Go-Araldite

What Go-Araldite does

Go-Araldite is the consumer-facing brand identity for Araldite, a two-component epoxy adhesive line owned by Huntsman Corporation (NYSE: HUN), a US-listed specialty chemicals group headquartered in The Woodlands, Texas, with European operating presence via Huntsman Advanced Materials (Europe) BV in Tienen, Belgium. The brand originates from epoxy technology developed in Switzerland in 1946 by what was then Ciba-Geigy, and the Araldite trademark is now registered to Huntsman or its affiliates across multiple jurisdictions. Product development, formulation, and industrial-grade manufacturing are housed within the parent, while the go-araldite.com consumer website is operated as a small, dedicated brand-management function sized at 11–50 employees.

The product range is deliberately narrow and centered on five core SKUs differentiated by cure profile and use case: Araldite RAPID (5-minute working time, 320 Kg/cm² bond class), Araldite ULTRA STRONG (maximum strength, 90-minute working time, 14-hour full cure), Araldite INSTANT 90 SEC (90-second set), Araldite CRYSTAL (translucent bonds for glass and jewelry), and Araldite METAL (formulated for steel, aluminum, copper, brass). All variants share the same 2-component resin/hardener epoxy chemistry, marketed for multi-material compatibility (metal, wood, masonry, ceramics, glass, concrete, leather, fabric, rubber, most plastics), temperature resistance up to 120°C depending on grade, and water/rust resistance for indoor and outdoor use. Distribution spans 35+ countries via a hybrid model: large DIY retailers and Amazon for consumer pull-through, country-specific industrial distributors (Biesterfeld in the Nordics, Mascherpa in Italy, Tekbond in Brazil) for regional reach, and Huntsman's direct enterprise sales force for aerospace, construction, marine, and motorsports accounts.

The business model is hardware sales of packaged consumer adhesives (5ml to 75ml tubes and syringes) through third-party retail and e-commerce channels, with no disclosed direct pricing on the brand site; bulk and industrial procurement is handled via parent-company contact channels. Revenue is not separately disclosed; the Araldite brand sits inside Huntsman's Advanced Materials segment rather than as a standalone reporting entity, and there is no public headcount, ARR, or unit-shipment data for the brand itself. Customer mix is bifurcated between high-volume, low-AOV consumer DIY purchases and low-volume, high-AOV industrial specification sales, with both segments supported by the same underlying formulation platform but routed through distinct commercial channels.

Name

Go-Araldite

Legal name

Huntsman International LLC

Website

https://go-araldite.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Go-Araldite is the consumer brand for Araldite two-component epoxy adhesives, owned by Huntsman Corporation. It sells DIY and industrial epoxy glues across 35+ countries through major retailers, Amazon, and regional distributors.

Ownership category

akta.pro rank

Product category

Adhesives and Sealants

NAICS

Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Adhesives (Structural & Assembly) (IMAEAGAH)

akta.pro secondary industries

Adhesives & Sealants Chemicals (IMAEABAA), Construction Adhesives (Structural & Non-Structural) (IMADAOAA)

Keywords

• Epoxy adhesives
• Two-component adhesives
• DIY repair adhesives
• Industrial bonding solutions
• Consumer adhesives

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Adhesive Products: Sale of consumer-grade epoxy adhesives through retail and e-commerce channels. Products sold as one-time purchases in various pack sizes (5ml, 15ml, 24ml, 75ml tubes and syringes) through major retailers worldwide.

Go-to-market motion2 records

Distribution channels10 records

Marketing channels4 records

Core offering

Go-Araldite manufactures and sells a range of two-component epoxy adhesives under the Araldite® brand for consumer DIY, household repair, and craft applications, with product lines spanning rapid-cure, ultra-strong, instant 90-second, crystal-clear, and metal-bonding formulations. The brand also supplies high-performance epoxy bonding solutions to industrial customers in aerospace, marine, construction, and manufacturing sectors through its parent Huntsman Corporation's industrial sales channel.

Product overview

Go-Araldite is a consumer adhesives brand owned by Huntsman Corporation, offering a range of high-performance two-component epoxy adhesives for DIY, repair, and craft applications. The product portfolio centers on five core adhesive lines: Araldite® RAPID (fast-setting), Araldite® ULTRA STRONG (maximum strength), Araldite® INSTANT 90 SEC (rapid cure), Araldite® CRYSTAL (invisible bonds for glass/jewellery), and Araldite® METAL (specialized metal bonding). Each product is available in multiple formats (syringes and tubes) and sizes to suit different project needs. The adhesives share common technology (two-component epoxy) but differ in cure time, viscosity, colour, and specialized formulations for different material applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Araldite® RAPID Fast-setting two-component epoxy adhesive for quick household repairs, available in syringe (24ml) and tube (2x15ml, 2x5ml, 2x75ml) formats with 5-minute working time, 20-minute handling time, and bond strength up to 270 Kg/cm². Targeted at DIY consumers needing fast reliable bonds.
• Araldite® ULTRA STRONG Maximum-strength two-component epoxy adhesive for durable, long-lasting bonds, available in syringe (24ml) and tube (2x15ml, 2x5ml, 2x75ml) formats with 90-minute working time, 8-hour full cure (14 hours to full strength), and bond strength up to 320 Kg/cm². Targeted at consumers needing professional-grade, durable bonds.
• Araldite® INSTANT 90 SEC Very fast-curing two-component epoxy adhesive that sets in 90 seconds with 4-minute handling time, featuring an instant nozzle mix technology for precise application. Targeted at time-critical DIY repairs.
• Araldite® CRYSTAL Invisible-setting two-component epoxy adhesive designed for glass and jewellery repairs, providing translucent bond lines with superior strength (up to 320 Kg/cm²) for aesthetic applications. Targeted at consumers needing discrete or decorative bonds.
• Araldite® METAL Specialized two-component epoxy adhesive formulated for bonding metals including steel, galvanized steel, cast iron, aluminium, iron, copper, and brass, featuring a metallic grey colour when cured and temperature resistance from -30°C to 100°C. Targeted at DIY metalwork repairs.

Quantifiable outcome

• Araldite Rapid achieves working strength in 5 minutes, handling strength in 20 minutes
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• BiesterfeldcoreChannel Partner/ Reseller/ DistributorNordic region distributor (Finland, Norway, Sweden) handling sales and distribution of Araldite products in Scandinavian markets.
• MascherpacoreChannel Partner/ Reseller/ DistributorItalian distributor handling sales and distribution of Araldite products in Italy.
• TekbondcoreChannel Partner/ Reseller/ DistributorBrazilian distributor handling sales and distribution of Araldite products in Brazil market.
• Huntsman Advanced MaterialsflagshipStrategic or Co-development PartnerParent company and primary manufacturer of Araldite products. Huntsman Advanced Materials (formerly part of Ciba-Geigy) developed the original epoxy technology in Switzerland in 1946 and continues to develop and manufacture the product line.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Permatex: Permatex specializes in adhesives, sealants, and repair products for automotive and industrial maintenance. Partial overlap with Araldite's metal bonding and repair putty lines, particularly in professional trades and automotive aftermarket channels.

Direct peers

• Bostik (Arkema): Bostik is Arkema's global adhesives subsidiary serving both industrial assembly and consumer/DIY markets. Overlaps directly with Araldite in epoxy and construction adhesives, with similar multi-region distribution and parent-backed R&D model.
• UHU (Bolton Group): UHU is a leading European consumer adhesives brand offering epoxy, instant, and craft adhesives across retail channels. Direct competitor to Araldite in consumer/DIY markets across Germany, Spain, and broader Europe with similar multi-language packaging.
• JB Weld: JB Weld is a specialist US brand focused on two-part epoxy repair adhesives for automotive, household, and industrial use. Competes head-to-head with Araldite METAL and ULTRA STRONG in metal bonding and heavy-duty repair segments.
• Pattex (Henkel): Pattex is Henkel's mass-market consumer adhesive brand in Europe, positioned similarly to Araldite for DIY and household repair use. Direct competitor in retail epoxy, contact adhesives, and mounting adhesives across European DIY chains.
• Loctite (Henkel): Loctite is Henkel's flagship consumer and industrial adhesive brand, offering cyanoacrylates, epoxies, and threadlockers in similar retail and industrial channels. Direct head-to-head competitor to Araldite in DIY two-component epoxy adhesives and professional repair applications.
• Gorilla Glue: Gorilla Glue is a leading US-origin DIY adhesives brand competing on strength claims in similar retail channels (Amazon, Wickes, Toolstation). Offers comparable epoxy and polyurethane products aimed at the same consumer DIY repair segment as Araldite.

Regional players

• Ceys (AC Marca): Ceys is a Spanish consumer adhesives brand owned by AC Marca, distributed through Leroy Merlin and El Corte Ingles as noted in Araldite's own distribution data. Direct competitor in Iberian DIY markets with overlapping epoxy and repair adhesive product lines.

Broad incumbents

• Sika: Sika is a Swiss-listed specialty chemicals company with broad adhesives, sealants, and construction chemicals portfolio. Overlaps with Araldite's industrial and construction use cases while serving larger-scale construction projects as a broad incumbent.
• 3M Adhesives: 3M offers an extensive range of industrial and consumer adhesives (tapes, epoxies, sprays) under its broader materials science portfolio. Significant overlap with Araldite in retail DIY and industrial assembly channels but as part of a much wider product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GoAraldite
• Facebookfacebook.com/goaraldite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go-Araldite