What Lascana does

Lascana is a German direct-to-consumer women's fashion e-commerce retailer founded in 2006 and headquartered in Koblenz, with product design operations in Hamburg. The company operates under the tagline 'Von Frauen für Frauen' (By women for women) and serves women across the German-speaking DACH region through owned e-commerce (lascana.de), native iOS and Android mobile applications, physical retail stores across Germany, and a product catalog. Product categories span lingerie and underwear, swimwear, sportswear, clothing, nightwear, homewear, and footwear, offered under both proprietary sub-brands (LASCANA, LASCANA ACTIVE, LSCN by Lascana, Vivance Active by Lascana, Curvy Collection) and curated third-party brands (Bench, H.I.S, Chiemsee, Venice Beach, Copenhagen Studios).

The proprietary technology stack centers on the e-commerce platform with the Mixkini online customization tool, which allows customers to assemble modular bikinis by selecting tops, bottoms, sizes, and colors. Complementary tools include bra size calculators, body-type advisors, and an extensive editorial content library spanning size guides, trend reports, and styling inspiration. The mobile apps offer a 10% welcome discount and push-notification engagement. The platform integrates PAYBACK for loyalty, Unzer for BNPL installment payments, Trusted Shops and EHI Siegel for trust certification, and a full suite of payment methods (PayPal, Visa, Mastercard, Apple Pay, online bank transfer, invoice).

Lascana's revenue model is direct-to-consumer retail at fixed unit prices (€12.99–€59.99), with seasonal promotions, a €50 free-shipping threshold, BNPL via Unzer, and PAYBACK point accrual. The company is part of the Otto Group, one of Germany's largest retail conglomerates, leveraging parent infrastructure for logistics and corporate functions. Recent strategic activity centers on 2026 seasonal trend collections (including a Spring/Summer capsule with influencer Amira Aly), multi-brand assortment expansion, mobile app monetization, and recognized brand leadership via the Handelsblatt 'Beste Händler 2025' 1st place award.

Name

Lascana

Legal name

Lascana

Website

https://lascana.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Lascana is a German D2C e-commerce retailer (founded 2006, Koblenz-based, Otto Group affiliate) selling women's lingerie, swimwear, sportswear, clothing, nightwear, homewear, and footwear across DACH through owned web, mobile apps, and physical stores, featuring the Mixkini customization tool and PAYBACK loyalty integration.

Ownership category

akta.pro rank

Product category

Women's Apparel E-commerce

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Women's lingerie
• Women's swimwear
• Intimate apparel
• Women's sportswear
• Apparel e-commerce

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Lascana generates revenue through direct online sales of women's fashion, lingerie, swimwear, sportswear, and accessories to consumers. Products are sold at fixed retail prices with occasional promotional discounts and sales.
2. Multi-brand Portfolio Revenue: Lascana operates as a multi-brand retailer offering both proprietary Lascana products and third-party brands including Bench, Vivance, H.I.S, Chiemsee, Venice Beach, Copenhagen Studios, and others, generating revenue from the sale of diverse brand offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lascana designs, sources, and sells women's fashion directly to consumers in German-speaking Europe across lingerie and underwear, swimwear, clothing, nightwear, homewear, shoes, and sportswear categories. The offering layers Lascana-owned brands (LASCANA, LASCANA ACTIVE, LSCN by Lascana, Curvy Collection, Vivance Active by Lascana) with curated third-party brands (Bench, H.I.S, Chiemsee, Venice Beach, Copenhagen Studios, Vivance, Buffalo), distributed online (lascana.de, iOS/Android apps), through physical retail stores in Germany, and via printed catalogs.

Product overview

Lascana is a German women's fashion e-commerce retailer operating under the motto 'It's a woman's world.' The platform offers a unified multi-category online shopping experience combining its own Lascana brand products with curated third-party brands. The core portfolio spans swimwear (bademode), lingerie and underwear (dessous & wäsche), clothing (bekleidung), nightwear (nachtwäsche), homewear, footwear (schuhe), and sportswear (sport). Key own brands include LASCANA ACTIVE for activewear, Vivance Active for performance sports, LSCN by Lascana for athletic basics, and the Curvy Collection for extended sizes. The offering includes proprietary tools like the Mixkini customization tool, a mobile shopping app, and a seasonal capsule collection program. The platform integrates third-party brands such as Bench, H.I.S, Chiemsee, Venice Beach, Copenhagen Studios, Buffalo, and others across its categories.

Differentiator

Problem solved

Functional benefit

Brands

• LASCANA ACTIVE: Sportswear and activewear line
• LSCN BY LASCANA
• VIVANCE
• VIVANCE ACTIVE BY LASCANA

Products and services

• Women's Swimwear (Bademode) Full women's swimwear line including bikinis, mixkinis, swimsuits, tankinis, and beach accessories with styles ranging from push-up and triangle to strapless and bustier bikinis, offered in cup sizes from AA to large plus sizes.
• Lingerie & Underwear (Dessous & Wäsche) Complete lingerie and underwear assortment including bras (push-up, T-shirt, underwire, wireless, bralettes, balconette, minimizer, multiway/strapless, sport, nursing, bustiers), panties (strings, briefs, slips), shapewear, bodys, corsets, stockings, and bridal lingerie.
• Women's Clothing (Bekleidung) Women's apparel covering tops, blouses, sweaters, jackets, coats, dresses (including maxi, short, and beach dresses), overalls, pants, shorts, skirts, and accessories (bags, jewelry, belts).
• Nightwear (Nachtwäsche) Sleepwear collection including pyjamas, negligees, nightgowns, and morning coats with mix-and-match options for customized sleepwear sets.
• Homewear Comfortable at-home clothing including tops, sweatshirt dresses, jumpsuits, house suits, relaxed pants, homewear leggings, and slippers for loungewear use.
• Women's Footwear (Schuhe) Women's footwear assortment including sandals, flip-flops, sneakers, slippers, low shoes, high heels and pumps, ankle boots, winter boots, and shoe accessories.
• Sportswear (LASCANA ACTIVE, LSCN by Lascana, Vivance Active by Lascana) Women's sportswear spanning the LASCANA ACTIVE performance line, LSCN by Lascana athletic basics, and Vivance Active by Lascana, plus third-party brands H.I.S, Chiemsee, and Copenhagen Studios; includes sports tops, sports pants, sports bras, sports socks, sports shoes, yoga wear, and fitness favorites with COOLMAX moisture-management technology.
• Beach Fashion (Strandmode) Beachwear accessories and cover-ups complementing the swimwear line, including beach dresses and beach-cover-up styles.
• Curvy Collection Dedicated plus-size capsule offering larger cup sizes in bras, panties, and swimwear for curvy figures, addressing the underserved market for stylish extended-size intimate apparel.
• Capsule Collection N°9 Limited-edition designer capsule collection featuring special collaborations and exclusive fashion pieces beyond the core line.
• LASCANA Mobile App Native iOS and Android shopping application offering the full Lascana catalog with a 10% welcome discount on the first in-app order, push-notification marketing, and mobile checkout.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• PAYBACKcoreGTM or Marketing PartnerPAYBACK is a major German loyalty program with millions of members. Lascana's integration with PAYBACK allows customers to collect points on purchases, enhancing customer retention and incentivizing repeat purchases through the loyalty rewards mechanism.
• Otto GroupcoreOthersLascana is part of the Otto Group, one of Germany's largest e-commerce and retail companies. The company leverages Otto Group's infrastructure, logistics, and potentially its e-commerce platform capabilities. Job listings are hosted on otto.de/jobs, indicating corporate affiliation.
• BenchminorChannel Partner/ Reseller/ DistributorBench is a lifestyle brand whose products are sold through the Lascana platform, including sportswear, socks, and loungewear. Bench products appear across multiple categories including sportswear and socks.
• VivanceminorChannel Partner/ Reseller/ DistributorVivance is a brand whose products including activewear (Vivance Active by Lascana) and accessories are sold through Lascana. The brand features in multiple sportswear and accessory categories.
• H.I.SminorChannel Partner/ Reseller/ DistributorH.I.S is an international underwear and sportswear brand whose products including sports bras, socks, and loungewear are sold through the Lascana platform.
• Copenhagen StudiosminorChannel Partner/ Reseller/ DistributorCopenhagen Studios is a Scandinavian activewear brand whose leggings, shorts, and sports socks are distributed through Lascana's sportswear category.
• HermesminorImplementation/ SI/ Consulting PartnerHermes is the shipping carrier used by Lascana for order delivery to customers, providing logistics and fulfillment services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• About You: About You is a Hamburg-based DACH-focused fashion marketplace with strong influencer- and content-driven marketing and broad women's apparel coverage including intimates and beachwear. Comparable target customer and DTC orientation, but with much wider assortment.
• Zalando: Zalando is Europe's largest fashion marketplace with deep DACH presence and a growing private-label intimates and beachwear assortment. Comparable in customer base and channel mix, but operates at vastly larger scale and breadth.
• Calvin Klein (PVH): Calvin Klein operates a global intimates, underwear, and loungewear DTC and wholesale business in Europe. Comparable in product mix (bras, underwear, loungewear) and premium-positioned lingerie/swimwear, though broader in apparel scope.
• Victoria's Secret (now Adore Me): Victoria's Secret is a global lingerie and intimates powerhouse with comparable product categories (bras, panties, swimwear, sleepwear). Adore Me (acquired by VS) specifically targets digital-first consumers, closely overlapping with Lascana's e-commerce-led approach.
• H&M: H&M is a global mass-market fashion retailer with significant intimates, beachwear, and women's apparel assortments sold via e-commerce and physical stores in DACH. Comparable in target price tier and omnichannel distribution but far broader in scope.
• Primark (via Penne / Otto multibrand): Primark is a mass-market apparel retailer expanding digital reach in Europe with comparable women's intimates, sleepwear, and beachwear assortments. A competitive threat in the low-price tier adjacent to Lascana's marketplace assortment.

Direct peers

• Triumph International: Triumph is a global lingerie, bra, and sleepwear specialist with strong German heritage and broad size-range assortments. Comparable to Lascana in core product focus (bras, underwear, nightwear) and extended-size positioning.
• Bonprix: Bonprix is a sister brand within the Otto Group, offering mass-market women's apparel, lingerie, and swimwear via DTC e-commerce and catalogs. Highly comparable in business model, multi-brand marketplace mechanics, and DACH customer base.
• Hunkemöller: Hunkemöller is a European lingerie and swimwear specialist with strong DACH retail presence, multi-channel DTC operations, and a comparable focus on intimates, beachwear, and sportswear. It is the closest direct competitor to Lascana in target customer, product mix, and omnichannel model.

Emerging players

• Savage X Fenty: Savage X Fenty is a digitally native lingerie and loungewear brand emphasizing inclusivity and community-driven marketing. Comparable in inclusive-sizing and digital-first customer engagement, though currently with limited German-language storefront penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LascanaUSA

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lascana