Heritage Eye Center
Heritage Eye Center is a private ophthalmology practice in McKinney, Texas, founded in 1982, providing cataract surgery, diabetic eye treatments, and glaucoma treatments to patients in the North Texas market.
- Company typePrivate
- Founded1961
- HeadquartersMckinney, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heritage Eye Center does
Heritage Eye Center is a private, for-profit ophthalmology practice founded in 1982 and headquartered in McKinney, Texas. The practice's stated scope is concentrated in three high-acuity subspecialties: cataract surgery, diabetic eye treatments, and glaucoma treatments. It serves patients in the McKinney and surrounding North Texas market and operates with a headcount in the 11-50 range, consistent with a small, single- or limited-location specialty group.
The business model is a fee-for-service specialty medical practice: revenue is generated from professional services (cataract and other intraocular surgery, medical management of diabetic eye disease and glaucoma) and from associated diagnostic and follow-up visits, billed through standard insurance reimbursement and patient pay. Customer acquisition is primarily referral-driven from local primary care physicians and optometrists, supplemented by direct patient outreach via the practice's website (heritageeyecenter.com). The practice does not disclose pricing, payer mix, procedure volumes, leadership team, ownership structure, or financial results, and no parent company, funding, M&A, or partnership activity is indicated in the available data.
The available input also contains a substantial data block describing a separate, much larger regional ophthalmology group with 30+ doctors and 14+ locations across the Dallas/Fort Worth Metroplex. That data is not attributable to Heritage Eye Center and is therefore excluded from the substantive characterization above. The investment-relevant picture for Heritage Eye Center is accordingly a long-tenured, small, subspecialty-focused private practice with limited public disclosure and no observable signals of expansion, M&A, or technology-driven differentiation.
Heritage Eye Center firmographics
Firmographics- Name
- Heritage Eye Center
- Legal name
- Key-Whitman Eye Center
- Website
- https://heritageeyecenter.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heritage Eye Center is a private ophthalmology practice in McKinney, Texas, founded in 1982, providing cataract surgery, diabetic eye treatments, and glaucoma treatments to patients in the North Texas market.
- Ownership category
- akta.pro rank
Heritage Eye Center industry classification
Industry- Product category
- Ophthalmology Services
- NAICS
- Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Ophthalmology Surgery Centers (HLAFAIAF)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Retina & Vitreous Specialists (HLAKAKAE)
Keywords
Where Heritage Eye Center is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Heritage Eye Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Medical Eye Care Services: Revenue from eye examinations, consultations, and medical eye care services
- Surgical Vision Correction Procedures: Revenue from LASIK, cataract surgery, EVO ICL, and other surgical procedures. Pricing varies by procedure type and lens options selected.
- Optical Products: Revenue from eyeglasses, prescription lenses, contact lenses, and related optical products through optical center
- Cosmetic/Oculoplastic Procedures: Revenue from cosmetic procedures including eyelid surgery, facial rejuvenation treatments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Medical eye exams and consultations |
| One time/ perpetual license | Pay-as-you-go | Surgical vision correction procedures |
| Unit Pricing | Pay-as-you-go | Optical products (eyeglasses, contacts) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Heritage Eye Center product offering
Product offeringCore offering
Heritage Eye Center is an ophthalmology practice in McKinney, Texas, founded in 1982, that provides cataract surgery, diabetic eye treatments, and glaucoma treatments. The for-profit private practice operates with 11-50 employees and serves patients in the McKinney area through its website at https://www.heritageeyecenter.com.
Product overview
Key-Whitman Eye Center is a comprehensive eye care practice offering a unified platform of vision correction and eye health services. The core offerings center on surgical vision correction procedures (LASIK with multiple technology options including Contoura Vision, Wavelight Plus, Epi Clear, PRK, and EVO ICL), cataract surgery (including laser-assisted procedures and premium lens options), and cosmetic/oculoplastic services (eyelid surgery, tear duct repair, orbital surgery, and cosmetic procedures). Supporting services include dry eye treatment, optical/eyewear services, and clinical trials. The practice operates across 14+ locations in the Dallas/Fort Worth Metroplex area, with a team of over 30 doctors led by Dr. Jeffrey Whitman.
Differentiator
Problem solved
Functional benefit
Products and services
- Cataract Surgery Surgical treatment of cataracts performed for adult patients at the Heritage Eye Center practice in McKinney, Texas.
- Diabetic Eye Treatments Clinical treatments for diabetic eye conditions provided to patients at Heritage Eye Center in McKinney, Texas.
- Glaucoma Treatments Clinical and surgical treatments for glaucoma provided to patients at Heritage Eye Center in McKinney, Texas.
Quantifiable outcome
- Recognized by peer review as leading Dallas/Fort Worth Metroplex Eye Doctor for over 20 consecutive years
Companies that use Heritage Eye Center
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Heritage Eye Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Heritage Eye Center partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights4 records
Heritage Eye Center competitors and assessment
Company assessmentBroad incumbents
- LASIKPlus: National branded LASIK and vision correction provider operating many centers across the U.S. Comparable as a high-volume refractive competitor in the DFW market, though narrower in scope (no medical ophthalmology).
Direct peers
- Mann Eye Institute: Texas-based ophthalmology practice offering cataract surgery, LASIK, glaucoma care, and optical services. Comparable in service breadth and physician-led ownership model, though larger and headquartered in Houston.
- Key-Whitman Eye Center: Large multi-location DFW ophthalmology group led by Dr. Jeffrey Whitman with 14+ locations and 30+ doctors across the Metroplex, including McKinney. Directly comparable comprehensive service mix (cataract, LASIK, optical, oculoplastic) makes it the primary regional competitor for Heritage Eye Center.
- Discover Vision Centers: Kansas City–area ophthalmology group with comprehensive surgical, medical, and optical services. Comparable as a mid-size, multi-location comprehensive eye care practice competing on similar procedure lines.
- Barnet Dulaney Perkins Eye Center: Multi-location ophthalmology and vision correction practice in Arizona offering cataract, LASIK, glaucoma, and optical services. Comparable as a regional, multi-location physician-led ophthalmology group with similar procedure mix.
- Minnesota Eye Consultants: Twin Cities ophthalmology practice covering cataract, glaucoma, cornea, refractive, and oculoplastic services. Comparable as a physician-led group practice with academic-grade clinical depth and breadth similar to a top independent ophthalmology operator.
- Pacific Cataract and Laser Institute: Pacific Northwest ophthalmology group specializing in cataract surgery with supporting refractive and medical eye care. Comparable as a multi-location independent practice anchored on the same core cataract/diabetic/glaucoma service lines as Heritage.
- Kleiman Evangelista Eye Center: Texas-based ophthalmology practice offering LASIK, cataract, glaucoma, cornea, and optical services. Comparable as a regional, physician-led comprehensive ophthalmology operator in the same competitive arena.
Emerging players
- Clarity Eye Center: Independent multi-specialty ophthalmology practice offering cataract, glaucoma, retina, oculoplastic, and optical services. Comparable as a similarly scaled independent offering overlapping Heritage's service mix and patient segments.
- Whiting Clinic: Mid-size independent ophthalmology and LASIK practice in the upper Midwest. Comparable as a privately held, physician-led clinic with overlapping cataract, refractive, and general eye care offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Heritage Eye Center social profiles
Digital presenceHeritage Eye Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage Eye Center leadership team
Management profileNumber of profiles
Heritage Eye Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage Eye Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage Eye Center
What does Heritage Eye Center do?
Heritage Eye Center is an ophthalmology practice in McKinney, Texas, founded in 1982, that provides cataract surgery, diabetic eye treatments, and glaucoma treatments. The for-profit private practice operates with 11-50 employees and serves patients in the McKinney area through its website at https://www.heritageeyecenter.com.
Is Heritage Eye Center a public or private company?
Heritage Eye Center is a private company. It is classified as unknown and is currently operating.
When was Heritage Eye Center founded?
Heritage Eye Center was founded in 1961. It employs 11 to 50 people.
Where is Heritage Eye Center based?
Heritage Eye Center is headquartered in Mckinney, United States, in the North America region.
How does Heritage Eye Center make money?
Four revenue lines are on record. Medical Eye Care Services are the primary driver. The others are surgical Vision Correction Procedures, optical Products and cosmetic/Oculoplastic Procedures.
Who are Heritage Eye Center's main competitors?
LASIKPlus is listed as a broad incumbent. Direct peers are Mann Eye Institute, Key-Whitman Eye Center, Discover Vision Centers, Barnet Dulaney Perkins Eye Center, Minnesota Eye Consultants, Pacific Cataract and Laser Institute and Kleiman Evangelista Eye Center. Emerging players are Clarity Eye Center and Whiting Clinic.
Does Heritage Eye Center have an API?
No public API is recorded for Heritage Eye Center.
What industry is Heritage Eye Center in?
Heritage Eye Center's product category is Ophthalmology Services. Its primary akta.pro industry code is HLAFAIAF, Ophthalmology Surgery Centers, with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.