Bestay

What Bestay does

Bestay (also styled BestAy) is an independent investigative journalism and affiliate marketing platform that reviews and ranks online pokies and casino sites targeting Australian players. Founded in 2019 and domiciled in Singapore while operating exclusively against the Australian market, the company runs a six-week, real-money testing program across 47 offshore gambling platforms and publishes editorial rankings, bonus calculators, platform-matching quizzes, and legal/responsible-gambling guidance at bestay.io.

Underlying technology is a content management system layered with affiliate tracking infrastructure. The product surface is unusually tool-oriented for an affiliate site: a deposit-based Bonus Calculator, a three-question Platform Matching Quiz, and a proprietary six-week Real-Money Testing Methodology built on standardized AUD $150 deposits, a minimum of 20 pokie titles per platform, and withdrawal tests at AUD $50, $200, and $500 thresholds. Bestay tracks 212 individual pokie game sessions in its RTP investigation and quantifies outcomes such as top-platform average RTP of 96.2% versus 85-90% at land-based venues, and crypto withdrawals of 9-28 minutes versus 2-5 business days for bank transfers. The platform discloses that 23 of 47 tested sites failed withdrawal speed claims and 7 sites showed inflated lobby RTPs.

Revenue is generated almost exclusively through affiliate commissions paid by five channel-partner casinos — Stake Casino, BitStarz, PlayAmo, Cloudbet, and Roobet — when readers click affiliate links and register or deposit. Pricing is free-to-consumer with no subscription and no explicit sales motion; go-to-market is product-led and content-led via SEO-optimized reviews and comparison content. Distribution is digital-only (web), with no app, no API, no marketplace listing, and no paid advertising disclosed. The platform reports assisting 68,400 Australian players in the current year and self-rates editorial quality at 4.9/5, while emphasizing a "no paid placements" policy.

Name

Bestay

Legal name

BestAy

Website

https://bestay.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bestay is an independent affiliate marketing and editorial platform, founded in 2019 and domiciled in Singapore, that ranks Australian-facing offshore online pokies and casinos via a proprietary six-week real-money testing program, earning commission from five partner operators including Stake Casino and BitStarz.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Reviews

NAICS

Gambling Industries (7132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Risk Management, Fraud & Anti-Collusion Analytics (MPAEAKAC)

Keywords

• Online casino reviews
• IGaming affiliate marketing
• Pokies comparison platform
• Crypto casino rankings
• Australian gambling reviews

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: Bestay earns affiliate commissions when readers click links and register at partner casino sites. The editorial disclosure states: 'We receive affiliate commission when readers register via our links. Rankings are based solely on testing results.' This is the primary revenue stream, operating on a performance-based model where commissions are earned upon player registration and/or first deposit at recommended platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bestay is an independent affiliate review and ranking platform focused on Australian online pokies (slot) and casino sites. It publishes investigative content based on a six-week real-money testing methodology across offshore gambling platforms, offering comparative rankings, a bonus calculator, and a platform matching quiz, and earns revenue via affiliate commissions when readers register at partner casinos such as Stake, BitStarz, PlayAmo, Cloudbet, and Roobet.

Differentiator

Problem solved

Functional benefit

Products and services

• Bestay Online Pokies Review Platform An independent investigative content platform that reviews and ranks Australian-facing offshore online pokies and casino sites based on real-money testing, payout speed analysis, RTP auditing, and legal compliance assessments. Targets adult Australian players (18+) seeking offshore real-money and crypto gambling platforms, providing comparative rankings, bonus calculators, crypto withdrawal test results, and educational content on legal status and payment methods (PayID/crypto).

Quantifiable outcome

• 96.2% average RTP at top 5 ranked sites vs 85-90% at land-based Australian pokies
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Stake CasinocoreChannel Partner/ Reseller/ DistributorTop-ranked online pokies platform in Bestay's 2026 rankings (#1, 9.8/10 rating, 4,210 AU reviews). Offers AUD $1,000 + 200 FS welcome package, 10-minute crypto withdrawals, Curaçao licensed, 3,000+ pokies. Bestay earns affiliate commission when readers register via affiliate links.
• BitStarzcoreChannel Partner/ Reseller/ DistributorRanked #2 in Bestay's 2026 Australian online pokies rankings (9.6/10, 3,870 reviews). Offers 5 BTC + 180 FS crypto welcome package, instant BTC withdrawals, Best Crypto Casino Award. Bestay earns affiliate commission on referred registrations.
• PlayAmo CasinocoreChannel Partner/ Reseller/ DistributorRanked #3 in Bestay's 2026 rankings (9.4/10, 2,940 reviews). Offers AUD $1,500 + 150 FS, instant PayID deposits, AUD native support, 5,000+ games. Affiliate partnership for player referrals.
• CloudbetsecondaryChannel Partner/ Reseller/ DistributorRanked #4 in Bestay's 2026 Australian online pokies rankings (9.2/10, 2,110 reviews). Offers 5 BTC largest crypto welcome bonus, Lightning Network support, 2,000+ pokies.
• RoobetsecondaryChannel Partner/ Reseller/ DistributorRanked #5 in Bestay's 2026 Australian online pokies rankings (9.0/10, 1,880 reviews). Offers AUD $500 welcome + FS, provably fair pokies, crypto-native platform with transparent RTP data.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• LatestCasinoBonuses (LCB): Established gambling affiliate site with player reviews, complaints, and bonus tracking. Operates a content-and-affiliate model with player community features similar to Bestay's review-driven approach, but at a more global scale.
• OnlinePokies.com.au: Australian-focused online pokies review and affiliate site. Directly competes with Bestay for the same Australian online slots player audience, using comparable SEO-driven review content and affiliate links to offshore casino operators.
• AskGamblers: Long-running iGaming affiliate and review site (formerly independent, now owned by Catena Media). Provides casino reviews, player complaints, and bonus information globally — same affiliate/review content model as Bestay with similar editorial positioning.
• Gambling.com Group: Publicly listed (Nasdaq: GAMB) gambling affiliate and review platform operating across multiple verticals and geographies. Runs a portfolio of country- and product-specific sites under the same content-and-affiliate model that Bestay operates in Australia, making it the most direct global comparable.
• Better Collective: Publicly listed (Stockholm) sports betting and casino affiliate platform. Operates a portfolio of national sites targeting regulated markets with SEO content, comparison tools, and affiliate links — a direct operating model match for Bestay's content-led affiliate approach.
• Catena Media: Publicly listed (Stockholm) gambling affiliate operator with global footprint across casino, sports, and poker. Owns and operates SEO-driven review sites in multiple jurisdictions — the same business model and operating playbook as Bestay but at significantly larger scale.
• ThePogg: Independent casino review site with a focus on complaint adjudication and player protection. Operates a similar content-and-affiliate model with explicit editorial independence claims, paralleling Bestay's editorial positioning.
• Casinos.com: Major casino review and affiliate site operated by Catena Media. Targets international casino players with curation, reviews, and affiliate links — same vertical and business model as Bestay but at significantly larger scale and broader geography.
• Pokies.com.au: Australian pokie-focused affiliate site targeting the same Australian player demographic as Bestay. Operates with the same content + affiliate model focused on offshore casino referrals and Australian payment methods (PayID, POLi).
• SlotsUp: Slots-focused review and affiliate site with a deep pokie/pokies game library, free-play demos, and casino affiliate links. Closely matches Bestay's specific focus on online pokies (slots) with a content-led affiliate revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bestay_bsy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestay