London Bees

What London Bees does

London Bees is a women's national league football club based in London, competing in FAWNL Division One South East, the fifth tier of English women's football. The club operates as the women's team of parent organisation Barnet FC and plays home matches at The Bees Stadium within The Hive London shared facility in Edgware. Revenue is generated across five streams: matchday ticket sales priced at £1-£5, matchday programmes, individual player sponsorship packages at £150 per season, Community Day passes at £10, and summer football camps for children aged 5-14 priced at £10-£20 per day.

The club's commercial motion is community-led and direct-to-consumer. It maintains an active website with news, match reports, fixtures and ticketing integration through the Venue Toolbox platform, supported by social media channels and printed matchday programmes. Go-to-market emphasis is on family-friendly matchday experiences, grassroots engagement through the Affiliate Club Programme (e.g., Whetstone Wildcats), and youth development via summer camps and trial registrations. The Hive Foundation runs community-facing initiatives that have earned a FAWNL Community Club of the Year nomination.

The business operates without proprietary technology platforms; core systems are Venue Toolbox for ticketing and standard football performance and analytics tools. The squad of approximately 22 first-team players is supported by a small backroom staff led by Head Coach Dan McKimm, with Assistant Head Coach Tim Abramyan, a goalkeeper coach, S&C coach, head physiotherapist, analyst, and General Manager Ricky Bartlett. The club has no disclosed funding rounds, no venture or private equity investment, and no public listing; ownership is via strategic affiliation with Barnet FC.

Name

London Bees

Legal name

London Bees Football Club

Website

https://londonbeesfc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

London Bees is a London-based women's football club competing in FAWNL Division One South East, operating as the women's team of Barnet FC and generating revenue from tickets, player sponsorships, community events, and youth football camps.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Direct matchday ticket sales to spectators at The Bees Stadium. Adult tickets priced at £5, concessions (65+) at £2, teens (13-19) at £1, under 13 at £1 for pre-season friendlies. Season tickets offered for full campaign.
2. Player Sponsorship: Corporate and individual sponsorship of players and management staff. Package priced at £150 per season, includes logo/name on matchday programme, player profile on website, social media announcement, photo opportunity with player, and invitation to end-of-season awards evening.
3. Matchday Programme Sales: Matchday programmes sold at each home fixture covering team news, interviews, and club information. Programmes available for games against Fulham, Luton Town, Dulwich Hamlet, MK Dons, Liverpool, Chesham United, QPR, Portishead Town, and Cambridge United.
4. Community Day Passes: Community Day Passes sold for £10 per child, including entry and a goodie bag with exciting gifts.
5. Summer Football Camp: Holiday football camps for children aged 5-14 (School Years 1-9) at The Hive. Full-day sessions at £20 including lunch, half-day at £10, with early drop-off/late pick-up options at £5 extra. Block bookings available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

London Bees operates a women's football club competing in the FAWNL Division One South East at The Hive London. It sells match tickets, season tickets, matchday programmes, player sponsorships, summer football camps, and community day experiences to fans, families, and youth players in the London area.

Product overview

London Bees is an FA Women's National League football club playing in the FAWNL Division One South East. The club operates as a single unified entity offering football-related products and services rather than a software platform. Its product portfolio consists of matchday experiences (season tickets, matchday programmes, individual match tickets), fan engagement offerings (player sponsorship, community events), youth development programmes (summer football camps, trial registration), and merchandise opportunities. These services are interconnected within the club's ecosystem, with season tickets and tickets providing match access, programmes enhancing matchday experience, sponsorship connecting fans with players, and community programmes fostering grassroots engagement. The club plays home matches at The Bees Stadium located at The Hive London venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets

Quantifiable outcome

• Tia Ginn made over 50 appearances for the club
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Barnet FCcoreStrategic or Co-development PartnerLondon Bees operates as the women's team of Barnet FC, sharing facilities at The Hive London. The clubs have an integrated Affiliate Club Programme that connects grassroots clubs to the professional structure.
• The Hive FoundationcoreStrategic or Co-development PartnerThe Hive Foundation organises community training sessions and initiatives that strengthen the connection between London Bees and the local community, supporting the club's community engagement programmes.
• Whetstone WildcatsminorChannel Partner/ Reseller/ DistributorYouth football club affiliated with Barnet FC and London Bees through the Affiliate Club Programme. Players served as matchday escorts, demonstrating pathway and community connections.
• Venue ToolboxcoreTechnology or IntegrationThird-party ticketing platform used for online ticket sales for London Bees matches at The Bees Stadium. Provides booking infrastructure for match tickets.
• The Hive LondoncoreStrategic or Co-development PartnerShared stadium and training facility at Camrose Avenue, London HA8 6AG. Home venue for both London Bees and Barnet FC, providing professional-grade infrastructure.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Chesham United Women: Competing club in FAWNL Division One South East, providing a directly comparable benchmark in terms of tier, scale, and operational structure.
• Fulham Women: London-based women's team that played London Bees in the 2025/26 FAWNL season. Direct on-pitch competitor with a comparable club-affiliation model and shared regional fan pool.
• QPR Women: London-based women's team in FAWNL Division One South East, sharing the same competitive tier and local market as London Bees. Both clubs draw on the same North/West London supporter base.
• MK Dons Women: Competing club in FAWNL Division One South East and the women's team of MK Dons, a men's EFL club. Matches London Bees' structure as a women's team attached to a men's professional club, with similar operational scale.
• Watford FC Women: Women's team affiliated with an EFL men's club in the Greater London commuter belt. Directly comparable women's football model, with similar access to infrastructure, fan base, and regional sponsor pool.
• Cambridge United Women: Direct league opponent in FAWNL Division One South East and women's team of Cambridge United. Similar structure as a regional women's team affiliated with a men's EFL/National League club.
• Real Bedford Women: Direct league opponent in FAWNL Division One South East that played London Bees in a 2-2 draw in December 2024 and was confirmed for a 2026 pre-season friendly. Same tier and competitive context.
• Dulwich Hamlet Women: FAWNL Division One South East opponent and London-based women's team. Comparable in tier, community-led identity, and geographic catchment to London Bees.
• Luton Town Women: Fellow FA Women's National League Division One South East side, directly comparable in tier, regional footprint, and as the women's team of an EFL-affiliated men's club. The two clubs played each other in 2025/26.

Broad incumbents

• Crystal Palace Women: London-based women's team operating at a higher tier (Women's Championship) under a Premier League men's club umbrella. Comparable in geography and parent-club affiliation model, but operates at greater scale and visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LondonBees
• Facebookfacebook.com/londonbeesfootball
• Instagraminstagram.com/londonbeesfc
• LinkedInlinkedin.com/company/london-bees-wsl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Bees