Omni Comerta

What Omni Comerta does

Omni Comerta AG (DBA: Comerta AG) is a privately held Swiss e-commerce retailer specializing in printer consumables, serving Swiss consumers and small businesses seeking cost-effective alternatives to original-manufacturer cartridges. The company operates the comerta.ch storefront — a direct-to-consumer online shop where customers select products by printer brand and model. Its catalog centers on ink cartridges (Tintenpatronen) and laser toners, supplemented by refill sets, photo papers and films, thermal transfer ribbons, and cleaning cartridges. The product mix combines compatible third-party cartridges, refilled original cartridges (refillable up to 5 times), and rebuilt toners, with a 12-month functional guarantee. Two anchor supplier brands are carried: Jet Tec, Europe's leading compatible-cartridge manufacturer (since 1983, patented higher-yield process, manufactured in England), and Geha, a German office-equipment brand over 90 years old with DIN-standard compliant cartridges across Brother, Canon, Epson, HP, and Lexmark printers.

The company generates revenue through one-time online product sales at per-unit pricing, with payment by invoice on 5-day net terms, all prices including Swiss VAT. Shipping is a flat sFr. 8.00 (free over sFr. 180) via Swiss Priority Post with 2-3 day domestic delivery. No proprietary technology underpins the platform; the storefront is a standard commerce site with printer-model-based product search and customer account registration. The registered headquarters is in Baar (Oberneuhofstrasse 6, 6340), with a mailing/returns address in Bad Zurzach (Postfach 73).

Operationally, Omni Comerta assigns all receivables to VST Finanzierungs GmbH (Baden) under a factoring arrangement, meaning customer payments are directed to VST accounts for working-capital financing. The firm operates with 11-50 employees, has no disclosed venture or growth funding, and shows no evidence of geographic expansion beyond Switzerland or of any AI, enterprise sales, or subscription offerings. No management team, leadership changes, M&A activity, or third-party certifications are documented in the available sources.

Name

Omni Comerta

Legal name

OMNI COMERTA AG

Website

https://comerta.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Omni Comerta AG is a Swiss e-commerce retailer of printer consumables — ink cartridges, laser toners, refills, photo papers, and thermal transfer ribbons — serving Swiss consumers and small businesses seeking affordable alternatives to original manufacturer products.

Ownership category

akta.pro rank

Product category

Printer Consumables

NAICS

Support Activities for Printing (32312)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Printer consumables
• Ink cartridges
• Laser toner
• Printer accessories
• Office supplies

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Product Sales (E-commerce): Revenue generated through direct online sales of printer consumables including original cartridges, compatible third-party cartridges, refill sets, rebuilt toners, photo papers, and thermal transfer ribbons. Customers pay via invoice with 5-day net terms. The company operates a factoring arrangement with VST Finanzierungs GmbH for accounts receivable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Omni Comerta AG operates a Swiss e-commerce shop (comerta.ch) that sells printer consumables online, including compatible and brand-name inkjet cartridges, compatible and rebuilt laser toner cartridges, refill sets, cleaning cartridges, photo paper and films, and thermal transfer ribbons. Customers select their printer model to find matching consumables, pay by invoice with five-day net terms, and receive orders via Swiss Priority Post with two-to-three-day delivery. The company offers third-party brands such as Jet Tec, Geha, and PrintRite alongside compatible and refurbished alternatives for a wide range of printer brands.

Product overview

Omni Comerta is an e-commerce retailer of printer consumables operating as a single unified online shop. The core product portfolio centers on ink cartridges (Tintenpatronen) and laser toners (Laser-Toner), supplemented by paper and film products (Papiere & Folien) and thermal transfer ribbons (Thermotransferbänder). The company offers both compatible new cartridges and refurbished/refill options, along with cleaning cartridges for printer maintenance. Two key third-party brands are featured: Jet Tec (Europe's leading compatible ink cartridge manufacturer) and Geha (a German office equipment brand with over 90 years of history).

Differentiator

Problem solved

Functional benefit

Products and services

• Ink Cartridges (Tintenpatronen) Inkjet printer cartridges available as compatible new cartridges produced to original specifications, as well as branded cartridges from manufacturers such as PrintRite and Jet Tec, for a wide range of inkjet printers.
• Laser Toner (Laser-Toner) Laser printer toner cartridges including compatible new cartridges and rebuilt toners (original cartridges with all moving parts replaced, drums exchanged, and refill to original specifications) for laser printers from various manufacturers.
• Refill Cartridges (Refill-Patronen) Refurbished original ink cartridges that have been refilled and can typically be refilled up to five times, sold exclusively with first-fill for quality assurance.
• Cleaning Cartridges (Reinigungspatronen) Cleaning cartridges used to clean printer heads by printing with cleaning solution instead of ink, providing up to ten cleanings per cartridge.
• Papers and Films (Papiere & Folien) Photo paper and film products including double-sided printable paper, single-sided printable paper, overhead transparencies, and 10x15 cm photo cards for inkjet printers.
• Thermal Transfer Ribbons (Thermotransferbänder) Thermal transfer ribbons for fax machines and other thermal printing devices, compatible with manufacturers including Brother, Panasonic, Philips, Sagem, Sharp, Fujitsu, and others.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Jet Tec / DCIcoreOthersJet Tec is Europe's number one manufacturer of compatible ink cartridges, operating since 1983 with over 20 years of experience. All products are self-developed and manufactured exclusively in England with approximately 250 employees. Jet Tec holds a patented process for up to 100% higher yield.
• GehacoreOthersGerman brand for ink cartridges and laser toner cartridges serving Brother, Canon, Epson, Hewlett Packard and Lexmark printers. Products comply with DIN standards 33871-1 and 33870. Company is over 90 years old with headquarters in Brilon and another location in Hannover.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brack.ch (Competec): Major Swiss online retailer with a sizable printer-supplies category. Overlaps on cartridges and toners but competes as a generalist electronics and office-supply player with significantly larger scale.
• HP (Hewlett-Packard): Original printer manufacturer whose cartridges and toners make up part of Omni Comerta's catalog. Not a direct substitute on compatible cartridges, but a structural competitor through OEM original-cartridge demand.
• Viking (Office Depot Europe): Pan-European office-supply distributor serving Swiss SMBs with a broad catalog that includes printer consumables. Overlaps with Omni Comerta on toner/ink SKUs but competes as part of a much wider office-supply portfolio.
• Staples Switzerland (Staples.ch): Swiss office-supply retailer with a broad assortment including printer cartridges and toners. Comparable on consumables category but a much broader office-products generalist.
• Canon: OEM printer and consumables manufacturer. Overlaps with Omni Comerta's category and exerts pricing and lock-in pressure on the third-party cartridge market.

Direct peers

• Druckerpatronen.de (TintenCenter): Large German online retailer of compatible ink cartridges and toner cartridges. Highly comparable in product mix and compatible-cartridge value proposition; differs in geographic reach (Germany-led vs Switzerland-led).
• Cartridge World: Global franchise network specializing in printer cartridge refilling, remanufacturing, and compatible cartridges. Comparable on refill/rebuild value proposition and SMB-customer focus.
• 123inkjets (Supplies Guys / 123ink): Online retailer of compatible ink and toner cartridges with a Swiss storefront. Closely mirrors Omni Comerta's assortment, target customer, and ecommerce-led go-to-market.
• TonerPartner: Swiss online retailer of printer cartridges, toners, and consumables. Directly comparable to Omni Comerta in geography (Switzerland), product mix (compatible and original cartridges/toners), and customer base (SMBs and consumers).

Others

• Jet Tec / DCI: Core upstream supplier and 'Europe's number one manufacturer of compatible ink cartridges.' Not a direct competitor but a key partner whose own D2C channel competes indirectly on the same SKUs Omni Comerta resells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni Comerta