Cameleon Coatings & Paint Manufacturers

What Cameleon Coatings & Paint Manufacturers does

Cameleon Coatings & Paint Manufacturers, trading under Red Fire Holdings Pty Ltd, is a Western Australian industrial coatings producer that has manufactured protective, specialty, and water-based coatings at a purpose-built facility in Wangara since 1989. The company's core technology spans single-pack and two-pack chemistries — water-based (Watersafe range), solvent-based, and solvent-free formulations — across epoxies (Campoxy range), polyurethanes (Camtect, Camsafe IF898), acrylics, and styrene acrylic polymers used since inception. Proprietary technology platforms include elastomeric coatings (Camelastic), thermal-insulating coatings with hollow ceramic microspheres (Ceramiflex), isocyanate-free polyurethanes for safety compliance (Camsafe IF898), and high-temperature silicone-resin coatings rated to 450°C (Camsil HR450). The portfolio is organised into Industrial & Protective Coatings, Watersafe Water-Based Coatings, Texture & Elastomeric Coatings, Flooring Coatings, and supporting sub-categories of primers, top coats, thinners, and specialty products.

The company serves mining and resources, transport equipment manufacturing, grain handling and storage, water and wastewater utilities, marine and coastal, and industrial flooring verticals across Western Australia, with named enterprise accounts including CBH, Water Corporation, Dampier Salt, Westrac Equipment, Transport Equipment (Roadwest), Matrix Composites, The Arbor Centre, the Supreme Court of Western Australia, and Gemco Rail. The business operates three revenue streams: direct product sales of proprietary coatings, custom formulation development led by Managing Director Colin Sanfilippo, and contract manufacturing for at least eight partner brands including Guardian Protective Coatings, Insulpaint Australia, Pure Coat, Cobalt Extreme, Westernex Supply, The Arbor Centre, and Unigraff. Go-to-market is enterprise field sales through two Area Sales Managers (Vince Pedulla and David Allan) supported by technical documentation (Product Data Sheets, Safety Data Sheets) on the company website, supplemented by regional distribution agreements for Graco industrial spray equipment and 3M industrial products. Pricing is quote-based and not publicly disclosed. The company holds ISO 9001 certification (since 1995, audited by SGS) and claims to be Western Australia's largest protective coatings manufacturer.

Name

Cameleon Coatings & Paint Manufacturers

Legal name

Red Fire Holdings Pty Ltd

Website

https://cameleon.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Western Australian industrial coatings manufacturer since 1989 producing water-based, solvent-based, and specialty protective coatings for mining, transport, water utility, grain handling, marine, and flooring sectors. Offers custom formulation and contract manufacturing for partner brands distributed across Australia.

Ownership category

akta.pro rank

Product category

Industrial Coatings

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMAEAHAB), Marine & Offshore Coatings (IMAEAGAD)

Keywords

• Industrial coatings manufacturing
• Protective paint products
• Water-based coatings
• Elastomeric coating systems
• Contract paint manufacturing

Headquarters

HQ city

Dongara

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Industrial Coatings Product Sales: Sale of proprietary coating products including primers, top coats, intermediate coatings, thinners, and specialty products across water-based, solvent-based, and solvent-free categories.
2. Contract Manufacturing Services: Custom manufacturing services to customer requirements. Products manufactured according to customer intellectual property and quality specifications. Packaging and labeling according to customer guidelines. Services provided to multiple partners including The Arbor Centre, Guardian Protective Coatings, Insulpaint Australia, Pure Coat, Unigraff, Cobalt Extreme, and Westernex Supply.
3. Custom Formulation Development: Custom coating formulation services for unique customer challenges. Contact Colin Sanfilippo to discuss customization requirements. Rigorous development and testing program.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Western Australian manufacturer of industrial, protective, and specialty coatings since 1989. The company produces single-pack, two-pack, and water-based coating systems engineered for harsh-environment applications in mining, water infrastructure, transport equipment, and salt/marine industries. It also provides contract manufacturing services for third-party brands and holds ISO 9001 certification since 1995.

Product overview

Cameleon Coatings & Paint Manufacturers is a Western Australian manufacturer of industrial, protective, and specialty coatings since 1989. The company operates as a single unified product portfolio organized into product lines: Industrial & Protective Coatings (the core Campoxy two-pack epoxy range with primers, intermediates, and top coats; Camtect acrylic-modified urethanes; single-pack enamels), Watersafe Water-Based Coatings (high-tech water-based industrial coatings for metals), Texture & Elastomeric Coatings (styrene acrylic-based products for construction and waterproofing), Flooring Coatings (clear and pigmented floor systems), and Contract Manufacturing services for custom formulations. Products are distributed through a network of single-pack and two-pack sub-categories organized by chemistry (epoxy, polyurethane, acrylic, alkyd) and application type (primers, top coats, specialty, thinners). The company is certified to ISO 9001.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial & Protective Coatings Industrial and protective coating systems designed for harsh-environment applications on mining, infrastructure, and heavy-industry assets exposed to corrosion, abrasion, and chemical attack.
• Watersafe Water-Based Coatings Water-based, low-VOC coating systems formulated for water-related infrastructure and assets requiring water-thinned, environmentally considerate formulations.
• Texture & Elastomeric Coatings Textured and elastomeric coating products providing flexible, decorative, and weather-resistant finishes for building and infrastructure surfaces subject to movement or thermal cycling.
• Flooring Coatings Coating systems engineered for industrial and commercial flooring applications requiring durability, chemical resistance, and abrasion tolerance.
• Contract Manufacturing Toll and contract manufacturing of paints and coatings produced to customer specifications or under third-party brands, leveraging the company's ISO 9001-certified Western Australian production facility.

Quantifiable outcome

• Additional 2 years service life for Caterpillar equipment protected with Camsil PSX MSS at Dampier Salt salt mine over 5-year monitoring period
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, major, strategic and supporting.

• GracocoreChannel Partner/ Reseller/ DistributorCameleon are distributors for Graco Industrial Spray Equipment and Vapour Abrasive Blast Equipment. Partnership reinforces commitment to customer excellence. Graco is a world premier manufacturer of fluid-handling equipment. Cameleon team works closely with customers to arrange demonstration equipment on-site and conduct site visits.
• 3McoreChannel Partner/ Reseller/ DistributorCameleon are distributors for 3M Industrial Masking Tapes and Abrasives. Includes full range of Personal Protective Equipment, respiratory protection, coveralls, safety glasses, gloves, hearing protection, safety harnesses, reflective materials.
• Guardian Protective CoatingsmajorStrategic or Co-development PartnerCameleon has been contract manufacturing anti-graffiti products for Guardian since 1994. Current range includes non-sacrificial water-based 2 pack polyurethanes sold Australia wide. Developing photo luminescent coatings for end use applications.
• Insulpaint AustraliamajorStrategic or Co-development PartnerCameleon manufactures wide range of products for Insulpaint including flagship product Insulpaint A500 - a unique water-based thermal insulating coating with proprietary ingredients exclusive to Insulpaint Australia. Also produces anti-graffiti coatings, cleaners, waterproofing, and roof coatings.
• The Arbor CentrestrategicStrategic or Co-development PartnerLong-term collaboration developing products for tree root barrier protection in urban environments. Developed Camilaflex SORB and Fortress 5 next-generation products. The Arbor Centre has exclusive use of Fortress 5 product range.
• Pure CoatsupportingStrategic or Co-development PartnerContract manufacturing of clear and pigmented floor sealers in water-based and solvent-based formulations. Available throughout Australia. Cameleon assists with product development of new technology sealers.
• Cobalt ExtremesupportingStrategic or Co-development PartnerAustralia's leading OCTG tubular inspection and inventory management service provider to Oil and Gas industry. Cameleon produces exclusive water-based protective coatings designed for their specific processes.
• UnigraffsupportingStrategic or Co-development PartnerSpecialty architectural application company providing trowel-applied acrylic render. Associated since 1991. Cameleon blends specialty acrylic base coats combined with aggregates for commercial and industrial applications.
• Westernex SupplysupportingChannel Partner/ Reseller/ DistributorGround marking coatings supplier to mining industry. Cameleon manufactures Safe T Mark, Hydromark and Survey Marker products - water-based, eco-friendly, non-hazardous alternatives to spray can products.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• DuluxGroup (Nippon Paint Australia): DuluxGroup, now part of Nippon Paint, is Australia's largest decorative and industrial coatings manufacturer. While primarily architectural, it also supplies protective and industrial coatings, representing a broader incumbent competitor to Cameleon in the WA market.
• Wattyl (Hempel): Wattyl is a long-established Australian industrial and architectural coatings brand, now part of Hempel. It competes in industrial and protective coatings segments alongside Cameleon in Australia, with broader national distribution.

Direct peers

• Hempel Australia: Hempel manufactures marine, protective, and industrial coatings globally and serves Australian mining, infrastructure, and marine customers. Comparable to Cameleon in protective coatings chemistry and customer base overlap in mining and marine.
• Jotun Australia: Jotun is a global manufacturer of marine, protective, and decorative coatings with a strong presence in Australia serving mining, offshore, and infrastructure markets. Directly competes with Cameleon in protective and marine coatings for harsh Australian environments.
• PPG Industries (PPG Protective & Marine Coatings): PPG is a major global manufacturer of industrial and protective coatings serving mining, oil & gas, water, and infrastructure customers worldwide. Comparable in product portfolio scope (epoxies, polyurethanes, water-based) and target applications to Cameleon.
• International Paint (AkzoNobel): International Paint, part of AkzoNobel, is a leading marine and protective coatings supplier globally with Australian operations. Competes head-to-head with Cameleon for marine, mining equipment, and infrastructure protective coating specifications.
• Carboline: Carboline is a US-based manufacturer specializing in high-performance protective coatings for industrial, marine, and infrastructure markets. Comparable niche positioning to Cameleon in corrosion-resistant, fireproofing, and tank/pipeline coatings.
• Tnemec Company: Tnemec manufactures high-performance protective and architectural coatings, particularly for water/wastewater, mining, and industrial facilities. Comparable in specialty protective coatings focus and project-based customer relationships to Cameleon.
• Sherwin-Williams Protective & Marine: Sherwin-Williams Protective & Marine manufactures high-performance coatings for bridges, pipelines, water tanks, and marine structures. Overlaps directly with Cameleon's protective coatings range for steel, concrete, and equipment in mining and infrastructure.

Emerging players

• Induron Protective Coatings: Induron manufactures protective coatings for water, wastewater, and industrial infrastructure. Comparable niche focus on water/wastewater pipeline and tank coatings, similar to Cameleon's Water Corporation pipeline work, though with a smaller US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cameleon-coatings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameleon Coatings & Paint Manufacturers