Rdv

What Rdv does

MVP Sports Clubs is a privately held regional operator of premium athletic clubs headquartered in West Michigan, serving individuals, families, and small businesses across five locations: Sportsplex, Metro Club, and Crahen in Grand Rapids, a club in Holland, and a club in Rockford. Founded circa 1990 and employing over 700 people, the company operates a multi-vertical fitness platform offering gym memberships, group exercise classes, personal training, aquatics (indoor pools, swim lessons, cold plunges), tennis, pickleball, childcare, summer camps, and outdoor pools. Its flagship 17,000 SF dedicated pickleball facility at Crahen (6 indoor, 6 outdoor courts) and recently launched Reformer Pilates program illustrate ongoing investment in facility and programming depth.

The business model is a subscription-based monthly membership with month-to-month terms and no long-term contracts. Base memberships provide access to a single home club; the $35/month All-Star upgrade unlocks access to all five locations, the Work-Space coworking facility, the dedicated pickleball courts, monthly guest passes, and discounted programming. Ancillary revenue streams include pay-as-you-go private and small-group swim lessons ($16-$88 per session), pickleball and tennis programming, private office rentals ($400/month), semi-private desk rentals ($180-$200/month), meeting room rentals, and a tiered Business Partnership program (Platinum, Silver, Bronze) that monetizes member visibility through regional sponsorships with brands such as Fox Motors, Pepsi, and Amway. Distribution is direct-to-consumer via club locations, online sign-up, and scheduled tours; member engagement is managed through the Club Automation platform and a branded mobile app for class registration, court reservations, and account management.

The company is led by President Chuck Osterink (with the company since 1999) and CFO John Backing (promoted in 2025), supported by a vice president-level operations and HR leadership team. Owned by management/founders with no disclosed external private equity or institutional investors, MVP operates exclusively in the West Michigan market with no stated geographic expansion plans beyond its existing five-club footprint.

Name

Rdv

Legal name

MVP Sports Clubs

Website

https://mvpsportsclubs.com/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MVP Sports Clubs is a privately held West Michigan operator of five premium athletic clubs offering gym memberships, group exercise, personal training, aquatics, tennis, pickleball, childcare, summer camps, and integrated coworking. It serves individuals, families, and small businesses on a month-to-month subscription model with tiered access.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Fitness club memberships
• Group exercise classes
• Personal training services
• Aquatics swim lessons
• Pickleball facility

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees with month-to-month terms. Base memberships provide access to a single club location. All-Star upgrade provides access to all five locations plus additional benefits for $35/month per account.
2. Coworking Space Rentals: Private office monthly rentals at $400/month and semi-private desk rentals at $180-200/month. Includes meeting room rentals for members and non-members.
3. Program and Lesson Fees: Fees for swim lessons, personal training, pickleball classes, tennis lessons, and other fitness programming. Private swim lessons range from $34-$68 per session for members.
4. Guest Passes and Day Fees: Daily guest passes at $30 for adults, $12 for children. Additional charges for court reservations, programming, and retail items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MVP Sports Clubs operates five premium athletic club locations across West Michigan offering month-to-month fitness memberships with access to gym facilities, group exercise classes, personal training, aquatics, tennis, pickleball, childcare, and summer camps. The company also runs an integrated coworking space (Work-Space) at its Sportsplex location, providing private offices, meeting rooms, and flexible workstations combined with fitness amenities.

Product overview

MVP Sports Clubs is a health facility management company operating five athletic clubs across West Michigan (Holland, Grand Rapids-Metro, Grand Rapids-Sportsplex, Grand Rapids-Crahen, and Rockford). The company offers a unified fitness platform centered on gym memberships with tiered options, supplemented by diverse programming including group exercise classes (cycling, yoga, Pilates, aqua fitness), personal training with PLAN sessions, aquatics (pools, swim lessons, cold plunges), tennis, pickleball (with a dedicated 17,000 SF facility at Crahen), Kid's Stuff childcare, summer camps, and Work-Space coworking. The All-Star upgrade ($35/month) provides cross-location access and premium benefits including Reformer Pilates, discounted court reservations, and guest passes. Core membership is month-to-month with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• MVP Athletic Club Membership Monthly gym memberships providing access to fitness facilities, equipment, locker rooms, and courts at five West Michigan locations including Holland, Grand Rapids (Sportsplex, Metro Club, Crahen), and Rockford.
• Group Exercise Classes Fitness classes including cycling (R30, Cycle 45, Les Mills RPM), yoga, Body Balance, YOGA Restore, Body Combat, Aqua Fit, Aqua Zumba, Backsplash, and Les Mills Core available across all locations.
• Personal Training (PLAN Sessions) One-on-one and small group training with certified personal trainers. All new members receive a complimentary PLAN session, with additional sessions available for purchase.
• Pickleball Facility and Programs 17,000 SF dedicated pickleball facility at MVP Crahen featuring six indoor and six outdoor courts, plus pickleball programming at Holland, Rockford, and Sportsplex locations. Includes private lessons, drills, ladder leagues, tournaments, and group events for ages youth to adult.
• Aquatics and Swim Lessons Indoor aquatic facilities including 25-meter lap pools, warm-water pools, cold plunges, and outdoor seasonal pools. Programs include swim lessons (private and small group for ages 6 months to adult), Aqua Fit, Aqua Zumba, and lap swimming.
• Kid's Stuff Childcare Supervised childcare for children ages 0-11, available up to 2 hours per day included with membership. Features toys, games, activities, and trained staff supervision at select MVP locations.
• Summer Camps Seasonal camp programs for children including Mini Camp, Day Camp, Counselor In Training (CIT) Program, Junior Tennis Camp, Pickleball Camp, and Middle/High School Tennis Camp hosted at MVP Crahen.
• MVP Work-Space (Coworking) Professional wellness-centered coworking space at MVP Sportsplex offering open seating, semi-private work pods, standing desks, private meeting rooms, and private office rentals. Includes Wi-Fi, coffee bar, charging stations, and up to 2 hours of daily childcare.
• Reformer Pilates Low-impact, full-body workout using reformer machines. Available at MVP Metro, MVP Sportsplex, and MVP Rockford locations. Offered as an exclusive benefit for All-Star members.
• Tennis Tennis programs including private and group lessons, competitive teams, and court reservations at multiple locations. Youth programming available for ages 5 through high school.
• Outdoor Pools Seasonal outdoor pool facilities open Memorial Day through Labor Day at multiple MVP locations including Holland, Crahen, and Sportsplex. Features water slides, lap swimming, and family recreation areas.
• All-Star Membership Upgrade Premium membership upgrade providing access to all five club locations, MVP Work-Space, dedicated Pickleball Facility at Crahen, 3 monthly guest passes, 50% off pickleball and tennis court reservations, exclusive pricing on Reformer Pilates, and 10% off concessions and retail. Priced at $35/month per account.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered platinum, silver and bronze.

• Fox MotorsplatinumGTM or Marketing PartnerPlatinum Business Partner with digital display logo placement and partner highlight posts on social channels.
• PepsiplatinumGTM or Marketing PartnerPlatinum Business Partner with logo on club digital displays and website at 3700 Kraft Ave SE, Suite 100, Grand Rapids, MI 49512.
• MI Partner HealthsilverStrategic or Co-development PartnerSilver Partner providing free access to MVP Wellness Clinics for team members. Located at 743 E Beltline Ave NE, STE 200, 49525.
• Plastic Surgery AssociatessilverGTM or Marketing PartnerSilver Business Partner with logo placement at 220 Lyon St NW, Suite 700, 49503.
• AmwaybronzeGTM or Marketing PartnerBronze Business Partner with website logo placement.
• Cutting Edge BuildersbronzeGTM or Marketing PartnerBronze Business Partner at 6804 Old 28th St, 49546 with website listing and marketing exposure.
• Essence Hospitality GroupbronzeGTM or Marketing PartnerBronze Business Partner at 44 Grandville SW Suite 360 with restaurant/hospitality partnership.
• Kingma MarketbronzeGTM or Marketing PartnerBronze Business Partner at 2225 Plainfield, 49505 with website listing and local business connection.

Scale indicators4 records

Recent moves7 records

Expansion highlights10 records

Broad incumbents

• Life Time Group Holdings: National premium fitness operator with large-format clubs offering group fitness, aquatics, pickleball, family programs, and spa/coworking amenities. Comparable as the most direct large-scale premium multipurpose club model that MVP aspires to scale toward.
• Gold's Gym: Iconic multi-unit fitness franchise offering memberships, personal training, and group classes across hundreds of locations. Comparable as an established premium-to-mid-market club operator with multi-location breadth similar to MVP's footprint.
• LA Fitness (Fitness International): Large national mid-premium chain with hundreds of full-service clubs featuring pools, courts, group fitness, and family programming. Closest comparable to MVP's mid-premium multipurpose positioning and club format.
• Crunch Fitness: National multi-unit operator with value-to-mid-premium tiered membership options and broad programming including group fitness, personal training, and family amenities. Comparable as a similarly tiered multi-club membership operator competing for the same consumer.

Direct peers

• Chuze Fitness: Regional multi-location premium-value fitness chain in the Western U.S. offering group fitness, childcare, aquatics, and modern facilities. Comparable as a similarly positioned regional multi-club operator targeting value-conscious premium members.
• Snap Fitness: 24/7 franchise fitness brand with thousands of small-to-mid-format clubs globally. Comparable as a multi-unit membership operator competing for similar middle-market fitness consumers, though at smaller club sizes than MVP.
• Anytime Fitness: Global 24/7 franchise fitness brand with thousands of small-format clubs. Comparable as a multi-unit subscription membership operator serving similar suburban/secondary-market demographics, though MVP offers substantially more amenities.
• EOS Fitness: Regional multi-location premium-value fitness operator with clubs in the Western U.S. featuring pools, group fitness, courts, and family amenities. Comparable as a similarly tiered regional multi-club operator with a comparable amenity set.
• Edge Fitness Clubs: Multi-location premium fitness operator on the East Coast offering group fitness, aquatics, childcare, and family programming. Comparable as a similarly scaled regional multi-club operator in the same mid-premium tier as MVP.

Regional players

• Vasa Fitness: Regional multi-location fitness operator in the Midwest and Western U.S. offering group fitness, pools, childcare, and family programming at value-premium price points. Comparable as a direct regional peer to MVP in geography and multi-club operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rdvsportsplex
• Facebookfacebook.com/RDVAthleticClub
• LinkedInlinkedin.com/company/mvp-sports-clubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rdv