Educazoo

What Educazoo does

Educazoo is a Quebec-based animal sanctuary and educational service company founded in 2000 by biologist Joanie Asselin. The organization operates sanctuaries in Terrebonne (Montreal region) and Saint-Augustin-de-Desmaures (Quebec City region), housing over 700 exotic animals spanning more than 500 species. Educazoo's primary business model is mobile animal education services, deploying trained naturalists to schools, daycares, birthday parties, corporate events, festivals, and media productions across Quebec. The company holds specialized regulatory permits (captive animal permit from Quebec's Ministry of Forests, Wildlife and Parks; CFIA permit for restricted species) and maintains $5M public liability insurance.

The company generates revenue through multiple streams: quote-based service fees for on-the-road educational presentations, sanctuary visit fees, photography/film production talent services, and a branded merchandise e-commerce store offering items priced at $6-$30. Educazoo also delivers virtual education sessions via Zoom for national and international audiences. The business operates as a dual-entity structure with Éducazoo Inc. (Montreal HQ, led by Joanie Asselin) and a franchised Educazoo Qc operation (Quebec City region, led by Jean-François Martet).

Educazoo is 100% self-funded with no external investors, debt, or disclosed revenue. It maintains a diversified partner ecosystem including veterinary specialists, the Culture à l'école Quebec government funding program, and high-profile brand collaborations (Volkswagen, SAAQ road safety campaigns, Radio Canada media appearances). The company's core differentiator is its combination of biological expertise, regulatory compliance infrastructure, and a physical asset base of exotic animals that cannot be readily replicated.

Name

Educazoo

Legal name

Éducazoo Inc.

Website

https://www.educazoo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Educazoo is a Quebec-based animal sanctuary and educational service company operating since 2000, deploying trained naturalists to deliver hands-on exotic animal education experiences to schools, families, and corporate clients across Quebec, supplemented by branded merchandise and virtual sessions.

Ownership category

akta.pro rank

Product category

Animal Education Services

NAICS

Zoos and Botanical Gardens (71213), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Animal education services
• Mobile wildlife presentations
• Exotic animal sanctuary
• School science programs
• Birthday party entertainment

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. On-the-road Animal Education Services: Fees for educational animal presentations at schools, birthday parties, daycares, camps, festivals, corporate events, and other venues. Pricing varies by sector, duration, and activity format (in-person or virtual).
2. Merchandise and Educational Products: Sale of branded merchandise including bags, fidget toys, flashlights, water bottles, glasses, placemats, activity books, sunglasses, and educational emotion books for children. Products priced at $6 for most items, books at $30.
3. Sanctuary Visit Fees: Fees for visits to the sanctuaries in Terrebonne and Quebec City, offering immersive animal discovery experiences.
4. Photography and Film Production Services: Animal actors and handlers provided for photoshoots and television productions, with professional supervision ensuring animal welfare.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Educazoo operates an animal sanctuary housing over 700 exotic animals in Terrebonne and Quebec City and delivers mobile educational animal presentations to schools, daycares, birthday parties, festivals, corporate events, and film/TV productions across Quebec. Services are led by trained naturalist presenters and are available both in-person at client locations and virtually via Zoom, complemented by a retail merchandise line and a separate Quebec City franchise.

Product overview

Educazoo is an animal sanctuary and educational service company offering hands-on animal experiences across Quebec. The portfolio consists of live animal animation services (birthday parties, school workshops, day camps, daycare programs, festivals, corporate events, and sanctuary tours) available in-person or virtually, along with a retail merchandise line featuring branded products including the 'Coco and the Emotions' educational book, sensory toys, color-changing drinkware, and apparel. The core offering centers on naturalists presenting exotic animals for supervised ethical handling and education, with the sanctuary housing over 700 exotic animals serving as both residents and program ambassadors.

Differentiator

Problem solved

Functional benefit

Brands

• Éducazoo Inc. Head office brand serving Montreal and all Quebec regions
• Educazoo Qc

Products and services

• Birthday Party Animations (Anniversaire)

Quantifiable outcome

• Frequent media appearances on major Quebec and Canadian television networks
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Dr. Manon Tremblay (Exotic Veterinarian)coreOthersDedicated exotic veterinarian assigned to Educazoo, providing specialized medical care for the sanctuary's exotic animal population.
• Emergency Centre Vétérinaire Laval 24hcoreOthers24-hour emergency veterinary partner for exotic animals, providing urgent care services.
• Hôpital Vétérinaire Le Gardeur Inc (Repentigny)coreOthersPartner exotic veterinary center providing specialized medical services.
• Centre Hospitalier Universitaire Vétérinaire (Ste-Hyacinthe)coreOthersUniversity veterinary hospital partner for specialized exotic animal care.
• Environment Canada - CITEScoreStrategic or Co-development PartnerAssociation with Environment Canada for CITES (Convention on International Trade in Endangered Species) items. Seized items from poaching (ivory, python skins, furs, marine turtle shells) are presented during animations to raise public awareness about wildlife conservation.
• Société de l'assurance automobile du Québec (SAAQ)flagshipStrategic or Co-development PartnerLaunched 'La rue, c'est pas un zoo!' (The street is not a zoo!) campaign featuring Coco the cockatoo in dynamic short videos promoting road safety through animal-themed messaging. Campaign aired on Télé-Québec.
• Volkswagen (Bye Bye 2025)flagshipStrategic or Co-development PartnerFeatured Papou the black iguana in Volkswagen Tiguan commercial broadcast during Bye Bye 2025 New Year's Eve special. Joanie Asselin supervised animal welfare on set.
• Radio Canada (Les Poilus, Salut Bonjour, Pénélope)flagshipGTM or Marketing PartnerOngoing media partnership featuring Educazoo animals and Joanie Asselin on Radio-Canada programs including Les Poilus (featuring guests like Louis T, Rosalie Vaillancourt, Sarahmée, Catherine Brunet, Patrick Emmanuel, Lou-Pascal Tremblay, Catherine Souffront), Salut Bonjour, and Pénélope.
• Télé-QuébecflagshipGTM or Marketing PartnerPartnership for SAAQ road safety campaign 'La rue, c'est pas un zoo!' broadcast on Télé-Québec.
• LCNcoreGTM or Marketing PartnerTelevision news appearance where Joanie Asselin explained iguana behavior (falling from trees phenomenon in Florida) on LCN 14h news program hosted by Hadi Hassan.
• Les Mimipots PodcastcoreGTM or Marketing PartnerJoanie Asselin appeared on 'Sors de ton moule' podcast by Mimipots, discussing entrepreneurship, animal welfare, and the Educazoo journey.
• Chambre de commerce et d'industrie Therese-de-Blainville (CCITB)coreGTM or Marketing PartnerJoanie Asselin featured on Gonflé à bloc podcast by CCITB, sharing the entrepreneurial journey behind Educazoo.
• Arthur (Ferret Expert)minorStrategic or Co-development PartnerEducational partnership producing ferret care video capsules with Joanie Asselin and Educazoo ferrets.
• Recreated 3DminorStrategic or Co-development PartnerPartnership for eco-friendly fidget toy production made from recycled materials. Supports local Quebec manufacturing.
• Culture à l'École (Quebec Government)flagshipGTM or Marketing PartnerQuebec government program funding educational and recreational activities in schools through the Scientific Component (Volet Scientifique). Schools can use this funding to book Educazoo educational animal presentations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Granby Zoo (Zoo de Granby): Major Quebec zoological park with extensive educational programming, school visits, and on-site animal ambassadors. Most directly comparable Quebec animal institution offering visitor-facing education across species similar to Educazoo's collection.
• Aquarium du Québec: Quebec public aquarium with educational programming and animal ambassador experiences. Comparable Quebec-based animal attraction with school-aligned educational offerings and family visitor experiences.
• Parc Omega: Quebec wildlife park offering drive-through and walking animal experiences with educational interpretation. Operates a similar sanctuary-style animal collection in Quebec with visitor-facing education.
• Little Ray's Nature Centres: Canadian mobile animal education company and exotic-animal sanctuary offering school visits, birthday parties, and corporate events. Closest comparable to Educazoo's combined sanctuary + mobile-education model.
• The Wildcat Sanctuary: Minnesota-based non-profit exotic cat and animal sanctuary with public tours, educational programming, and media appearances. Comparable sanctuary + education + media partnership model.
• Rainforest Reptile Shows: Mobile reptile and exotic animal education provider delivering school assemblies, birthday parties, and corporate events across multiple U.S. states. Directly comparable in-service model to Educazoo's mobile education business.
• AReptile Encounters: Mobile reptile and exotic animal education company delivering school workshops and birthday parties. Closely overlaps Educazoo's mobile education service line and target customer segments (schools, families).
• Reptile Adventures: Mobile reptile and exotic animal education provider focused on school visits and private events. Mirrors Educazoo's core in-person school and event service with similar animal ambassador programming.
• Big Cat Rescue: Large U.S. non-profit sanctuary with public tours, education programming, and significant media presence. Comparable in combining exotic-animal sanctuary operations with education, visitor experiences, and TV/media partnerships.

Regional players

• Center for Wildlife: Maine-based wildlife sanctuary and education center providing school programming, public tours, and wildlife ambassador visits. Comparable sanctuary-plus-education model operating outside Educazoo's Quebec territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/educazooinc
• Facebookfacebook.com/educazooinc
• Instagraminstagram.com/educazoo_inc
• Xx.com/educazoo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educazoo