Heilsuvernd

What Heilsuvernd does

Heilsuvernd is a privately held Icelandic healthcare company founded in 1987 and headquartered in Kópavogur, specializing in occupational health and workplace safety alongside a broader portfolio of primary care, mental health, and elderly care services. The company operates through four wholly-owned subsidiaries: Heilsuvernd Heilsugæsla (primary care clinic), Heilsuvernd Vífilsstaðir and Heilsuvernd Hjúkrunarheimili (nursing homes), and Heilsuvernd Dvöl-Endurhæfing (rehabilitation and transitional care facility), along with the Streituskólinn sub-brand focused on stress management education since 2002. The company holds recognition as a comprehensive occupational health service provider from Vinnueftirlitið (Icelandic Occupational Safety and Health Authority) and an operating license from Embætti Landlæknis (Directorate of Health), and engages approximately 600 staff across 30 doctors, 64 nurses, 74 nursing assistants, 11 psychologists, 10 physiotherapists, and supporting clinical and administrative roles.

The company serves three primary customer segments: corporate clients (occupational health, absence management, health examinations, vaccinations, workplace safety assessments, and training courses delivered on-site or at Heilsuvernd facilities), individual consumers (psychology, health examinations, travel vaccinations, family and stress counseling, nutrition, and life coaching), and nursing homes (scheduled daytime medical coverage and 24/7 on-call services for 11 facilities across the capital region including Hrafnista, Sjálfsbjargarheimilið, Sunnuhlíð, Seltjörn, and Vífilsstaðir). Distribution is multi-channel, combining on-site enterprise delivery, facility-based services in Kópavogur and Akureyri, online booking and virtual training, and dedicated partnerships with sleep specialists (Betri svefn), rehabilitation providers (K!M Endurhæfing), brain health specialists (Heilaheilsa), and engineering firm EFLA for combined OHS offerings.

The revenue model is a mix of recurring corporate subscription contracts, managed-service nursing home medical coverage, individual fee-for-service healthcare, and professional services training courses. Pricing is quote-based and not publicly disclosed, with select course pricing examples at 59,900 ISK for the Farsæl starfslok transition course and 88,000 ISK for the Stefnumótun í eigin lífi personal strategy course. The company is led by CEO Teitur Guðmundsson and Managing Director Fríður Brandsdóttir, with a recently expanded facility at Urðarhvarf 16 (opened March 31, 2026 under contract for 100 nursing care rooms) signaling capacity expansion in transitional care services.

Name

Heilsuvernd

Legal name

Heilsuvernd

Website

https://hv.is

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Heilsuvernd is a privately held Icelandic healthcare company founded in 1987, providing occupational health, primary care, mental health, nursing home medical services, and rehabilitation through four subsidiaries and approximately 600 staff, serving corporate clients, individuals, and nursing homes across Iceland.

Ownership category

akta.pro rank

Product category

Occupational Health Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621), Home Health Care Services (62161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Occupational Health & Employer Clinic Services (HLAEAAAI)

akta.pro secondary industries

Skilled Nursing Facilities (SNF) (HLAFAFAB), General Health Coaching (HSADAGAA)

Keywords

• Occupational health services
• Workplace health and safety
• Primary healthcare services
• Nursing home medical care
• Health and wellness training

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Occupational Health Services: Ongoing service contracts with companies for occupational health services including confidential physician services, absence registration, health examinations, vaccinations, safety training, and wellness programs.
2. Individual Health Services: Direct-to-consumer healthcare services including psychology consultations, health examinations, travel vaccinations, family and relationship counseling, stress management, nutritional counseling, and coaching.
3. Nursing Home Medical Services: Medical services contracts for nursing homes providing scheduled daytime medical services and 24/7 on-call medical coverage.
4. Training Courses and Workshops: Educational programs and workshops for individuals and organizations on topics including first aid, stress management, workplace wellness, leadership, and personal development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Heilsuvernd is a private Icelandic healthcare company providing occupational health and workplace safety services to corporate clients, primary healthcare and specialty services (psychology, nutrition, coaching, travel vaccinations) to individual consumers, and 24/7 medical coverage to nursing homes across the capital region. Through four subsidiaries (Heilsugæsla, Vífilsstaðir, Hjúkrunarheimili, Dvöl-Endurhæfing) and the Streituskólinn stress management school, it delivers clinical services, health examinations, vaccinations, absence management, rehabilitation, and training courses—approximately 600 staff serve across the organization.

Product overview

Heilsuvernd is a private healthcare company specializing in occupational health and workplace wellness since 1987. The portfolio consists of a main company providing comprehensive health services, four operational sub-brands (Heilsugæsla clinic, Vífilsstaðir nursing home, Hjúkrunarheimili nursing homes, and Dvöl-Endurhæfing rehabilitation facility), and four core service pillars: (1) Occupational health services including confidential medical services, absence registration, welfare services, vaccinations, health examinations, and workplace safety/risk assessment; (2) Individual healthcare services including psychology, health screenings, travel vaccinations, family/couples counseling, Streituskólinn stress management, nutritional counseling, life coaching, and a neck/head injury clinic; (3) Medical services for nursing homes; and (4) An education and training platform offering courses in first aid, stress management, leadership, mindfulness, sleep education, diversity, and LEGO SERIOUS PLAY workshops. Approximately 566 staff serve across the organization, including 30 doctors, 64 nurses, 74 healthcare assistants, 11 psychologists, 3 midwives, 1 nutritionist, 10 physiotherapists, and 373 care and administrative staff.

Differentiator

Problem solved

Functional benefit

Brands

• Streituskólinn: A specialized stress management school founded in 2002, offering counseling and training programs for individuals, families, workplaces, and organizations.

Products and services

• Heilsuvernd Heilsugæsla Primary healthcare clinic sub-brand offering general medical services for individuals including home visits, with focus on accessibility and quick service.
• Heilsuvernd Vífilsstaðir Nursing home sub-brand providing residential care for elderly residents.
• Heilsuvernd Hjúkrunarheimili Nursing home services sub-brand providing medical care for nursing home residents during daytime hours and around-the-clock on-call medical service.
• Heilsuvernd Dvöl - Endurhæfing Rehabilitation and transitional care sub-brand for patients who have completed hospital treatment but cannot yet live independently, operating as temporary care until permanent nursing home placement is secured.
• Trúnaðarlæknisþjónusta Confidential occupational physician service providing independent medical advice to employers, absence management, health assessments, and rehabilitation coordination for corporate clients.
• Fjarveruskráningar Absence registration service for corporate clients where nurses manage sick leave documentation and provide health counseling, replacing traditional medical certificates.
• Velferðarþjónusta Welfare services providing corporate clients with access to counselors in various welfare fields, including psychological counseling, crisis intervention, stress management, and family support.
• Bólusetningar (Fyrirtæki) Corporate vaccination services including annual influenza vaccinations, occupational vaccinations, and all general and specialized travel vaccinations for employee groups.
• Heilsufarsskoðanir (Fyrirtæki) Preventive health examinations for workplaces and employees including basic screenings, specialized examinations, and comprehensive exams with cardiac stress testing.
• Atvinnutengdar heilsufarsskoðanir Occupational health examinations for industry-specific roles including seafarer medical certificates (STCW), pilot medical certificates, firefighter examinations, diving medicals, and work equipment license examinations.
• Skyndihjálp (Fyrirtæki) First aid training courses for organizations with certified instructors from the Icelandic Red Cross, including basic first aid and defibrillator/resuscitation courses.
• Svefnvottun vinnustaða Workplace sleep certification program in partnership with Betri svefn (Better Sleep), providing education, sleep screening, web-based treatment for insomnia, and sleep quality certification for workplaces.
• Vinnuvernd & áhættumat Occupational health and safety services for companies including risk assessment, as a recognized comprehensive service provider for occupational health approved by the Icelandic Occupational Safety and Health Authority.
• Fagleg handleiðsla Professional clinical supervision for workplace staff, providing support, professional development, and personal growth through individual or group sessions.
• Úttekt starfsstöðva & ráðgjöf Workstation assessment service for organizations where specialists evaluate individual workstations for ergonomic factors and provide guidance on posture and workspace setup.
• Lyfja- og fíkniefnaprófanir og áfengismæling Drug and substance testing as well as alcohol measurement services for workplaces, following legal requirements for safety-sensitive industries.
• Stunguóhöpp Needlestick injury services for companies with service agreements, including immediate response procedures and infection prevention guidance.
• Læknisþjónusta fyrir hjúkrunarheimili Medical services for nursing homes including scheduled daytime medical care and 24-hour on-call medical coverage for 11 nursing homes in the greater Reykjavik area.
• Sálfræðiþjónusta Psychology services for individuals and workplaces including counseling, treatment methods such as CBT and EMDR, psychological assessments, and crisis support.
• Heilsufarsskoðanir (Einstaklingar) Individual health examinations including comprehensive exams with cardiac stress testing, lifestyle counseling, and certificates for insurance, work abroad, or firearm permits.
• Bólusetningar ferðamanna Travel vaccinations and counseling for travelers including vaccines for tetanus, rabies (special order), and Japanese encephalitis (special order).
• Fjölskyldu, para og einstaklingsráðgjöf Family, couples, and individual counseling services including treatment for communication issues, relationship strengthening, and work-life balance.
• Streituskólinn Stress management school sub-brand providing specialized counseling and treatment for individuals, families, groups, and workplaces. Approximately 10,000 people in about 200 companies have received education through the program since 2002.
• Ráðgjöf hjá næringarfræðingi Individual nutritional counseling with clinical dietitians providing personalized dietary advice and treatment based on individual needs.
• Markþjálfun Life and executive coaching services for individuals and teams including individual coaching, team coaching, and health coaching, delivered by certified coaches including PCC-certified professionals.
• Háls- og höfuðáverkamóttakan Multidisciplinary neck and head injury clinic in collaboration with K!M Endurhæfing and Heilaheilsa, offering comprehensive assessment and treatment for concussion and neck injury symptoms.
• Fræðsla og námskeið Education and training courses in occupational health and workplace wellness including first aid, stress management, leadership development, mindfulness, sleep education, and LEGO SERIOUS PLAY workshops, delivered through Fræðsla og námskeið platform.

Quantifiable outcome

• ~200 companies served by Streituskólinn stress management programs
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• EFLA VerkfræðistofacoreStrategic or Co-development PartnerEngineering partnership for comprehensive occupational health and safety solutions. EFLA Verkfræðistofa provides engineering expertise while Heilsuvernd provides health services, offering complete occupational safety solutions to client companies.
• Betri svefncoreStrategic or Co-development PartnerSleep certification partnership offering workplace sleep assessment and treatment services. Betri svefn specialists provide web-based treatment for insomnia, sleep questionnaires, and sleep certification programs for workplaces.
• K!M EndurhæfingcoreStrategic or Co-development PartnerRehabilitation partnership for the neck and head injury clinic. K!M Endurhæfing specializes in physiotherapy and rehabilitation using latest technology and evidence-based outcome measurements.
• HeilaheilsacoreStrategic or Co-development PartnerBrain health partnership for the neck and head injury clinic. Heilaheilsa provides services for mild traumatic brain injury patients and their families, including cognitive therapy and general psychology services.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Medicover: Medicover is a European healthcare and diagnostics provider operating integrated clinics, occupational health, laboratory services and hospitals across multiple countries. Comparable to Heilsuvernd in combining ambulatory physician services, occupational health contracts, and diagnostics within a multi-country clinical network.
• Terveystalo: Terveystalo is Finland's largest private occupational and healthcare service provider, offering corporate occupational health, primary care, specialist services and digital health. Comparable to Heilsuvernd as a Nordic incumbent in employer-sponsored occupational health with multidisciplinary clinical teams and recurring corporate contracts.
• Aleris: Aleris is a Nordic healthcare provider offering specialist, primary, occupational health and elderly care services in Sweden, Norway and Denmark. Comparable to Heilsuvernd in combining primary care, occupational health and elderly/nursing home services under one operating umbrella.
• Capio: Capio is a major European healthcare provider with primary care, occupational health and hospital services across the Nordics and parts of Western Europe. Comparable to Heilsuvernd as a broad healthcare provider that includes occupational health among its service lines and serves both individuals and corporate customers.
• Mehiläinen: Mehiläinen is a leading Finnish private healthcare group providing occupational health, primary care, specialist care and hospital services. Comparable to Heilsuvernd in operating an integrated occupational health and broader healthcare platform serving both corporate clients and consumers in the Nordic region.

Direct peers

• Feelgood Svenska: Feelgood is a Swedish occupational health and workplace wellbeing provider focused on corporate clients, with services in occupational health, rehabilitation, ergonomics, and stress management. Directly comparable to Heilsuvernd's employer-focused health, welfare and training service portfolio.
• Avonova: Avonova is a Nordic occupational health and workplace wellbeing provider operating across Sweden and Norway, delivering corporate occupational health, rehabilitation, leadership coaching, and stress management services. Highly comparable to Heilsuvernd's enterprise occupational health and Streituskólinn stress management offerings.

Emerging players

• Memira (Nordström Optical / Memira): Memira is a Nordic specialty clinic chain (eye surgery and refractive services) that operates through employer partnerships and direct consumer channels across the Nordics. Comparable to Heilsuvernd as a Nordic multi-site clinical operator combining facility-based specialist services with corporate occupational health distribution.

Others

• Vinnueftirlitið (Administration of Occupational Safety and Health): The Icelandic Administration of Occupational Safety and Health is the public authority that regulates and recognizes occupational health providers, including Heilsuvernd. While not a commercial peer, it directly shapes Heilsuvernd's regulatory framework, recognized provider status, and competitive landscape.

Regional players

• Hrafnista: Hrafnista is one of Iceland's largest nursing home and elderly care operators, and is a key customer of Heilsuvernd for nursing home medical services across multiple Reykjavik-area facilities. While primarily a nursing home operator rather than an occupational health provider, it is a closely intertwined counterpart in Iceland's healthcare ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063840376260
• LinkedInlinkedin.com/company/heilsuvernd
• Instagraminstagram.com/heilsuvernd/?hl=en
• Xx.com/heilsuvernd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heilsuvernd