Grupo Hir

What Grupo Hir does

Grupo HIR is a privately held, 100% Mexican conglomerate of 11 companies headquartered in Mexico City, founded in 1961 as Impulsora de Fraccionamientos Modernos S.A. The group operates across five interconnected verticals: real estate development (HIR Impulsores Inmobiliarios), real estate and SME financing (HIR Casa Financiamiento, HIR PYME, Banco Inmobiliario Mexicano), insurance (HIR Seguros, with 2 million insured), exhibition and convention venues (HIR Expo Internacional, operating the WTC complex and Pepsi Center WTC with 30,000+ sqm and 1,300+ events annually), and electric mobility (Electrobike). Its core technical assets include a flexible proprietary financing system for real estate, Martiyo.com — Mexico's first online real estate auction platform — and a LEED EBOM GOLD-certified exhibition facility.

The company generates revenue through a diversified mix: one-time sales of developed residential, commercial, and office real estate; recurring interest and fees on mortgage and SME loans (cumulative HIR Casa disbursements exceed 13 billion pesos through 24–26 branches); recurring insurance premiums on mass-market life and accident policies; transaction-based revenue from venue rental, event hosting, and ticket sales at WTC/Pepsi Center; and unit hardware sales of Electrobike electric bicycles. Go-to-market is overwhelmingly sales-led and direct, anchored on physical branches for financing and insurance, retail storefronts for mobility products, and enterprise sales for real estate developers, corporate insurance clients, and government institutions. The group has a limited international footprint, centered on two Cleveland, Ohio residential development projects (Centric University Circle, 272 units; Mueller, 51 lofts). Marketing relies on content marketing via the corporate blog, Twitter, and earned media in Forbes México featuring President Leopoldo Hirschhorn Cymerman.

Name

Grupo Hir

Legal name

Impulsora de Fraccionamientos Modernos S.A.

Website

https://grupohir.com.mx

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo HIR is a 100% Mexican conglomerate of 11 companies spanning real estate development, mortgage and SME financing, insurance, exhibition venues, and electric mobility, serving Mexican families, SMEs, and institutions across Mexico and select US markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Development: HIR Impulsores Inmobiliarios generates revenue from the development, construction, and sale of residential, commercial, and office real estate projects. Operations include developments such as WTC (3 towers), Hacienda Ojo de Agua (1,700 operations), and Paseos de Atizapán de Zaragoza (125 houses), as well as current projects HIR Residencial San Ángel (5 towers), HIR Residencial Chapultepec (3 towers), and HIR Botanik (4 towers).
2. Real Estate Financing (HIR Casa): HIR Casa provides flexible real estate financing for purchasing, constructing, or remodeling properties. Cumulative amounts awarded exceed 13 billion pesos across 24–26 branches. Revenue is generated through interest and financing fees on mortgage products.
3. Insurance (HIR Seguros): HIR Seguros, authorized by SHCP and regulated by CNSF, offers life and personal accident insurance. The company serves individuals, families, private enterprises, government institutions, and SME commercial partners. It has a portfolio of 2 million insured and pioneered mass low-cost insurance in Mexico.
4. Exhibition and Convention Center (HIR Expo Internacional): HIR Expo Internacional operates the WTC complex, including the Centro Internacional de Exposiciones y Convenciones (first exhibition hall in Mexico, LEED EBOM GOLD certified) and the Pepsi Center WTC (multifunctional venue with 7,500-person capacity). The venues host over 1,300 events annually across more than 30,000 square meters, generating revenue from event hosting, conventions, concerts, and exhibitions.
5. Electric Bicycle Sales (Electrobike): Electrobike sells electric bicycles designed for ecological, economical, efficient, and healthy urban mobility. Revenue is generated through product sales via retail and potentially online channels.
6. SME Financing (HIR PYME): HIR PYME, originally a SOFOL (Sociedad Financiera de Objeto Limitado) established in 2004 and transformed into a SOFOM in 2013, provides financing solutions for small and medium enterprises to grow their businesses and support personal and family development.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Grupo HIR is a 100% Mexican conglomerate of 11 companies spanning real estate development, real estate financing, life and personal accident insurance, exhibition and convention center operations (WTC complex and Pepsi Center WTC), and electric mobility (Electrobike). The group also provides SME financing through HIR PYME and operates Mexico's first online real estate auction platform, Martiyo.com.

Product overview

Grupo HIR is a 100% Mexican conglomerate with 61 years of experience consisting of 11 companies operating across the real estate, financing, insurance, exhibition, and mobility sectors. The portfolio includes HIR Impulsores Inmobiliarios (real estate development and construction), HIR Casa Financiamiento (real estate financing with over 13 billion pesos in disbursements), HIR Expo Internacional (exhibition/convention center operating WTC and Pepsi Center venues), Electrobike (electric mobility), HIR Seguros (life insurance with 2 million insured), HIR PYME (SME financing SOFOM), and Banco Inmobiliario Mexicano (real estate banking). The group also developed Martiyo.com, Mexico's first online real estate auction platform. Additionally, the group has international presence in Cleveland, Ohio through projects like Centric University Circle and Mueller lofts.

Differentiator

Problem solved

Functional benefit

Products and services

• HIR Impulsores Inmobiliarios Real estate development company that promotes, builds, and sells residential, commercial, and office developments across social interest, middle-income, and residential segments in Mexico. Has developed projects including the WTC residential complex (three towers), Hacienda Ojo de Agua, Paseos de Atizapán de Zaragoza (125 houses), and current projects HIR Residencial San Ángel, HIR Residencial Chapultepec, and HIR Botanik.
• HIR Casa Financiamiento Real estate financing company offering flexible loan programs for purchasing, constructing, or remodeling properties, operated through 24-26 branches across Mexico. Cumulative amounts awarded exceed 13 billion pesos. Holds ISO 9001-2008 certification.
• HIR Expo Internacional International exhibition and convention center operator managing the WTC complex facilities, including the Centro Internacional de Exposiciones y Convenciones (LEED EBOM GOLD certified, over 30,000 square meters) and Pepsi Center WTC (7,500 capacity venue). The venues host more than 1,300 events annually.
• Electrobike Electric bicycle brand offering urban mobility solutions. Bikes can reach up to 30 km/h with accelerator control and feature switchable motor-assisted and traditional pedaling modes.
• HIR Seguros Life and personal accident insurance company holding a portfolio of 2 million insured clients. Pioneer in mass low-cost insurance in Mexico. Authorized by SHCP and regulated by the Comisión Nacional de Seguros y Fianzas (CNSF).
• HIR PYME Financial company providing credit solutions for small and medium enterprises (SMEs) to support business growth and personal/family development. Originally a SOFOL, transformed into a SOFOM (Multiple Purpose Financial Company).
• Banco Inmobiliario Mexicano Real estate bank established in 2013 as part of Grupo HIR's expansion, providing banking services complementary to the group's real estate development and financing operations.
• Martiyo.com Online real estate auction platform developed by Grupo HIR, the first platform of its kind in Mexico, enabling online property auctions accessible to buyers nationwide.

Quantifiable outcome

• 1 million+ families housed or financed — representing approximately 8.9% of Mexico City residents
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pepsi (Pepsi Center WTC)coreStrategic or Co-development Partner · 1 January 2011In 2011, HIR Expo Internacional partnered with Pepsi, leveraging its international brand recognition and experience in music and entertainment, to create the Pepsi Center WTC — a multifunctional venue that is one of the most important entertainment venues in Mexico, with a capacity of 7,500 people.
• Banco Inmobiliario MexicanocoreStrategic or Co-development PartnerBanco Inmobiliario Mexicano is part of the Grupo HIR conglomerate (established 2013), providing banking services complementary to the group's real estate development and financing operations.
• Centric University Circle (Cleveland, Ohio)minorStrategic or Co-development PartnerInternational real estate development project in Cleveland, Ohio, USA, comprising 272 apartment units. This project represents Grupo HIR's expansion into the US real estate market.
• Mueller (Cleveland, Ohio)minorStrategic or Co-development PartnerInternational real estate development project in Cleveland, Ohio, USA, comprising 51 lofts. Part of Grupo HIR's US market expansion alongside Centric University Circle.
• Centro Mexicano para la Filantropía (CEMEFI) and AliaRSEminorOthersCEMEFI and AliaRSE award the ESR (Empresa Socialmente Responsable) distinction annually to companies demonstrating social responsibility. HIR Casa and HIR Expo Internacional received this distinction for 8 consecutive years.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Grupo Ara: One of the largest Mexican homebuilders, with operations spanning affordable and middle-income housing across Mexico. Directly competes with HIR Impulsores in residential development and sells through similar financial partnerships that overlap with HIR Casa's mortgage business.
• Sare Holding: Mexican residential homebuilder serving entry-level and middle-income buyers in multiple Mexican states. Comparable to HIR Impulsores in development pipeline and to HIR Casa in offering in-house mortgage financing within the developer ecosystem.
• Cadu (Cadena de Desarrollos Urbanos): Mexican homebuilder targeting affordable and middle-income housing in multiple Mexican states. Direct peer to HIR Impulsores in residential development scale and segment focus, competing for the same developer and buyer pools in suburban Mexican markets.
• Vinte Viviendas Integradas (Vinte): Mexican publicly-traded homebuilder focused on sustainable, affordable housing across interest, middle, and residential segments. Direct competitor to HIR Impulsores in development and to HIR Casa in mortgage origination, with comparable vertical-integration strategy in the Mexican housing market.
• Javer (Servicios de Vivienda Javer): Mexican homebuilder focused on entry-level and middle-income housing nationwide. Comparable to HIR in target segments (social interest to middle income), geographic footprint within Mexico, and vertically-integrated development plus home financing model.

Broad incumbents

• Fibra Uno: Mexico's largest diversified real estate investment trust, with exposure across industrial, retail, and office properties. Comparable to HIR as a broader Mexican real estate operator with institutional scale, though focused on income-producing properties rather than residential development.
• Banco Azteca (Grupo Elektra): Large Mexican consumer bank offering mortgages, personal credit, and insurance to mass-market customers through an extensive branch and store-based distribution. Comparable to HIR Casa, HIR PYME, and HIR Seguros in serving underserved Mexican consumers with bundled financial services.
• AXA México: Major multi-line insurer in Mexico with life, auto, health, and personal accident products. Comparable to HIR Seguros in life and personal accident coverage, with broader product portfolio and much larger institutional scale.

Emerging players

• Gentera (Compartamos Banco): Mexican microfinance and consumer credit group serving underserved consumers and SMEs through its bank and non-bank subsidiaries. Comparable to HIR Casa and HIR PYME in providing credit to lower-middle income and small business segments in Mexico.

Regional players

• Corporación Interamericana de Entretenimiento (CIE): Latin American live entertainment and venue operator with presence in Mexico. Comparable to HIR Expo Internacional in operating concert venues and large-scale event infrastructure in Mexico, including competitor to WTC and Pepsi Center WTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/grupohir

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Hir