Odd Studio
Odd Studio AB is a Stockholm-based, founder-operated boutique creative studio (founded 2009) specializing in professional image retouching, color grading, motion, and cinemagraph post-production for photographers, advertising agencies, and enterprise brand clients.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Odd Studio does
Odd Studio AB is a Stockholm-based, founder-operated boutique creative studio specializing in professional image retouching, color grading, and motion post-production. Founded in 2009 and led by owner Daniel Lindlöf, the firm serves professional photographers, advertising agencies, and direct enterprise brand clients across fashion/retail, automotive, consumer electronics, aviation, beauty, furniture, and other sectors. The studio operates from a single Stockholm office at Björngårdsgatan 9a and maintains a portfolio spanning 30+ named enterprise clients including Volvo Cars, Mercedes, H&M, & Other Stories, Dior, Spotify, Henkel, Synsam, and SAS.
The studio's core services are organized into four lines: retouching (ranging from minor adjustments to large-scale production work), color grading for still images and motion content, motion graphics and stop-motion production, and cinemagraph creation (hybrid still/video content). The underlying "technology" is human craft rather than software — proprietary or platform-based automation is not part of the offering. GTM is sales-led and relationship-based: the studio reaches clients through a portfolio-driven website (oddstudio.se), Instagram, LinkedIn, and direct outreach, with recurring agency referral channels through major Nordic creative shops.
The business model is project-based professional services with custom-quoted pricing per engagement; no pricing, subscription, or retainer details are publicly disclosed. Odd Studio AB is privately held, founder-owned, and has no disclosed external investors, parent company, funding rounds, or M&A activity. The studio is sized at 1–10 employees and functions as a solo practitioner model under Daniel Lindlöf's direct management of client relationships.
Odd Studio firmographics
Firmographics- Name
- Odd Studio
- Legal name
- Odd Studio AB
- Website
- https://oddstudio.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Odd Studio AB is a Stockholm-based, founder-operated boutique creative studio (founded 2009) specializing in professional image retouching, color grading, motion, and cinemagraph post-production for photographers, advertising agencies, and enterprise brand clients.
- Ownership category
- akta.pro rank
Odd Studio industry classification
Industry- Product category
- Photography Post-Production Services
- NAICS
- Photographic Services (54192), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Odd Studio is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Odd Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Retouching Services: Professional retouching services for photographers and advertising agencies, ranging from minor adjustments to large-scale production work. Revenue generated through project-based engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Odd Studio product offering
Product offeringCore offering
Odd Studio is a Stockholm-based boutique post-production studio offering professional image retouching, color grading, motion graphics (including stop motion), and cinemagraph creation. The studio, run by owner Daniel Lindlöf, delivers these services project-by-project to professional photographers and advertising agencies, ranging from minor retouching interventions to large-scale production engagements. Each engagement transforms raw photography into polished, brand-ready visual assets for commercial campaigns.
Product overview
Odd Studio is a Stockholm-based creative studio offering retouching, color grading, motion graphics, and cinemagraph services. The company, operated by Daniel Lindlöf, works with photographers and agencies providing services from minor assignments to large productions. Their core offerings include retouching, color grading, motion graphics/animation, and cinemagraph creation, serving clients across retail, automotive, fashion, hospitality, and other industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Retouching (Retusch) Professional image retouching services for photographers and advertising agencies, ranging from minor adjustments to large-scale production work for commercial campaigns.
- Color Grading Professional color grading and color correction services for still images and motion content to achieve brand-defined visual aesthetics in commercial campaigns.
- Motion & Stop Motion Motion graphics and stop motion production for advertising campaigns, creating dynamic visual content for clients such as Babyshop.
- Cinemagraph Production Creation of cinemagraphs — hybrid images combining still photography with subtle looping video elements to create a living photograph effect — for advertising campaigns such as those delivered for H&M and God Morgon.
Companies that use Odd Studio
Customer profileNamed customers38 records
Segments3 records
Ideal customer profiles3 records
Odd Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Odd Studio partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Odd Studio competitors and assessment
Company assessmentBroad incumbents
- Moving Picture Company (MPC): Global VFX and post-production incumbent serving top advertising and entertainment clients; overlaps with Odd Studio on grading and finishing but with much larger scale and brand-vendor status.
- Framestore: Established global creative studio offering VFX, color grading, and post-production for advertising and film; competes for the same brand/agency budgets as Odd Studio but with much broader service portfolio and global offices.
- The Mill: Global VFX and post-production house serving advertising and content clients; overlaps with Odd Studio on high-end retouching/color grading but operates at vastly larger scale across multiple disciplines and geographies.
Regional players
- North Kingdom: Swedish digital creative agency operating from Skellefteå/Stockholm with global clients; shares Nordic agency ecosystem and brand-quality orientation, though focused on digital/experiential work rather than pure post-production.
- Folkstudion: Stockholm-based production company repeatedly credited alongside Odd Studio (Postnord, Tormek, Wood Hotel, Elite Hotels); a Swedish regional peer in the same boutique production ecosystem.
- Acne Studios (creative agency): Swedish creative agency and production house that is both a frequent client of Odd Studio and a comparable Stockholm-based creator of premium brand content; represents the agency-side demand Odd Studio serves.
Direct peers
- Skin (retouching studio): Boutique beauty and skin retouching specialist serving global advertising clients; closely comparable boutique model focused on high-end commercial image retouching for agencies and brands.
- Absolute Post: Independent London-based post-production house offering VFX, color grading, and retouching for advertising; directly comparable boutique-to-mid-tier service mix and agency client base.
- Color Collective: Boutique color grading and finishing studio serving advertising and editorial clients; offers high-end color services comparable to Odd Studio's color grading offering for photographers and agencies.
- Glassworks: Independent creative post-production and VFX studio providing grading, retouching, and finishing for advertising campaigns; directly comparable business model to Odd Studio's boutique delivery to agencies and brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Odd Studio social profiles
Digital presenceOdd Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odd Studio leadership team
Management profileNumber of profiles
Profiles1 record
Odd Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odd Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odd Studio
What does Odd Studio do?
Odd Studio is a Stockholm-based boutique post-production studio offering professional image retouching, color grading, motion graphics (including stop motion), and cinemagraph creation. The studio, run by owner Daniel Lindlöf, delivers these services project-by-project to professional photographers and advertising agencies, ranging from minor retouching interventions to large-scale production engagements. Each engagement transforms raw photography into polished, brand-ready visual assets for commercial campaigns.
Is Odd Studio a public or private company?
Odd Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odd Studio founded?
Odd Studio was founded in 2009. It employs 1 to 10 people.
Where is Odd Studio based?
Odd Studio is headquartered in Stockholm, Sweden, in the Europe region.
How does Odd Studio make money?
One revenue line is on record: retouching Services.
Who are Odd Studio's main competitors?
Broad incumbents on record are Moving Picture Company (MPC), Framestore and The Mill. Regional players are North Kingdom, Folkstudion and Acne Studios (creative agency). Direct peers are Skin (retouching studio), Absolute Post, Color Collective and Glassworks.
Does Odd Studio have an API?
No public API is recorded for Odd Studio.
What industry is Odd Studio in?
Odd Studio's product category is Photography Post-Production Services. Its primary akta.pro industry code is MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 54192 and its SIC code is 7330.