Fusesocial

What Fusesocial does

FuseSocial is a registered Canadian charitable nonprofit (Charitable Registration Number 86712 1394 RR0001) founded in 2013 through the merger of Volunteer Wood Buffalo, Nonprofit Sector Link, and the Leadership Wood Buffalo program (originally created in 2006). Headquartered in Fort McMurray, Alberta, with 1-10 employees, it acts as the backbone capacity-building organization for the social profit sector in the Regional Municipality of Wood Buffalo, serving 100+ local nonprofit and charitable organizations annually. The organization is governed by a Board of Directors led by Board Chair Thomas Hopkins and Executive Director Shannon Rex.

The company operates an integrated suite of services across six pillars: Training and Professional Development, Volunteer Engagement, Leadership Development, Board and Governance Support, Shared Services, and Sector Advancement. Its core technology platform is the NorthStar Ford Wood Buffalo Volunteer Centre, including woodbuffalovolunteers.ca (10,000+ volunteers, 37,000+ hours of service since 2021 valued at over $1 million), the Volunteer Skill Bank (wbvskillbank.ca), and the MAC Calendar platform (102,000+ users since 2014), the latter two being merged into a unified community engagement platform by mid-2026. The organization convenes sector-wide initiatives including the Tomorrow Project (55+ agencies, completed subsector strategic plans for Child and Youth, Mental Health, and Seniors), multiple executive director and interagency roundtables, and the leadership program that has produced 350+ alumni across 19 cohorts.

FuseSocial's revenue model blends government core funding (Regional Municipality of Wood Buffalo, Government of Alberta), corporate sponsorships (NorthStar Ford Lincoln $200,000 two-year commitment, Suncor, AirCon Technologies $37,000 three-year, Enbridge), program fees (Leadership Wood Buffalo at $2,850 per participant), donations, and shared services revenue distributed across 100+ nonprofit clients. Pricing is subsidized or complimentary for nonprofits, with financial aid available. The organization is Imagine Canada accredited continuously since 2016 and re-accredited in 2024, and received the 2025 Minister's Seniors Service Award for Collective Impact. It is relocating to a permanent owned downtown office at 10010 Franklin Avenue in Summer 2026, secured through an anonymous donor.

Name

Fusesocial

Legal name

FuseSocial

Website

https://fusesocial.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FuseSocial is a Canadian charitable nonprofit founded in 2013 that serves as the backbone capacity-building organization for 100+ nonprofits in the Regional Municipality of Wood Buffalo, providing training, leadership development, board governance, shared services, volunteer engagement, and sector convening supported by government and corporate funding.

Ownership category

akta.pro rank

Product category

Nonprofit Capacity Building Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Help Supply Services (7363)

akta.pro primary industry

Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC)

akta.pro secondary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

Keywords

• Nonprofit capacity building
• Volunteer engagement
• Leadership development
• Board governance training
• Shared services consulting

Headquarters

HQ city

Fort Mcmurray

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Core operational funding from government sources including the Regional Municipality of Wood Buffalo and Government of Alberta.
2. Corporate Sponsorships: Corporate partnerships and sponsorships from companies like NorthStar Ford ($200,000 two-year commitment), Suncor, AirCon Technologies ($37,000 three-year agreement), and others.
3. Program Fees: Fees from training and development programs such as Leadership Wood Buffalo ($2,850 per participant). Training is offered at complimentary and low-cost rates for nonprofits.
4. Donations: Charitable donations from individuals and organizations to support nonprofit capacity building. Charitable Registration Number: 86712 1394 RR0001.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FuseSocial is a nonprofit capacity-building organization that supports and strengthens the social profit sector in the Regional Municipality of Wood Buffalo. It delivers training and professional development, board and governance support, volunteer engagement through the NorthStar Ford Wood Buffalo Volunteer Centre and woodbuffalovolunteers.ca platform, a 9-month Leadership Wood Buffalo cohort program, Shared Services consulting in HR, marketing, communications, evaluation, and governance, and sector advancement initiatives including the Tomorrow Project.

Differentiator

Problem solved

Functional benefit

Brands

• NorthStar Ford Wood Buffalo Volunteer Centre: A community hub that connects people and organizations through volunteerism, events, and community-driven initiatives, operated by FuseSocial.
• Tomorrow Project
• Leadership Wood Buffalo
• Shared Services

Products and services

• Leadership Wood Buffalo A 9-month cohort-based leadership development program for emerging and current leaders in the Regional Municipality of Wood Buffalo, delivered through monthly learning days, networking opportunities, and dedicated executive director and management training. Targets professionals working in the social profit sector who want to strengthen leadership skills and confidence. Costs $2,850 per participant with financial aid available through the Sana Elache Bursary and Indigenous Scholarship.
• Shared Services A flexible consulting engagement model giving nonprofit organizations access to experienced professionals in human resources, marketing and communications, evaluation and research, leadership coaching, and governance and strategy. Clients select from packages tailored to their needs to lighten workload and focus on program delivery. Pricing is quote-based upon consultation.
• Alberta Board Member Essentials Certification A board governance certification program combining self-paced online learning modules with in-person sessions delivered by FuseSocial. Covers overview of the Alberta nonprofit sector, board member fundamentals, and understanding financial matters. Available immediately after registration online.
• NorthStar Ford Wood Buffalo Volunteer Centre (Volunteer Engagement Platform) A community hub platform connecting individuals and nonprofit organizations in Wood Buffalo through volunteerism, events, and community-driven initiatives. Individuals can create profiles and browse volunteer opportunities sorted by date, organization, and interests. Connects with more than 10,000 volunteers in the community.
• Volunteer Skill Bank A platform designed to allow skilled volunteers to offer specific skills to non-profits in areas such as arts and entertainment, administrative support, and skilled trades. Helps match specialized volunteer expertise with nonprofit needs in the Wood Buffalo region.
• Training and Professional Development A suite of complimentary and low-cost training programs for nonprofits across the Regional Municipality of Wood Buffalo, covering operational excellence, governance, leadership, marketing, financial literacy, and sector-specific topics. Includes Interagency Roundtables, Micro Trainings at board meetings, Age Sensitivity Training, and other professional development opportunities.
• Sector Advancement (Tomorrow Project) A sector-wide convening initiative bringing together leaders, frontline staff, funders, and residents to collectively reimagine and strengthen social services in the Wood Buffalo region. Has involved over 55 local agencies and produced three completed subsector strategic plans (Child and Youth, Mental Health, and Seniors). Recognized with the 2025 Minister's Seniors Service Award for Collective Impact.

Quantifiable outcome

• Over 100 nonprofit organizations supported annually with training, governance, and shared services
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• St. Aidan's SocietycoreStrategic or Co-development Partner · 14 July 2025Merger of MAC Calendar (operated by St. Aidan's Society) with WoodBuffaloVolunteers.ca (managed by FuseSocial) to create a single unified community engagement platform. Management of new integrated platform will be assumed by FuseSocial. MAC Calendar served 102,000+ active users since 2014; WoodBuffaloVolunteers.ca serves 11,000+ individuals.
• Wood Buffalo Seniors Subsector CollaborativecoreStrategic or Co-development PartnerCollaborative including St. Aidan's Society, Golden Years Society, YMCA of Northern Alberta, Nistawoyou Association Friendship Centre, Multicultural Association of Wood Buffalo, Some Other Solutions, Support Services Wood Buffalo, Royal Canadian Legion Branch 165, and McMurray Métis. Developed Seniors Strategic Plan through the Tomorrow Project and received 2025 Minister's Seniors Service Award for Collective Impact.
• Alberta Nonprofit Network (ABNN)minorStrategic or Co-development PartnerFuseSocial serves as a Network Steward for ABNN, bringing insight and perspectives of Wood Buffalo organizations to provincial-level conversations and a broader network of nonprofit support across Alberta.
• ECVO (Edmonton Centre for Voluntary Sector Research)minorStrategic or Co-development PartnerPartnership for delivery of Alberta Board Member Essentials training program, combining online learning with in-person sessions delivered by FuseSocial.

Scale indicators7 records

Recent moves8 records

Expansion highlights12 records

Others

• TechSoup Global / TechSoup Canada: Provides technology products, services, and capacity-building resources to nonprofits. Comparable as a shared-services-enabling partner for the nonprofit sector, though focused on tech rather than direct training.
• Imagine Canada: National charitable sector umbrella organization that administers the Standards Program accreditation FuseSocial has held since 2016. Comparable as a sector-capacity-builder but not a direct competitor.

Direct peers

• Alberta Nonprofit Network (ABNN): Provincial network that connects and supports nonprofit support organizations across Alberta; FuseSocial is a Network Steward. Direct peer in the capacity-building and convening space.
• Centre for Nonprofit Excellence (Ontario): Provides training, consulting, and resources to nonprofits across Ontario. Comparable to FuseSocial's role as a training, governance, and capacity-building provider for the social profit sector.
• Propellus (formerly Volunteer Calgary): Calgary-based volunteer center that connects volunteers with nonprofits and provides sector capacity-building support. Directly comparable to FuseSocial's volunteer engagement and nonprofit support model, just in a larger urban market.
• Volunteer Toronto: Toronto's primary volunteer center operating a digital platform to match volunteers with nonprofit opportunities and delivering training to nonprofits. Functionally equivalent to FuseSocial's NorthStar Ford Wood Buffalo Volunteer Centre.
• Calgary Nonprofit Centre: Calgary-based backbone organization offering training, shared services, and capacity-building support to the local nonprofit sector. Closely comparable to FuseSocial's Shared Services offering and Training programs.

Broad incumbents

• Community Foundations of Canada: National umbrella for 191 community foundations across Canada that fund local nonprofits. Operates in adjacent space to FuseSocial's funder-convening and grantmaking-adjacent role within Wood Buffalo.
• United Way Centraide Canada: National federated giving organization supporting local United Ways (including United Way of Fort McMurray and Wood Buffalo, a FuseSocial partner). Comparable in mission to strengthen the social profit sector, but operates at vastly larger scale.

Emerging players

• Tamarack Institute: Canadian institute focused on community change, collective impact, and nonprofit capacity building. Comparable to FuseSocial's Tomorrow Project and sector advancement work, though Tamarack operates at a national level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fusesocialymm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fusesocial