Holiday Ireland Tours

Name

Holiday Ireland Tours

Legal name

Holiday Ireland Tours

Website

https://holidayirelandtours.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tour Operator Services (Destination Management)

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Incoming tour operator
• Destination management services
• Group travel packages
• Bespoke itineraries
• Hotel booking services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Group Tour Services: The company earns revenue by providing comprehensive group travel services to Ireland and Northern Ireland, including itinerary planning, hotel bookings, venue arrangements, and tour coordination. Revenue is generated through service fees and negotiated rates with hotels and venues, positioning themselves as a DMC (Destination Management Company) for incoming tour groups.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Holiday Ireland Tours is a Destination Management Company (DMC) providing inbound group travel services to Ireland and Northern Ireland for international tour operators, travel agents, and group organizers. The company builds bespoke itineraries, secures hotel and venue bookings, coordinates ground transportation, and arranges activities (cycling, fishing, golf, horse racing, rugby, walks/hikes, watersports) across all 26 counties, including premier destinations such as the Wild Atlantic Way, Ireland's Ancient East, Dublin, Belfast, Kerry, Donegal, and Waterford.

Product overview

Holiday Ireland Tours operates as a group travel specialist offering a comprehensive portfolio of tour products and services across Ireland and Northern Ireland. The core offering consists of customized group travel packages and pre-packaged itineraries (Dublin Capital Breaks, Belfast City Tour, Tralee Dingle Bay Ring of Kerry, Donegal From Ocean to Mountains, Waterford Wild Atlantic Way, and the Wild Atlantic Way tour) complemented by themed activity packages (Cycling Tours, Fishing Tours, Golf Tours, Horse Racing Experiences, Rugby Tours, Walks & Hikes, and Watersports Activities). The company also provides regional county tour navigation pages covering 18 Irish counties. This is a single unified service offering rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Travel Services to Ireland and Northern Ireland Core DMC service providing organized group travel across Ireland and Northern Ireland, covering accommodation bookings, itinerary planning, venue arrangements, ground transportation, and tour coordination for leisure group clients of trade partners.
• Bespoke Itineraries Tailor-made tour itineraries customized to specific group requirements, covering destinations across all regions of Ireland and Northern Ireland.
• Belfast City Tour Multi-day city tour itinerary featuring Belfast, including visits to Titanic Belfast, Giant's Causeway, and Bushmills Distillery.
• Dublin Capital Breaks Multi-day Dublin city break itinerary including Guinness tours, river cruises on the Liffey, and nightlife experiences.
• Tralee, Dingle Bay & Ring of Kerry Southwest Ireland tour covering Tralee, Dingle Peninsula, and the Ring of Kerry scenic route.
• Donegal - From Ocean to Mountains Northwest Ireland tour featuring Glenveagh National Park, Sligo, and scenic coastal mountain landscapes.
• Waterford - Wild Atlantic Way Southeast Ireland tour covering Waterford, Cork, Wexford, and Kilkenny with Viking heritage attractions.
• Wild Atlantic Way Tour Multi-day tour along Ireland's west coast covering Galway, Limerick, Clare, and the Atlantic coastline.
• Cycling Tours Guided and self-guided cycling tours including the Great Western Greenway, Waterford Greenway, Dublin Bay, and Ring of Kerry routes.
• Fishing Tours Angling and fishing excursions covering river, lake, and sea fishing across Ireland's 70,000 km of river channels and 12,000 lakes.
• Golf Tours Golf vacation packages to Ireland's 400+ golf clubs including links courses at Royal Portrush, Portmarnock, Ballybunion, and Lahinch.
• Horse Racing Experiences Horse racing and equestrian experiences including racecourse visits to Galway, Leopardstown, The Curragh, and beach trekking.
• Rugby Tours Rugby-themed tours including stadium visits, Heineken Cup matches, and Magners League experiences at Aviva Stadium.
• Walks & Hikes Walking and hiking tours featuring the Causeway Coast Way, Wicklow Way, Croagh Patrick, Carrauntoohil, and pilgrim routes.
• Watersports Activities Water-based activities including kayaking, surfing, wakeboarding, scuba diving, sailing, and canoeing across Ireland's 5,600 km coastline.

Quantifiable outcome

• Professional and reliable service with consistent positive feedback from major tourism partners since 2013

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Titanic BelfastcoreStrategic or Co-development Partner · 1 January 2013Long-standing partnership since 2013 where Holiday Ireland Tours sends national and international visitor groups to Titanic Belfast. The partnership is described as professional and reliable, contributing to visitor numbers for the attraction.
• Guinness StorehousecoreStrategic or Co-development PartnerHoliday Ireland Tours has been sending groups from all over Europe and the UK to the Guinness Storehouse for many years. The relationship is described as efficient, courteous, and pleasant.
• Tourism IrelandflagshipChannel Partner/ Reseller/ DistributorTourism Ireland, the international tourism marketing body, works with Holiday Ireland Tours as a trade partner for the British market. They describe Holiday Ireland Tours as operating a professional and reliable service to trade contacts.
• Irish FerriescoreChannel Partner/ Reseller/ DistributorLong-standing professional relationship where Irish Ferries provides ferry services for Holiday Ireland Tours' group travel clients. Both companies work together to grow touring business in Ireland.
• Shannon HeritagecoreStrategic or Co-development PartnerHoliday Ireland Tours works with Shannon Heritage to send groups to attractions including King John's Castle, Bunratty Castle & Folk Park, and Irish Evening at Bunratty. The partnership is valued for selecting the right attractions to suit client needs.
• Stena LineminorChannel Partner/ Reseller/ DistributorFerry operator partner shown in client logos, providing ferry transportation services for group tours to Ireland.
• Fáilte IrelandminorOthersNational tourism development authority shown in client logos. Staff member Anne-Carole Pallaire Walsh is a qualified National Tour Guide with Fáilte Ireland.
• Irish Tour Operators Association (ITOA)minorOthersIndustry association shown in client logos representing professional tour operators in Ireland.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Authentic Vacations: Ireland-focused DMC offering tailor-made self-drive and group itineraries across Ireland for North American and European clients. Comparable in DMC-style bespoke group product and Ireland-only focus.
• Paddywagon Tours: Irish budget coach-tour and day-trip operator serving international backpacker and group markets. Comparable Ireland group-tour product and customer demographic, though positioned at a lower price point.
• CIE Tours International: One of the largest escorted-tour operators specialising in Ireland, offering multi-day group itineraries across Ireland and Northern Ireland. Directly comparable product (coach and group tours), customer base (international inbound visitors) and destination focus to Holiday Ireland Tours, but at much larger scale.
• Vagabond Tours of Ireland: Ireland-based small-group tour operator running guided multi-day tours across Ireland and Northern Ireland. Comparable in itinerary-driven group tours for international visitors, though biased toward FIT small-group rather than large coach groups.
• Rabbie's Trail Burners: UK-based small-group tour operator running multi-day guided tours across Scotland, England and Ireland for international visitors. Comparable multi-day itinerary product and inbound group client base, including dedicated Ireland programmes.
• TourAmerica: Ireland-based DMC and incoming tour operator providing group travel services to and within Ireland for international travel agents and tour operators. Closest direct competitor in business model (incoming DMC, B2B, group travel) and geography.

Broad incumbents

• Brendan Vacations: Established Ireland-and-Britain tour brand owned by The Travel Corporation, offering escorted and privately-guided group tours. Comparable Ireland group-tour product but operates as part of a much larger multi-destination tour portfolio with greater marketing scale.
• Trafalgar (TUI): Major global escorted-tour brand offering multi-day Ireland itineraries alongside a worldwide portfolio. Comparable group-tour product and international client base, but operates at much larger scale and with global distribution.

Others

• Irish Tour Operators Association (ITOA): Industry association of professional Irish inbound tour operators. Holiday Ireland Tours is a member/partner; comparable operators that belong to ITOA represent its peer set as fellow accredited Irish DMCs.
• Fáilte Ireland: National tourism development authority for Ireland. Not a competitor but a key counterpart: certifies Holiday Ireland Tours' tour guides, lists the company as a trade partner, and shapes the regulatory and marketing environment in which the DMC operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HolidayIrelandTours
• LinkedInlinkedin.com/company/holiday-ireland-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Ireland Tours