Felton Works

What Felton Works does

Felton Works is a London-based creative consultancy that delivers branding, design, and communications services to public-sector bodies, charities, healthcare organisations, and private-sector clients. Its offering spans brand identity creation, print and campaign production, and ongoing brand stewardship, with a stated portfolio of 100+ brand identities and 10,000+ print pieces produced over a 25-year operating history. The firm operates from a 4,000 sq ft creative studio and is led by founder Roger Felton, who retains ownership of the privately held business.

The company's commercial model is project-based professional services, anchored by long-tenure retainers with marquee clients including BAA/Heathrow (20 years), Terrence Higgins Trust (since 2000), E2S (since the early 1990s), and Lambeth Council. Revenue is generated through discrete branding engagements, design production, and ongoing communications work; no SaaS, licensing, or recurring-subscription revenue model is evident. The firm has been recognised with multiple industry awards, including 7 DBA Design Effectiveness Awards and 9 BMA Communication Awards, reflecting sustained effectiveness-led output rather than one-off creative wins.

Felton Works has remained founder-owned with no reported external funding, acquisitions, or divestitures. Headcount sits in the 11-50 band, and the firm does not disclose proprietary technology, AI/ML capability, or platform architecture; its competitive position rests on creative talent, client relationships, and a multi-decade portfolio. Geographic footprint is UK-centric with no disclosed international expansion.

Name

Felton Works

Legal name

Felton Works Ltd

Website

https://www.felton.works/

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Felton Works is a London-based creative consultancy offering branding, design, and communications services to public-sector bodies, charities, healthcare organisations, and private-sector clients. Operating for 25+ years under founder Roger Felton, it delivers brand identities and print via a multi-disciplinary studio.

Ownership category

akta.pro rank

Product category

Creative Branding Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Brand identity design
• Creative branding consultancy
• Integrated marketing campaigns
• Print design services
• Healthcare communications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Branding Services: Felton Works generates revenue through professional creative services including brand identity creation, print design, digital campaigns, and integrated marketing communications. Revenue is project-based and client-specific, with engagements ranging from brand refreshes to comprehensive campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Felton Works is a London-based multi-disciplinary creative branding consultancy that creates and refreshes brand identities and delivers print, digital/web, integrated campaigns, film/video production, signage, exhibition, and merchandise design for enterprises, local authorities, charities, and healthcare organizations. The firm operates from a 4,000 sq ft creative hub and combines online, offline, and through-the-line channels to communicate complex or sensitive messages effectively.

Product overview

Felton Works is a London-based multi-disciplinary branding and creative consultancy offering a unified suite of creative communication services. The core offerings span Brand Identities (creating or refreshing 100+ brand identities), Print Design (producing 10,000+ printed pieces), Digital/Web, Campaigns, Video Production, Signage/Exhibition, and Merchandise. These services are delivered through an integrated approach, combining multiple channels (online, offline, through-the-line) to address complex, sensitive, or important messages for clients. Specialised campaign offerings include Sexual Health Campaigns (including the THINK HIV initiative for Terrence Higgins Trust), the Walk to School campaign for Living Streets, Property Marketing for BAA and housing associations, and Healthcare Communications with Patient Information Awards. All services are delivered from the 4,000sq ft creative hub in London's Bleeding Heart Yard.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identities Creation and refresh of brand identities for organizations, campaigns, and products across public and private sectors, spanning start-ups to global players, covering visual image and tone of voice.
• Print Design Design and production of printed materials including brochures, reports, leaflets, and other collateral using various printing techniques.
• Integrated Campaigns Integrated campaign development spanning multiple media channels including print, digital, video, and signage to drive awareness and behavioral change for clients.
• Digital and Web Design Digital and web design services including websites, online presence, and digital marketing materials.
• Film and Video Production Production of film and video content for campaigns, marketing, and awareness initiatives.
• Signage and Exhibition Design and production of signage systems and exhibition stands for corporate and public sector clients.
• Merchandise Design Design of branded merchandise and corporate gifts for client campaigns and brand activations.
• Healthcare Communications Patient communication materials combining sensitivity with simple messaging and engaging imagery for NHS trusts, hospitals, healthcare charities, and medical research organizations, with numerous Patient Information Awards.
• Property Marketing Branding and marketing materials for commercial and residential property developments, including office, cargo, hotel developments, and social housing.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• Pentagram: London-headquartered multi-disciplinary design consultancy operating as a partnership. Directly comparable as a brand identity and creative agency with a strong London presence and similar multi-disciplinary service offering spanning branding, print, digital, and campaigns.
• Saffron Brand Consultants: Global brand consultancy with London roots focused on brand strategy and identity. Comparable as a brand identity specialist working with public sector, corporate, and consumer clients across multiple sectors.
• Elmwood: London-based brand and design consultancy with strong public sector and healthcare exposure. Highly comparable given Felton Works' NHS and healthcare specialization, offering similar brand identity and integrated design services.
• SomeOne: London-based independent brand and digital design agency. Comparable as a similarly-sized creative shop offering brand identity, digital design, and campaign work for public and private sector clients.
• Coley Porter Bell: London-based brand design and advertising agency within the WPP network. Comparable as a full-service creative agency offering brand identity, campaign development, and integrated communications for UK clients.
• Dragon Rouge: Independent global brand consultancy with London presence. Comparable as a brand identity and packaging-focused creative agency working across consumer and public sector clients.
• Moving Brands: London-headquartered independent brand and design consultancy. Comparable as a similarly-sized creative agency offering brand strategy, identity design, and digital experiences for global clients.
• Carter Wong: Independent London design consultancy offering brand identity, print, and digital design services. Comparable as a similarly-sized London creative agency with multi-sector exposure.
• Frankfurt Kurnia Klein & Selz (FKQ): London office of a global brand strategy and design consultancy. Comparable as a brand identity and creative agency offering integrated services across sectors with similar multi-disciplinary capabilities.

Broad incumbents

• Brand Union (Superunion): Large global brand consultancy formed from the merger of several WPP agency brands including The Partners. Comparable as a brand identity and creative consultancy but operating at significantly larger scale with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/roger-felton-661733
• Pinterestpinterest.co.uk/rogerfelton

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felton Works