W1J 8NR), no disclosed headcount, no external investors, and no franchise or reseller model.
Loft Conversions London firmographics
Firmographics- Name
- Loft Conversions London
- Legal name
- Loft Conversions London
- Website
- https://loft.london
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loft Conversions London is a privately held London construction firm founded in 1999 that designs, builds, and project-manages residential loft conversions (Velux, dormer, mansard, hip-to-gable) plus related extensions for London homeowners.
- Ownership category
- akta.pro rank
Loft Conversions London industry classification
Industry- Product category
- Residential Loft Conversion Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (2361)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)
- akta.pro primary industry
- Attic Conversion to Living Space (Dormers, Stairs, Structural) (HSAPACAJ)
Keywords
Where Loft Conversions London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loft Conversions London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Loft Conversion Projects: One-time project-based revenue from loft conversion services. Customers pay for the full conversion including design, building, permissions, and finishing. Revenue is earned per project with pricing based on size, type, and specifications. No recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Loft Pod with L Section - Most basic option |
| One time/ perpetual license | Pay-as-you-go | Velux/Skylight Loft Conversion - Cost-effective option |
| One time/ perpetual license | Pay-as-you-go | Dormer Loft Conversion - Most popular mid-range option |
| One time/ perpetual license | Pay-as-you-go | Hip to Gable Loft Conversion - Extended space option |
| One time/ perpetual license | Pay-as-you-go | Mansard Loft Conversion - Premium/elite option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Loft Conversions London product offering
Product offeringCore offering
Loft Conversions London is a London-based specialist contractor founded in 1999 that designs and builds residential loft conversions for homeowners. The company delivers a range of loft/attic conversion types and associated residential building services, taking projects from initial design through structural work to finished interior fit-out.
Product overview
Loft Conversions London operates as a specialist loft conversion service provider offering a comprehensive portfolio of conversion services. Their core product lineup includes four main loft conversion types: Velux Loft Conversion (the most cost-efficient option using skylight windows without roof alterations), Dormer Loft Conversion (the most popular type extending roof space with a flat-terraced dormer adding up to 50 cubic metres), Mansard Loft Conversion (premium option with nearly vertical roof slope for maximum space), and Hip to Gable Loft Conversion (replacing sloping roof with vertical gable wall). Additional offerings include Loft Pod with L Section for basic requirements, Complex Loft Conversions for unusual or large spaces, Maisonette Loft Extensions for duplex properties, Loft Conversion Finance for payment options, and broader House Renovation Services including kitchen extensions and basement conversions. The company has operated across London since 1999, providing design, build, and project management services from initial survey through to completion with a 10-year guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Renovation London: A related brand offering comprehensive house renovation services including loft conversion, house extensions, basement conversions, kitchen and bathroom installations, and full property renovations in London.
Quantifiable outcome
- Loft conversion can add up to 25% value to a London property
- +3 more outcomes
Companies that use Loft Conversions London
Customer profileSegments3 records
Ideal customer profiles1 record
Loft Conversions London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loft Conversions London partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Loft Conversions London competitors and assessment
Company assessmentOthers
- Travis Perkins: UK building materials merchant supplying timber, roofing, and construction products to trade and contractor customers. Relevant as a key supplier in the loft conversion value chain rather than a direct competitor.
- Wickes: UK home improvement retailer and installation services provider serving DIY and trade customers. Adjacent competitor in home renovation services with some installation overlap, though primarily a materials retailer rather than a specialist loft contractor.
- Checkatrade: UK trade directory and customer review platform that aggregates local tradespeople including loft conversion specialists. Relevant as a marketing/acquisition channel that shapes competitive dynamics in the fragmented loft conversion market.
Direct peers
- K2 Loft Conversions: Loft conversion specialist serving London and the South East with a similar portfolio of conversion types and design-and-build service model. Closely matched in customer type and project pricing.
- The Loft Conversion Company: Specialist loft conversion firm with nationwide UK coverage offering a comparable product lineup (Velux, dormer, hip-to-gable, mansard) and turnkey design-and-build delivery. Directly comparable in service breadth and customer segment.
- Bespoke Lofts: London-focused loft conversion specialist providing end-to-end design, planning, and build services for residential clients. Comparable in geographic focus, project pricing tier, and end-to-end service delivery.
- Simply Loft: UK-based specialist loft conversion company offering similar conversion types (dormer, mansard, hip-to-gable, Velux) with comparable design-and-build service model and project-based pricing. Closest direct competitor in the same niche.
- Appleby Loft Conversions: UK specialist loft conversion company offering comparable conversion types and turnkey project management. Direct peer in product offering and target customer (residential homeowners seeking additional space).
Broad incumbents
- Anglian Home Improvements: Established UK home improvements company covering windows, doors, conservatories, and roofing with national marketing scale. Comparable in residential home improvement customer base but not a direct loft conversion specialist.
- Everest: Large UK home improvements incumbent (windows, doors, roofing, conservatories) with broader portfolio and national reach. Overlaps in home improvement services and brand-driven sales but does not specialize in loft conversions as its core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loft Conversions London social profiles
Digital presenceLoft Conversions London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loft Conversions London leadership team
Management profileNumber of profiles
Loft Conversions London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loft Conversions London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loft Conversions London
What does Loft Conversions London do?
Loft Conversions London is a London-based specialist contractor founded in 1999 that designs and builds residential loft conversions for homeowners. The company delivers a range of loft/attic conversion types and associated residential building services, taking projects from initial design through structural work to finished interior fit-out.
Is Loft Conversions London a public or private company?
Loft Conversions London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loft Conversions London founded?
Loft Conversions London was founded in 1999. It employs 51 to 100 people.
Where is Loft Conversions London based?
Loft Conversions London is headquartered in London, United Kingdom, in the Europe region.
How does Loft Conversions London make money?
One revenue line is on record: loft Conversion Projects.
Who are Loft Conversions London's main competitors?
Others on record are Travis Perkins, Wickes and Checkatrade. Direct peers are K2 Loft Conversions, The Loft Conversion Company, Bespoke Lofts, Simply Loft and Appleby Loft Conversions. Broad incumbents are Anglian Home Improvements and Everest.
Does Loft Conversions London have an API?
No public API is recorded for Loft Conversions London.
What industry is Loft Conversions London in?
Loft Conversions London's product category is Residential Loft Conversion Services. Its primary akta.pro industry code is HSAPACAJ, Attic Conversion to Living Space (Dormers, Stairs, Structural). Its NAICS code is 236118 and its SIC code is 1520.