The Freundschaft Group

What The Freundschaft Group does

The Freundschaft Group (legal name GRUPA FREUNDSCHAFT Sp. z o.o.) is a Warsaw-based, privately held full-service advertising and communications agency that operates as a subsidiary of the Polish Mediacap conglomerate. The firm is organized around three integrated service pillars: Content Lab (multichannel brand content creation, production, and AI-driven post-production), Events & Experience (online and offline experiential marketing and event production), and Media & Commerce (media strategy, offline and online planning and buying, performance marketing, retail media, CRM, and marketing automation). It also operates a digital-focused sub-brand, Freundschaft The Digitals.

The agency's client base is composed entirely of enterprise and government accounts, including Plus (Polkomtel), Polsat, Google, YouTube, ALDI, BMW, Hyundai, HP, Dr. Oetker, Jack Daniel's, Uniqa, PGE, Fortuna, Goodvalley, mfipr (Ministry of Funds and Regional Policy), and others across telecommunications, automotive, FMCG, technology, retail, insurance, energy, and government. Service delivery is project-based professional services with custom, quote-based engagements and no publicly disclosed pricing.

Geographically, the firm operates within Central Europe (Poland) and accesses complementary capabilities through its Mediacap parent group's in-house partners: IQS (a leader in Polish online consumer research) and LifeTube (a data-driven influencer marketing agency). Its go-to-market relies on direct enterprise outreach led by a dedicated Business Development Director and on industry reputation, with new client acquisition conducted via strategic outreach to enterprise marketing decision-makers. Revenue model is professional services, billable per engagement, with no disclosed recurring or subscription revenue streams.

Name

The Freundschaft Group

Legal name

GRUPA FREUNDSCHAFT

Website

https://emlab.pl

Company type

Private

Founded year

2008

Operating status

Operating

Short description

The Freundschaft Group is a Warsaw-based, Mediacap-owned full-service advertising agency delivering Content Lab, Events & Experience, and Media & Commerce services to enterprise and government clients across Polish industries including telecom, automotive, FMCG, and technology.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Advertising agency services
• Brand communications
• Content production services
• Media planning buying
• Experiential marketing services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing integrated marketing campaigns, brand experiences, content creation, and media services to enterprise clients. Revenue generated through project-based professional services.

Distribution channels1 record

Marketing channels1 record

Core offering

The Freundschaft Group is a full-funnel creative advertising agency delivering three integrated service pillars: Content Lab (AI-driven multichannel brand content creation, production, and post-production), Events & Experience (offline and online event production and experiential marketing), and Media & Commerce (media strategy, planning and buying, performance marketing, retail media, CRM and marketing automation). The agency combines emotional storytelling with data-driven insights to deliver end-to-end brand experiences for enterprise clients.

Product overview

The Freundschaft Group operates as a full-funnel creative advertising agency organized around three complementary service pillars: Content Lab (AI-driven brand content creation, production, and post-production), Events & Experience (offline and online event production and experiential marketing), and Media & Commerce (media strategy, planning, buying, performance, retail media, and marketing automation). The agency positions itself at the intersection of creativity and data-driven marketing, emphasizing 360-degree brand campaigns and end-to-end brand experience delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Content Lab: Modern, multi-channel brand content creation, production, and AI-driven post-production.
• Events & Experience
• Media & Commerce
• Freundschaft The Digitals

Products and services

• Content Lab AI-driven brand content creation service providing multichannel content across video, design, and post-production. Delivers modern brand content with AI-powered production workflows for enterprise clients across the agency's portfolio.
• Events & Experience Offline and online experiential marketing services including event concept development, production of live and virtual events, and comprehensive experience design for enterprise brand clients, led by the Business Director for Experience.
• Media & Commerce Media strategy, planning, and buying across offline and online channels, including performance marketing, retail media, CRM, and marketing automation services for enterprise brand clients.

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• IQScoreStrategic or Co-development PartnerIQS is a leader in online research development in Poland, effectively combining modern technologies with knowledge of consumer behavior. Part of the Mediacap group partnership ecosystem providing research and consumer insights capabilities to Freundschaft clients.
• LifeTubecoreStrategic or Co-development PartnerData-driven influencer marketing agency generating ROI from collaborations with content creators. Part of the Mediacap group partnership ecosystem providing influencer marketing capabilities to Freundschaft clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Freundschaft.grupa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Freundschaft Group