Liliana Botero

What Liliana Botero does

Liliana Botero (legal name Liliana Botero Ardila) is a Colombian individual entrepreneur operating an unincorporated portfolio of personal-brand businesses from Bogotá. The portfolio spans four distinct lines: a fashion house and physical boutique in Bogotá's Zona Rosa district, launched internationally via a 2009 New York collection; Oliva Snacks, a healthy-snack CPG brand co-founded with husband Vetto Galvez that uses natural ingredients (potatoes, olive oil, sea salt) and has expanded from Colombia into the United States; Blue One Solutions, a Colombian IT solutions integrator co-founded with Galvez and described as operating for nearly three decades; and "Al Estilo Liliana Botero," a YouTube channel distributed across multiple seasons covering fashion, entrepreneurship, healthy recipes, and lifestyle topics.

The businesses serve Colombian and US-based consumers: women seeking entrepreneurship inspiration and lifestyle guidance, fashion enthusiasts shopping for contemporary design, and health-conscious buyers of natural-ingredient snacks. The IT integrator addresses Colombian enterprise demand for technology solutions, though no customer details are disclosed. Underlying technology is light — the public surface is a WordPress-based website with social media and YouTube distribution; no e-commerce, app, or proprietary platform is described.

Revenue mechanics are not disclosed publicly. Pricing for fashion, snacks, and IT services is not visible on the website; there is no e-commerce functionality. The entity operates without external institutional investment, with ownership resting with the founder and her husband across co-owned subsidiaries. Distribution is multi-channel: a single physical boutique in Zona Rosa, retail/reseller channels for Oliva Snacks in Colombia and the US, self-serve digital content via YouTube, and an interview series ("Me Tomo un Vino Con") hosted with venue partner Casa Matilde.

Name

Liliana Botero

Legal name

Liliana Botero Ardila

Website

https://lilianabotero.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Liliana Botero is a Colombian entrepreneur operating a personal-brand portfolio that includes a Zona Rosa fashion boutique in Bogotá, the healthy-snack CPG brand Oliva Snacks (Colombia and US), the IT integrator Blue One Solutions, and the YouTube lifestyle channel "Al Estilo Liliana Botero."

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels3 records

Core offering

Liliana Botero is a personal brand and entrepreneurial portfolio that sells contemporary fashion through a boutique in Bogotá's Zona Rosa, distributes healthy snacks (Oliva Snacks) made with natural ingredients, operates Blue One Solutions as an IT systems integrator, and publishes lifestyle content via the YouTube channel "Al Estilo Liliana Botero" plus the interview series "Me Tomo un Vino Con." The portfolio spans fashion, food, technology services, and digital media aimed at consumers interested in style, entrepreneurship, and healthy living.

Product overview

Liliana Botero is a personal brand and entrepreneurial portfolio spanning fashion, healthy lifestyle products, technology services, and digital content. The core offerings include: a fashion house and boutique in Bogotá's Zona Rosa; Oliva Snacks, a healthy snack brand with international reach; Blue One Solutions, a technology integration company; and 'Al Estilo Liliana Botero,' a YouTube content platform covering fashion, entrepreneurship, and lifestyle topics across multiple seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Liliana Botero Fashion House A designer fashion house and boutique located in the prestigious Zona Rosa area of Bogotá, offering contemporary fashion and refined style. Fashion collection first launched in New York in 2009; serves individual fashion consumers seeking designer-led contemporary trends.
• Oliva Snacks A pioneering healthy snack brand co-founded with Vetto Galvez, featuring snacks made with natural ingredients including selected potatoes, olive oil, and sea salt. Established in Colombia and expanded to the United States market. Targeted at health-conscious individual consumers.
• Blue One Solutions A technology solutions integrator company that has operated for nearly three decades, providing IT solutions and services in the Colombian market. Co-founded with Vetto Galvez. Serves enterprise and organizational clients in Colombia.
• Al Estilo Liliana Botero (YouTube Channel) A YouTube content channel featuring multiple seasons of video content covering fashion, entrepreneurship, healthy recipes, and lifestyle. Aimed at individual consumers and followers of Liliana Botero's personal brand.
• Me Tomo un Vino Con An interview/content series in which Liliana Botero hosts conversations with notable personalities including celebrities, athletes, and artists in a social wine setting, in partnership with Casa Matilde venue.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Vetto GalvezcoreStrategic or Co-development PartnerHusband and business partner who co-founded Oliva Snacks (healthy snack brand) and Blue One Solutions (IT solutions company) with Liliana. Vetto is a recognized Colombian artist and entrepreneur. The partnership combines creative and business expertise across fashion, food, and technology ventures.
• Casa MatildeminorOthersVenue partner for 'Me Tomo un Vino Con' interview series where Liliana hosts conversations with notable personalities including celebrities, athletes, and artists in a social setting.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Lauren Conrad: Founder-led fashion and lifestyle brand with content-driven audience. Comparable mid-scale personal-brand-to-commerce model targeting a similar female lifestyle consumer.

Direct peers

• Gwyneth Paltrow (Goop): Founder-led lifestyle and wellness brand spanning content, commerce, and food/wellness products. Directly comparable model: personal brand monetized through content platform, retail, and curated CPG offerings.
• Tory Burch: Founder-led fashion house that has expanded into adjacent lifestyle categories. Comparable as an entrepreneur-built fashion brand extending into broader lifestyle territory.
• Jessica Simpson: Built a billion-dollar fashion and lifestyle brand portfolio off a personal brand, with extensions across apparel, beauty, and fragrance. Comparable architecture: founder-led brand acting as platform for multiple consumer product lines.
• Sofía Vergara: Colombian-born entrepreneur and actress with a diversified business portfolio spanning fashion, beauty, and consumer products. Highly comparable as a Colombian personal-brand entrepreneur monetizing celebrity/recognition across multiple consumer verticals.
• Diane von Furstenberg: Founder-led fashion house that leveraged the founder's personal narrative into a wider lifestyle brand. Comparable founder-as-brand model with a flagship fashion boutique.
• Bethenny Frankel (Skinnygirl): Built a CPG brand (Skinnygirl cocktails/snacks) off a personal brand, then extended into media and lifestyle. Architecturally identical to the Liliana Botero model of personal brand + CPG + content.

Regional players

• Studio F: Major Colombian fashion brand with multi-store retail and broader product lines. Comparable as a Colombia-headquartered fashion house targeting the same domestic consumer base.
• Agua Bendita: Colombian fashion/lifestyle brand with international distribution. Comparable as a Colombia-rooted fashion brand that has expanded internationally, similar to Oliva Snacks' US push.

Broad incumbents

• Martha Stewart Living: Established lifestyle media and CPG empire built off a personal brand. Comparable end-state archetype for what a founder-led lifestyle brand can scale into across content, retail, and packaged goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubelilianabotero.com/al-estilo-liliana-botero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liliana Botero