What Quince does

Quince & Co., operated under the legal entity Orchard Yarn and Thread Company Inc. and headquartered at 125 Chubb Avenue, Lyndhurst, NJ, is a US-based direct-to-consumer e-commerce retailer focused on natural-fiber yarns, knitting patterns, and hand-crafted knitting tools for individual hand-knitting enthusiasts. The core catalog comprises 23+ yarn SKUs organized by weight (lace, fingering, sport/DK, worsted, chunky) using wool, wool blends, organic cotton, organic linen, alpaca, mohair, and silk, sold at $6.60–$30 per skein, alongside digital patterns ($7–$9), pattern books and bundles, Twig & Horn branded tools and accessories, gift cards, and The Journal — a digital creative publication priced at $27–$30.

The commerce stack is built on Shopify for both the DTC storefront (quinceandco.com) and in-store POS, with multi-currency checkout enabled. Distribution combines direct e-commerce with a wholesale channel routed through the Faire marketplace, supplying independent yarn shops surfaced via a store locator; no first-party retail footprint is disclosed. Marketing is content-led, comprising a blog (Tip Tuesday series, technique tutorials, artist interviews), organic social on Instagram, Facebook, and Pinterest, email, designer collaborations (Alison Lee, Stephanie M., Jennifer Kent, Vickie Howell, Micah Clasper-Torch), and The Journal as a flagship content product.

The business model is straightforward transactional: one-time purchases of physical yarn, digital patterns, and publications, plus wholesale transaction-fee revenue through Faire. No subscription, licensing, or recurring contract structure is evident despite a "Quince & Friends / Q x Vickie Howell" section labeled as kits + subscriptions — the underlying transactions remain one-time. There is no disclosed funding history, no headcount data, no revenue figure, no parent company, and no M&A activity; the entity appears to be a privately held, bootstrapped specialty operator with no disclosed institutional ownership.

Name

Quince

Legal name

Orchard Yarn and Thread Company Inc.

Website

https://quinceandco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Quince & Co. is a US direct-to-consumer e-commerce retailer selling natural-fiber yarns, digital knitting patterns, and Twig & Horn hand-crafted tools to individual hand-knitting enthusiasts via Shopify, with wholesale distribution through the Faire marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Product Sales - Yarn: Direct sales of yarn products including various weights (lace, fingering, sport, dk, worsted, chunky) in wool, wool blends, organic cotton, and organic linen. Revenue is generated through one-time product purchases at varying price points.
2. Digital Patterns: Sale of digital knitting patterns as PDF downloads, ranging from $7-$9 per pattern. One-time purchase for downloadable content.
3. The Journal Publication: Sale of The Journal, a digital publication (PDF) featuring knitting patterns, artist collaborations, recipes, and creative content. Price at $27-$30 per issue.
4. Tools & Accessories: Sale of Twig & Horn branded hand-crafted tools and notions including needles, stitch markers, storage, and other knitting accessories.
5. Kits & Bundles: Bundled products combining yarn with patterns, as well as subscription options like Quince & Friends and Q x Vickie Howell collaborations.
6. Wholesale Distribution: B2B wholesale sales to independent yarn shops and retailers through Faire marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Quince sells affordable luxury apparel, accessories, and home goods directly to consumers through its online store. The assortment includes Mongolian cashmere knitwear and outerwear, Italian leather handbags and small leather goods, Turkish and Indian organic cotton bedding and bath linens, 14K gold and gold-vermeil jewelry, and women's and men's ready-to-wear clothing.

Product overview

Quince & Co. is a yarn and knitting products company offering a diversified portfolio centered on natural fiber yarns. The core product line includes over 20 yarn varieties across multiple weight categories (lace, fingering, sport/DK, worsted, chunky), featuring materials such as 100% wool, wool blends, organic cotton, organic linen, alpaca, and mohair blends. The company also sells knitting patterns (digital downloads and bundled kits), hand-crafted tools and accessories under the Twig & Horn brand, curated kits and subscriptions, collaborative collections (Quince & Friends, Q x Vickie Howell), and The Journal—a digital creative publication. All products are available through the company's e-commerce platform built on Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• Twig & Horn: Small-batch, hand-crafted tools and notions for knitting, including needles, notions, storage, and stitch markers.

Products and services

• Mongolian Cashmere Knitwear

Quantifiable outcome

• 23 yarn products across multiple weight categories
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, core and secondary.

• Lion Brand YarnminorOthersListed under 'About Us' section alongside other yarn industry connections. Specific nature of relationship not detailed in available source data.
• Silk City FibersminorOthersListed under 'About Us' section as an industry connection. Specific nature of relationship not detailed in available source data.
• FairecoreChannel Partner/ Reseller/ DistributorQuince & Co. distributes products through Faire wholesale marketplace, allowing independent yarn shops and retailers to purchase wholesale quantities. Found at faire.com/direct/quinceco.
• ShopifycoreTechnology or IntegrationE-commerce and Point of Sale infrastructure powered by Shopify. Website runs on Shopify platform with integrated POS system for retail operations.
• Vickie HowellsecondaryStrategic or Co-development PartnerDesigner collaboration producing Q x Vickie Howell product line, part of the Kits + Subscriptions section featuring curated products.
• Micah Clasper-TorchsecondaryStrategic or Co-development PartnerArtist collaboration featured in The Journal Summer 2026 publication, contributing punch needle project and creative content alongside chef Harrison Weinfeld.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lion Brand Yarn: One of the largest US yarn manufacturers/retailers with broad product lines across price points. Referenced on Quince's own About Us page; competes across the same customer base but at much larger scale and broader mass-market assortment.
• Yarnspirations: Major yarn company (parent of Red Heart, Bernat, Caron, Patons) with global distribution. Comparable as a broad incumbent in the same category, though Quince competes primarily in the premium natural-fiber niche.

Emerging players

• LoveCrafts: Online craft marketplace with a strong knitting and yarn vertical, including private-label yarn lines and pattern marketplace. Comparable to Quince as a digitally native craft retailer, though LoveCrafts operates a marketplace model with multiple brands.
• SweetGeorgia Yarns: Small-batch, hand-dyed yarn company with a strong focus on community content, classes, and patterns. Comparable to Quince on premium natural/specialty fiber positioning, content-driven customer engagement, and DTC-first operations.

Direct peers

• Berroco: US-based yarn company with a broad line of natural and blended fibers distributed through independent yarn shops and online. Comparable to Quince on fiber variety, wholesale-to-LYS distribution model, and pattern partnerships.
• Knit Picks: Direct-to-consumer online yarn retailer offering a broad catalog of natural and blended fibers at accessible price points. Closely comparable to Quince on DTC e-commerce model, fiber variety, and target knitter/crafter customer.
• Blue Sky Fibers: Specialty yarn brand focused on natural fibers including organic cotton, wool, and alpaca. Closely comparable to Quince on premium natural-fiber positioning and wholesale-to-independent-yarn-shop distribution.
• Purl Soho: Specialty yarn, fabric, and craft retailer with both an NYC flagship and a robust e-commerce site. Comparable to Quince on curated natural-fiber assortment, pattern offerings, and craft-focused customer base.
• Brooklyn Tweed: Premium American yarn company focused on natural fibers (wool, alpaca) with an integrated pattern publication ecosystem. Highly comparable to Quince on premium natural-fiber positioning, designer-driven pattern releases, and DTC-first distribution.
• WEBS (Yarn.com): Large US-based online yarn retailer with deep catalog and pattern library. Comparable to Quince on DTC yarn distribution, multi-brand assortment, and pattern-driven customer engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/quinceandco
• Instagraminstagram.com/quinceandco
• Pinterestpinterest.com/quinceandco
• Xx.com/quinceandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quince